Effective Digital Marketing Strategy in Kuala Lumpur

Updated on: Sep 23, 2022
Digital marketing strategy in kuala lumpur - featured image

Searching for Digital Marketing Strategy In Kuala Lumpur? Then right here you are, in this blog digital marketing strategy in Kuala Lumpur is defined in unique but simple words.

First of all, if you are an amateur in Digital Marketing then the Free Digital Marketing Masterclass will assist you to get a clear appreciation of it.

Now coming to the blog i.e Digital Marketing Strategy In Kuala Lumpur. First, let’s apprehend what digital marketing strategy means.

A digital marketing strategy is a plan of action that you set to convert human beings into your clients and meet your defined commercial enterprise objectives/goals. Now as this is digital marketing you execute this deliberate strategy by way of online channels.

What Does a Digital Marketing Strategy Look Like?

Digital marketing strategy in kuala lumpur-Digital-Marketing-StrategySource – 6DegreesIT

As we all know that world is turning digital. Everyone is related to the world with the aid of online channels. So it turns into a necessity for commercial enterprises to be present on each and every channel their clients might be. Being present and optimising the following media is very essential to stay linked and being in minds of your customers. That online media are: owned media, paid media, and earned media.

Owned media – owned media ability the online channels or mediums owned by using your corporation where you can advertise your product to your audience. I.e websites, and social media platforms.

Paid media – paid media capacity when you promote your company on other’s online systems or channels by using paying than in cash or kind.

Earned media – media which you earned by means of your overall performance in the market is referred to as earned media. i.e being referred to by means of journalists on their pages or other media channels.

How Can I Devise an Effective Digital Marketing Strategy?

1. SWOT analysis

Digital marketing strategy in kuala lumpur - swot imageSource – Wikipedia

Conducting a SWOT evaluation is the first step in making planning a digital marketing strategy. You have to be aware of your Strengths, Weaknesses, Opportunities and Threats to make an impactful advertising strategy.

Strengths – you need to be conscious of what your strengths and USP / X-factor is. make sure you spotlight your strengths whilst promoting your enterprise to create an exact impact on and picture your brand in minds of your target audience.

Weaknesses – Being capable to become aware of your weaknesses before a competitor makes use of if in opposition to you is very important. Try to enhance your weaknesses or if there is something you cannot work on then compensate your target audience with other strong points so that clients are now not stricken by that.

Opportunities – now opportunities can be taken as the weak factors of your competitors. Identifying your competitor’s weakness is as necessary as yours. Changing their weakness into possibilities helps to come on a level above your competitors. So make your digital marketing analysis in accordance with that.

Threats – as a competitor’s weak spot turns into will become your probability their strengths become your threats. So recognize and be equipped with such advertising and marketing techniques that assist you to live on in the market.

2. Having SMART goals

Now, what does having SMART goals means:

Digital marketing strategy in kuala lumpur - smart goals

Source – ClicData

Specific – Be precise with your dreams before making any other strategies. Your personnel and client ought to be able to apprehend it. make it specific so that is clear about what you desire to do.

Measurable –  Set measurable desires so you can examine them and be aware of if you are making any development or not. You need to make it measurable so you can understand if you have carried out it.

Achievable – Set such desires that you can achieve. Achievable potential putting such goals or desires that you can accomplish with the cutting-edge sources and competencies available. You ought to now not make such desires that are now not attainable in the contemporary state of affairs of your organisation.

Realistic –  Setting unrealistic dreams is one mistake you ought to not make. You need to set sensible dreams that are viable to achieve. You can’t set any imaginary dreams that are no longer sensible and not viable for you and your group to achieve.

Timebound – segregate your brief-term and long-term goals. You should need to know which dreams are pressing for you to acquire and which you can do in a lengthy run and set time restrictions accordingly. So you and your team have a clear idea about what to prioritise.

3.  Opt for market segmentation

Instead of concentrating on your audience as soon as collectively strive and segregate them into exclusive segments. You can segment your market with respect to their needs, demographical factors, geographical factors, etc.

In this way, you can cater for your entire client base without missing something and pleasurable them all with your brand.

4. Create buyer’s personas

Buyer persona capability growing an imaginary description about your best audience. This description is created by doing a lot of market research about all the things related to your goal audience. This helps you in creating an effective digital marketing strategy to entice your audience.

5. Pinpoint budget constraints

Having price range constraints matters in every variety of organisations. Budget & money flows is the deciding issue in your strategy. The budget decides which channels you can afford or on which channels you must spend more. Deciding the perfect price range restriction is very essential so that you don’t face loss.

Get Assured Placements - PG in Digital Marketing

Why do you need a digital marketing strategy?

A digital marketing strategy is very important to run a commercial enterprise online. Digital marketing is a very vast umbrella below which there are many terms. Some may be useful for your commercial enterprise some would possibly not.

You need to understand with the aid which online channels you need to promote your enterprise to your consumer base. Here’s where digital marketing strategy comes into the picture. Having a digital marketing strategy makes a path for you to follow. Otherwise, there is an excessive chance you will be distracted and exceed your financial limit.

To create a digital marketing strategy in Kuala Lumpur you can use brand new online channels to join your target market as Malaysia is a developed country. You must make a digital marketing strategy depending on the vicinity of the consumer base you serve. The Scope of Digital Marketing helps you to understand the need of making an effective marketing strategy.

 Several Examples of Digital Marketing Tactics

Some of the common examples of digital marketing tactics are as follows :

1. Search Engine Optimization (SEO)

Seo helps in marketing your business to your target audience through google for free i.e organically. You just want to optimise your site in accordance with the desires of your customer and make it google pleasant for google to rank it.

2. Social Media Marketing 

We all are aware of the increase in the use of social media around the globe. Social media helps to appeal to all customers irrespective of their location. Posting content that meets the want of your consumer base is a nice way to convert humans into customers and grow your business on social media.

3. Search Engine Marketing (SEM)

SEM is additionally recognised as digital marketing or google ads. SEM potential you pay google as per bid to get a slot on google SERP to locate your advertise and attract customers. In this, you are charged on the base of impressions on your ad.

4. Email Marketing

Email advertising is finished after lead generation to convert their leads into customers. In this, you join your customer base via emails.

5. Pay per Click (PPC)

PPC ability you to promote your commercial enterprise on other relevant websites. But in this, you are charged only when anybody clicks on your ad.

You can study all these techniques in 13+ Short-Term Certification Courses in Digital Marketing | IIDE

Frequently Asked Questions

Q. Is digital marketing in demand in Malaysia?

A. Digital marketing is growing rapidly around the globe and so in Malaysia, especially after the pandemic. The Scope of digital marketing and demand for skilled digital marketers is increasing aggressively in Malaysia.

Q. What are the 6 types of digital marketing?

  • Search Engine Optimization
  • SEM
  •  Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Marketing Analytics, etc.

Q. Do I need a degree to do digital marketing?

A. As such you don’t need any degree to do digital marketing. But you should have some sort of certification that shows that you have learned digital marketing skills and you are aware of how to use them.

Q. Does marketing pay well in Malaysia?

A. Marketing pays MYR 3-4k/month in Malaysia. But the amount may vary for experience and job role. In-depth information about various job roles in digital marketing and their salary is mentioned in the blog.


As you saw in the blog i.e Digital marketing strategy in Kuala Lumpur that there are many factors that you want to think about before making a wonderful marketing strategy that is appropriate for your business.

One more issue that you need to seem after is digital marketing is an area that continues on changing as there is any replacement in the algorithms of the online channels. So you have to alternate your digital marketing strategy when needed.

If you want to analyze digital marketing be it as a student, work expert or everybody you can analyze it online you want by using opting for an 11-month digital marketing program or a four-month digital marketing program something according to your convenience.

Thank you for taking out time and reading the blog. Hope this weblog helped in some way. If you have any doubts about digital marketing or pointers regarding weblog then let us comprehend in the verbal exchange section below. We would try an take them into consideration. 

Share post via


Schedule a Call

Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

1 Comment

  1. Aneesah Maryam

    This article was very helpful! The SWOT analysis in particular really helps put things into perspective, will definitely use this in the future.


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts