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Digital Marketing Strategy in Ipoh – 11 Steps to Devise an Effective Digital Marketing Strategy

Updated on: Sep 23, 2022
Digital Marketing Strategy in Ipoh - Featured Image

Are you curious to learn about digital marketing strategy in Ipoh? Would you like to learn how to devise an effective digital marketing strategy? If so, then this blog will be the perfect place for you to learn everything about digital marketing strategies.

In this blog, you’ll learn what digital marketing strategy exactly is, why you need them, how they differ from marketing tactics and campaigns, as well as how to create one.

But before that, let’s first understand what digital marketing exactly is and why you should learn it ASAP.

Simply put, digital marketing refers to all marketing methods that are conducted through any type of computer-based electronic device. This includes online marketing activities conducted over the Internet. When conducting digital marketing, a company can use its website, social media, videos, search engines, blogs, emails, as well as various similar channels to reach its customers.

Nowadays, every business in Ipoh small or big is using digital marketing to reach its target audience. This has opened thousands of job opportunities for digital marketing professionals in Ipoh as the industry is facing a high demand for digital marketing professionals. Therefore, those aspiring to a career in digital marketing should start taking advantage of these great opportunities as soon as possible.

So if you want to take advantage of these great opportunities and learn digital marketing then you should definitely opt for IIDE’s Online Digital Marketing Course. This is a hybrid course that will allow you to practice what you have learned during the course as well as help you upskill yourself in various digital marketing skills from the comfort of your home.

You should also check out this 45-minute Free Masterclass by Karan Shah, CEO, and Founder of IIDE. In this masterclass, you’ll get to learn about the basics of digital marketing along with its various secrets and important concepts. 

 

Let us now delve into the concept of digital marketing strategy:

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So, what exactly is a digital marketing strategy?

A digital marketing strategy involves evaluating specific goals that are only achievable through various online channels. A well-executed digital marketing strategy is highly essential to business success as many consumers conduct business via their mobile devices.

Why do you need a digital marketing strategy in Ipoh?

A digital marketing strategy is like a map of all your digital marketing goals, and creating one can help you in the following ways:

1. A Digital Marketing Strategy Provides Direction

Many businesses without a digital marketing strategy lack clear strategic objectives. This makes it difficult to allocate sufficient resources to individual marketing efforts, making it even more difficult to measure whether you are meeting your goals through analytics.

2. Helps you stay relevant

A top priority for business organizations today is staying relevant. A digital marketing strategy helps companies achieve this by utilizing the latest tools and techniques. Additionally, managers and executives can gain insight into the latest trends when crafting a digital marketing strategy and benefit in multiple ways when implementing it internally.

3. It gives a competitive advantage over competitors

Digital marketing strategies help companies take over their competitors. Digital marketing strategies help you unlock various opportunities to eliminate competition as well as inspire creativity and innovation in your product design, development, and promotion.

4. It gives your business a direction

Many companies without a digital marketing strategy lack clear strategic goals. This makes it difficult to allocate sufficient resources to individual marketing efforts, making it even more difficult to measure whether you are meeting your goals through analytics.

5. It can help you prioritize

Many digital channels are popping up today, but most businesses don’t have the resources to use them all. In such cases, a specific goal should be identified. Digital marketing strategies help you prioritize the specific digital channels your business needs to focus on.

How is marketing strategy different from marketing tactics and campaigns?

The terms strategy and tactics are often used interchangeably when it comes to marketing goals and objectives. But while the two words may seem synonymous, they actually mean different things, especially in marketing. Strategy is the direction towards the goals you want to achieve. Tactics are actions taken to support strategy. Simply put, strategy refers to your plan to achieve your goals, and tactics refer to how you will execute that plan.

Like tactics, digital marketing campaigns are also compatible with digital marketing strategies, but both are very different from each other. A digital marketing campaign is an action within a digital marketing strategy that must be taken in order to achieve a specific goal. It is a plan to execute a specific tactic, promote a featured product, launch an upcoming event or program, or build an overall brand awareness campaign. It follows the same pattern as a marketing plan but usually includes a shorter timeframe. Marketing campaigns include details about who, what, where, when, and how to drive tactics. 

How to create an effective digital marketing strategy in Ipoh?

Your business success depends on your digital marketing strategy. Your business may have one or more marketing strategies but without a properly defined strategy, it’s hard to know where to focus your efforts.  Here is a list of steps you should be taking in order to create a properly defined digital marketing strategy:

Step 1: Conduct a SWOT Analysis

You can create a strategic plan for your company, business, industry, or product with the help of SWOT analysis. Applying SWOT analysis to your digital marketing strategy can help you understand where you stand and how to take advantage of the many opportunities in the industry. Even before you consider spending money on a marketing campaign, you should perform a SWOT analysis.

Digital marketing strategy in Ipoh - swot image

Step 2: Create a customer persona

Defining and creating unique customer personas is an essential step in any digital marketing strategy. Customer personas (also known as buyer personas) are detailed, fictional representations of your core customers, created using real-world data and market research.

Digital Marketing Strategy in Ipoh - Customer Persona

Creating your ideal buyer personas will always help you get to know your customer better. It also helps you connect with them and motivate them to buy your product or service. If you want to create a customer persona, you can find many free customer persona templates online to get started.

Step 3: Identify your goals

Digital Marketing Strategy in Ipoh - Goals

Before creating a marketing strategy, you must understand what your goals are and what you want to achieve. Once you know what your goals are, you can plan your digital marketing strategy accordingly. To know your goals, you can ask yourself what you want to achieve with your company. To define your goals, you can use the following metrics:

  • Build brand loyalty
  • Gain followers
  • Increase sales
  • Build brand awareness
  • Improve customer satisfaction
  • Get more leads
  • Grow your customer base, etc.

Step 4: Establish your execution plan

Digital Marketing Strategy in Ipoh - Plan

Once you’ve defined your customer personas and understood your goals, you need to create an action plan. But before you create an execution plan for your digital marketing strategy, consider the following tasks:

  • Budget Setting
  • Marketing Channel Selection
  • Content Planning
  • Content Creation
  • Measurement
  • Improvement

Step 5: Set your budget

Digital Marketing Strategy in Ipoh - Set Budget

The next step in creating the best digital marketing strategy for your brand is calculating your budget. A budget determines how much money you can spend on your digital marketing activities and directs you towards specific channels, strategies, and tactics. Your digital marketing budget depends on a number of factors, such as:

  • Location
  • Position within the industry
  • Revenue
  • Goals
  • Previous results

Step 6: Choose your marketing channels

Before you develop your content strategy, you should define the primary digital marketing channels you are going to use. Your channel selection should consider your audience, goals, and budget. When defining your digital channel, consider where your audience spends most of their time. If you’re in the B2B industry, we recommend keeping an eye on channels like LinkedIn and webinars. If your audience is younger, consider using influencer marketing on platforms like Instagram and TikTok. Focus on how to add value to your audience on the channels they prefer.

Some common types of digital marketing channels are:

  • Content Marketing
  • Social Media
  • Influencer Marketing
  • Affiliate Marketing
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Mobile Marketing
  • Pay-per-click (PPC)

Step 7: Creating a content marketing plan

You need content, no matter what digital marketing channel you choose to focus on. Creating customer personas will give you a clear idea of what types of content will help your audience meet their needs as well as overcome their challenges.

Your content should be useful to both your customers and your audience. It should help your business by increasing its conversions and sales while promoting your brand. You should always use content that your audience is most likely to engage with.

Step 8: Create a content marketing calendar 

Marketing calendars help you pinpoint exactly when to launch your digital marketing campaigns and initiatives. It also creates accountability, helps you meet deadlines, and effectively executes plans throughout the year. Calendars also help you reach each of your different audience segments consistently throughout the year.

Step 9: Create your content 

Once you’ve created your content calendar, you should start focusing on creating it. Because this is a very important aspect of a successful digital marketing strategy. Keep the following in mind when creating your content:

  • Time and day of the week to post content
  • What types of content do you want to create 
  • Where do you want to post your post
  • The number of shares you want 
  • Content length
  • The audience you are targeting
  • Content type
  • Content tone and format

Step 10: Measure your results

The most important step in creating a digital marketing plan and strategy is to define metrics and key performance indicators (KPIs) to measure results. You should compare the results of your marketing efforts against both your baseline and your original goals. If the results don’t satisfy you, adjust, fine-tune, and measure again. As a marketer, you need to be sure to measure each channel so you can see what works best for your brand and what you need to cut back on.

Step 11: Stay current

All marketing goals and needs change over time, so it’s ideal to review your marketing plan annually and adjust as needed. You should also keep an eye on the latest industry news and trends so that you can incorporate them into your own marketing strategy.

Some Common Examples Of Digital Marketing Tactics

There is a broad range of digital marketing tactics out there. Some common digital marketing tactics that are successfully used by many businesses are as follows:

  • Search Engine Optimization (SEO): SEO is used to improve a website’s ranking on Google SERP for a target keyword or related search queries. SEO can make your website more visible in search engines, ultimately attracting attention and attracting potential as well as existing customers.
  • Content Marketing: Content marketing is a marketing method focused on creating and distributing informative, relevant, and authentic content for educating, entertaining, and inspiring people to earn their trust as well as increase brand awareness.
  • Social Media Marketing (SMM): Social media marketing uses social media channels or networks to market a company’s products and services. This includes creating customized content for each social media platform to achieve various marketing and branding goals.
  • Email Marketing: Email marketing is the process of sending commercial emails to a target audience for promoting a brand’s products or services with the aim of increasing sales. It is one of the most cost-effective ways to promote a business, whether your goal is to increase sales or exposure. 
  • Search Engine Marketing (SEM): Similar to SEO, the goal of SEM is to make a business appear higher in search results, but this is done through paid advertising such as pay-per-click and PPC. Advertisers bid on selected keywords to show ads for their brands when users search for those terms. Many people use SEM for their business in order to increase their web traffic.
  • Downloadable Content: Downloadable content is a subset of website strategies that provide an effective way for businesses to generate leads. Businesses can create quality content for prospective customers to download for free while providing valuable contact information in return.
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FAQ – Frequently Asked Questions

Q. Can Digital Marketing Help Your Business Grow?

Of course! Many businesses are skeptical of digital marketing, but it’s a very important strategy to help your business grow. It doesn’t matter what industry your company belongs to.

Q. Who needs a digital marketing strategy?

Digital marketing strategies can be adopted by any business looking to increase its internet presence and attract more customers online. Today, digital marketing strategy is very important for every business and it is due to the increasing number of businesses in Ipoh.

Q. Why digital strategy is important?

A digital strategy helps you focus your marketing efforts and gives you clear tactical steps to take. Without a digital marketing strategy in place, deciding which online platforms and channels to use and how to engage with your online audience can be difficult.

Q. Why do companies need a digital marketing strategy?

Without a clear strategy, it’s easy to underestimate the demand for digital services. Additionally, you may not fully understand the dynamics of the online market, including customer behavior, competitors, and customer profiles. 

Q. What is a digital strategy plan?

A digital strategy, also known as a digital media strategy, is a plan to maximize the business benefits of your data assets and technology-driven initiatives.

To Conclude

Creating a digital marketing strategy is essential for business success in Ipoh. When planning to create a digital marketing strategy, you should always set your goals. Your goals should be SMART as well as relevant. A successful digital marketing strategy can help you grow your brand, improve your customer experience as well as stay relevant in today’s highly competitive market.

So, there you have it, folks. That is all we had to say about the digital marketing strategy in Ipoh. We hope you enjoyed reading our blog on digital marketing strategy in Ipoh and learned something new from it. 

Staying on top of trends is critical when developing a digital marketing strategy these days. You can’t advance in your career if you don’t know where the digital marketing industry is heading. One of the best ways to keep up with all the latest changes and trends in the digital marketing industry is to enroll in IIDE’s MBA Level Post Graduation Programme in Digital Marketing which is designed to help you learn all the relevant digital marketing concepts and skills that are required for making a successful digital marketing career. 

If you don’t have time to complete a fully integrated digital marketing course and want to improve your skills in the digital marketing areas you need, check out IIDE’s IIDE’s short-term certificate courses. These courses are designed to help you become an expert in your desired digital marketing fields from the comfort of your home.

If you have any questions regarding digital marketing strategy then let us know in the comment section down below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

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