What Skills Do You Need To Be A Digital Marketer In Malaysia?

Updated on: Sep 18, 2022
Digital marketing skills in Malaysia - Featured Image

Do you want to know what digital marketing skills in Malaysia are necessary to succeed? Would you like to work in digital marketing? But are you unaware of the skills and qualifications needed to work as a successful digital marketing professional? Not to worry. In this blog, we’ll discuss 10 important digital marketing skills in Malaysia that are crucial if you want to become an authority in this area.

But first, let’s briefly discuss digital marketing and its significance. Digital marketing is the term for the online advertising of products and services, whether done on websites or social media networks. Making an online website and using social media to advertise products and services are all examples of modern digital marketing.

With the help of digital marketing, businesses can enhance brand awareness, target customers globally, increase conversion rates, and achieve a higher return on investment for less money. This may help the company win the patronage of customers, which in turn may help to improve its reputation.

After COVID, everyone became accustomed to advertising, selling, and buying products online, and there is no turning back today. Digital marketing is expected to continue to expand. Visit this site to learn more about the benefits of digital marketing.

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10 Essential Digital Marketing Skills in Malaysia:

Let us talk about a few essential digital marketing skills in Malaysia to be successful in digital marketing.

Digital Marketing Skills in Malaysia - 10 essential digital marketing skills

(Source: Digital Marketing Skill Institute)

1. Data Analytics

Data analytics is one of the most important digital marketing skills in Malaysia. Success in the field of digital marketing requires the ability to manipulate numbers. It is crucial to examine the finances in order to see exactly where and how leads are generated and turned into sales. 

So that you can carry out a marketing campaign and achieve successful outcomes. As a result, Google Analytics and other data analysis tools must be understood by digital marketers.

2. Content Writing

The king of internet marketing is content. People won’t become interested in your product or service unless you offer interesting material on your website or social media platforms. There are numerous types of content. For instance, blogs on your website, captions for Instagram photos, videos on YouTube, etc. 

Content marketing, also known as content development, calls for both creativity and the ability to offer insightful or useful information. A key objective of content marketing is to build trust with the consumer. This means that in order for your content to eventually result in sales, it must always add value. This is another important digital marketing skill in Malaysia.

3. Search Engine Optimization (SEO) 

Who doesn’t want to be the top search result? Of course, everyone wants to. But do you want to appear on Google without paying Google anything? But how? If you have a comprehensive understanding of SEO, you can do this. The methods used for search engine optimization assist your website rank better on search engine results pages (SERP). This is another important digital marketing skill in Malaysia.

An essential component of digital marketing is SEO. Understanding and putting into practice the many ways to increase the exposure of your website are key. Digital marketers are expected to have at least a basic understanding of SEO best practices, including the appropriate keywords to utilise, the ideal video duration, the ideal video thumbnails, and all other requirements for optimised searchability. Learning the fundamentals of SEO is a fantastic place to start when launching a career in digital marketing.

4. Social Media Management

The majority of today’s viewers may be found on social media sites like Instagram, Facebook, Youtube, Twitter, Snapchat, etc. In order to reach and engage the audience, it is crucial to grasp social media marketing and advertising techniques. The key to getting leads for your company on these networks is to provide interesting articles, reels, and videos.

One of the most sought-after jobs on the job market right now is social media manager. Social media management is unquestionably one of the most important digital marketing competencies to possess due to its crucial role in advertising campaigns.

5. Email Marketing

This is another important digital marketing skill in Malaysia. Customers can still be reached effectively with email marketing. Comparatively speaking, it is more personal, specific, and focused than other digital communication methods. Because of this, when done right, email marketing can result in a significant increase in consumer commitment.

Email authoring, email campaign strategy, and marketing automation are just a few of the many abilities required for email marketing. High conversion rates for your products and services might result from learning these abilities.

6. Communication skills

The foundation of any business is communication. If you run your own digital marketing agency, having effective communication and presentation skills is crucial for closing a business. Otherwise, communication is required to grow your consumer base and advertise your company on social media platforms.

7. Design and Visual skills

Design is crucial since the digital world is a visual one. Because it is essential to the whole user or customer experience, website and app design are now referred to as User Experience (UX). The same applies to how a store’s layout and design may affect customer traffic. This is another important digital marketing skill in Malaysia.

UX is a more comprehensive perspective that all marketers can appreciate, even though you can study the technical and artistic components of site and app design. It will assist you in discovering and comprehending how consumers connect with your brand and which features they find most appealing. These are the kinds of insights that will undoubtedly benefit your entire company, not simply your website or app.

8. Systematic Planning

Making decisions in advance on what to do, how to do it, when to do it, and who will do it is known as planning. A digital marketer must organise everything so that it may be completed without incident. Planning skills are important for a digital marketer. He or she needs to be aware of the internal and external variables influencing how things are evolving, client purchasing trends, and market rivalry, and plan accordingly. This is another important digital marketing skill in Malaysia.

9. Problem-Solving

You should come up with original concepts and solutions as a digital marketer to a specific issue. You should always find innovative solutions to any problems that may develop, whether they are related to the content, SEO, SEM, social media, or any other issue. This is another important digital marketing skill in Malaysia.

10. Customer Experience

Almost all aspects of marketing are effectively integrated into digital marketing, which distinguishes it from traditional marketing in addition to the technologies utilised. An advertisement can be used to directly study consumer behaviour in addition to serving as an offer to purchase. Most significantly, marketers can now engage and communicate directly with their consumers, offering them a unique window into their needs and desires. 

This idea underlies the term “Customer Experience” (CX), which refers to a brand’s capacity to use consumer interaction to upsell goods and deepen its relationship with consumers. In particular, for individuals who want to establish a career in digital marketing, CX is a relatively new marketing discipline that is well worth understanding.

Types of Digital Marketing Tools In Malaysia: 

There are numerous tools available to carry out all aspects of digital marketing effectively and easily. Digital marketing tools come in both free and paid varieties. Any option is there for you to select. These digital marketing tools will enhance your digital marketing skills in Malaysia.

Digital Marketing Skills in Malaysia - Digital marketing tools

(Source: wikifinancepedia.com)

1. Social Media Marketing Tools

Managing many brands on social media frequently necessitates some serious balancing. You can manage numerous accounts from a single platform thanks to apps like Hootsuite, Later, and Buffer which provide built-in statistics and moderating functions.

The technology eliminates the majority of the work involved in content marketing by uploading a highlighted quote or the URL into a structured post. By hitting a button on the Buffer Chrome extension, you can instantly schedule any webpage or quote you’re viewing across all of your channels—Twitter, LinkedIn, and/or Facebook.

2. Email Marketing Tools

Having email campaign solutions like MailChimp or SendGrid is vital for sending branded emails promptly given the importance of email in a holistic marketing plan. By making it simple to create customised emails, upload and segment mailing lists, run automatic A/B testing, and get a thorough analysis of the results of your campaigns, MailChimp, one of the top email marketing tools, continues to set the bar in the sector.

For larger firms looking to maximise the customer experience with a full customer service management programme, options like Salesforce and Hubspot may combine email marketing features into the larger marketing and sales funnel.

3. Search Engine Optimization Tools (SEO)

For engaging with the audience you wish to target, search engine optimization (SEO) and search engine marketing (SEM) are becoming more and more important. The initial step in this procedure is to comprehend your audience and how it interacts with content online.

Both Google Ads and Google Analytics provide a comprehensive study of the visitors to your website. Together, they give digital marketers the ability to evaluate what’s effective and what isn’t, identify new traffic sources, determine the hours of the day when traffic spikes and dips, and much more.

In contrast, SEO tools like Ahrefs, Moz, and SEMrush predict what might happen if you target specific keywords. Increasing traffic requires optimising the search terms that your audience uses to locate your website.

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FAQs – Frequently Asked Questions

Q. Is digital marketing a good career in Malaysia?

Ans: When it comes to the expansion of the Southeast Asian digital marketing sector, Malaysia is one of the major participants. After all, the nation boasts the greatest internet usage rate in this region at 87.4%.

Q. Is digital marketing in demand in Malaysia?

Ans: The Malaysian digital marketing market is booming (and, to be honest, growing quickly), and firms are prioritising digital advertising more than ever.

Q. Why digital marketing is important in Malaysia?

Ans: The advantages of digital marketing are as follows: Through the digital marketing channel, you can connect with a sizable target audience that is interested in your goods and services. You can benefit from reduced costs and a high rate of return. Hence it is essential to learn these digital marketing skills in Malaysia.

Q. Is digital marketing a hard skill?

Ans: At first, everything is challenging. However, everything gets simple once you dive in and start studying and acquiring information. Therefore, if you begin studying digital marketing and putting it into practice, you will become an expert in it.

Q. What kind of skills do you need for digital marketing?

Ans: As discussed above, some of the digital marketing skills in Malaysia are data analytics, search engine optimization, social media marketing, content marketing, good communication, etc.


Oh no! Although this blog post has come to a conclusion, your career in digital marketing has only begun. We hope you now realise how crucial it is in the modern world to be knowledgeable about digital marketing skills. One needs to have all these digital marketing skills in Malaysia.

If you want to upskill yourself in the field of digital marketing then do check out IIDE’s 11-month Post Graduation Program in Digital Marketing. What if you don’t have time to give for this P.G course but still want to learn digital marketing in detail? Do not worry, we have got you covered. You can check out IIDE’s 4-month Advanced Online digital marketing program. This is one of the best online digital marketing courses in Malaysia.

If you wish to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. So what are you waiting for? Go and start exploring the digital world.

We hope you take pleasure in reading this blog. Please share any questions or recommendations you may have in the space below. Cheers to reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Nikita M

    When we are short of time and want to get the most out of a blog that we read, Yes! This was one such blog. This covered all the major aspects, of not only skills but also the tools one needs to cover. This was amazing. Thank you for sharing this post.

  2. Palak pokharna

    This was an extremely informative, enjoyable and above all valuable article and I look forward to putting some of the techniques I’ve learned today into practice. Thank you so much for sharing this.


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