Digital Marketing Salary in Tasikmalaya: Latest Updates

Updated on: Feb 8, 2023

Ever wondered how much you could earn from Digital Marketing in Tasikmalaya, Indonesia? Here is a complete guide on the same, with salary insights and everything you need to know about digital marketing salary in Tasikmalaya

With the COVID-19 pandemic, a lot of companies took their business to the digital format across various mediums, such as websites, social media handles, apps, and much more. According to Statista, a reputed online portal providing data on the global digital economy, there are over five billion active internet users today, with the number still steadily climbing each day. With such a promising number of users over the web, there is a huge scope of Digital Marketing as one of the key components of every business. 

According to Glassdoor, a reputed online platform with insights on jobs and salaries across the world, the average salary of a Digital Marketer in the country Indonesia itself can range anywhere from IDR 3,126,288 to IDR 32,83,633 per month, depending on several factors. Want to know more? Then to help you, we’ve put together a Complete Digital Marketing Salary Guide. Here, you’ll find the latest data on factors affecting your digital marketing salary including your geographical location, newer trends in digital marketing salaries, and where you can learn digital marketing if you haven’t already. More so, check out the benefits of digital marketing, to get a better picture of how effective digital marketing is, in today’s scenario.

If you are a beginner in digital marketing then you can even watch this Free masterclass on Digital Marketing to get a detailed idea about the same. 

Digital Marketing Salary in Tasikmalaya - Jobs

(Source: LinkedIn.com)

As you can see from the screenshot above, there are ample opportunities for digital marketing jobs in Tasikmalaya, meaning there’s a fair scope of a decent digital marketing salary in Tasikmalaya. Thus, you are indeed on the right path!

 

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Factors Affecting Digital Marketing Salary

Digital Marketing Salary in Tasikmalaya - Factors affecting digital marketing salary

(Source: Springboard.com)

A simple search on LinkedIn shows there are at least 23 million profiles on LinkedIn, under keywords such as Digital Marketer or Digital Marketing. Moreover, McKinsey shows that about 83% of global CEOs look at marketing to be a major contributor to the company’s growth. Today, there are about 280,000 digital marketing jobs listed on LinkedIn, with about 10,000 jobs being posted every week. This is a very promising number for budding digital marketers irrespective of their geographical location when many such jobs can be done from home on a work-from-home basis with the availability of remote jobs as well. Not to forget, there’s also the scope of working as a digital marketer on a freelance basis, where you can do independent projects and charge accordingly.

However, there are factors determining how much you’ll earn in your digital marketing role. Some of them are as follows:

Education

While there’s no specific educational qualification that’s required to be a digital marketer in today’s age, a minimum bachelor’s degree is preferred, according to LinkedIn. The degree can be of any discipline, with streams such as Media Studies, Journalism and Mass Communication, Business Administration, and even Engineering, giving out the most number of budding digital marketers in recent years. Many digital marketing professionals in today’s era even start their career without a college degree, by simply doing specialized courses on Search Engine Optimization(SEO), Search Engine Marketing(SEM), Social Media Marketing(SMM), Data Analytics, and much more. So the possibilities are endless!

Experience

Some industries may not hire an employee with less work experience. They may hire an employee with a minimum of 2 years of experience. Experience plays a vital role in the digital marketing sector. The more years you have worked in digital marketing, the more you can expect in your salary. So if you have decent work experience then you can expect your industry to offer you a high salary based on what you’ve learned alongside working. Experience includes how you start a business, how you advertise it, how you promote it etc. For a decent understanding of all these things, you need experience.    

Skills

We add chilli flakes and extra toppings to our pizza to make it taste better. In the same way, industries prefer employees who have a large number of skills and knowledge. Every organisation hires those employees who have the skills required during working for the organisation.  Both soft and hard skills are necessary for digital marketing which include communication skills, technical skills, business acumen, interpersonal skills etc. The better you have skills, the greater the result and you get to achieve a high salary. Not every employee has the same skills, but it depends on how you showcase your skills in front of your management. If you have the required skills, it might give you better opportunities to get a good digital marketing salary in Tasikmalaya.    

Technology

Technology is also an important factor in digital marketing. Technology also affects digital marketing. For example, if the server is down, it might not connect to people and people may not be able to connect to the meetings. The second example can be if any of the industries want to promote marketing then they need proper digital cameras, lights and other equipment. Nowadays there are many inventions in technology which have occurred. So if the industry wants to have the latest technology for their employees, then they need high investments in the technology sector to be ahead of the curve.    

Size

Size also plays a crucial role in the digital marketing sector. If the size of the company is too small for a particular employee to work, it might create a bad reputation in the minds of freshers who are willing to join your company. The smaller the company, the lesser you get paid, until and unless it’s a startup with a very good budget/investment up front. Thus, mostly, the larger the company, the higher you get paid. But with a high salary, you get more responsibilities and duties as well. For example, a web developer will be paid less if he works in a small company whereas he will be paid high if he works in a relatively larger company. 

Industry-Based Knowledge

With growing new trends in digital marketing, some people with specific knowledge earn more than the rest of the competition. Moreover, this specific knowledge isn’t limited to only Digital Marketing. As of now, in-depth knowledge in topics like FinTech, Personal Finance, Web 3.0, Artificial Intelligence, Cloud Computing, and many more, are helping digital marketers keep themselves ahead of the curve by writing and marketing about these. So if you happen to have some knowledge about such topics and you’re a digital marketer at the same time, chances are, you can combine those to ensure yourself a lot of money!

Location

Location plays a big role in determining your digital marketing salary, especially if you plan to work in a physical office location. For example, according to Indeed, a digital marketing manager gets about $76,000(about IDR 1198375600) in New York, while the same gets about $67,000(about IDR  1056462700) and $66,000(about IDR 1040694600) in Chicago and Denver, respectively, per year. Moreover, the remote location is becoming more commonplace these days, as evident in digital marketing salaries. However, to ensure the maximum salary irrespective of the geographical location, permanent work-from-home options can be quite helpful depending on your overall skillset. Another option can be doing freelance projects through independent clients on the web. So there are several options, as you can see!

Organisation

Top salaries depend on the organisation you work for. The organisation offers you a high salary depending on the number of skills and talent you possess. If you do not have minimum work experience, your talent and skills can help out as well. As you step into the organisation, your responsibilities, as well as your salary, will increase too. In an organisation, a digital marketing manager earns more than a digital marketing executive as the manager has more responsibilities and duties compared to an executive. Salaries may vary from organisation to organisation, location to location etc. The organisation you work for can offer less salary to a fresher than the senior manager.

Digital Marketing Salary Trends in 2023

Digital Marketing Salary in Tasikmalaya - Salary Trends

The latest CMO Survey shows that at least 55% of businesses all around the world are rapidly changing their go-to business models to capitalize on digital opportunities. For digital marketers, this reflects what amount of growth awaits them further in the journey!

When talking about pay, a lot of companies determine pay hikes based on your digital skills. A report by Burning Glass Technologies found that job roles that list digital skills as a requirement for the candidate, pay 29% more than those that do not. Thus, reports suggest that digital marketing is one of the skills for which employers and clients are willing to pay a premium. 

With that being said, let us look at some digital marketing jobs that are currently the hottest in the industry with promising salary trends for the current and the coming years.

Search Engine Optimization(SEO) Specialist

Almost every business with a digital presence would want to be ranked first on the Search Engine Results Page(SERP), be it for their content or their other products and services. Organic rank on the search engine builds the brand’s image as well as convinces users to click on their link(s). Thus, it is a no-brainer that businesses are willing to pay a handsome amount of money for the role of SEO.

According to some data on Paylab, you can expect to earn around IDR 3,866,223 per month, with less than 1 year of experience. With 2-4 years of experience, you can earn around IDR 5,855,434 per month. And with around more than 5 years of experience, you can earn around IDR 12,290,223 per month.

Web Developer

A web developer should have a basic knowledge of computer software, coding, and graphic design to create a website which is user-friendly and achieve basic business ambitions. The web developer should be updated about coding languages and can create an amazing and attractive website for the business. If you have a record in effective coding and the ability to identify specific user experience issues and provide defined solutions, you can look out for web developer roles in digital marketing businesses. 

Being a technical role with skills that require a decent amount of time to put into execution, you can get as much as IDR 9,580,008 per month, as an experienced web developer.

Digital Marketing Manager

Digital marketing manager basically makes the strategy to promote the business. A digital marketing manager should be familiar with how to promote the business product in order to increase sales. A digital manager should plan and build the brand in the market. A digital marketing manager should be updated with all the digital marketing trends in the market. 

According to Payscale, you can expect to earn around IDR 20,000,000 per month, as this is a senior-level job role that you’ll only get after a decent work experience and expertise in various skill sets.

Content Marketing Manager

The work of a content marketing manager is to oversee and create a brand’s overall content across all platforms. People with consistent creativity, exceptional communication, and strong managerial skills can see themselves thriving in this job role. As obvious, it’s a senior-level job role that one gets only after a decent amount of expertise in the relevant field. Moreover, if you have a knack for teamwork as well, you’re destined to thrive in this role. 

According to some data on the website of World Salaries, you can expect to earn in and around IDR 13,500,008 per month, as a content marketing manager.

Social Media Marketing Specialist 

Ever wondered, who manages the social media handles of big businesses, with consistent management through paid marketing efforts? Those would be the social media marketing specialists! If you are creative in social media platforms and know how to build and increase your brand awareness through social media, then you can apply for this job. As a social media marketing specialist, you have to maintain a positive attitude across all media platforms.

According to the data on the website of World Salaries, you might earn around IDR 4,012,175 per month to IDR 12,300,041 per month, depending on your work experience.

Paid Media Specialist

A paid media specialist should be well aware of developing and implementing digital campaigns. A paid media specialist is responsible for bringing people to your web portals through Facebook, Instagram, Google, emails etc. Paid media specialists should be well aware of identifying which platforms would be most suitable for reaching out to their audience. 

According to Paylab, you can expect to earn about IDR 3,737,578 per month, with further scope for pay hikes.

Marketing Automation Specialist

A marketing automation specialist is responsible for managing market trends, mostly through digital automation mediums. They have to work with other managers such as project managers, web developers, graphic designers etc. They have to run various marketing campaigns and develop various marketing strategies, including but not limited to AI Chatbots. A marketing automation specialist with less than 1 year of experience can expect an average salary of IDR 14,000,100 per year. The number can rise up to IDR 100,100,922 as a median salary, depending on work experience.

Search Engine Marketing(SEM) Specialist

While SEO tends to the organic visibility of the brand, SEM refers to paid results. To be ahead of the game, it is important for businesses to focus on both aspects of the search engine results, paid(SEM) and organic(SEO). Companies pay Google to get listed on the top of the SERP and Search Engine Marketing is what the top advertisements are. As a Search Engine Marketing Specialist, you’d have to run A/B testing, manage bids, use basic coding at times, and have a brief understanding of search engine algorithms.

Starting, you can expect to earn around IDR 5,764,800 to IDR 8,799,966 per month, depending on various factors as mentioned earlier. With further experience, you can even reach IDR 14,799,966 per month.

Content Writer

One of the main components of digital marketing that has stood the test of time with consistency is content. Informative and entertaining content is something that every company aspires to give to its users to maintain its popularity. As a content writer, you’d have to have a knack for consistent creativity throughout your company’s digital handles, be it on the website, social media, YouTube, etc. You’d have to write SEO-based content for websites, social media posts, blog articles, YouTube content, and even captions for Instagram and Facebook posts. 

According to the recent data from Paylab and World Salaries, you can earn about IDR 2,534,600 to IDR 8,580,041 per month, based on your experience and skills. 

Data Analyst

 Now the job role of a data analyst isn’t limited to digital marketing but has been there in traditional marketing businesses too. But with the recent boom in digital marketing, the role of a data analyst has become even more crucial, for businesses. As a data analyst, you’d be assigned to interpret raw data into information that offers ways to improve businesses, thus affecting vital business decisions. An in-depth knowledge of analytics, trends, and patterns is crucial to becoming a data analyst. Moreover, you’d have to have a strong grasp of aspects like statistics, SQL, data visualization, excel, and much more. The role of a data analyst is perhaps one of the most technical in all digital marketing jobs. 

With such a strong emphasis on so many technical skills, you can expect to earn around IDR 10,099,941 per month, with further scope for pay hikes.

 

Where can you learn Digital Marketing?

You must have understood by now that digital marketing offers a huge scope of growth when it comes to money. But this also comes from your skills and expertise in the field you’re trying to enter. Big businesses would always prefer the best employees for the job roles. So, what would you do if you want to learn digital marketing, but don’t know where to go for that? 

Well, for that, IIDE’s Advanced Digital Marketing Course has got you covered!

This course will teach you the A-Z of digital marketing along with industry-relevant training in just 4 months. What’s unique about this course is that they help you with practical education, the exact skill training you’d need in today’s digital marketing industry, and strong placement assistance.

What can you expect from this course? Here-

  • 100+ hours of live class
  • In-class live presentations
  • 50+ hours of videos
  • 7+ live projects and practice assignments
  • 1-on-1 mentoring sessions
  • 100% placement assistance
  • 20+ industry tools mastery
  • Resume and interview training 

 

Want to see what the alumni say? Here-

Digital Marketing Salary in Tasikmalaya - IIDE course reviews

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FAQs – Frequently Asked Questions

Q. Is digital marketing a good career in Tasikmalaya?
Ans. Yes, digital marketing is a fantastic career in Tasikmalaya. There are many jobs available in this field. And with the ever-increasing scope of digital marketing as a whole, it surely is a good career to go for.

Q. What is the scope of digital marketing in Tasikmalaya?
Ans. As discussed above, the scope of digital marketing is immense and looks promising for years to come, in Tasikmalaya. So, now might be the best time to upskill yourself with relevant skills and courses and start working accordingly.

Q. How long is a digital marketing course?
Ans. While it depends on the type of course, most courses with practical knowledge and implementation would take somewhere around 3-4 months.

Q. Is digital marketing difficult?
Ans. Digital marketing requires a lot of skills which every industry is looking for. Digital Marketing is not that difficult but it depends on your hard work and dedication towards your job. However digital marketing can be challenging but it is arguably not difficult.

Q. How to get a high-paying digital marketing job?
Ans. To be able to bag the highest cheque in the digital marketing industry, you must get your skills right, as well as experience. While it’s true that it’ll take time to get the experience needed to bag managerial and other important roles, it’s best to obtain all the relevant skills needed to get ahead of the competition. 

 

Conclusion

As per the report given by us, we can surely say that digital marketing has a scope in future planning. A few decades ago people did not know about digital marketing but in today’s world digital marketing is very important. Digital marketing offers various opportunities and also digital marketing has various career options. So with such a big scope for growth, you can expect a very promising digital marketing salary in Tasikmalaya.

One of the best institutes among many to provide quality digital marketing courses is IIDE, which offers many courses including online courses also. If you wish to learn any particular concept of digital marketing and monetize on the same, you can even check out IIDE’s Short-Term Certification Courses. You can even check out our blogs, for more insightful content like this. 

At last, we hope you enjoyed reading this blog on digital marketing salary in Tasikmalaya. If you have any suggestions or doubts, feel free to let us know in the comment section below.

 

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

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