Digital Marketing Salary in Surabaya: Latest Trends you should know

Updated on: Feb 19, 2023

Interested to know about insights on digital marketing salary in Surabaya? Are you eager to know the factors affecting digital marketing and the recent trends? Then you are at the right spot. Our blog provides all the relevant details.

What precisely is digital marketing? Digital marketing is the technique of promoting goods or brands through one or more electronic media networks. It involves pay-per-click, pay-per-banner, search engine optimization (SEO) and much more.

Today’s marketing seeks to attract a variety of audiences to businesses instead of solely concentrating on consumers. The scope of digital marketing is growing gradually every day.

According to Glassdoor, the estimated salary for Digital Marketing is IDR 3,500,308 per month in Surabaya, Indonesia. This range represents values that exist within the 25th and 75th percentile of all pay data available for this role.

Digital Marketing Salary in Ternate - Digital Marketing Revenue Graph

 (Source: Omnicore Agency)

Due to the rapid expansion of e-commerce and remote employment, digital has become an overnight reality for millions of organisations. While most firms had to close their exterior doors and ask people to work from home, consumers around the world stayed indoors.

In order to obtain their daily essentials during the COVID-19 epidemic, most people switched to internet marketing, which led to the rise of digital marketing to the top of the marketing industry. Digital marketing is very dynamic and analytic, which is beneficial to both buyers and sellers.

In Surabaya 2023, there has been a sharp growth in demand for digital marketing. The marketing framework currently reflects the strategic plan’s diversity and the convergence of technologies. The cost savings and elimination of the reliance on labour and paper in marketing will be more significant.

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Factors Affecting Digital Marketing Salary

Although the subject of digital marketing is frequently referred to as a whole, its various tasks might be very different. A copywriter, for instance, might only undertake creative work, in contrast to an on-page SEO expert, whose work is more technical. These two professions may share a basic understanding of content, but they require quite different digital marketing abilities and traits. As a result, there are various salaries. Your ability to earn a high salary in digital marketing will depend on a number of variables, including your location, talents, experience, and educational background. Let’s investigate each of these elements.

  • Target Market 

The emergence and progress of digital marketing are greatly influenced by customer demographic factors like gender and age. One of the major features affecting the success of digital marketing is the customer’s intent to use digital channels. Elements that influence customer acceptance and recommendation of mobile payment include social impact, customer innovativeness, performance expectations, compatibility, and perceived security.

The target market depends mainly on emerging trends and the recent update of the product which influences people to demand more. The target market of digital marketing is based on various ranges of characteristics like age, gender, interests, income and different geography.     

  • Social Media

According to the statistics, the majority of Ternate people are active social media users. So, it is safe to conclude that the general public and digital marketers in the country have a strong apprehension about how Facebook, Instagram and other digital platforms work. The digital marketers in the country are aware of the technological advancement and are skilful to utilise this development to their advantage.

In addition to their ability to design and manage creative campaigns, they have in-depth knowledge of digital platforms which enables them to attract, promote, target and adjust the product with the greatest amount of effectiveness.

  • Cost and Expenses

Digital marketers are innovative and economical to reduce wastage and cost in order to make optimum utilisation of the available resources. They are determined to obtain the best outcomes with the help of a strategic marketing plan. The marketing managers make sure that the services of SEO, content marketing, and other specialists meet the needs and preferences of the target audience and yield the best results.

Apart from that, the products are frequently updated and improvised in the best interest to ensure that it matches the trending market demand. In short, the cost and expenses are well-equipped to help the business grow without any hurdles and obstacles.

  • Reports and Data

Brand awareness and advertising through social media are important tasks to make the business successful. Digital marketers keep the audience well aware of the product service and provide the latest updates about it on their websites which is easily accessible to customers.

The benefits and other required information are presented in detail and in a creative manner in the data and reports to give easy understanding to the people. Thus, data are extremely useful and they enable keeping the audience traffic in check as well as providing an overall picture of how well the digital marketers are performing in their duties.   

  • Skills 

The talents, abilities and skills of digital marketing teams have to be at par with the required standard. The main essence of online marketing is people who have expertise and knowledge in operating online platforms with ease and minimum mistakes.

A talented and competent workforce is a valuable asset for a company. Professionalism gives high recognition and brings goodwill to the market. Therefore, we can assert that skills are an essential factor in achieving goals in digital marketing. The required skills of digital marketers are communication skills, data analysis, content creation, SEO and SEM, social media operation, basic design skills, and customer relationship management (CRM).

  • Quality Content

Language and visuals being used in digital marketing campaigns must portray and add credibility to the target market. Much research has proven that effective content marketing makes a massive kickstart in customer conversion and persistence.

Quality content gives economic advantages to readers. It should be industry specific rather than generic and obsolete. It must enhance the reader’s awareness of the topic in a way that alerts them to it. Content should be accurate, complete, reliable, relevant and consistent. The types of content include infographics, blogs, videos, social media ads, webinars, ebooks and others. The information has to be goal-oriented and authentic.

  • Technological advancement

With technological advancement comes the responsibility of adapting to transition and bringing the best benefits out of it. Resistance to change has been a key factor in digital marketing. Technology has sped up the work with the help of automating specific tasks and AI ( Artificial Intelligence). It generates higher revenues by providing quality service to customers across the globe.

Digital marketing has the ability to run smooth business operations with tech tools. The feedback and reviews from people online assist the business to improve its work. Digital marketers need an in-depth understanding of how to effectively use technological tools for managing marketing without making any blunders.

  • Channels

Digital marketing channels make it possible to engage and interact with the audience quickly and effectively. The most crucial aspect to think about in order to align with the goals is selecting the proper channel. Digital marketing channels aid in methodically communicating with and engaging clients in order to reach customers and businesses at scale.

Digital marketing encompasses a variety of channels, including social networks, mobile apps, and search engine marketing (SEM). Channels serve in expanding the audiences, increasing traffic, fostering deeper engagement, generating leads and sales, web analytics, multiples strategies, effective targeting and enhancing marketing ROI( Return on investment).


Digital Marketing Salary Trends in 2023


  • Search Engine Optimisation (SEO) Managers

It refers to the process of making improvements to your website to make it more visible when users search for goods or services associated with one’s business on search engines like Google, Yahoo, and others. In order to comprehend and connect with clients in the easiest way, SEO is the most practical and economical strategy. SEO is user-friendly and builds the credibility and trust of brands.

Key Responsibilities:

  • Check website performance.
  • Position web analytics.
  • Collaborate within different departments.
  • Writing SEO-based content.

Average Salary: According to, the average salary for an SEO manager in Surabaya, is around IDR 7M per month. 

Digital Marketing Salary in Surabaya - SEO Manager Salary


  • Pay-per-click Analyst 

A pay-per-click (PPC) analyst examines the frequency of clicks generated by particular adverts and other web features. PPC analyst is an excellent career opportunity in digital marketing in 2023, the interested candidate must have the necessary knowledge and skills in order to generate high profit. They must possess a thorough understanding of campaign design. 

Key Responsibilities: 

  • constructing and organising different PPC campaigns via online platforms.
  • evaluating current campaigns and offering suggestions on how to improve them.
  • interpreting trends and making value judgements based on facts.
  • proofreading.

 Average Salary: According to, the average salary for a Pay per click (PPC) analyst in Surabaya, is around IDR 113M per year. 

Digital Marketing Salary in Ternate - PPC Analyst Salary


  • Content Writer

A content writer is a creative expert who writes copy for a variety of platforms, including websites, blogs, social media, whitepapers, ebooks, and others. The main aspect of content writing is authentic content. They must produce appealing and helpful content to hold the reader’s interest throughout the entire piece. They must have a solid understanding of SEO.

Key Responsibilities:

  • flexibility to adapt to diverse writing styles.
  • Creating true and creative content.
  • Doing thorough research work before writing content.
  • Problem-solving

Average Salary: According to, the average salary for a Content writer in Surabaya, is around IDR 52M per year. 

Digital Marketing Salary in Ternate - Content Writer Salary


  • Digital Marketing Manager

By managing numerous marketing campaigns, a digital marketing manager is an expert who is in charge of preserving a brand’s online presence and sales. They have acquainted with the most recent trends and ideal techniques for online marketing and measurement with strategic thinking.

Key Responsibilities:

  • keeping pace with our social media presence on all digital platforms.
  • the evaluation and reporting of all digital marketing strategies’ performance.
  • Plan innovative and imaginative growth methods.
  • preparing advertisements, reviewing metrics, and discovering trends.

Average Salary: According to, the average salary for a Digital Marketing Manager in Surabaya, is around IDR 240M per year. 

Digital Marketing Salary in Ternate - Digital Marketing Manager Salary


  • Search Engine Market Specialist (SEM)

Planning, implementing, and supervising the company’s overall SEO strategy are the duties of an SEM Manager. Good time management skills, communication skills, and interpersonal skills are required. They run tests, gather and analyse data, and detect trends.

Key Responsibilities:

  • reinforces and maintains modern SEO tactics. 
  • examines performance indicators and statistics to develop and enhance new and current marketing strategies. 
  • uses methods to increase traffic and find potential customers.
  • web advertising, web analytics, planning a content strategy, link development, and keyword strategy.

Average Salary: According to, the average salary for an SEM Manager in Surabaya, is around IDR 215M per year. 

Digital Marketing Salary in Ternate - SEM Specialist Salary


E-Commerce Specialist

As an e-Commerce Specialist, you will create and implement strategies that make online transactions successful. They have knowledge of site design and attention to detail. Excellent interpersonal and teamwork abilities and also talents in analysis and multitasking. They upgrade current computer systems and assess the capabilities, workflow, and time constraints of computer systems.

Key Responsibilities:

  • Create, review, update, and maintain the product content found on eCommerce websites and portals.
  • develop subject matter expertise.
  • evaluate and recommend readily accessible software.

Average Salary: According to, the average salary for an E-commerce specialist in Surabaya is around IDR 273M per year. 

Digital Marketing Salary in Ternate - E-commerce Specialist Salary


  • Graphic Designer

Websites or social media posts with an eye-catching design or distinctive content will receive more attention. If your content is not authentic or interesting, audiences would not stay on your website or post for long. Designers of products, visuals, and UI/UX are significant in this situation. Graphic designer helps in promoting advertisement on online platforms with their creative skills.

Key Responsibilities:

  • Designing digital content such as emails, banner ads, landing pages, reports, and advertising campaigns is a key responsibility.
  • Establish and maintain wireframes and other UX/UI elements.

Average Salary: According to, the average salary for a Designer in Surabaya is around IDR 240M per year.


  • Web Developer

Website content that needs technical characteristics might also be created by web developers. Creates or monitors the creation of digital images, banners, bullets, charts, image maps, and other graphics to improve the presentation of the website. Web designers grab the attention of the global audience through their creative and innovative ideas and the latest information.

Key Responsibilities:

  • coordinating or carrying out website updates.
  • editing, writing, or designing website articles, as well as managing the content production of the team.
  • backup online files to local folders for recovery.

Average Salary: According to, the average salary for a Web developer in Surabaya is around IDR 59M per year. 

Digital Marketing Salary in Ternate - Web Developer Salary


  • Social Media Manager 

Through social media channels, a social media manager aids in increasing awareness. A social media manager serves as the bridge between your company and your social media followers, developing monthly editorial calendars and utilising marketing tactics to convey your brand’s message in unique ways. In addition to developing digital initiatives to foster community online, their duties also involve evaluating engagement data and detecting trends in customer interactions.

Key Responsibilities:

  • following the most viral social media trends.
  • Using unique ideas for postings on social media.
  • Establish campaign strategies.
  • Resistance to change and flexibility to trends.

Average Salary: According to, the average salary for a social media manager in Surabaya is around IDR 69M per year. 

Digital Marketing Salary in Ternate - Social Media Manager Salary


  • Data Analyst 

A data analyst gathers and saves information about various behaviours, such as sales figures, market research, logistics, and languages. They contribute technological skills to guarantee that the data is accurate and of high quality, and they process, present, and design it in ways that will aid individuals, companies, and organisations in making better decisions.

Key Responsibilities:

  • Making use of automated techniques to extract data from primary and secondary sources
  • eradicating faulty data, resolving code issues, and addressing associated issues
  • Filtering data by analysing reports and performance indicators to find and fix code issues Analyzing data to determine its quality and meaning.

Average Salary: According to, the average salary for a Data analyst in Surabaya is around IDR 394M per year. 

Digital Marketing Salary in Ternate - Data Analyst Salary



Where can you learn Digital Marketing in Surabaya?

We have the answers to your questions on how to begin learning digital marketing. You can upskill yourself with digital marketing training available here, along with in-depth explanations of its contents. If digital marketing is your passion, devote time and effort to developing your skills to earn a good pay scale in digital marketing in Surabaya.

IIDE’s online digital marketing courses will provide you with an in-depth understanding along with industry-based training within a sophisticated time period. 

Key Highlights:

  • 40+ Hours of Video Learning
  • 70+ Hours of Live Learning
  • 13+ Certifications
  • 8 Brand Projects
  • 100% placement assistance
  • 250 + Hiring Partners
  • 0% EMI Option
  • Learn from Experts
  • Live Q&A
  • Resume & Interview Training


Here are some of the reviews :

Digital Marketing Salary in Ternate - IIDE Course Reviews



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FAQs or Frequently Asked Questions

Q. What is the maximum salary of a digital marketing manager in Surabaya?
Ans. The maximum salary of a digital marketer is IDR 240,000,000/annum.

Q. Is digital marketing a good career in Surabaya?
Ans. Yes, digital marketing is a fantastic career in Surabaya. There are many jobs available in this field. And with the ever-increasing scope of digital marketing as a whole, it surely is a good career to go for.

Q. What is a digital marketing job role?
Ans. A digital marketer supervises all digital platforms and employs them to increase organic traffic and brand exposure.

Q. Is digital marketing easy?
Ans. Everything becomes easy if you take proper training and put effort to achieve your aims by being passionate and determined.

Q. What are the four benefits of digital marketing?
Ans. Real-time marketing, better measurability, data-driven market and reaching the right audience at the right time.



Oops! Our blog has come to an end, but your journey in digital marketing is only getting started. We believe you learned how necessary understanding digital marketing is in the modern world.

Check out IIDE’s 11-month Post-Graduation Program in Digital Marketing if you want a thorough overview of the subject. 

You can take a look at IIDE’s 4-month Advanced Online Digital Marketing Course. This is among Surabaya’s top online courses for digital marketing available.

IIDE’s Short-Term Certification Courses are helpful for you if you want to understand a specific aspect of digital marketing. Start exploring the online world right away.

We sincerely hope you had fun reading this blog on Digital Marketing Salary in Surabaya. Please use the comment section below to let us know if you have any queries or ideas. Cheers to reading! Thank you.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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