Digital Marketing Salary in Payakumbuh- Insights on the 10 Best Latest Trends

Updated on: Feb 13, 2023
Digital Marketing Salary in Payakumbuh - Featured Image

Are you curious to know about digital marketing salary in Payakumbuh? What are the different digital marketing salaries for different digital marketing job roles? So, here we have the ultimate digital marketing salary guide for you. In this blog, you will get information related to digital marketing salaries in Payakumbuh.

But first, we will talk a little about digital marketing, its compensation, and its importance.

Digital Marketing Salary in Payakumbuh - Intro Image

(Source: CodeFuel)

Digital marketing refers to promoting products and services through digital channels like social media, search engines, email, and mobile apps. It involves few of the same principles as traditional marketing and is generally considered a new way for companies to approach consumers and understand their behaviour.

The importance of digital marketing is continuously increasing. So it’s a great chance to start your career in the digital marketing field. There are a lot of opportunities in the digital marketing field such as digital marketing managers, SEO specialists, content writers, social media managers, and many more. For salary, it depends on the amount of knowledge you have, its demand in the market, and various different factors in that field.

Talking about the demand for digital marketing jobs in Payakumbuh in 2023, one of the topmost in-demand jobs is the job of “Digital Marketing Specialist”. The most demanding experience in digital marketing includes social media, content strategy, SEO, analytics, and more.

In this blog, we will discuss in detail the advantages of being a digital marketer, the rise of digital marketing jobs, factors affecting digital marketing salary, and the trends in digital marketing salary in Payakumbuh.

If you want to know more about the digital marketing salary for different job roles then you must check out this blog.

 

Digital Marketing Courses in Delhi - masterclass

Factors Affecting Digital Marketing Salary

As you know digital marketing is often considered a unified field. There are various factors that affect digital marketing salaries for different job roles. These include:

 

  • Educational Background

According to LinkedIn 94% of digital marketing professionals have at least a bachelor’s degree. For various marketing roles, you have at least a bachelor’s degree in business, advertising, communication, and journalism. Maximum employees start their careers without having a formal college education.

So, if you add a little amount of additional qualification in digital marketing it leads you to have a better package. Additional qualification includes various specialized courses which are search engine optimization (SEO), search engine marketing (SEM), and data analytics. These specialization courses can accelerate your career and help you negotiate for a higher salary. So, it’s a very important factor that affects digital salary in Payakumbuh.

  • Experience

Experience is the most important factor that affects digital marketing salary. The more years you’ve spent working in digital marketing, the more salary you’ll get. Your experience may include employment, freelance work, and even your own business. Experience plays an important role in determining a digital marketer’s salary. 

The average salary of a digital marketing specialist is approx $52,000 and many more for many different roles. So, experience is not just measured in years. You can also collect experience in a specific industry, or with specific skills and tools. eg. a mobile marketing manager or analytics specialist might earn more than a marketing copywriter.

  • Job Role

Role is basically your advanced positions in digital marketing such as a digital marketing manager who tends to get a higher amount of salary than a digital marketing specialist. The role also plays an important role in digital marketing. Your role in the digital marketing field matters the most. If you have a good role in a company you will definitely get good opportunities and a good package in the digital marketing field. 

So, always focus on your role in digital marketing because it’s the main factor it affects the most. If you don’t have a good role then you will not get good opportunities in the future.

  • Company Size

Company size also affects the digital marketing salary in Payakumbuh. Top companies always pay you the best and if you have very good skills you can always get good salaries at startup companies also. The size of the company is one of the main factors that affect the Digital Marketing salary in Payakumbuh. It plays an important role in deciding the salary of a digital marketing professional. 

For example, a Digital Marketing Specialist working in a small company in Payakumbuh in Indonesia will get paid less than the same position in a large company in Indonesia. So, it plays a very important role in digital marketing salary in Payakumbuh.

  • Skills

Skills matter the most. If you have good skills in digital marketing you will always get a good amount. Going for a company then you must check their job demanding skills, their preferences, etc. The most common skills you need everywhere in the digital marketing field are copywriting, search engine optimization, project management, data analysis,  social media marketing and much more. 

Digital marketing demands a variety of hard and soft skills, which range from link building and technical search engine optimization to strong communication and interpersonal skills. According to Linkedin, some of the most in-demand digital marketing skills are copywriting, social media marketing, project management, audience building, and analysis of data. 

  • Industry

The industry is also the main component that affects Digital Marketing Salary in Payakumbuh. The industry you are working in, if it is a trending industry in your place then you will definitely get a good amount of salary. 

Industries like IT, BFSI, and e-commerce give you higher salaries than other industries, in general. This is because these industries require more skills, work, and experience. There are many famous digital marketing industries in different countries and you can get many good industries on the online platform also.

  • Your Location

Where your company is located also plays a great role in determining your salary in digital marketing. If the company is situated at the main locations of Payakumbuh then your salary will be higher as compared to some other less visited places in Payakumbuh.

Your location can play a key role in determining your digital marketing salary in Payakumbuh. For example, a digital marketing manager in the San Francisco Bay Area typically gets an average salary of $67,500, while the same role pays only $60,000 in Houston and Minneapolis. So, it is also necessary to note that remote work is becoming more commonplace, which is reflected in those salaries too.

  • Certifications

And at last, certification is the most determining factor when going through Digital Marketing Salary in Payakumbuh. Digital marketing employees who have a certification from a reputed organization will get more packages than those who don’t have a certification. Good organizations always lead you to better opportunities so, always try to get your certificate from good organizations. 

For this, we definitely suggest IIDE online digital marketing institute where you can get so many good certificates to improve your career in the digital marketing field. And for places like Payakumbuh, you can definitely get more opportunities online rather than in the offline field.

 

Digital Marketing Salary Trends in 2023

 

In a recent survey of McKinsey it was found that more than half of the CEOs are considering marketing as a major role in their company growth agenda. So, Digital Marketing is creating various career options in upcoming years. People from most parts of the world are staying inside their homes, and most business organizations had to shut their physical doors and get their employees to work from home.

So, we can say that the future in the digital marketing field is very bright, especially for those people who are experts in the digital marketing field and have a good amount of knowledge in the digital marketing field.

Now, we should talk about Digital Marketing Salaries for different Digital Marketing Job Roles in Payakumbuh-

 

  • SEO Specialist Job

The estimated salary for SEO Specialists is IDR 9,682,484 per month in Indonesia, with an avg. salary of IDR 7,033,088 per month. The additional pay is approx IDR 2,649,396 per month. Additional pay includes cash bonus, commission, tips, and sharing of profit.

Digital Marketing Salary in Payakumbuh - SEO Specialist Salary

(Source: Glassdoor)

As an SEO Specialist, you will be responsible for improving the outlook of a website on search engine results pages (SERPs). To be the best in this role, you will need to have a deep knowledge of how search engine algorithms work and be up-to-date with the latest trends in search engine optimization.

 

  • Digital Marketing Specialist Job

The estimated salary for a Digital Marketing Specialist is IDR 20,561,936 per month in Indonesia, with an avg. salary of IDR 6,828,425 per month. The additional pay is approx IDR 13,733,511 per month. Additional pay includes cash bonus, commission, tips, and sharing of profit.

Digital Marketing Salary in Payakumbuh - Digital Marketing Specialist Salary

(Source: Glassdoor)

A digital marketing specialist needs to have specialization in SEM or SEO, you need to be perfect in any one of these specializations. You may work under a manager but your role is very important for the organization. You can always build your career best according to your pace and may be able to vouch for something beyond what is mentioned according to your growth.

 

  • SEM Specialist Job

The average salary of an SEM Specialist in Indonesia is Rp 171.145.755 or an approx hourly rate of Rp 82.282 with an average bonus of Rp 5.237.060. An average salary of an entry is Rp 124.670.162. And for a senior-level sem specialist, the average salary is Rp213.720.277.

Digital Marketing Salary in Payakumbuh - SEM Specialist Salary

(Source: Salaryexpert)

As an SEM Specialist, you will always be responsible for planning, executing, and managing paid search campaigns. This includes conducting keyword research, setting up ad groups and campaigns, big management, and creating landing pages.

Your job profile will also involve monitoring campaign performance, analyzing data, and making recommendations for all improvements. To be successful in the SEM Specialist role, you will need to have experience with Google Ads and other paid advertising platforms.

  • Social Media Specialist Job

The estimated salary for a Social Media Specialist is IDR 11,381,273 per month in Indonesia, with an avg. salary of IDR 5,128,405 per month. The additional pay is approx  IDR 6,252,869 per month. Additional pay includes cash bonus, commission, tips, and sharing of profit.

Digital Marketing Salary in Payakumbuh - Social Media Specialist Salary

(Source: Glassdoor)

As a Social Media Marketing Specialist, you will always be responsible for creating and executing social media marketing campaigns. This includes managing the company’s social media accounts, creating content, conducting social media audits, and analyzing the data.

This also includes identifying influencers, building relationships with them, and collaborating on promotional activities.

  • Content Strategist Job

The estimated salary of a content marketing strategist in Indonesia is around 13,500,000 IDR per month. The minimum salary is 6,730,000 IDR and the maximum salary is 20,900,000 IDR. This is the average monthly salary which includes housing, transport facilities, and other facilities. Content Marketing Strategist’s salaries vary according to experience, skills, gender, and location.

Digital Marketing Salary in Payakumbuh - Content Strategist Salary

(Source: Salaryexplorer)           

As a content strategist role, you will always be responsible for planning, creating, and executing content marketing campaigns. This includes developing a content strategy, creating the content, and managing a team of writers and editors.

You should also be a great communicator, with the ability to manage a whole team of people.

  • Email Marketing Specialist Job

The average salary of an email marketing specialist job in Indonesia is Rp219.928.144 or equivalent to Rp105.735 with an average bonus of Rp7.455.564. It includes additional pay also. Additional pay includes cash bonus, commission, tips, and sharing of profit.

Digital Marketing Salary in Payakumbuh - Email Marketing Specialist

(Source: Salaryexpert)

An email marketing specialist always focuses on building email lists, creating various emails, and nurturing leads through written communications. Email marketing specialists build various campaigns that drive brand campaigns. So that, they can go hard to their place in the competitive market and ensure their brand sees results in the short term and the long term.

  • Web Developer Job

The estimated salary of a web developer in Indonesia is around 11,200,000 IDR per month. The minimum salary is 5,150,000 IDR and the maximum salary is 17,800,000 IDR. This is the average monthly salary which includes housing, transport facilities, and other facilities. Web Developer Job salaries vary according to experience, skills, gender, and location.

Digital Marketing Salary in Payakumbuh - Web Developer Salary

(Source: Salaryexplorer)

As a Web Developer, you will always be responsible for creating and maintaining websites. This includes working with code to create dynamic and user-friendly web pages.

Web Developers also need to have a good knowledge of design principles and UX/UI best practices. They should also be able to stay up-to-date with all the latest web development trends.

  • Pay-Per-Click Analyst Job

The average salary of an email marketing specialist job in Indonesia is Rp234.697.294 or equivalent to Rp112.835 with an average bonus of Rp7.885.829. It includes additional pay also. Additional pay includes cash bonus, commission, tips, and sharing of profit.

Digital Marketing Salary in Payakumbuh - PPC Analyst Salary

(Source: Salaryexpert)

As a Pay-Per-Click Analyst, you will always be responsible for managing and optimizing paid search campaigns. This includes conducting keyword research, setting up ad groups and campaigns, bid management, and creating landing pages. To be the best in this job, you will need to have good experience with Google Ads and other paid advertising platforms. This job is also a trending job nowadays.

  • Social Media Marketing Specialist Job

The estimated salary for a Social Media Specialist is IDR 11,381,273 per month in Indonesia, with an avg. salary of IDR 5,128,405 per month. The additional pay is approx  IDR 6,252,869 per month. Additional pay includes cash bonus, commission, tips, and sharing of profit.

Digital Marketing Salary in Payakumbuh - Social Media Marketing Specialist(Source: Glassdoor)

As a Social Media Marketing Specialist, you will always be responsible for creating and executing social media marketing campaigns. This includes managing the company’s social media accounts, creating content, conducting social media audits, and analyzing the data.

This also includes identifying influencers, building relationships with them, and collaborating on promotional activities.

The estimated salary for a Paid Media Specialist is IDR 11,381,273 per month in Indonesia, with an avg. salary of IDR 5,128,405 per month. The additional pay is approx  IDR 6,252,869 per month. Additional pay includes cash bonus, commission, tips, and sharing of profit.

Digital Marketing Salary in Payakumbuh - Paid Media Specialist Salary

(Source: Glassdoor)

As a Paid Media Specialist, you will always be responsible for creating and executing social media marketing campaigns. This includes managing the company’s social media accounts, creating content, conducting social media audits, and analyzing the data.

This also includes identifying influencers, building relationships with them, and collaborating on promotional activities.

 

Where can you learn Digital Marketing in Payakumbuh?

There are various digital marketing jobs in demand in Payakumbuh but all employers want only digital marketing experts who are certified and know everything related to digital marketing. So, if you are interested in digital marketing, invest your time and money in mastering digital marketing skills and get a higher amount of salary when applying for digital marketing jobs in Payakumbuh.

IIDE’s advanced digital marketing course will teach you everything related to digital marketing along with industry-relevant training in less than 4 months.  

Key highlights of this course-

  • 100+ Hours of Live Classes
  • 50+ Hours of Videos
  • 1-on-1 Mentoring Sessions
  • 20+ Industry Tools Mastery
  • In-Class Live Presentations
  • 7+ Live Projects & Practice Assignments
  • 100% Placement Assistance
  • Resume & Interview Training 

 

Some reviews of this course-

Digital Marketing Salary in Payakumbuh - IIDE Course Review

Digital Marketing Courses in Delhi - masterclass

FAQs- Frequently Asked Questions

Q. Is digital marketing a good career in Payakumbuh?
Ans. Yes, digital marketing is a fantastic career in Payakumbuh. There are many jobs available in this field. And with the ever-increasing scope of digital marketing as a whole, it surely is a good career to go for.

Q. What is the scope of digital marketing in Payakumbuh?
Ans. As discussed above, the scope of digital marketing is immense and looks promising for years to come, in Payakumbuh. So, now might be the best time to upskill yourself with relevant skills and courses and start working accordingly.

Q. How long is a digital marketing course?
Ans. While it depends on the type of course, most courses with practical knowledge and implementation would take somewhere around 3-4 months.

Q. What are the four benefits of digital marketing?
Ans. Real-time marketing, better measurability, data-driven market and reaching the right audience.

Q. Is digital marketing easy?
Ans. It is easier to learn digital marketing and start a career in it, but it does take time and effort. You need to be persistent and creative with your work.

 

Conclusion

So, finally we’re at the end of this blog, but definitely not for you. It’s a start for you to have a very good career in digital marketing. We hope that you understand in detail the digital marketing salary in Payakumbuh.

If you want to learn more about digital marketing and want to learn with the best courses then you must apply online. Here’s  IIDE’s 11-month Post Graduation Program in Digital Marketing where you can apply for this PG course in digital marketing. But what if you don’t want to do a PG Course and want to learn about digital marketing in detail? Then you must check out this IIDE’s 4-month Advanced Online digital marketing program to learn everything about digital marketing in detail. This is of the top digital marketing online course in Payakumbuh.

If you want to learn a particular concept of digital marketing then you can go through IIDE’s short-term certification courses. 

Hope this blog on Digital Marketing Salary in Payakumbuh was helpful to you. If you have any more doutbs, feel free to use the comment section, and we’ll surely get back to you.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

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