Digital Marketing Salary in Padang: Insights on Best Roles

Updated on: Feb 18, 2023

Are you here to know about the Digital Marketing Salary in Padang? Do you want to know what is Digital Marketing and why is it important? If you want the answer to this question then you are at the right place. 

In today’s world, the word “digital” is very popular. As we can see, slowly our world is turning into online mode. The future of digital marketing is very bright. Everyone knows that during the Covid-19 pandemic, the growth of digital marketing was at a boost. Lots of people were jobless, while the person who had learned and developed the skill of digital marketing was at profit.

When we think of digital marketing the first question that arises is, what is the salary of digital marketing? But remember that the salary is not fixed, just like other professions, digital marketing salary varies depending upon the following factors: 

  • Different marketing channels 
  • Job titles or roles 
  • Relevant work experience and Geography, and much more.

What is Digital Marketing?

Digital Marketing Salary in Padang - Graphic Image

(Source – Digital Nest) 

Earlier people had to book a car or taxi, two to three days before if they had to travel, but now, we have Uber, and Grabtaxi (there are other websites also) where we can book a car or taxi within five to ten minutes. Earlier people use to go to hotels to eat food but now we have Gofood and Grabfood (there are other websites also) where we get the food at our home, these are some examples of digital marketing. Our world is developing very fast in terms of the internet and technologies. Nowadays by sitting at home, we do everything most of the task is done at home because of the development in technology.

In simple words, digital marketing means selling goods, services and ideas through digital technologies, that is by using laptops, computers, mobile phones, etc. Digital marketing is also known as “Internet Marketing”. Digital marketing is mostly used by businessmen and entrepreneurs for advertising their products, and branding their company image to connect it with their target consumers. They provide information about their company and the products or services they provide to their target consumers, reaching the right target consumers can lead to profit. Marketing is done through various channels such as:

  •  Search Engines i.e.Google, Yahoo 
  • Email i.e. Gmail, Hotmail
  • Social Media Platforms i.e. Instagram, Facebook
  • Websites i.e. Blog, WordPress

These are some common channels that are used by most people. As we can see all businesses and companies are moving online. In 2020, the internet penetration rate in Indonesia stood at 69.8%, this value is estimated to increase in the years to follow and reach 82.53% by 2026. This data is provided by Statista.

Digital Marketing Salary in Padang - Jobs

(Source – Glassdoor) 

As we can see from the above image, the circled red part inside that we can see there are 1,724 digital marketing jobs available while it will increase as time passes. Before applying to any job, carefully read the job description. As we can see that there are different job roles, then only studying digital marketing doesn’t mean that you can apply to all jobs. Check where your interest lies and check if you have enough knowledge, having knowledge of that specific job leads to an easy job interview.

If you have perfect knowledge regarding your subject that leads the interviewer easily select you. As we can see the demand for digital marketers is increasing, now every company make their personal digital marketing team for their advertising, branding and so on, which leads to an increase in job opportunity. Now, digital marketing is essential for all companies. There will be an increase in job opportunities as the future of digital marketing is very bright. The employment market is seeing an increase in demand for digital marketers. If you want a high salary package then try to gain as much knowledge as you can, by having more knowledge you can be a specialist in that specific subject.

Digital Marketing Salary in Padang - Internet Usage Data

(Source – We are social & Hootsuite)

From the above image, we can see that in 2019 there were 150.0 million internet users which means that it must have increased by 2022. 56% of the total population has internet access in which 53% of the population has mobile internet users. According to the research of We are social and Hootsuite, almost half of the Indonesian population does not have access to the internet. Though the capacity of the internet population is not that popular there will be an increase in internet users which will lead to an increase in digital marketing. The growth of the internet leads to growth in digital marketing.

The total number of active social media users reached 150 million in 2019. This is about 56% of the total population of Indonesia, of which the vast majority is using various platforms primarily via mobile devices (130 million). As we know that Facebook and Instagram is the most popular social media platform in the world. Indonesia ranks in fourth place worldwide with 130 million active accounts in the year 2019. However, social media must be your number one precedence to establish your online presence to reach your target followership or client, if you want to start digital marketing.

With the development of technology and internet users, numerous Indonesian companies have been expanding their online presence, using Facebook and Instagram to promote themselves and their services and products. We can promote through Facebook which will not take much time and expenditure if done rightly. By looking at the data we can see that social media plays an important part in digital marketing.

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Factors Affecting Digital Marketing Salary

Digital Marketing Salary in Weru - Digital Marketing Graphic Image

(Source: InkHive.com)

Education

According to LinkedIn 94% of digital marketing professionals have at least a bachelor’s degree. For various marketing roles, you have at least a bachelor’s degree in business, advertising, communication, and journalism. Maximum employees start their careers without having a formal college education.

So, if you add a little amount of additional qualification in digital marketing it leads you to have a better package. Additional qualification includes various specialized courses which are search engine optimization (SEO), search engine marketing (sem), and data analytics. These specialization courses can accelerate your career and help you negotiate for a higher salary. So, it’s a very important factor that affects digital salary in Padang. 

Experience

Experience is the most important factor that affects digital marketing salary. The more years you’ve spent working in digital marketing, the more salary you’ll get. Your experience may include employment, freelance work, and even your own business. Experience plays an important role in determining a digital marketer’s salary. 

The average salary of a digital marketing specialist is approx $52,000 and many more for many different roles. So, experience is not just measured in years. You can also collect experience in a specific industry, or with specific skills and tools. eg. a mobile marketing manager or analytics specialist might earn more than a marketing copywriter.

Creativity

Getting through the different viewpoints in a more creative way will always add benefit to you and your company. Look for different and efficient ways to complete a task. The more creative you are, the higher the results will be. Creativity is the core of digital marketing. Creative thinking is necessary. 

Thinking out of the box and creating something new gives you a different level of experience. Due to the increase in competition, the demand for creativity has also increased. The job roles such as social media managers require a creative brain to engage with the audience. It also adds to the firm’s productivity.

Location

If you are working in a big city in Indonesia then, your chances of getting a higher salary are high. Your salary will be affected by where your company operates. Your location of working decides the amount of salary you get. 

Generally, working in big cities gives you more opportunities to work and make a career in digital marketing. And, also the pay packages are also high. Though, the salary can differ from location to location. Salaries in tier 1, tier 2 and tier 3 cities also differ accordingly. The packages get higher as per the infrastructure facility, population, literacy rate, and industries available in the city.

Skills 

Alongside your bachelor’s degree and certifications, skills are also and always important in today’s digital world. The skills like SEO, SEM, etc are in high demand and there are growing opportunities in digital marketing. The higher the level of skills you have, the greater the salary will be.

Companies are always looking for a skilful employee who can do the task with maximum efficiency. You are always required to upskill yourself in order to survive in the digital marketing field.

Job Role

Depending on the role you have, your salary will also differentiate. Digital Media Managers, Pay-Per-Click Managers, SEO/SEM Managers, etc are three of the highest-paid job roles in Padang. According to your job role, your salary will also differ. The roles you will play in any company will decide the salary you will get. 

Different job roles will give you different salaries. As a fresher, your salary will be enough to survive in the city. As you get experience in digital marketing, your salary will also increase. As per job responsibility, your salary will vary. Managers have more salary than freshers.

Company

Your salary also depends on factors like company size and its marketing and advertising budget. It varies from business to business. If you are working in an organisation then you are most likely to get a better salary than working in an agency. The bigger the company you work at so will be the salary. 

Depending on the company’s operations, your salary will be affected. It not only depends on the company you work at but also where the company operates and to what extent. The type of firm, and what services it offers will decide the salary you will get.

Specialisation

Specialisation in any of the fields of Digital Marketing will add benefit to your career. If you have expertise in any digital marketing subject then it will add to your salary. The digital marketing specialists/ experts are paid more than the freshers. Industry experts require special knowledge and experience in the relevant field. Practising these skills will add benefits to your career. 

Any specialised employee’s salary will be higher than that of a normal working employee.  For e.g., SEO Specialist, SEM Specialist, Pay-per-click expert etc. These specialists are profound in their field and hence they get higher pay.

 

Digital Marketing Salary Trends in 2023

Digital Marketing Salary in Padang - Salary Trends

(Source: WTW)

According to a recent McKinsey survey, 83% of worldwide CEOs believe that marketing is a crucial factor in most or all of a company’s growth agenda. Digital activities are now at the forefront of marketing thanks to the growing use of mobile devices, laptops, social media, and other technologies. As a result, there are now several chances in digital marketing.

Nowadays the traditional market is not famous because of full-time jobs, there is also a growing demand for freelancers, contract jobs, remote positions, and more. However, qualified professionals in digital marketing are scarce. Studies have shown that finding experts in fields like SEO and email marketing can be challenging. The salaries in digital marketing have been significantly impacted by this talent gap.

In this blog post, we examine the many positions that are accessible in the world of digital marketing. Digital marketing includes everything from advertising to content to social media to mobile apps. However, not all areas of expertise in digital marketing are equally lucrative. Let’s look more closely at these positions and their pay.

 

SEO Specialist

Digital Marketing Salary in Padang - SEO Specialist

(Source – Shutterstock)

The full form of SEO is ‘Search Engine Optimization. A specialist in search engine optimization (SEO) looks into, analyses, and finds ways to raise a website’s position on search engines like Google, Bing, and Yahoo On-page SEO and off-page SEO are the two types of SEO. To make sure that material is optimised for search engines, an on-page SEO expert conducts keyword research, produces content, and monitors performance. The off-page SEO expert finds possibilities for guest posting and builds backlinks. One individual might do both of these responsibilities, depending on the size of the business.

The average gross salary for a professional in SEO in Indonesia is Rp245.552.024, which works out to Rp118.054 per hour. Additionally, they receive an Rp7.342.006 bonus on average. Wage projections are based on salary survey information obtained from anonymous employees and employers in Indonesia. An entry-level expert SEO makes an average income of Rp180.641.990 (based on 1-3 years of experience). The average pay for a senior-level SEO specialist (8+ years of experience) is Rp305.370.983.

SEM Specialist

Digital Marketing Salary in Padang - SEM Specialist

(Source – Digital Vidya)

The full form of SEM is ‘Search Engine Marketing. Paid search, display, social media, and other marketing efforts are managed and carried out by an SEM specialist. Their main responsibility is to guarantee the success of marketing initiatives. They conduct keyword research, design campaigns, write text, produce images, plan campaigns, carry them out, track campaign performance, and optimise their efforts every day. Depending on their level of seniority, they might also oversee teams and budgets.

In Padang, Indonesia, the average gross pay for an SEM specialist is Rp171.164.718 or Rp82.291 per hour. This is 20% (-Rp43.271.386) less than the typical income for sem specialists in Indonesia. Additionally, they receive a bonus that is typically Rp5.237.640. Wage projections are based on salary survey information gathered from anonymous employees and companies in Batam, Indonesia. The typical compensation for an entry-level sem specialist (with 1-3 years of experience) is Rp124.683.975. The average pay for a senior-level sem specialist (8+ years of experience) is Rp213.743.958

Social Media Specialist 

Digital Marketing Salary in Padang - Social Media Specialist

(Source – Dreamstime)

We all have some of our favourite social media platforms which are Instagram, Facebook, Youtube, Snapchat and so on. By creating and implementing innovative digital content for the company’s numerous social media platforms, a social media specialist raises brand recognition. They generate social media material, compose copy, issue updates, reply to reader comments, manage a social media calendar, and assess their effectiveness.

The average gross pay for a social media professional in Indonesia is Rp229.541.037, which works out to Rp110.356 per hour. Additionally, they receive an Rp5.003.995 bonus on average. Wage projections are based on salary survey information obtained from anonymous employees and employers in Indonesia. An entry-level content and social media professional make an average income of Rp168.626.896 (1-3 years of experience). The average pay for a senior-level content and social media specialist (8+ years of experience) is Rp285.459.557.

Content Strategist 

Digital Marketing Salary in Padang - Content Strategist

(Source – Vector Stock)

Planning, creating, and managing content, whether it is to be written or in another kind of media, is known as content strategy. Plans, designs, and content strategies are carried out by content strategists. This could be written content (like blogs and whitepapers), graphic-based content (like infographics), audio-based content (like podcasts), or visual content (like videos). They don’t have to be proficient in each of these types of content, but it is assumed that they are in one or two of them. But a content strategist’s main duties are to plan and schedule content, construct the content calendar, track performance, and optimise.

In Indonesia, the average monthly salary for a content marketing strategist is roughly 13,500,000 IDR. The lowest salary is 6,730,000 IDR, while the highest is 20,900,000 IDR (highest). This is the typical monthly payment, which usually includes accommodation, transportation, and other benefits. The pay for content marketing strategists varies greatly depending on factors including experience, aptitude, gender, and geography.

Email Marketing Specialist

Digital Marketing Salary in Padang - Email Marketing Specialist

(Source – Thunell Digital Marketing)

Email marketing is a form of direct marketing that makes use of email to promote the products or services that your business has to offer. It could help you inform customers of your newest products or special offer. A company’s email campaigns are planned, maintained, and carried out by an email marketing specialist. This entails the upkeep of email databases, campaign planning, copywriting, creating email templates, scheduling email blasts, and performance tracking.

In Jakarta, Indonesia, the average gross pay for an email marketing professional is Rp245.291.122 or Rp117.928 per hour. This is 12% more than the typical email marketing specialist income in Indonesia (+Rp25.436.044). Additionally, they receive an Rp8,315.369 bonus on average. Wage projections are based on salary survey data gathered from Jakarta, Indonesia employers and anonymous employees. The typical compensation for an entry-level email marketing specialist (with 1-3 years of experience) is Rp179.439.131. The pay of a senior-level email marketing specialist (8+ years of experience) is Rp305.804.716 on average.

Digital Marketing Specialist

Digital Marketing Salary in Padang - Digital Marketing Specialist

(Source – Digital Vidya)

It is someone who is responsible for developing and managing digital marketing strategies and campaigns. As a digital marketing expert, you’ll design and carry out the digital strategy for your company. Planning, developing, and implementing digital marketing strategies across various channels and platforms will be your responsibility. You’ll use paid advertising, social media, email marketing, and other strategies to promote your company, brand, products, and services.

Digital Marketing Salary in Padang - Digital Marketing Specialist Salary

(Source – Payscale)

The average pay for a Digital Marketing Specialist is IDR 90,000,000 a year and IDR 117,215 an hour in Indonesia. The average salary range for a Digital Marketing Specialist is between IDR 173,103,186 and IDR 295,006,838. The greatest level of schooling for a digital marketing specialist is typically an associate degree. Based on salary survey information obtained from anonymous employees and employers in Indonesia, this compensation study.

Web Developer

Digital Marketing Salary in Padang - Web Development

(Source – Aussie Business)

A web developer must be knowledgeable of the various coding languages in use and creatively talented to create a business website that is both functional and appealing. A highly skilled web developer looks at user demands to make sure that the content, aesthetics, and navigation deliver a positive user experience.

A web developer is someone who has experience with computer software, HTML, and visual design. They can use this knowledge to build websites that provide the best user experience and can achieve business goals. It is one of several sought-after digital marketing abilities in the contemporary online environment.

Digital Marketing Salary in Padang - Web Developer Salary

(Source – Glassdoor)

With an average monthly salary of IDR 5,636,237, the predicted total pay for a web developer in the Jakarta, Indonesia area is IDR 14,575,826. These numbers represent the median or middle of the ranges using our proprietary Total Pay Estimate algorithm, which is based on user-submitted wage information.IDR 8,939,589 is the avg. extra pay each month. Additional pay can take the form of commissions, tips, bonuses in cash, and profit sharing, for instance. The “Most Likely Range” values for this role are all between the 25th and the 75th percentile for the currently available payment data.

Data Analyst

Digital Marketing Salary in Padang - Data Analyst

(Source – Freepik)

Data analysis affects company decisions because it evaluates data and transforms it into information that gives solutions to improve operations. Data analysts gather data from different sources and analyse patterns and trends.

One of the key components of a digital marketing team and one of the most specialised areas of expertise is analytics. Analytics helps businesses identify what is working and what is not by letting them know if they are on the correct route.

In Indonesia, a Data Analyst has an average annual pay of Rp 80,00,000.  Salary estimates are based on 698 salaries provided by anonymous Data Analyst workers to Glassdoor.

Graphic Designer

Digital Marketing Salary in Padang - Graphic Designer

(Source – IndiaMart)

More people will enjoy websites or social media postings with appealing designs or original content. If your content is original and innovative, visitors will stay on your website and post for a short time. In this case, product, graphic, and UI/UX designers are essential. 

The average gross pay for graphic designers in Indonesia is Rp239.383.886, which works out to Rp115.088 per hour. Additionally, they receive an Rp7,779.976 bonus on average. Based on pay survey information obtained from anonymous employees and employers in Indonesia. The typical wage for a graphic designer at the entry-level (with 1-3 years of experience) is Rp174.624.489. The average pay for senior-level graphic designers (8+ years of experience) is Rp298.440.158.

E-commerce Expert

Digital Marketing Salary in Padang - E-commerce Expert

(Source – OrangeMantra)

To increase sales and income, marketing specialists are in charge of overseeing the creation and upkeep of e-commerce websites and portals. Their duties also include creating guidelines for the management of products and content, working with the sales and marketing teams, and using web analytics to find new prospects for growth.

E-commerce experts are now essential for the retail industry due to the explosion of e-commerce and the replacement of in-store purchasing by online purchases. As a result, it should come as no surprise that it is one of the positions in digital marketing with the highest salaries.

In the Indonesia region, the expected annual salary for an Ecommerce is IDR 10,371,934 with an average compensation of IDR 5,135,412. These numbers represent the median or midpoint of the ranges according to our original Total Pay Estimate methodology, which is based on information regarding earnings gathered from our users. IDR 5,236,522 is anticipated to be the extra remuneration every month. Additional pay may take the form of commissions, tips, cash incentives, or profit sharing. The figures in the “Most Likely Range” are within the 25th and 75th percentiles of all the data on pay for this role currently available.

 

Where can you learn Digital Marketing?

We have the answers to your questions on how to begin learning digital marketing. You can upskill yourself with digital marketing training available here, along with in-depth explanations of its contents. If digital marketing is your passion, devote time and effort to developing your skills to earn a good pay scale in digital marketing in Padang.

IIDE’s online digital marketing course will provide you with an in-depth understanding along with industry-based training within a sophisticated time period. 

Key Highlights:

  • 40+ Hours of Video Learning
  • 70+ Hours of Live Learning
  • 13+ Certifications
  • 8 Brand Projects
  • 250 + Hiring Partners
  • 0% EMI Option
  • Learn from Experts
  • Live Q&A
  • Resume & Interview Training

 

Here are some of the reviews :

Digital Marketing Salary in Ternate - IIDE Course Reviews

(Source: IIDE.com)

 

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FAQs or Frequently Asked Questions

Q. What is the maximum salary of a digital marketing specialist in Padang?
Ans. The maximum salary of a digital marketer is IDR 90,000,000/annum.

Q. Is digital marketing a good career in Padang?
Ans. Yes, digital marketing is a fantastic career in Weru. There are many jobs available in this field. And with the ever-increasing scope of digital marketing as a whole, it surely is a good career to go for.

Q. What is a digital marketing job role?
Ans. A digital marketer supervises all digital platforms and employs them to increase organic traffic and brand exposure.

Q. Is digital marketing difficult?
Ans. It is not hard to acquire any skills if you are passionate you can learn and it is very easy. The foundation of digital marketing is easy but mastering the skill is not easy it requires hard work and patience.

Q. What are the four benefits of digital marketing?
Ans. Real-time marketing, better measurability, data-driven market and reaching the right audience at the right time.

 

Conclusion

Oops! Our blog has come to an end, but your journey in digital marketing is only getting started. We believe you learned how necessary understanding digital marketing is in the modern world.

Check out IIDE’s 11-month Post-Graduation Program in Digital Marketing if you want a thorough overview of the subject. 

You can take a look at IIDE’s 4-month Advanced Online Digital Marketing Course. This is among Padang’s top online courses for digital marketing available.

IIDE’s Short-Term Certification Courses are helpful for you if you want to understand a specific aspect of digital marketing. Start exploring the online world right away.

We sincerely hope you had fun reading this blog on Digital Marketing Salary in Padang. Please use the comment section below to let us know if you have any queries or ideas. Cheers to reading! Thank you.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

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