Know All About The Digital marketing salary in Malang

Updated on: Jul 6, 2023
Digital marketing salary in Malang|IIDE

Digital marketing in Malang is expanding at breakneck speed. In fact, it is becoming increasingly necessary and important. Since the covid-19 pandemic, companies in Malang have relied on digital means for the majority of their activities. Now with every organization in every area relying heavily on the digital landscape for profitable growth, the digital marketing industry, without a doubt, pays more than most professions at the same experience level. As a result, the number of positions available and the salaries provided have increased. It is now one of the most popular job options worldwide. Digital marketing offers several job prospects. They include digital marketing managers, SEO professionals, social media managers, content writers, and others. In other words, expanding your reach in digital marketing is an excellent opportunity to begin your career. So, if you want to work in this fast-paced, tough, creative, and demanding sector, you’ve come to the perfect place! This blog will go over digital marketing salaries in 2022 for various digital marketing job positions in Malang, Indonesia.

In this blog, we will go over the benefits of being a digital marketer, the increase in digital marketing employment, the factors that influence digital marketing salary, and the trends in digital marketing salary in Malang. We will also cover some insights into the talents required for each profession in digital marketing.


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Factors Affecting Digital marketing salary in Malang

Digital marketing is a job in high demand, and so various factors determine how much you may anticipate making, independent of your level of expertise. Your overall take may be influenced by your company’s size, geographic location, and industry. Some of these factors include:

Background Education

There is very significant potential for you to earn a better wage if you have a solid educational background and any other credentials in the sector in which you are looking for the job. A bachelor’s degree is required for becoming a digital marketer, according to LinkedIn. It might be in communications, business, advertising, or journalism. In today’s world, many digital marketing experts began their professions without a college background. They began their marketing profession by taking specialist courses such as SEO, SEM, data analytics, and others. However, you should be aware that having more educational credentials will help you earn a higher digital marketing salary in Malang.


Employers in Malang prefer applicants with additional talents. More digital abilities correlate to a greater digital marketing salary in the digital marketplace. This does not imply that you must be a master of all trades, but you may certainly equip talents that complement your speciality. An SEO specialist with design, and video editing abilities, for example, is far more enticing and beneficial to an employer than an SEO specialist with no other abilities. So having skills such as strong communication, presentation, analytical thinking, problem-solving, leadership, content writing, and so on poses much influence on your salary.

Work Experience

In any business, experience plays a significant influence in determining how much you may anticipate from an employer. If you have past job experience or have completed internships in the area you are looking for, you have a far better chance of earning a solid salary package. The salary count is determined by the number of months or years you have worked. Employers are looking for measurable successes, and if you can regularly achieve them, they will be more than prepared to grant a salary increase in exchange. Years of expertise in this field will only result in a greater digital marketing salary.

Geographical Location

The location of the company is also important when determining the salary. Companies located in Urban Cities like Jarkata are more likely to pay a higher salary than companies in less urban cities like Medan. In countries like the United States, the average salary of a digital marketer is about $57,334 which is equivalent to IDR 895,465,345. It is far higher than any digital marketing salary in Malang and Indonesia at large. Likewise, If the organisation or company is located in a major or busy and congested place, your salary will be great when compared to another less congested place.

Job Title

As you advance in the corporate sector, your digital marketing salary will rise. A digital marketing manager, for example, earns significantly more than a digital marketing executive since a digital marketing manager has far more responsibilities and knowledge than an executive. A Graphics designer/User Experience designer will have a salary that is different from a web designer’s. A social media manager always has a salary that is higher than a video editor, and the list goes on and on. Keep in mind that jobs in all facets of digital marketing have different kinds of wages and salaries.

Company Status

In the case of a startup company in Malang, the remuneration will be different than in the case of a well-established one. Top corporations pay their employees heavily. Most of the time, one applying for a Digital Marketing job role in a small business will be paid less than someone in the same role in a large business. If you are working for top companies like Unilever, your salary will be quite high when compared to smaller companies. Still, there may be no exception in terms of digital marketing salaries. Even startup companies will offer a significant salary if the marketer is qualified and adds value to them.

Competition in the market

This is a significant aspect influencing digital marketing salaries in Malang. In Malang, the number of digital marketers is rising every day. If there is competition for a job, your salary as a digital marketer will be higher. If there is competition for a wage your salary will be on the average. In many developed countries like The United States and the United Kingdom, there is much competition among digital marketers. In such competition, the digital marketing salary is higher than in places with less competition. But take note that your salary is affected by competition for a job, competition for a wage, and competition in the form of people applying for a position.

Salary trends in the market

The current market developments can have an impact on the wage count. For example, In Jakarta, Indonesia, the expected monthly compensation for a digital marketer is IDR 16,661,374, with an average wage of IDR 5,911,374 per month. If you are living in Jakarta It is most likely that your wage would be around that amount. While for other regions in Indonesia, you’d be paid a salary that is in harmony with trends in the market. The fact is that if other firms are paying large sums for a certain task, it is likely that your company will pay about the same amount.

When it comes to salaries and income, you need to keep in mind that it is determined by these factors mentioned above, including the amount of expertise one possesses, the market demand for that job, and a variety of other criteria that we will cover further in this article. Having said that, let us see the different digital marketing salaries in Malang and statistics for a variety of jobs, from entry-level to director, that you may use as a guideline for what to expect towards the end of 2022 and for 2023.

Digital Marketing Salary Trends in 2023

1.Search Engine Optimisation(SEO) Specialist

SEO is a critical component of digital marketing. As a result, SEO experts are essential in the world of digital marketing. Everyone wishes to be at the top of the search engine results page (SERP). So the major purpose of a Search Engine Optimization Specialist is to produce targeted website traffic and have it rank on Google’s first page for relevant keywords. Nobody, however, is aware of the exact methods necessary to rank higher on Google. Most companies in Malang now have a website. A Search Engine Optimisation Specialist must be proficient in keyword research, SEO copywriting, and search engine algorithms to make sure that his company’s website appears on Google’s first page. Without that, nobody will know about your website. This might be accomplished with the help of an SEO specialist.

Key Responsibilities of an SEO Specialist include: 

  • Conducting thorough keyword research and writing SEO-friendly content
  • Strategies for Link Building
  • Working on on-page, off-page, and technical SEO, among other things.

The average digital marketing salary of an SEO specialist is about 17,542,002 IDR.

2. Social Media Manager

Social media usage is rapidly increasing and shows no signs of decreasing. With shoppers spending more time on social media platforms than ever before (over 3 billion social media users are expected by 2021), there’s a huge incentive for businesses in Malang to improve their social media presence. Businesses today use social media channels to engage their customers, expand their network, raise awareness about their products and services, and build their brands in general. Social media managers assist businesses in reaching fans and followers on social media platforms to gain traction and revenue. They must promote companies on social media platforms such as Instagram, Facebook, Twitter, YouTube, Snapchat, and others. Social media managers are not only well-paid professionals, but they also can swiftly advance up the ladder to roles such as communications manager. Social media marketing is an integral job of digital marketing. So if you enjoy publishing engaging content such as reels, videos, and posts, this is the perfect role for you.

Key Responsibilities of a Social Media Manager include

  • Staying current on social media trends
  • Using creativity in social media postings
  • Creating and executing social media marketing strategies
  • Keeping an eye on all social media profiles.
  • Create interesting and innovative material to spread the brand’s message.
  • Investigate possible social media platforms for profit.

The average digital marketing salary of a Social Media Manager is about 22,597,334 IDR.

3. Content Strategist

As practically every level of marketing, these days demands content in some way or another, content is an essential component of all sorts of firms’ digital strategies in Malang. After all, shoppers consume content, and businesses fight for it. Material strategists not only have the ability to generate interesting content, but they also manage teams of writers, build editorial calendars, contribute to online campaigns, use analytics to gauge campaign efficacy, and much more. The duties of a content strategist include creating SEO-friendly material for websites, social media postings, blog articles, YouTube videos, and captions for Instagram and Facebook posts. He must also provide fascinating and instructive information to keep the customer engaged in the material until the finish. Content strategists are great assets for firms that engage them since they are specialists that perform a wide range of content strategy duties.

Key Responsibilities of a Content Strategist include: 

  • Writing user-friendly blog materials
  • Should be familiar with SEO-based content
  • Creating product pages, newsletters, and social media campaigns, among other things.

The average digital marketing salary of a Content Strategist is about 20,343,498 IDR

4. Digital Marketing Manager

A digital marketing manager is a specialist that oversees the brand’s sales and online presence across many marketing efforts. His job is to examine market conditions, seek out new possibilities, and offer data-driven suggestions to help clients expand. He must keep an eye on industry trends and implement best practices for all accounts. To become a digital marketing manager in Malang, you must have a solid understanding of numerous digital marketing technologies and tactics. You must be able to plan and execute integrated digital marketing initiatives.

Key Responsibilities of a Digital Marketing Manager include:

  • To maintain a social media presence on several digital channels.
  • Measure, analyse, and report on all digital marketing.
  • Plan SEO/SEM, social media, and display advertising initiatives in digital media.


The average Digital Marketing Manager’s salary is about 18,847,962 IDR.

5. Email Marketing Manager

An email marketing manager is a digital marketing professional who specialises in building email lists, sending emails, and nurturing prospects through written contact. They send emails to specific lists. This type of targeting needs specialised understanding. They use email automation software to send out email blasts and newsletters to increase brand recognition and develop a strong brand presence in a competitive market. Marketing emails are sent to customer and prospect lists in an attempt to increase sales and raise awareness of products and services. They are regularly distributed to audiences to engage them, even when no direct purchase is made.

Key Responsibilities of an Email Marketing Manager include:

  • Starting and monitoring email marketing campaigns
  • optimising email design and layouts, 
  • reviewing important messages in and out of email templates, 
  • compiling and deleting email lists, 
  • preserving email databases for future campaigns and following up on emails sent.

The average digital marketing salary of a Digital Marketing Manager is about 379,149,902 IDR.

6. Graphic Designer

Websites or social media postings that are visually appealing or unusual will receive more likes. People will leave your website or post if it is not unique or innovative. Product, graphic, and UI/UX designers play a vital part in this. What are their key roles:

  • To create digital content like emails, banner advertisements, landing sites, reports, and ad campaigns.
  • And to create and maintain wireframes and other UX/UI components.

True, graphic designers are very important for any company to excel digitally, especially in a city like Malang.

The average digital marketing salary of a Graphic Designer is about 21,063,883 IDR.

7. Website Designer/Developer

Web development is a highly technological function. Web designers are architects as well as contractors. Web development occupations are divided into three categories: front-end developers, back-end developers, and full-stack developers. Back-end developers work on the technology that powers the website’s user-facing component, front-end developers work on the website’s user-interactive component, and full-stack developers usually know everything. A web developer is required to be up to speed on the many coding languages used and to have the artistic ability to construct a functioning and appealing website for the business. A good web developer examines customer requirements to ensure that the content, visuals, and navigation deliver a favourable user experience.

A web developer must have an understanding of computer software, HTML code, and visual design to construct a website that provides the greatest user experience while also meeting corporate objectives. In today’s digital environment, it is one of several in-demand digital marketing abilities needed for you to get a good digital marketing salary in Malang.

Key Responsibilities of a Website Designer include:

  • To determine particular user experience concerns and offer relevant remedies.
  • Well-documented code of web apps.

The average digital marketing salary of a Website Designer is about 17,251,320 IDR.

8. Digital Marketing Analyst

There isn’t a sector that hasn’t been affected by big data and the Internet of Things (IoT), and digital marketing is no exception. With a growing emphasis on customer data and personalization to generate sales, please customers, and cut costs, this industry is ideal for analytics specialists. 

A digital marketing analyst is in charge of doing market research, recognizing online marketing trends, and extracting value from consumer data to design strategies that align with corporate objectives. They also collaborate closely with the sales and marketing teams to assist them to generate more leads and revenue via the use of data-driven insights. Digital marketing analytics is the practice of watching, evaluating, and analysing marketing performance to improve effectiveness and ROI (ROI). Digital Marketing analysts sift through massive volumes of data in search of trends that will improve the effectiveness of customer and prospect marketing.

The average digital marketing salary of a Digital Marketing Analyst is about 42,195,171 IDR

9. Marketing Automation Specialist

A marketing automation specialist is a content curator that is technologically competent. They have excellent communication skills and can build up workflows. Many people believe that the job of a marketing automation professional is simple. It isn’t. It takes a lot of time, effort, and specialised expertise to get the most out of a tool. A Marketing Automation Specialist is in charge of managing and expanding the marketing automation platform’s capabilities.

Key Responsibilities of a Marketing Automation Specialist include:

  • To collaborate closely with project managers, designers, developers, designers, developers, operational initiatives designers, developers, and project managers.
  • To create marketing plans and optimise promotional activities to increase the client base and total income of the organisation.
  • Understand the platforms that automation will assist you in solving.
  • Create a marketing automation engine.
  • To optimise, conduct an A/B test.
  • Report and redesign
  • Repeat

The average digital marketing salary of a Marketing Automation Specialist is about 153,956,812 IDR.

10. Pay-Per-Click Analyst

The pay-per-click analyst job position is one of the finest careers in digital marketing, therefore many people are choosing this career path. You must have the appropriate knowledge and abilities to produce a profit greater than or equal to your investment. A thorough understanding of advertising design and psychology is also essential. This employment demands someone with the necessary knowledge and skills to make a profit that is equal to or higher than the investment. The organization will recruit someone who can meet this need. Companies focus on stretching their boundaries and attempting paid advertising after receiving organic outcomes. A Pay-Per-Click analyst must be well-versed in campaign development and grasp the psychology behind each meaningful click. This will allow him to work as a PPC Analyst in top firms.

Key Responsibilities of a Pay-Per-Click analyst include:

  • Understanding Google Analytics
  • Adjust the keyword bids
  • Maintain a daily/monthly/weekly/annual budget.
  • Manage paid advertising campaigns as well as other networks
  • Control advertising networks like Facebook, Instagram, and Quora.

The average digital marketing salary of a Pay-Per-Click analyst is about 21,063,883 IDR.

These are the many digital marketing salaries in Malang we could cover. But we’ve seen that digital marketing has great potential as a career. We hope that after reading about the job responsibilities and digital marketing salaries available, you will be able to determine which career is right for you.

Where can you learn Digital Marketing?

If you want to make an excellent digital marketing income, you must master digital marketing. Digital marketing is a valuable skill that may benefit you as an employee or a business owner. To do so, you must be a skilled digital marketer who understands the intricacies of the industry. If you are passionate about digital marketing, spend time and money to improve your skills so that you can earn a higher salary when applying for digital marketing jobs in Malang and throughout Indonesia.

IIDE offers an online digital marketing course that will teach you the fundamentals of digital marketing as well as industry-relevant training, in less than four months.

What distinguishes IIDE’s digital marketing program is its assistance with education, skill training, and job placement.

The following are the course’s major highlights:

  • More than 110 hours of live training
  • Approximately 50 hours of video presentations
  • There are scholarships valued up to NPR 70,000 available.
  • Mentoring sessions for individuals
  • mastery of more than 20 industry tools
  • In-class live presentations
  • 7 or more current projects and tasks
  • Complete job placement assistance
  • Interview and resume preparation

Digital marketing is a valuable and in-demand skill that may help you advertise your business or corporation in a variety of ways. IIDE provides a full course on it. By taking the course, you may help promote any company you will work for and, as a result, enhance its ROI.

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 Frequently Asked Questions

Q. What is the Basis Salary of Digital Marketing?

Ans: The average salary of a Digital Marketing Manager (entry-level) is ₹5,48,755 per annum in India. Whereas, a Senior Digital marketing manager’s salary ranges between ₹7,09,800- ₹10 lakhs, who has over 5-9 years of experience in India.

Q.Is a Digital Marketing Course Available in Malacca?

Ans: Yes, IIDE Provides great opportunities to the malacca people who are willing to learn Digital Marketing online.

Q.Can a Digital Marketer work from home?

Ans: Arguably the biggest advantage to a career in digital marketing is the ability to work from home.

Q.What skills do I need for Digital Marketing?

Ans: Data Analysis, Content Creation, SEO & SEM, CRM, Communication Skills, Social Media, and Basic Design Skills are the core skills.

Q.Is Digital Marketing a good Career Abroad?

Ans: Digital Marketing is becoming a demanding approach in nearly every industry field these days. The digital marketing industry is flourishing not only in India but also abroad. There are different digital marketing job opportunities abroad.


The Digital Marketing field is the golden opportunity to secure your future and get a better lifestyle. A few years before nobody got knowledge about these digital skills, but now a wide range of them are reachable.

Digital Marketing has a great scope in the future. the growth of the internet and social media users are widely increasing in all countries so Digital Marketing is blooming and giving a lot of higher-paying job vacancies.

So, It was recommended that you enrol in the Best IIDE Digital Marketing postgraduate Course, Advanced Digital Marketing course and Short term Courses. That’s all the blog, I hope all of you enjoy the blog and get started on your journey in learning Digital Marketing in IIDE.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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