Know All About The Digital Marketing Salary in Kuantan-The Guide

Updated on: Jul 6, 2023
Digital Marketing Salary in Kuantan|IIDE

Are you wanting to pursue a career in digital marketing but wondering what is the average digital marketing salary in Kuantan? Then this is the ideal article for you. 

In this article, we will look at what different factors influence digital marketing salary and more importantly, which digital marketing jobs come with high salaries in Kuantan. But before that, let’s take a closer look at what strictly digital marketing is, why it’s so important these days, and why you should learn this coveted skill as soon as possible 

What is digital marketing? 

Digital marketing is considered to be one of the most important key factors in today’s business world. But what exactly is digital marketing? any digital device to identify, create, and target an audience and convert them into paying customers for a product or service. and other forms of digital communication. 

Why is digital marketing so important these days? 

The importance of digital marketing is increasing daily, and one of the main reasons is that we are all completed by digital media. Utilities such as our smartphones, computers, televisions, smartwatches, and tablets all access the internet for a variety of reasons.

There are approximately 5.5 billion internet users worldwide and digital marketing offers companies the opportunity to reach these people on platforms or websites where they spend a lot of time and money. It also allows companies to compete with their online competitors.

Get Assured Placements - PG in Digital Marketing

Factors Affecting Digital Marketing Salary in Kuantan

1. Education –

Your education plays a significant role in your salary, especially if you are fresher in your career. Later in your career, your salary will depend on your performance and work experience in the digital marketing industry.

2. Certification –

Certifications have a significant role in deciding a digital marketing employee’s salary. An employee who has certification from a reputable digital marketing institute will be paid more than an employee who doesn’t. And also employees level up by certification.

3. Location –

However, much of the work in a digital marketing job can be done remotely. But your salary from this job may depend entirely on your employer’s country of residence. The salary you earn in a digital marketing job can vary from country to country. Even within a  country,  salaries can vary by city. For example, a digital marketing job in Kuantan will bring you more salary than a digital marketing job in Kuala Lumpur.

4.Job Position –

The higher the position you hold in an organization, the more responsibility you have as an employee. And the more responsibility you have, the more salary you earn. If you hold a senior position in an organization, you will earn more salary than someone who holds a junior position in the same organization. For example, the salary of a digital marketing manager is always higher than that of a digital marketing manager because a digital marketing manager has more responsibilities than a digital marketing manager. 

5. Credibility –

Credibility is an important factor in the digital marketing industry. The more serious you are, the more salary you will earn as a digital marketing employee. If you are a reputable and well-known digital marketer, you can ask for a higher salary. While working as an employee or freelancer, you can provide your services at a higher rate. To increase your credibility, you can start blogging or building websites. You can also increase your credibility by connecting with industry leaders or influencers specializing in your desired field.

6. Work Experience –

Experience plays a vital role in how much you earn from a job. The more years of experience you have in this industry, the more salary you will earn in a digital marketing job. The longer you work at a job, the more productive you become, and that’s why experienced employees tend to earn more than new ones. However, the digital marketing industry is not just about expertise in a specific field. There are different areas in digital marketing and if you have experience in more than one area of ​​digital marketing, you’ll easily earn more in this ever-growing industry.

7. Size of the Company –

The bigger the company you work for, the better paid you will be. This is because companies with many employees often have higher returns on their income and can easily afford to pay more salaries to their employees.

8. Skills –

Your skills can easily affect your salary, as your skills make you unique and allow you to do tasks that other employees cannot. In digital marketing, skills in various fields can easily help you. a high salary. In the digital marketing industry, it is very important to have skills in different fields. And if you’re someone who wants to improve their skills in various areas of digital marketing, then you should check out IIDE’s short-term certificate courses. Each of these courses is led by an industry expert using high-quality videos and is designed to help you develop a variety of digital marketing skills.

You can also watch this video where Karan Shah, the Founder, and CEO of IIDE, walks you through the  most in-demand digital marketing skills  you need to master to prepare for your future career in today’s digital world.

Digital Marketing Salary Trends in 2023 

1.Search Engine Optimization(SEO) specialist-

SEO is one of the most important and in-demand careers in digital marketing. The job of an SEO specialist is to identify various strategies, techniques, and tactics that can be used to drive traffic to a website and position it prominently. the search engine results page. They also help businesses generate more leads and open up new opportunities for them to increase growth and profits.

Key  Responsibilities of an SEO Specialist

  • Write and review original SEO-friendly content for the website tailored to the target audience
  • Perform on-page and off-page analysis and optimization
  • Develop and integrate various content marketing strategies
  •  They use algorithms from major search engines to keep them up to date with the latest changes.

2.  Pay-Per-Click (PPC) Analyst-

The Pay Per Click Analyst’s job is to manage and optimize paid search campaigns, which includes conducting keyword research, setting up ad groups and campaigns, managing bids, and creating landing pages included. This job requires a deep understanding of campaign creation, as well as the knowledge and ability to generate a return on investment that is greater than or equal to the company’s investment.

Key Responsibilities of Pay-Per-Click (PPC)-

  • Monitoring of campaign performance
  • Data analysis
  • Provide suggestions for improvement
  • Management of paid advertising campaigns
  • Management of advertising campaigns on different social networks
  • Understanding Google Analytics
  • Correct keyword bids

3. Social Media Specialist-

The job of a social media specialist is to publish and create high-quality content for various social media platforms such as Twitter,  Facebook, and Instagram to increase brand awareness and grow audiences. Your main goal is to design and operate a complete social network.

Key Responsibilities of a Social Media Specialist-

  • Plan, create, publish and share new high-quality content every day. 
  • Conduct competitor research, determine a platform and identify the target audience for social media campaigns. 
  • Monitor activity across different social media accounts
  • Identify ways to influence and engage audiences.

4. Copywriter-

Copywriting is the most in-demand digital marketing skill in today’s digital world. CopyWriter’s job is to write clear and concise copy for websites, publications, and advertisements that can inform and engage the target audience. You write clear and persuasive copy for various marketing mediums such as advertisements, social media posts, blog posts, and newsletters. You are responsible for creating compelling and direct content that can be adapted to different advertising channels such as print ads or websites.

Key Responsibilities of Copywriter

  • Perform extensive research. 
  • Work with creative professionals.
  •  Create projects and marketing campaigns. 
  • Write clear, engaging copy with a distinctive voice. 
  • Edit and revise the text as needed


5. Content Strategist-

There is a huge and growing demand for content strategists, and businesses are constantly looking for professionals who can properly develop and manage content. Content strategists’ job is to plan, create, design, edit and publish content based on business goals and user needs. Content strategists also manage writing teams, develop editorial calendars, and contribute to the company’s online campaigns.

Key Responsibilities of Content Strategist-

  • Analysis of content marketing strategy to evaluate whether it is working or not.
  •  Development of an editorial strategy.
  •  Monitoring of all content. 
  • Monitoring and calculating the ROI performance of the content. 
  • Research into consumer thoughts and trends.
  • Perform research to gain in-depth knowledge of different customer personas

6. Web Developer –

Web developers are responsible for monitoring, designing, developing, testing, and maintaining an organization’s website. You are responsible for the overall appearance and performance of a website. Monitor a website’s content, graphics, and navigation to provide a positive user experience for website users.

Key Responsibilities of web developer-

  • A better understanding of relevant programming languages ​​for web design such as HTML, JavaScript, PHP, CSS, and others.
  •  Develop well-designed and content-driven lead-generation websites. 
  • Analyze website performance. 
  • Create and maintain software documentation. 
  • Monitor website traffic

7.Web Analyst-

Web analysts are notorious for spending a lot of time on data. Your job is to collect and interpret data to discover key information that can help solve specific problems. They collect, cleanse, model, interpret and present data in the form of tables, graphs, and written reports for stakeholders. You will design and maintain data systems and databases, including correcting coding errors and other data-related issues. They use data to identify recommendations and trends and patterns based on their findings.

Key Responsibilities of Web Analyst-

  • Analyze data using statistical techniques and provide reports on your results.
  • Analyze, Identify, and interpret patterns in complex data sets. 
  • Filter and clean data. 
  • Gain useful insights from data.

8. Market Research Analyst-

The job of a market research analyst is to monitor and forecast marketing and sales trends. They help develop marketing plans and conduct research on specific market conditions. They collect data from different multiple sources.

Key Responsibilities of Market Research Analyst-

  • Monitor and forecast sales and marketing trends. Research specific market conditions. 
  • Analyze consumer preferences.
  •  Measure the effectiveness of different marketing programs and strategies.
  • Simplify complex data into user-friendly formats.

9. Digital marketing strategies-

Digital Marketing Strategist’s activity is to plan, develop, implement, and control the general virtual advertising techniques to boom the lead era even as additionally enhance emblem presence. They also are accountable for coping with, guiding, and schooling virtual new entrepreneurs withinside the team. They integrate each applicable advertising channel and platform into one actionable plan after which they use it to release the advertising of a product or service. They also are accountable for getting ready and coping with virtual advertising budgets.

Key Responsibilities of Digital Marketing Strategies-

  • Set goals and develop strategies to achieve them. Run data analytics on web traffic and other key metrics.
  •  Draw meaningful conclusions from campaign data. Identify possible improvement opportunities. Communicate with team members.
  •  Manage all digital marketing channels and platforms. 
  • Prepare and manage your digital marketing budget

10. Digital Marketing Manager-

The Digital Marketing Manager’s job is to implement, oversee and manage various digital marketing strategies to promote a company’s products or services. He heads the Digital Marketing department and oversees other experts who work in the Digital Marketing team. They are also considered jacks of all trades as they have the knowledge and skills in all areas that make up digital marketing such as mobile marketing, social media marketing, email marketing, content marketing,  electronic and more. You are responsible for ensuring that all departments work towards the same goals.

You will also be responsible for identifying the latest digital marketing trends in the market.

Key Responsibilities of Digital Marketing Manager-

  • Plan digital marketing campaigns.
  •  Maintain a company’s social media presence across various digital channels. 
  • Monitor the company’s online presence
  • Develop new and creative growth strategies. 
  • Assess new technologies.
  •  Watch the competition. Identify and resolve short- and long-term problems.


Where Can You Learn Digital Marketing?

If you wish to earn a good digital marketing salary, you must first learn digital marketing. You can only earn a high amount if you are a professional in the digital marketing field. With the rapid growth of Digital Marketing careers in Kuantan, and Indonesia as a whole, the best institution to take Digital Marketing Courses in Kuantan is IIDE. You can check out their wide range of courses depending on your preference. If you already have a degree in Marketing and would like to expand your knowledge and build a  career in digital marketing, I suggest you check out this 4 Months Advanced Digital Marketing Course This Personalized Online Digital Marketing Course in Kuantan is taught by industry experts in a comprehensive & question-oriented format with self-paced and live online sessions.

Course Highlights:

  •  Become an Industry-Certified Digital Marketer
  •    1:1 Mentoring Session with Trainers
  •    Syllabus curated by Real World Experts
  •    250+ Hiring Partners such as Nykaa, Zomato, and Kinnect
  •    Create a Successful Resume with Personalized Feedback   Interview Preparation with Hiring Expert
  •    Master 20+ Core Digital Marketing Tools
  •    No Prior Experience/Knowledge required

IIDE also offers some of the Digital Marketing Course of one-week short-term courses on a single topic so that you can choose the particular topic you want so that you won’t waste time on doing the whole course for a single topic and waste your time.


Get Assured Placements - PG in Digital Marketing

Frequently Asked Questions

Q. What is the scope of digital marketing in the future?

Ans: The future of digital marketing is bright because markets and consumers are now more aware. Businesses can also use a variety of smart tools to collect a range of data and conduct an in-depth analysis of their audience. It’s a  new way to communicate with your audience.

Q.Is a certification in digital marketing important?

Ans: The certification is not a substitute for hands-on digital marketing experience, but it is a great way to improve your knowledge, skills, and understanding of digital marketing. A certificate can help you become a leading candidate for a new job if you think about the results you’ve achieved since earning a certificate.

Q. Anyone who does digital marketing?

Ans: Anyone can get into digital marketing without a college degree, but the candidates with the best positions get those with digital marketing certifications.

Q. Can digital marketers do it in remote or hybrid mode?

Ans: As in other technical fields, many digital marketing activities allow you to work from home and earn higher salaries than other small positions.

Q. How long does time to start working on digital marketing?

Ans: You should stick to a digital marketing strategy for about six to 12 months before you start seeing positive results. It can take longer if you don’t customize every aspect of your site (from backlinks to content to user experience). , post regularly or provide quality content.


We hope you have enjoyed reading this blog and that you have found it helpful in gaining a different perspective on digital marketing. With myriad career paths to choose from, choosing digital marketing as a career can be a difficult decision while also being very confusing. Digital marketing can seem complicated and confusing at first, but with the right direction, it can be a lot easier and more fun to learn, and that’s exactly what we do at IIDE. So, if you want to become a job-ready 

 Digital Marketer, we recommend you to choose the IIDE MBA Level  Digital Marketing Graduate Program. It’s the perfect place for anyone looking to start a career in digital marketing.

In this graduate program, you will receive high-quality learning material with excellent teaching opportunities. The skills and knowledge you acquire through this program can serve as a foundation for your career. Well, that’s it, folks! We hope our blog on digital marketing salary in Kathmandu will help you to make the right decisions. If you have any questions about digital marketing, let us know in the comments section below.


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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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