Digital Marketing Salary in Denpasar – Insights on Latest Trends

Updated on: Feb 16, 2023

Want to know how much a digital marketing professional makes in Despasar? There are so many career opportunities in Denpasar these coming days where you can work as a digital marketing professional.

So, here we have the ultimate digital marketing salary guide for you, with insights on Digital Marketing Salary in Denpasar.

But first, we will talk a little about digital marketing, its compensation, and its importance.

Digital marketing refers to promoting products and services through digital channels like social media, search engines, email, and mobile apps. It involves few of the same principles as traditional marketing and is generally considered a new way for companies to approach consumers and understand their behaviour.

The importance of digital marketing is continuously increasing. So it’s a great chance to start your career in the digital marketing field. There are a lot of opportunities in the digital marketing field such as digital marketing managers, SEO specialists, content writers, social media managers, and many more. For salary, it depends on the amount of knowledge you have, its demand in the market, and different factors in that field.

In this blog, we will discuss in brief, factors affecting digital marketing salary, as well as the 10 best trends in digital marketing salary in Denpasar.

Also, if you want to know more about the digital marketing salary for different job roles then you must check out this blog.


According to Glassdoor, the estimated salary for Digital Marketing is IDR 3,500,308 per month in the Denpasar, Indonesia area. This range represents values that exist within the 25th and 75th percentile of all pay data available for this role.

Digital Marketing Salary in Denpasar - Jobs

So, if you want to make a career in digital marketing, then you are on the right path because there are so many opportunities waiting for professionals like you who want to take advantage of that opportunities.


Get Assured Placements - PG in Digital Marketing

Factors Affecting Digital Marketing Salary

Digital Marketing Salary in Denpasar - Factors affecting digital marketing salary



According to LinkedIn, 94% of digital marketing professionals have at least a bachelor’s degree. For various marketing roles, you have at least a bachelor’s degree in business, advertising, communication, and journalism. Maximum employees start their careers without having a formal college education.

So, if you add a little amount of additional qualification in digital marketing it leads you to have a better package. Additional qualification includes various specialized courses which are search engine optimization (SEO), search engine marketing (sem), and data analytics. These specialization courses can accelerate your career and help you negotiate for a higher salary. So, it’s a very important factor that affects digital salary in Payakumbuh.


Experience is the most important factor that affects digital marketing salary. The more years you’ve spent working in digital marketing, the more salary you’ll get. Your experience may include employment, freelance work, and even your own business. Experience plays an important role in determining a digital marketer’s salary. 

The average salary of a digital marketing specialist is approx $52,000 and many more for many different roles. So, experience is not just measured in years. You can also collect experience in a specific industry, or with specific skills and tools. eg. a mobile marketing manager or analytics specialist might earn more than a marketing copywriter.


Getting through the different viewpoints in a more creative way will always add benefit to you and your company. Look for different and efficient ways to complete a task. The more creative you are, the higher the results will be. Creativity is the core of digital marketing. Creative thinking is necessary. 

Thinking out of the box and creating something new gives you a different level of experience. Due to the increase in competition, the demand for creativity has also increased. The job roles such as social media managers require a creative brain to engage with the audience. It also adds to the firm’s productivity.


If you are working in a big city in Indonesia then, your chances of getting a higher salary are high. Your salary will be affected by where your company operates. Your location of working decides the amount of salary you get. 

Generally, working in big cities gives you more opportunities to work and make a career in digital marketing. And, also the pay packages are also high. Though, the salary can differ from location to location. Salaries in tier 1, tier 2 and tier 3 cities also differ accordingly. The packages get higher as per the infrastructure facility, population, literacy rate, and industries available in the city.


Alongside your bachelor’s degree and certifications, skills are also and always important in today’s digital world. The skills like SEO, SEM, etc are in high demand and there are growing opportunities in digital marketing. The higher the level of skills you have, the greater the salary will be.

Companies are always looking for a skilful employee who can do the task with maximum efficiency. You are always required to upskill yourself in order to survive in the digital marketing field.

Job Role

Depending on the role you have, your salary will also differentiate. Digital Media Managers, Pay-Per-Click Managers, SEO/SEM Managers, etc are three of the highest-paid job roles in Denpasar. According to your job role, your salary will also differ. The roles you will play in any company will decide the salary you will get. 

Different job roles will give you different salaries. As a fresher, your salary will be enough to survive in the city. As you get experience in digital marketing, your salary will also increase. As per job responsibility, your salary will vary. Managers have more salary than freshers.


Your salary also depends on factors like company size and its marketing and advertising budget. It varies from business to business. If you are working in an organisation then you are most likely to get a better salary than working in an agency. The bigger the company you work at so will be the salary. 

Depending on the company’s operations, your salary will be affected. It not only depends on the company you work at but also where the company operates and to what extent. The type of firm, and what services it offers will decide the salary you will get.


Specialisation in any of the fields of Digital Marketing will add benefit to your career. If you have expertise in any digital marketing subject then it will add to your salary. The digital marketing specialists/ experts are paid more than the freshers. Industry experts require special knowledge and experience in the relevant field. Practising these skills will add benefits to your career. 

Any specialised employee’s salary will be higher than that of a normal working employee.  For e.g., SEO Specialist, SEM Specialist, Pay-per-click expert etc. These specialists are profound in their field and hence they get a higher pay.

Digital Marketing Salary Trends in 2023

Digital Marketing Salary in Denpasar - Salary Trends Graphic


SEO Manager

The SEO manager manages the work mainly related to organic marketing and advertising. It is a good career option for those looking for a job in digital marketing as a fresher or an intermediate.

An SEO manager has the responsibility to make sure the strategies are met to find the right customer who is looking for a particular product or service. Their responsibilities also include: 

  • Content Optimisation
  • SEO Blog
  • Coordinating Content
  • Market Analysis
  • Design
  • Keyword Research
  • Other Activities

As per Salaryexplorer, the average salary of an SEO manager in Dumai is around IDR 50,00,000 per month as an average salary. 

SEM Manager

The SEM manager (Search Engine Marketing) is also called a paid advertising manager whose main tasks are planning, implementing and managing SEOs. Their job includes managing paid marketing on Google. They are also known as pay-per-click managers. The job requires a little more distinct experience in digital marketing than an SEO manager which includes:

  • Expertise in SEO
  • SEO strategy
  • Web analytics 
  • Business Development
  • HTML, Python, Java, etc.

The salary of an SEM manager in Denpasar cost around IDR 80,00,000 per month. But it requires proven experience and success in SEO. And it requires proven experience and success in Search Engine Marketing and Search engine Optimization.

Social Media Marketer

Social media marketers are digital marketing specialists who use social media platforms. Social media apps like Instagram, Facebook, Twitter, etc are the great platforms to market and advertise your products. Various companies have started hiring social media managers. Their main tasks include:

  • Creating content (Posts and Stories)
  • Spreading the word across these channels
  • Interacting with customers through relevant information
  • Budgeting on promotion and advertising
  • Strategy for Campaigns

As fresher, the salary of a social media marketer starts from around IDR 40,00,000 per month. With good experience in this field, your salary can go up to IDR 1,00,00,000.

Email Marketer

Email marketing is a job which requires making an email list, writing emails and generating leads from that. It’s not a hard job but requires thorough knowledge in email marketing. You have to be able to grab customers’ attention through emails. You have to take extra effort as creativity is important for this role. Email marketing is a type of direct marketing which include tasks like:

  • Building an email list of target customers
  • Writing emails
  • Convert potentials into leads through email
  • Direct Communication with customers
  • Analysing Performance

As per Salary report, the salary of an email marketer starts from IDR 25,00,000 in Denpasar.


Copywriting means writing a simple and short text for the sake of advertising and marketing. It is called a sales copy in digital marketing. Copywriter has to be able to come up with new concepts for advertising and marketing as well. Copywriters can work as a freelancer also as it is an in-demand skill. Their tasks include writing engaging marketing and advertising content. Their tasks also include:

  • Doing deep research 
  • Optimising SEO for maximum reach of its copy
  • Creating authentic content

The starting salary of a copywriter in Denpasar is IDR 20,00,000 according to the source salary expert.

Marketing Automation Specialist

The Marketing Automation Specialist as the name suggests manages marketing automation platforms. It is a whole combination of managing different digital marketing and social media activities like Search Engine Optimization, Pay per Click, Email Marketing, copywriting, etc. Their responsibilities include:

  • Automatizing emails
  • Creating reports and analysing campaigns
  • Performing A/B testing
  • Project Management

Marketing automation is also a high-demand skill. This type of job requires multitasking skills because you have to be involved in every aspect of it. Market Automation Expert salary starts from IDR 1,25,00,000 per month but also requires distinct experience in this field. 

Digital Marketing Analyst

Digital Marketing Analyst analyses digital marketing trends, develops strategies, and measures performance. For this job role, you need to have strong technical skills, analytical skills and extremely distinct experience in Digital Marketing. You have to be comfortable working in a team and have to be detail-oriented. They have to be involved in:

  • Campaign Testing
  • Branding
  • Analysing Digital Trends
  • Social Media Campaigns
  • Email Marketing Campaigns
  • Data Visualization
  • Google Analytics
  • Interpreting Customer behaviour Data

This type of job also requires distinct experience in digital marketing. In Denpasar, a digital marketing analyst has an average salary of IDR 70,00,000 per month.

Digital Marketing Strategist

Digital Marketing Strategist is a middle-level job which will require 2-3 years of experience in digital marketing, specifically Search Engine Optimization, Search Engine Marketing, Customer Relationship Management, etc. It requires proven experience as a digital marketing strategist.  You need to be tech-savvy to lead as a digital marketing strategist.  Its responsibilities are:

  • Product Research
  • Staying up to date with the trends
  • Monitor SEO/ SEM
  • Web Design
  • Building a social marketing strategy
  • Building Campaign strategy
  • Creating Landing pages
  • Creating ad traffic

The average salary of a digital marketing strategist, according to Freshworks, is around IDR 1,06,00,000 per month.

E-commerce Manager

As we all know, E-Commerce is a new trend in business. There is huge growth seen in the past few years in E-commerce. So, the demand for e-commerce managers has also increased. The E-commerce manager manages performance on various e-commerce platforms. They incorporate the skills to do the online sale of a brand. Their responsibilities include:

  • Planning and executing promotional campaigns
  • Analysing customers’ shopping trends
  • Making promotional discounts and offers
  • Develop Pricing Strategies

E-commerce managers try to connect the customers and a brand in a fast and efficient way. The average salary of an e-commerce manager is around IDR 28,00,000.

Digital Ads Specialist

Digital ads specialists create advertising campaigns on social media platforms like Facebook, Instagram, Twitter, etc. They have to measure campaign performance and increase the profitability of the firm. Also, they have to keep track of the budget spent on the advertisements. You need a bachelor’s degree in a relevant field and distinct experience in digital marketing. As a digital ads specialist, your main task is 

  • Doing marketing research
  • Analysing market trends
  • Staying updated with digital media
  • Performing A/B Testing

According to Jobstreet, the salary of a digital ads specialist is between IDR 50,00,000-1,00,00,000 per month.


Where can you learn Digital Marketing?

Millions of job opportunities are coming in the field of digital marketing. The need for digital marketing is growing continuously and providing huge career growth. If you want to set your foot in digital marketing and want long career growth, then you must have deep knowledge of it. IIDE’S Advanced digital marketing course is one of the best digital marketing with 100% placement assistance. The main highlights of the course-

  • 100+ hours of live lectures
  • 50+ hours of videos
  • 1-on-1 mentoring sessions
  • 20+ Industry tools mastery
  • In-class live presentations
  • 7+ Live projects & practice assignments
  • 100% Placement assistance
  • Resume & interview training


Want to see what the alumni say? Here-

Digital Marketing Salary in Denpasar - IIDE Course Reviews

Get Assured Placements - PG in Digital Marketing

FAQs or Frequently Asked Questions 

Q. What is the minimum salary of a digital marketing manager in Denpasar?
Ans. The minimum salary of a digital marketer is IDR 24,00,000/annum.

Q. What is the maximum salary of a digital marketing manager in Denpasar?
Ans. The minimum salary of a digital marketer is IDR 4,07,00,000/annum.

Q. Is digital marketing a good career in Denpasar?
Ans. Yes, digital marketing is a fantastic career in Denpasar. There are many jobs available in this field. And with the ever-increasing scope of digital marketing as a whole, it surely is a good career to go for.

Q. Which country is best in Digital Marketing?
Ans. The USA performs best in digital marketing followed by Canada, France and India respectively.

Q. What are the four benefits of digital marketing?
Ans. Real-time marketing, better measurability, data-driven market and reaching the right audience at the right time.



So, coming to the end of the blog ‘Digital Marketing Salary in Denpasar’, you must have realised that there are plenty of opportunities in Denpasar, Indonesia.

If you are really interested in making a good career in digital marketing then,  IIDEs 11 month MBA Program might be a kick-start for it. If you want to make a career in digital marketing then, learning digital marketing from a good institute is very important.

Digital skills like SEO, and SEM are no longer just skills. These are must-have skills for any professional who wants to excel in their profession.

More so, if you want to learn a specific concept of digital marketing then you can go through IIDE’s short-term certification courses. So, we think you must look forward to these courses if you want deep knowledge in the digital marketing field.


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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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