Digital Marketing Salary in Bontang: Latest Trends and Scope

Updated on: Feb 12, 2023

As the economy is growing, digital marketing is developing into one of the fastest-growing fields. Most companies are accelerating their shifts toward digital models. So the digital marketing industry is coming up with lots of opportunities. And it directly implies a hike in digital marketing salaries.

Interesting right? But before we continue with the Digital Marketing Salary in Bontang, let us take a deep dive into digital marketing and why it is searing hot with career options. 

The subject of Digital Marketing has received a lot of attention in recent years. Every industry and individual is trying to leave a digital impact. The scope of Digital marketing is enormous and it only keeps increasing.

Digital Marketing Salary in Bontang - National Salary Insight


Digital Marketing acknowledges the marketing strategies to better connect with target customers and grab a relevant space in the customer’s perspective. This leads to technological advancement and skilled professionals automatically leading to escalated digital marketing salary packages. Even we see a high digital marketing salary for a fresher as well because of such an ever-growing scope. 

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Factors Affecting Digital Marketing Salary

Digital Marketing Salary in Bontang - Factors Affecting Digital Marketing Salary

Escalating Demand for Digital Marketing Job Roles 

As the demand for digital marketing is growing, digital marketing salary prospects are also hiking up. It has given everyone full-fledged career opportunities and it is the most in-demand job title. It is no secret that digital marketing is crucial for success in today’s competitive marketplace.

Every organization needs digital marketing to stand out in this competitive era. Digital marketing jobs are increasing vigorously over the last few years and will keep expanding in the coming years as well. Hence, if you hold an interest in digital marketing, you can quickly get hired by top companies and secure a well-paying role for yourself.

Educational background

Your educational background can help you attract a better salary. A degree in digital marketing can significantly increase your starting pay. A person working as a freelancer can get nice pay. So it is better to do a course on digital marketing before entering this field.

There are various courses available online among which IIDE’s courses rank to be the best. If you are already acquainted with digital marketing and wish to explore a particular concept in it or maybe you don’t have much time to invest all at once, you can start with IIDE’S short-term certification courses in Digital Marketing.


It’s no secret that to be in the digital marketing field you need to have specific skills. If you want your career to be long-lasting and high paying then you need to be well-versed in it. Soft skills and hard skills combined together can make you attract higher pay than your competitors.

The scope of digital marketing is wide as it includes SEO(search engine optimization), SEM(pay-per-click), Social media optimization, Email marketing, Copywriting, Affiliate marketing, and so on. You can choose any particular niche and excel in it. Once you have the right skills, you easily attract a better salary.


Your experience in digital marketing will directly contribute to your salary. People who have spent more years working in digital marketing are getting more pay, increments as well as promotions. As per, a newbie in digital marketing can earn an average of IDR 240,000,000 whereas a person with 5-9 years of experience can earn an average of IDR 257,500,000.

You can gain experience in different fields to have a more successful career in digital marketing. However, experience does not only mean years, it also includes any freelancing job or internship done in digital marketing. 

Job roles

The salary of a digital marketer varies from position to position. Once your knowledge and experience grow, you can get promoted to a higher level where you can earn more. As an example, a digital marketing manager earns a lot more than a digital marketing executive.

A person who is freelancing will earn less than a digital marketing manager of any company. This is because when you work in a higher position, your responsibilities are increased. Basically, a person with high titles earns more than low-ranking professionals An individual can negotiate for better salaries depending on his/her position in the company.

Status of the company

Every company has its respective budget for particular job roles and offers salaries according to that. A high-ranking company offers the best benefit to its employees in order to keep creativity intact.

Every company’s demand for a particular job role differs which will directly impact the salary they are ready to pay for that job role. The industry you work in will definitely impact your salary as a digital marketer. A startup or a well-established company can offer better pay depending on their demand for a particular job. Hence, before applying for a company you must evaluate the company’s needs.

Geographical factors

Although the pay scale is mostly determined by skills and qualifications, the area where the company is located also plays a crucial role in determining the salary. Places with a high cost of living record more salaries. Digital marketers get paid different salaries from country to country.

The standard of living in a country, the internet penetration rate of the country, and the skill gap in that country altogether decide the salary of digital marketing. Statistically speaking clients from America and Europe spend more money on digital marketing than those in the middle east. Also, digital marketing salary is better in more developed cities.

Size of the Company

The size of the company also influences the salary. It is pretty much obvious that the larger the company, the better the salary. A small firm will not require huge marketing as compared to a large firm. So you cannot expect high salaries from a small firm.

Also, the responsibilities of a digital marketer working at a large firm will be more than those the one who is working at a small firm. But it is advisable for a fresher to work for a small brand as you get to learn and explore things better at times, though the salary is low.

Digital Marketing Salary Trends in 2023

Digital Marketing Salary in Bontang - Digital Marketing Salary Trends


Search Engine Optimization Specialist 

 If you are someone who has a deep understanding of how search engine algorithms work and remains up-to-date with the latest trends in SEO, the job opportunities for you are always at peak. As an SEO specialist, you need to improve the visibility of a website’s search engine results pages(SERPs). You can move from SEO Executive to SEO Senior Executive, SEO Manager, and SEO Director.

In terms of Digital Marketing Salary in Bontang, the average salary of an SEO Specialist is IDR 60,00,000 per year as per

Key Responsibilities:

  • Performing Keyword Research
  • Creating SEO-Based Content
  • Increasing the ranking of a site in SERPs
  • Improving click-through rate(CTR) and Organic traffic


Search Engine Marketing Specialist

Search engine marketing means paying the search engine to display the website at the top of the google page when specific keywords are used in the search engine. This requires a basic understanding of code and website design principles along with excellent analytical abilities. The demand for SEM Specialists is high and the remuneration is also high.

The average salary for an SEM Specialist in Bontang, Indonesia is IDR 6,939,214 per month as per

Key Responsibilities:

  • Analysing Website analytics
  • Working on PPC initiatives and campaigns
  • achieve maximum ROI in paid search using analytics of data
  • Effectively managing campaign expenses 

Content Marketing Manager

Content creation is an essential and integral part of digital marketing. Content Strategists generate and manage a company’s content across different media platforms to boost brand awareness. They are responsible for increasing the web traffic for a company. Content writers are in tremendous demand in every organization. And if you possess creativity and exceptional communication skills, you can earn well in this field.

The average salary of a Content Marketing Manager in Bontang, Indonesia is IDR 240,000,000/year.

Key Responsibilities:

  • Carrying out deep research on industry-related topics
  • Creating user-friendly content
  • Conducting keyword research to drive traffic
  • Assisting in ad campaigns

Social Media Marketer

Social media marketers are supposed to develop strategies to boost an organization’s presence on social platforms. They are responsible for generating views and driving engagement on a company’s social media. Social media marketing is used to advertise your product or services and to connect and interact with the audiences. It is a cost-effective method in real terms. 

The average salary of a Social Media Marketer is IDR 68,790,146/year as per payscale.

Key Responsibilities:

  • Producing good content
  • Managing Social Ads campaigns
  • Collaborating with other agencies
  • Identifying Social media trends

Email Marketing Specialist 

The primary role of an email marketing specialist is to create emails and convert prospects into customers. Emails are the most effective way to generate leads and boost customer loyalty. Nowadays every company needs an email marketing specialist to boost their sales. If you have strong writing ability then you can earn well as an email marketing specialist.

The average Salary of an Email marketing specialist is IDR 245,236,776/year as per

Key Responsibilities:

  • Optimising the design and layout of Emails
  • Ensuring that the message is conveyed properly
  • Creating Email marketing campaigns
  • Follow-up on responses

Digital Marketing Manager

Digital Marketing Managers are responsible for maintaining the brand’s online presence and sales by working on different marketing campaigns. They also supervise other personnel working in digital marketing. They are the prime head of the digital marketing department. Since they play a major role in increasing sales, they get paid well.

The average salary of a Digital marketing manager as per payscale is IDR 240,000,000/year

Key Responsibilities:

  • Assist in managing google analytics
  • Creating awareness about the brand on different social platforms
  • Working on various marketing strategies  
  • Support SEO Strategy

Pay-per-click(PPC) analyst

A pay-per-click analyst creates advertising campaigns for the organization to earn profits which are greater than the investment. It is an online advertising model where an advertiser pays a certain amount of fee every time an ad link is clicked. To work as a pay-per-click analyst, you need to have a deep knowledge of keyword research. The focus here remains on getting organic results first and then moving to paid advertisements.

The average salary of a pay-per-click analyst is IDR 9,229,424/month as per Glassdoor.

Key Responsibilities:

  • Monitoring campaign performances
  • Managing Google Ads and other advertising platforms
  • Understanding google analytics

Market Analyst

A market analyst studies the market conditions and interprets the company’s consumers and their buying habits creating an impact on the outcome of the sale. Here the goal is to identify what products a company should produce and how to sell them. It is one of the ways to support a company’s marketing efforts. And, to become a market analyst you must possess high analytical skills to convert raw data into a more comprehensible form.

The average salary of a market analyst is IDR 384,519,393/year as per

Key Responsibilities:

  • Examine buying trends
  • Identifying target audiences
  • Preparing a successful marketing campaign 

Web Developer

A web developer is responsible for creating and maintaining the core structure of a website. To be successful as a web developer, you must know programming languages like HTML, JS, and CSS. A web developer should keep an eye on the site’s technical aspects, such as its performance and capacity to know how much traffic the site can handle. It is a booming field and the salary of a web developer is one of the highest.

The average salary of a Web developer is IDR 59,441,310 as per payscale.

Key Responsibilities:

  • Writing well-designed codes
  • Creating website layout by using HTML/CSS
  • Integrating data from various back-end services

Web Designer- Graphic/UX/UI

A web designer is a graphic artist who is responsible for the visual appearance of a website or an app. They make the look, layout and features of a website appealing. A web developer tries to understand the user’s needs and design a site that is easy to understand and navigate. Graphics/UX/UI designers are always in demand.

The average salary of a web designer is IDR 59,000,000/year as per

Key Responsibilities:

  • Developing a UX/UI design strategy for the brand
  • Collaborating with an external designer to ensure creation

Where can you learn Digital Marketing?

Millions of job opportunities are coming in the field of digital marketing. The need for digital marketing is growing continuously and providing huge career growth. If you want to set your foot in digital marketing and want long career growth, then you must have deep knowledge of it. IIDE’S Advanced digital marketing course is one of the best digital marketing with 100% placement assistance. The main highlights of the course-

  • 100+ hours of live lectures
  • 50+ hours of videos
  • 1-on-1 mentoring sessions
  • 20+ Industry tools mastery
  • In-class live presentations
  • 7+ Live projects & practice assignments
  • 100% Placement assistance
  • Resume & interview training


Want to see what the alumni say? Here-

Digital Marketing Salary in Bontang - IIDE course reviews

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FAQs- Frequently Asked Questions

Q. Is digital marketing a good career in Bontang?
Ans. Yes, digital marketing is a fantastic career in Bontang. There are many jobs available in this field. And with the ever-increasing scope of digital marketing as a whole, it surely is a good career to go for.

Q. What is the scope of digital marketing in Bontang?
Ans. As discussed above, the scope of digital marketing is immense and looks promising for years to come, in Bontang. So, now might be the best time to upskill yourself with relevant skills and courses and start working accordingly, so that you can get a decent digital marketing salary in Bontang. 

Q. How long is a digital marketing course?
Ans. While it depends on the type of course, most courses with practical knowledge and implementation would take somewhere around 3-4 months.

Q. What are the four benefits of digital marketing?
Ans. Real-time marketing, better measurability, data-driven market and reaching the right audience.

Q. Is digital marketing easy?
Ans. It is easier to learn digital marketing and start a career in it, but it does take time and effort. You need to be persistent and creative with your work.


We hope this blog helped you in gaining more perspective on Digital marketing salary in Bontang. There are ample opportunities in digital marketing; you just need to find the right one. If you are determined to make a career in digital marketing then just go ahead and gather knowledge and experience.

Confused about where to start? You can check out IIDE’s 11-month Post Graduation Programme in Digital Marketing. IIDE offers a host of opportunities for you to kickstart your journey in digital marketing. If you want to learn digital marketing in a span of 3-4 months, start your career today with IIDE’s 4-month advanced digital marketing program. So, don’t think much, just start learning.

We hope all your doubts are cleared on Digital Marketing Salary in Bontang, but even if you do any, feel free to use the comment section below. We’ll get back to you soon enough. 



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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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