Know All About The Digital Marketing Salary in Binjai

Updated on: Jul 3, 2023

Would you like to know what your digital marketing salary in Binjai, Indonesia? Here is everything you need to know!

According to Embryo Digital, companies in the future will be spending at least 72% of their marketing budget on digital activities. With the emerging growth of digital marketing all around the world, a question that people often ask is how much one can expect to earn in digital marketing. Companies switching to the digital format is what a lot of people often look over as an opportunity to enter into digital marketing, in the first place. Moreover, it is also important to note that most companies have already started making plans to switch most of their work to the digital format, to make working more convenient altogether. Thus the scope of digital marketing becomes very self-explanatory.

In this blog, we’ve tried to compile a guide for you, to help you understand what your digital marketing salary can be, based on several factors. According to the latest data, we’ll be taking in factors affecting your digital marketing salary including your geographical location, newer trends in digital marketing salaries, and where you can learn digital marketing if you haven’t already. More so, check out the latest digital marketing statistics that every digital marketer should know!

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Factors Affecting Digital Marketing Salary in Binjai

Digital marketing jobs are high in demand and the wages often reflect this. Today, there are about 280,000 digital marketing jobs listed on LinkedIn, with about 10,000 jobs being posted every week. A pretty promising number for budding digital marketers, isn’t it? However, as with any job, there are several factors influencing the amount you can earn in digital marketing. We’ve taken some vital ones into account, as follows:


In digital marketing, if you wish to keep yourself ahead of the curve, your experience in the industry will always be taken into account. Your experience with digital marketing will reflect your expertise, making you more convincing to the employer, as it is with almost any other field. The more years you work, the more salary you’re expected to get. The official website of World Salaries has researched the average digital marketer salary per annum based on years of experience to give you a rough idea about the average changes once you’ve worked for a certain amount of time, as a digital marketer.

  • 0 – 2 Years Experience. A Digital Marketer in the country of Indonesia itself with less than two years of experience can expect to earn somewhere around 94,681,800 IDR.
  • 2 – 5 Years Experience. With about two to five years of experience, the average Digital Marketer’s salary would increase to 116,279,300 IDR.
  • 5 – 10 Years Experience. From five to ten years of experience as a Digital Marketer, the average salary would be 164,398,200 IDR.
  • 10 – 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 191,999,700 IDR.
  • 15 – 20 Years Experience. A Digital Marketer with 15 to 20 years of experience can earn an average of 211,199,400 IDR.
  • 20+ Years Experience.  With more than 20 years of work into it, the expected average salary increases to 224,398,300 IDR.

So as you plan your career in digital marketing, strive for gathering relevant work experience, as soon as you can. 

Education Level:

Even though there’s no mandatory educational qualification that’s required to be a digital marketer in today’s age, a minimum bachelor’s degree is preferred, according to LinkedIn. There are even degrees specific to digital marketing in today’s age, such as Diplomas, dedicated bachelor’s in digital marketing, and even master’s degrees in some cases. Moreover, many digital marketing professionals in today’s era even start their careers without a college degree, by simply doing specialized courses on Search Engine Optimization(SEO), Search Engine Marketing(SEM), Social Media Marketing(SMM), Data Analytics, and much more. So orthodox education isn’t as necessary as your skillset and expertise are, in digital marketing. 

Soft Skills:

As with any field of business, when talking about specific skills, some of the skills that would be mandatory even before learning about digital marketing would be your soft skills. These include interpersonal skills, networking with the right people, business acumen, multi-tasking, time management, and much more. While this is something that can’t be taught “technically”; with the usual creative atmosphere of digital marketing jobs, you can quite conveniently learn these along the way from your peers, seniors, etc. Just remember to always look towards being productive.  Being creative and driven towards further growth, is a skill that should come naturally to you, as a digital marketer!


Whom you’re working for would determine your digital marketing salary. While it’s a well-known fact that the top tech companies would give out handsome salaries to their employees, the same might not be completely similar to a new startup with a limited budget for the workforce. However, skilled and experienced employees who add value to the company and help in its growth would be paid well after a point of time. So keep your head up high and keep upskilling yourself to grab the best opportunity you can. Moreover, do some research about your employer before applying for the job.

Job Title:

Salaries vary according to the job title you’re carrying in digital marketing, as it is with any other field. Your digital marketing salary would grow as you make your way up the corporate world, with your skills and expertise. For example, a digital marketing manager would make a lot more than a digital marketing generalist as a digital marketing manager has a lot more responsibilities and expertise than a generalist. These numbers can even differ according to roles and departments in digital marketing, rather than just positions, as we’ll discuss later in the blog. So research accordingly, about all of it altogether!

Technical Skills:

You might enter the digital marketing industry as a generalist in the beginning, but your approach, in the long run, should be to be a T-Shaped Marketer. What is a T-Shaped Marketer, you ask? It is a framework based on your skill set, according to which, you should have a decent knowledge of a wide range of digital marketing in-demand skills(presented as the horizontal line of the T), along with in-depth knowledge(presented as the vertical line of the T) in 1 or maybe 2 specific areas.

A big part of adhering to the T-Shaped Marketer Framework comes from acquiring technical skills to separate yourself from the competition. These skills include Search Engine Optimization(SEO), Search Engine Marketing(SEM), Social Media Management(SMM), Data Analysis, Copywriting, Content Writing, and much more. Other technical skills that are even more specific might include(but are not limited to) UI/UX, Web Development, Project Management, HTML and CSS, and much more.

Geographical Location:

Location plays a big role in determining your digital marketing salary, especially if you plan to work in a physical office location. According to Indeed, taking an example of famous American locations, an average digital marketer with a decent skillset gets about $63,000(about IDR 974852550) in Los Angeles, while the same gets about $68,000(about IDR 1052221800) and $59,000(about IDR 912957150) in New York and Texas, respectively, per year. Though the numbers do vary from time to time, it is important to do your research before discussing the specifics of salaries. Thus you’d be equipped with the right information to ask for a salary that is commensurate with your experience, skillset, and geographical location. 


Even though it shouldn’t be a thing in today’s age, there is a visible pay gap between men and women in Binjai and Indonesia altogether. In many professions, including digital marketing, there exists a significant difference between the salaries earned by men when compared to women in the same job. It has been estimated by World Salaries, that men in Indonesia earn 12-15% more than their female counterparts for the same job, in digital marketing and other corporate jobs as well. Moreover, there’s also the option of work-from-home, where you can work for international clients with no gender pay gap whatsoever.

Digital Marketing Salary Trends in 2023 

As a budding digital marketer, you need to note that companies in digital marketing determine pay hikes considering your digital skills. Thus it’s not hard to see why professionals with decent digital skills are commanding high salaries in today’s age. A recent report by Burning Glass Technologies found that job roles that list digital skills as a requirement for the candidate, pay 29% more than those that do not. Thus, reports suggest that digital marketing is one of the skills for which employers and clients are willing to pay a fair amount.

Now, let’s get to some digital marketing jobs that are currently trending in the industry with promising salary trends for the current and the coming years. 

1. Content Writer:

One of the main components of digital marketing that has stood the test of time with consistency is content. It is crucial for all types of different content formats, including video scripts, e-mail content, social media captions, web page copy, landing page content, YouTube video descriptions, and much more. To put it simply, writing is the foundation for pretty much any content that you publish, as a digital marketer.

According to recent data from Paylab, you can earn about IDR 2,534,600 to IDR 8,580,041 per month, based on your experience, skills, and even the niche(s) you’re writing for.

2.Search Engine Optimization(SEO) Specialist:

With the recent digital boom in the last decade, it is obvious that most businesses today intend to shift a big chunk of their budget to Organic results for their products and services. Thus, being ranked first on the Search Engine Results Page(SERP) has become a big priority for them. Organic rank on the search engine builds the brand’s image as well as convinces users to click on their link(s). Thus, for such an important role, businesses are often convinced to pay a handsome amount to the right person with the right skill set.

According to some data on Paylab, you can expect to earn around IDR 3,866,223 per month, with less than 1 year of experience. With 2-4 years of experience, you can earn around IDR 5,855,434 per month. And with around more than 5 years of experience, you can earn around IDR 12,290,223 per month. These sure are some promising numbers; as they should be, considering SEO would be the most indispensable role in digital marketing for years to come.


3. E-commerce Specialist

A huge base of income for many companies comes from physical products, even if they operate totally in the digital space. And even before digital marketing hype came into being, E-commerce related roles, especially managerial positions, have been quite crucial. Moreover, with the ever-growing need for digital marketing roles, the need for people with specialization(s) in e-commerce is also increasing. And one of the most important roles is the same as that of an E-commerce specialist. People with a degree or experience in product management with a fair amount of skills in digital marketing can look into the role of an e-commerce specialist.

Because product management itself has been quite a lucrative career in recent years, it’s the same with the role of an e-commerce specialist. 

You can expect to get around IDR 8,650,400 per month to IDR 17,500,800 per month, according to the company you’re working for, as well as your experience. 

4. Paid Marketing Specialist

As it comes naturally with marketing in general, paid marketing stands tall as one of the most financially invested aspects of digital marketing altogether. You must have come across any content which is sponsored every once in a while, during scrolling through the web. This is a good sign that businesses do spend a hefty budget in financing such advertisements to reach a larger audience. Thus comes the scope of a job role as a Paid Marketing Specialist. As a paid marketing specialist, you’re expected to know how to run digital advertisements from the ground up, including making ad campaigns, monitoring ad budgets, and producing conversions for the company. 

Since it’s a role with a lot of expertise, skills, and years of experience, you can easily expect to earn around IDR 10,468,780 per month.

5.Pay-Per-Click(PPC) Analyst 

As with a Paid Marketing Specialist, another role that people consider to be almost similar is that of a PPC Analyst. This job role requires calculative people who have the right knowledge and ability to obtain profit that is more than that of the initial investment. As a PPC Analyst, you’re expected to have an in-depth knowledge of campaign creation and consumer psychology for every relevant click you get for the company’s products and services. People with a background in advertisements usually aim for the role of a PPC Analyst while entering into digital marketing.

According to Paylab, you can expect to earn about IDR 3,737,578 per month, with further scope for pay hikes.

6. Social Media Coordinator

Do you enjoy engaging content on social media platforms? Ever wondered, who manages such engagement? Those would be the social media coordinators! If you’re a social media fanatic and can make effective social media management strategies for the brand, then this job role might be for you. As a social media coordinator, you’ll have to maintain positive engagement and quality content (paid and organic) across all social media platforms of the company. An exciting and adventurous job role, which lets you be creative altogether!

According to the data on the website of World Salaries, you might earn around IDR 4,012,175 per month to IDR 12,300,041 per month, depending on your work experience.

7. Digital Marketing Manager

The most well-paid role in digital marketing, as with any other profession, would be a role of individual importance and expertise. This is the role of a Digital Marketing Manager. As a digital marketing manager, you’d have to have a strong grasp of various digital marketing tools and strategies. You’d have to know how to lead integrated digital marketing campaigns from planning to execution. Moreover, you’d have to be competent in all works of the trade and updated with the newly emerging digital marketing trends in the market, along with strong business acumen. 

According to Payscale, you can expect to earn around IDR 20,000,000 per month, as this is a senior-level job role that you’ll only get after a decent work experience and expertise in various skill sets.

8. E-mail Marketing Specialist

Have you ever wondered, how you get those e-mails in a few seconds, as soon as you sign up for something on the web? Have you ever wondered, how you get so personalized e-mails based on your profile and past interests, from companies who might be sending such e-mails to thousands of similar people? That’s how E-mail Marketing works! Based on the user’s behaviour and profile, e-mail marketing is done to assist the user in their journey, from the “awareness” to the “conversion” stage. As an e-mail marketing specialist, you’d be expected to know how to make effective e-mails in bulk according to the users’ needs and profiles, as assigned to you by the company.

According to Paylab, you can expect to earn about IDR 5,937,570 per month, with further scope for pay hikes.

9. Web Developer

The function of web development is highly technical, and thus, quite indispensable in digital marketing. Businesses are willing to pay a handsome amount to the right people for the job role. In recent years, web development roles have experienced a significant hike. Engineers from fields like software development and computer application have started going into full-time digital marketing roles as well. If you have a record in effective coding and the ability to identify specific user experience issues and provide defined solutions, you can look out for web developer roles in digital marketing businesses. 

Being a technical role with skills that require a decent amount of time to put into execution, you can get as much as IDR 9,580,008 per month, as an experienced web developer.

10. Designer – Graphic/Visual/UI/UX

Visual and graphic content is what initially captures the attention of users in the digital space. According to a survey, an average user spends only 1.6 seconds on a webpage, that too based on how engaging and attractive the visual content is. People won’t stay on your website or your post for very long unless they have a strong reason to do so. That’s where designers come in! Be it designing products, graphics, or anything visual, designers have a big role altogether. And in recent times, even UI/UX has become a big part of the same. So if you’re artistic, and creative and can take it to the digital format, this job role might be for you.

According to Indeed, you can earn anywhere from IDR 2,889,800 to IDR 7,600,100 per month. Considering designing roles differ according to the core skills, the salary also differs.


Where can you learn Digital Marketing?


You must have understood by now that when it comes to digital marketing, the possibilities are endless. If you have the right skills and expertise, you’re bound to make a handsome salary in whatever role you’re interested in. But what would you do if you want to learn digital marketing, but don’t know where to start? 

Well, for that, IIDE’s Advanced Digital Marketing Course is here for you!

This course will teach you the A-Z of digital marketing along with industry-relevant training in just 4 months. What’s unique about this course is that they help you with practical education, the exact skill training you’d need in today’s digital marketing industry, and strong placement assistance.

What can you expect from this course? Here-

  • 100+ hours of live class
  • In-class live presentations
  • 50+ hours of videos
  • 7+ live projects and practice assignments
  • 1-on-1 mentoring sessions
  • 100% placement assistance
  • 20+ industry tools mastery
  • Resume and interview training 


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Frequently Asked Questions

Q. How to get a high-paying digital marketing job?

Ans: To be able to bag the highest cheque in the digital marketing industry, you must get your skills right, as well as experience. While it’s true that it’ll take time to get the experience needed to bag managerial and other important roles, it’s best to obtain all the relevant skills needed to get ahead of the competition. 

Q. What can be the highest salary in digital marketing? 

Ans: The highest salary you can expect as an entry-level digital marketer can be around IDR 3,480,770 to IDR 5,656,800. With that being said, it’s not possible to single out the single highest digital marketing salary. But for the convenience of our readers, here are some of the highest-paying digital marketing roles – Digital Marketing Managers, Data Analysts, SEM Specialists, SEO Specialists, Web Developers, and much more.

Q. What is the basic salary in digital marketing?

Ans: When starting with the right skills in the right direction, your basic salary can be around IDR 2,500,800 per month to IDR 3,860,570 per month.

Q. What is the future of digital marketing?

Ans: With the ever-demanding roles of digital services, the future of digital marketing looks promising, for years to come. With creativity, innovation, and the ability to stay updated with the newer trends in the digital space, the trend of digital marketing is here to stay.

Q.Who should be a digital marketer? 

Ans: If you are good at problem-solving skills, and analytical skills, and have good business acumen along with a knack for creativity, you should look into the field of digital marketing. 


Alas! This is where the blog ends, but your journey to becoming a digital marketer has just started! We hope you gained a better perspective on digital marketing and how big of a scope there is for you. Thus, you can fairly expect a very promising digital marketing salary, even in Binjai. Only the sky’s the limit! So what are you waiting for? Go and start exploring the digital world!More so, if you want to learn more about IIDE, then check out our official website.If you wish to learn any particular concept of digital marketing and monetize on the same, you can even check out IIDE’s Short-Term Certification Courses. You can even check out our blogs, for more insightful content like this. 

At last, we hope you enjoyed reading this blog. If you have any suggestions or doubts, feel free to let us know in the comment section below.


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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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