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50+ Digital Marketing Statistics in 2023 That Every Marketer Should Know

Updated on: Nov 9, 2021

In this article, we will talk about digital marketing statistics that you should know about. In order to get ahead of the competition, it is important to keep track of these statistics. 

The digital marketing world is dynamic and evolving at a fast pace – this is why it is important to be up-to-date with the latest trends, technology, and digital marketing statistics. 

For your easy interpretation, we have divided digital marketing statistics into the following- 

  • SEO 
  • Social Media 
  • Content Marketing 
  • Lead Generation 
  • Online Advertising 
  • Ecommerce 
  • Video Marketing
  • Email Marketing 
  • CRO 
  • Marketing Technology

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SEO Statistics

Digital marketers are aware that SEO is one of the most important ways of generating leads and growing business. With very little investment, the results can be great. Here’s a list of the top digital marketing statistics for SEO in 2022  –

  1. 32% of all clicks go to the 1st position in Google (Backlinko)
  2. Organic Traffic from SEO is 1000% higher than organic traffic from Social Media (BrightEdge)
  3. SEO can increase the business value of a blog visit by 429% (Terakeet)
  4. 68% of online experiences begin with a search engine (Intergrowth)
  5. Google receives 5.6 billion searches per day (Google)

After looking at these statistics, you must read the top 10 benefits of SEO for businesses.

 Social Media Statistics 

social media- digital marketing statistics

(Source: Hootsuite)

Social media is a great way to engage your target audience and also for generating leads. Here’s a list of social media statistics in 2022–

  1. More than half the world, that is 4.62 billion people, use social media. (Datareportal)
  2. An adult uses social media for an average of 95 minutes per day. (Sproutsocial)
  3. Using the #ad on Instagram decreased by over 17% last year which indicates a change in the advertising approach of brands. (Sproutsocial)
  4. Men aged 20-29 years and women aged 16-24 years use social media the most. (Hootsuite)
  5. Social media video ad spending will increase by 20.1% in 2022. (Hootsuite)

Learn the A-Z of Social Media Marketing in just 22 hours from this online certificate course for social media marketing.

Content Marketing Statistics

Content is king. We’re sure you’ve heard of this phrase. In any campaign, content marketing is extremely important as it puts forth your message and sets the foot for brand personality. Listed below are some important content marketing statistics – 

  1. 87% of B2B Marketers use Email Campaigns to nurture leads. (Content Marketing Institute)
  2. 75% of the consumers aged 18-34 watch videos at least once a day. (Hubspot)
  3. Social Media experts predict that Youtube Shorts are not an area to focus on in 2022. (Social Media Examiner)
  4. 97% of consumers and online marketers report that video helps customers understand the product. (Wyzowl)
  5. The average blog bounce rate is 82.4%. (Siege Media)
  6. Bloggers who write 3000+ words report the strongest results. (Orbit Media)
  7. 27% of monthly podcast consumers have attended a four-year college. (Podcast Insights)
  8. 46% of businesses reported that they wish to increase their budget on content creation spending in 2022. (Content Marketing Institute)

 Lead Generation Statistics

Lead generation is the process of converting potential clients who show an interest in your product or service into customers. 

  1. 61% of marketers think lead generation is their number one challenge. (Hubspot)
  2. 80% of marketers think automation generates more leads and conversions. (APSIS)
  3. LinkedIn is the most effective social media channel for B2B lead generation. (Oktopost)
  4. 82% of social media leads come from Twitter. (Digital Media Stream)
  5. Effective blog headlines drive 500% more traffic. (Wired)

Bonus Read – The Ultimate Guide to Lead Generation 2022

Online Advertising Statistics 

Advertising is an important aspect of digital marketing as organic results can bring just a few conversions. For the sustainable growth of any company, ad spending is important. Listed below are some global digital marketing statistics for advertising – 

  1. Search Ad spending is expected to reach $137 billion by 2022. (Truelist)
  2. Google Pay-Per-Click Ads have the biggest ROI of 200%. (Truelist)
  3. 40% of the businesses say their PPC budget is lower than they wish it to be. (PPC Protect)
  4. Display Advertising can generate up to 300% more traffic. (Website Marketing)
  5. 49% of people tend to click on text ads. (SearchEngineLand)
  6. Google Advertising Network reaches 90% of the internet users. (Google) 
  7. The average CTR on Amazon is 0.36%. (AdBadger)

E-commerce Statistics

E-commerce has taken the forefront since the pandemic in 2020. It has been booming since many people who weren’t making purchases online, switched to buying online for safety reasons. Let’s have a look at some e-commerce statistics –

  1. Ecommerce is projected to account for 22% of retail sales, that is $6.5 trillion in sales by 2023. (ThriveMyWay)
  2. By 2040, it is predicted that 95% of all purchases will be through e-commerce. (ThriveMyWay)
  3. There are currently over 26 million e-commerce sites in the world. (Shopify+)
  4. 49% of brands are investing in social commerce content in 2022. (Shopify+)
  5. 51% of online shoppers conduct purchases via phones. (Nasdaq)

Video Marketing Statistics 

Video marketing is preferred over blogs and other forms of content marketing. Let’s have a look at some of the top video marketing statistics –

  1. By 2022, online videos will make up more than 82% of all consumer internet traffic. (Cisco)
  2. 66% of marketers will either increase or maintain their expenditure on videos in 2022. (Wyzowl)
  3. 70% of people have bought a product after seeing it on a Youtube Ad. (Sproutsocial)
  4. Youtube is the second largest search engine in the world. (Sproutsocial)
  5. After Instagram, Youtube is the second most popular platform for Influencer Marketing. (Sproutsocial)
  6. 86% of consumers say they’d purchase, try or recommend a product when Instagram content is rated as shareworthy. (Hootsuite)


 Email Marketing Statistics

Email marketing is an age-old digital marketing technique and quite an effective one. Let’s have a look at some email marketing statistics to step up your email marketing game in 2022 –

  1. 21% of the emails are opened within the first hours of delivery. (Snoviolabs)
  2. Email Marketing ROI is 4200%. (Snoviolabs)
  3. Marketing and advertising emails influence the buying decision of 50.7% of customers. (Snoviolabs)
  4. 85% of brands do email marketing for lead generation, 84% for sales, 78% for lead nurturing and 74% for customer retention. (Snoviolabs)


CRO Statistics

Conversion rate optimization marketing is important for any company to grow and sustain. Listed below are some CRO statistics for 2022– 

  1. The average landing page conversion rate is approximately 2.35%. (SerpWatch)
  2. Inbound Marketing increases conversion rates for an average site from 6% to 12% in total. (Serpwatch)
  3. Catering and Restaurants is the industry with the highest conversion rate of 18.2%. (Unbounce)
  4. The use of AI by marketers increased by 190% in two years for CRO. (Hubspot)
  5. Only 39.6% of firms have a documented CRO strategy. (CXL)
  6. The average ROI for those using CRO tools is 223%. (Outgrow)

Bonus Read: All you need to know about CRO


Digital Marketing Statistics (Overall)

Let’s have a look at these overall marketing statistics in 2022 –

  1. 32% of marketers identified marketing analytics and competitive insights as the most important factors in supporting their marketing strategies. (Marketing Evolution)
  2. 2 out of 3 marketers state that data-based decisions are more effective than gut instincts. (Marketing Evolution)
  3. Marketing teams that document their strategy are 313% more likely to report success than those that don’t. (CoSchedule)
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Now that you’re well aware of some of the most important digital marketing statistics, tell us how you’re going to use it to your utmost advantage in the comments below. 

To leverage these statistics with the right digital marketing skills & tools, train with industry experts in our 3-month online digital marketing course

And if you’re a graduate looking to pursue digital marketing in the higher education space, get in touch with us to know more about this signature 11-month MBA in Digital Marketing – PG Program that we have to offer.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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