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50+ Digital Marketing Statistics in 2024 That Every Marketer Should Know

Updated on: May 9, 2023

In this article, we will talk about digital marketing statistics that you should know about. In order to get ahead of the competition, it is important to keep track of these statistics. 

The digital marketing world is dynamic and evolving at a fast pace – this is why it is important to be up-to-date with the latest trends, technology, and digital marketing statistics. 

For your easy interpretation, we have divided digital marketing statistics into the following- 

  • SEO 
  • Social Media 
  • Content Marketing 
  • Lead Generation 
  • Online Advertising 
  • Ecommerce 
  • Video Marketing
  • Email Marketing 
  • CRO 
  • Marketing Technology

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SEO Statistics

Digital marketers are aware that SEO is one of the most important ways of generating leads and growing business. With very little investment, the results can be great. Here’s a list of the top digital marketing statistics for SEO in 2023  –

  1. 0.63% of Google Searchers click on the second-page search results. 
  2. Only 5.7% of pages will rank in the top 10 search results within 1 year of being published. (Ahrefs)
  3. SEO drives 1000% more traffic than organic social media. (BrightEdge)
  4. Google rewrites title tags almost 30% of the time. (Ahrefs)
  5. The average top-ranking page (2+ years old) in the top 10 search results ranks for more than 1,000 other organic keywords. (Ahrefs)
  6. SEO leads have a 14.6% close rate. (Hubspot)

After looking at these statistics, you must read the top 10 benefits of SEO for businesses.

 Social Media Statistics 

(Source: SproutSocial)

Social media is a great way to engage your target audience and also for generating leads. Here’s a list of social media statistics in 2023–

  1. The number of social media users increased only by 3% from January 2022 to January 2023. (SproutSocial)
  2. Social media recently took over paid search as an advertising tool, growing 25% YoY and exceeding paid search over just $2 billion. (SproutSocial)
  3. Facebook is the most used social media platform by marketers globally. 
  4. 200 million social media users visit one business profile at least a day. (G2)
  5. 80% of B2B social media leads come from LinkedIn. (G2)
  6. In 2023, 29% of marketers plan to invest more in Instagram than any other platform. (SproutSocial)

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Content Marketing Statistics

Content is king. We’re sure you’ve heard of this phrase. In any campaign, content marketing is extremely important as it puts forth your message and sets the foot for brand personality. Listed below are some important content marketing statistics – 

  1. 73% of B2C marketers employ keyword research for SEO when creating content. (CMI)
  2. People rarely read online. They’re far more likely to scan than read word for word. They simply want to pick out the information that is most pertinent to their current needs (Nielsen).
  3. How-to articles are the most popular content formats (77%), followed by news and trends (49%), and guides and ebooks (47%). (Statista)
  4. LinkedIn is used by 96% of B2B content marketers. (CMI)
  5.  83% of marketers want to focus on the quality of content rather than the quantity, even if it means posting less often. (Hubspot)

 Lead Generation Statistics

Lead generation is the process of converting potential clients who show an interest in your product or service into customers. 

  1. 61% of marketers think lead generation is their number one challenge. (Hubspot)
  2. 80% of marketers think automation generates more leads and conversions. (APSIS)
  3. LinkedIn is the most effective social media channel for B2B lead generation. (Oktopost)
  4. 82% of social media leads come from Twitter. (Digital Media Stream)
  5. Effective blog headlines drive 500% more traffic. (Wired)

Bonus Read – The Ultimate Guide to Lead Generation 2023

Online Advertising Statistics 

Advertising is an important aspect of digital marketing as organic results can bring just a few conversions. For the sustainable growth of any company, ad spending is important. Listed below are some global digital marketing statistics for advertising – 

  1. 46% of the page clicks go to the top 3 PPC ads. (WebFX)
  2. Ads can increase brand awareness by 80%. (WebFX)
  3. More than half the users can’t tell the difference between PPC ads and organic results. (WebFX)
  4. Global ad spending reaches $200 billion at the end of 2022, much more than the expected $137 billion. (Statista)
  5. Video ad spend reached almost $50 billion in 2022. (CTV)
  6. Mobile advertising will significantly outperform desktop advertising in 2023. 
  7. The average CTR for Google Ads is between 3-5%. (Clicta Digital)
  8. The average CTR for Facebook Ads is roughly at 0.90%. (Brafton)

E-commerce Statistics

E-commerce has been booming since many people who weren’t making purchases online, switched to buying online for safety reasons. Let’s have a look at some e-commerce statistics –

  1. The global ecommerce market is expected to grow by 10.4% in 2023. (Hosting Tutorials)
  2. 58% of social commerce users are millennials. (Hosting Tutorials)
  3. 30% of consumers say that influencer recommendations are one of the key factors in deciding about the purchase. (Oberlo)
  4. On average, only 1.62% of ecommerce website visits convert to customers. (Oberlo)

Video Marketing Statistics 

Video marketing is preferred over blogs and other forms of content marketing. Let’s have a look at some of the top video marketing statistics –

  1. Over 500 hours of video content are posted every minute. (Statista)
  2. 70% of users have purchased a product after viewing an ad about it. (Youtube)
  3. 91% of businesses use video as a marketing tool. (WYZOwl)
  4. 39% of marketers who used video as a marketing tool for the first time in 2022, said they were able to do so because it had become easier to convince others in the business of the value of video content. (WYZOwl)
  5. One minute video is worth as much as 1.8 million words. (Zenithmedia)
  6. 86% of marketers choose video marketing as their primary promotion tool. (WYZOwl)

 Email Marketing Statistics

Email marketing is an age-old digital marketing technique and quite an effective one. Let’s have a look at some email marketing statistics to step up your email marketing game in 2023 –

  1. The average expected ROI is $40 for every $1 spent on email marketing. (Omnisend)
  2. 81% of SMBs still consider email marketing as their primary customer acquisition channel. (Emarsys)
  3. The industry with highest open rates are non-profit – 20.39%. (Campaign Monitor)
  4. 90% of marketers believe personalisation is the future. (Optinmonster)
  5. 47% of email recipients will open your email solely based on subject lines. (Optinmonster)
  6. Email is 40 times more effective than Facebook and Twitter combined. (Mckinsey)


CRO Statistics

Conversion rate optimization marketing is important for any company to grow and sustain. Listed below are some CRO statistics for 2023– 

  1. The average website conversion rate is 2.35% across all industries. (Wordstream)
  2. 14.6% is the average conversion rate for ecommerce websites for organic leads. (Monsters Insights)
  3. Only 22% of the businesses are happy with the conversion rate. (Econsultancy)
  4. Personalized CTAs generate 42% more conversions than non-personalized CTAs (Hubspot).
  5. The average ROI for those using CRO tools is 223%. (Outgrow)

Bonus Read: All you need to know about CRO

Digital Marketing Statistics (Overall)

Let’s have a look at these overall marketing statistics in 2023 –

  1. 32% of marketers identified marketing analytics and competitive insights as the most important factors in supporting their marketing strategies. (Marketing Evolution)
  2. 2 out of 3 marketers state that data-based decisions are more effective than gut instincts. (Marketing Evolution)
  3. Marketing teams that document their strategy are 313% more likely to report success than those that don’t. (CoSchedule)
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Now that you’re well aware of some of the most important digital marketing statistics, tell us how you’re going to use it to your utmost advantage in the comments below. 

To leverage these statistics with the right digital marketing skills & tools, train with industry experts in our 4-month online digital marketing course

And if you’re a graduate looking to pursue digital marketing in the higher education space, get in touch with us to know more about this signature 11-month MBA-Level Post Graduation in Digital Marketing that we have to offer.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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