Know in detail about the digital marketing salary in Balikpapan

Updated on: May 31, 2023
Digital Marketing Salary in Balikpapan

Want to know about Digital Marketing Salary in Balikpapan? Do you also want to have a career in digital marketing?  Do you also want to work in the digital marketing industry and learn more about it?

Then you should check out this blog by IIDE

As a component of marketing, digital marketing refers to the promotion of products and services through the use of the Internet and other online-based technologies, such as desktop computers, mobile phones, and other technology platforms and media. This includes online marketing efforts conducted on the internet. In the process of engaging in digital marketing, a business might leverage websites, search engines, blogs, social media, video, email, and similar channels to reach customers.

Digital marketing is critical because it connects a business with its customers when they are on the internet & is effective in all industries. It connects businesses with ideal customers when they are on Google through good strategies, SMM, & email marketing. Every business needs good marketing strategies to work on. The. Seaport of Kalimantan, Indonesia.

Located on the east coast of the island of Borneo, the city is the financial center of Kalimantan and the main gateway to Nusantara, the future capital of Indonesia. Balikpapan is the city with the largest economy in Kalimantan with an estimated 2016 GDP of Rp 73.18.

Get Assured Placements - PG in Digital Marketing

Factors Affecting Digital Marketing Salary

1. Target Audience

Meanwhile, a lot of questions do rise in this factor and if you have a stationery business your targeting will be based on the following factors:

  1. Who is your audience? Consumers might be looking for stationary or toys. 
  2. What’s their preference related to your products/service? Consumers’ ages might be between 3 and 60.
  3. What do they expect? Good quality pens, pencils, notebooks, and whatsoever in stationery. 
  4. How are you targeting them? School-going students can ask for pencils, pens, notebooks, paper clips, file holders, and color our papers.
  5. What strategy are you implementing? Depending on your location, you can go for regular products with a larger audience or premium products with a limited but prime audience. Audience targeting is nothing but marketing. 

2. Online Marketing Platforms

To run a business it is important for you to market your products. Platforms where the public can have a look at your products, know the details and share them with their family and friends with links through WhatsApp Facebook, Instagram, and any other social media applications.                                                                             

Simply run an ad with attractive banners and images, a good catchy description, and familiarity with your location and the resident people surrounding you. Everyone looked domestic, created a speedy amplification in online transactions, and pushed the technological know-how laggards amongst us to end up knowledgeable consumers.

3. Content Quality

A quality image, context, taglines, descriptions, focus keywords and content will surely do the job. Infographics do speak better than simple content. You have to tell people about your product’s importance and goodness. Catchy Taglines & descriptions are a must to gain people’s attention and curiosity to click on the ads more frequently rather than let it go… It is worth investing your time in good content.

As your audience judges your content and context you’ll have great traffic of consumers to get your product. Content analysis often overlooks one aspect: content change. Say, for example, you have a core group of pages driving the most organic search traffic to your website. If you update your website and those pages’ content changes significantly, you might lose traffic as a result. Content changes often go unnoticed until they have a negative impact on traffic, but good content analysis also identifies these changes before any real damage occurs.

4. Budget & Expenditure

One of the big problems people usually face while starting a startup business is budget and expenditure because of financial problems, so for a great startup and good traffic on analytics, SMM strategies do surely help a lot. No need for big investments too much for a start. The factors are simple: 

The less the budget, the limited the reach. Similarly, the more the budget, the more the reach and Specific targeting give maximum and genuine results. Because governments are faced with funding constraints, accurate expenditure projections are more important than ever. 

It makes sense to use forecasting techniques that provide a true picture of where payroll dollars will go given the greatest portion of the expenditure budget is salaries. In light of increasing costs, governments can implement various mechanisms to manage headcount levels in light of sluggish revenues.

5. Principles Of Communication

The concepts of verbal exchange are described as the recommendations that ought to be accompanied to allow a conversation manner to accomplish its goals. These ideas make certain a suitable conveyance of the message to the receiver or the audience. Communication concepts refer to a well-defined method of two or greater persons changing information, ideas, sentiments, and so on in a professional, organizational, or commercial enterprise setting.

A profitable conversation manner is completed when one individual receives the message, comprehends it, and sends the acknowledgment.

Digital Marketing Salary in Balikpapan Trends 

We are going to cover the top 10 Digital Marketing Salary Trends from freshers to experienced ones. Here are the Top 10 Digital Marketing salary trends in Balikpapan:

1. Digital Marketing Manager           

Digital marketing manager Implements a company’s digital marketing strategies to reach target audiences and to grow companies’ sales and growth. A digital marketing manager is a wide term that can apply to a variety of different roles, such as researchers who identify relevant keywords, writers who draft optimized copy, and analysts who study algorithms and recommend best practices to improve search engine ranking Meanwhile, Marketing Manager does make approx 75277962.47 Indonesian Rupiahs.

Top-rated companies to work on as Digital Marketing managers are Amazon, Google, Accenture, IBM, Freelancer, and other widely known and top companies around the globe.                                                                            

2. Social Media Manager

One of three ways in which small and medium-sized businesses run their social media accounts is usually through one of the owners. In addition to their other duties, the owner may take on the task, if the business is large enough to employ staff. Smaller businesses may outsource their social media management to one of their employees, perhaps a younger clerical staff member, either to a specialist agency or perhaps to a freelancer.

Social media marketer Maintains a company’s social media presence and oversees social media marketing campaigns to maintain the traffic of social accounts. Meanwhile, Social Media Marketers does make approx 1,174,637,066.73 Indonesian Rupiahs. Top rated Companies to work with as an SMM are Accenture, Teleperformance, Freelancer, Meta, and TaskUs.

3. Blog Manager    

Look after a company’s blogging efforts Online content is becoming an integral part of every business. Blog managers are responsible for planning, organizing, and implementing content strategies. including writing blog content and optimizing the blog’s metadata. Meanwhile, the Blog Manager makes approx 1,109,497,188.05 Indonesian Rupiahs.

Top-rated companies to work with as a Blog Manager are SEMrush, Univ. of Southern California, Dentalize, Investing Digital, Magoosh, and other widely known and top companies around the globe.                                                           

4. Content Manager

Those who are responsible for Content Management are responsible for planning, designing, creating, editing, and publishing content according to their strategies. Look after the development of strategic content to inform and attract audiences for traffic. Meanwhile, the Content Manager does make approx 1,480,149,440.05 Indonesian Rupiahs.

Top-rated companies to work with as content Manager is Meta, Microsoft, Accenture, IBM, Google, and other widely known and top companies around the globe. A Content Manager, or Content Supervisor, is responsible for overseeing the creation of multiple forms of content to enhance a company’s credibility and customer base.

5. Influencer Marketing Manager

Influencer marketing manager maintains influencer partnerships for a company and optimizes influencer marketing campaigns. The Influencer Marketing Hub is now an installed internet site with loads of articles explaining the intricacies of influencer marketing, alongside different sorts of online marketing. The authentic model of this put-up used to be the first article we wrote for the site. Meanwhile, Influencer Marketing Manager makes approximately 1,480,149,440.05 Indonesian Rupiahs.

Top-rated Companies to work with are, Curology, Nike, Nike Communications, Self Opportunity, and other widely known and top companies around the globe.                                        

6. Content Writer

Researching industry-related topics (using online sources, interviews, and studies) Writing clear marketing copy to promote our products/services Preparing well-structured drafts using Content Management Systems Typically for the Web to promote the growth of the website providing information about institutions, products, economic information, history, news all around the world and so on.

Researching industry-related topics Writing distinct marketing copy to advertise our products/services provided Preparing well-structured drafts utilizing content material management systems Typically for the Web to advert the development of the web page offering details about institutions, products, economic details, history, headlines all regions of the world and so forth.

People working as Content writers in Balikpapan, work under Salaries ranging between  5,400,000 IDR (lowest) to 16,700,000 IDR (highest).                                                                        


You must learn Digital Marketing. IIDE is India’s leading digital marketing institute.IIDE has set new standards for education around the globe. IIDE has a vast number of 2,35,000 students globally in different aspects of digital marketing.IIDE is one of the best Digital Marketing institutes around the globe as they do provide scholarships based on your skills.

You get to do work practically which improves your skills day by day. Students also do receive customized relevant curricula that will help them upskill for the future. IIDE offers some of the best Online Digital Marketing Courses.

These are the following Programmes and certifications IIDE is providing you:

  • Short Term Certifications

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Frequently Asked Questions (FAQs):

1. How much do digital marketers get paid?

Ans. The average salary of a digital marketer ranges between 181,729,143 IDR per year to 278,000,000 IDR per year. Factors affecting how much you can earn include years of experience, knowledge, education, position, and location.

2. How much do digital marketers earn in the USA?

Ans. The average digital marketing salary in the United States of America (USA) is $121,318. But the range usually falls between $104,848 to $137,342. Salary ranges can vary widely depending on many important factors such as education, certificate, skills, and others.

3. How many hours do digital marketers work?

Ans. Research shows that the average marketer spends about 8 hours a day on their routine tasks. Assuming a 45-hour workweek (because any marketer actually works a 40-hour week), the average marketer spends almost a third of their time completing repetitive tasks.

4. Is coding required in digital marketing?

Ans. No, mastering programming languages is just a value addition for digital marketers. A digital marketing professional does not need to know any coding or programming languages.


A big fast-growing industry nowadays is known as digital marketing everything you can find at your fingertips. There are a lot of countries in which digital marketing is coming up as a new start-up. If we talk about Indonesia, has over 270 million citizens, with more than 1,500 varying ethnic groups.

This is why Balikpapan diversity may become overwhelming. But still, you’ve to look after the customers’ likes, dislikes, and opinions about the product and good strategies for your company to get a successful career in the upcoming generations. It is all about digital industries and works…

If you have any queries related to digital marketing you can contact: IIDE

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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