Looking for digital marketing courses in Soweto? In this blog, we have penned down the top 5 Digital Marketing Courses in Soweto, along with the course details including syllabus, duration, and fees, to help you ascend your digital marketing skills.
Digital marketing is essential to ensure the promotion of products to form good connections with the target audience. With the demand exceeding the supply of digital marketers, there are a plethora of work opportunities available for you.
The snapshot below highlights the increase in the number of internet users indicating the rapid growth of the global digital industry.
Source: scope of digital marketing
The job opportunities are massive! Pursuing a career in digital marketing will provide you with flexibility and a handsome salary.
If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in Soweto are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Digital Business Academy– One of the most sought-after institutes in the city that has trained over 3500 professionals from over 250 companies.
- University of Witwatersrand– Offer a wide range of short courses to students looking to upskill themselves in various disciplines.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Soweto with placements in detail.
List of Top 5 Digital Marketing Courses in Soweto
Here’s an overview of the top 5 digital marketing courses in Soweto, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | USD 1,500 – 2,000 |
| Digital Business Academy | 3 Days | – |
| University of Witwatersrand | 14 Weeks | USD 784 |
| Oakfields College | 12 Weeks | – |
| The Knowledge Academy | 8 Hours | USD 565 |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Digital Business Academy
Digital Business Academy was founded in 2012 with the aim to equip young individuals for a digital future. The academy has trained over 3500 professionals from over 250 companies and is one of the most sought-after institutes in the city.
The expert trainers make use of the latest research, case studies, techniques, and tools to help their students improve their digital experiences, learning, and exposure. They also provide a wide range of customized learning programs and solutions to help improve and advance digital skills.
Have a look at their digital marketing course structure.
Course Syllabus
- Introduction to Digital Marketing
- Website Optimisation
- Content Marketing
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Paid Search using Google Ads
- Display & Video Advertising
- Email Marketing
- Digital Analytics
- Digital Marketing Strategy
Course Duration and Fees
Digital Business Academy is #2 on our list of digital marketing courses in Soweto. The digital marketing course is taught over a duration of 3 days via live online classes. To learn about their fees, kindly contact the institute using the contact information given below.
Course Highlights
- Face to Face Training and Learning Programmes
- Customized Knowledge Programmes and Solutions
- Interactive Discussions and Practical Demonstrations
- Latest Techniques & Tools
- Use of Advanced Research and Case Studies to Provide Students With Practical Exposure
- Learning to Integrate Digital Tactics and Techniques Into Marketing Campaigns
- Learning to Measure Real-Time Results of Digital Policies.
- 100% Transformation in Your Desired Field.
Contact Details
Phone Number: +27 10 035 2530
Address: The Business Exchange Rosebank, 195 Jan Smuts Avenue, Rosebank 2196.
Email ID: [email protected]
3. University of Witwatersrand
Wits University is internationally distinguished for its excellent research and high academic standards.
Wits University is one of the Top 100 universities in Africa. They offer a wide range of short courses to students looking to upskill themselves in various disciplines.
Have a look at the digital marketing short course structure.
Course Syllabus
- Overview of the digital marketing landscape
- Integrated marketing communication
- Digital marketing strategy
- Different types of websites and website technologies
- Managing the user experience, key conversion points, and calls to action
- Introduction to mobile marketing
- Planning and executing a mobile marketing campaign
- Defining social media
- Content creation, curation, and marketing
- Online community management
- Online reputation management
- On-site and off-site search engine optimization
- Introduction to email marketing
- Generating and purchasing email databases
- Discuss the various types of paid advertising: Google Adwords, affiliate marketing, social media, paid advertising, display advertising
- Discuss the various types of digital and social media reports: Google Analytics, Google Search Console, social media insight tools
Course Duration & Fees
The University of Witswatersrand is #3 on our list of digital marketing courses in Soweto. The duration of the digital marketing course is 14 weeks and the fee is USD 784.
Course Highlights
- Expert trainers
- Certifications
- A holistic view of the digital marketing landscape
- Enable participants to integrate digital marketing into the traditional marketing mix
- Create effective digital marketing reports
Contact Details
Phone: +27 11 717 9503 / 9511 / 9519
Email: [email protected]
4. Oakfields College
Oakfields College started in 2006 and has since grown into a successful, multi-faceted organization. They accredit their success to the highly practical methods of teaching.
Their courses are taught by highly experienced professionals. The smaller class sizes enable them to pay individual attention to students to ensure their success.
Given below are the details of the short-term digital marketing course.
Course Syllabus
- Introduction to Digital Marketing
- Search Engine Marketing
- Display Marketing
- Email Marketing
- Social Media Marketing
- Mobile Marketing
- Strategy and Planning
Course Duration and Fees
Oakfields College is #4 on our list of digital marketing courses in Soweto. The duration of the digital marketing course is 12 weeks. The classes take place twice a week, three hours per class. To learn about the fee structure, please contact the institute using the contact information given below.
Course Highlights
- Leverage strategies to gain a digital competitive advantage
- Lear to increase return on investment
- Latest digital technologies, techniques and tools
- Face-to-face lectures
- Interactive PDFs
- Local case study
- Small group discussions
Contact Details
Phone Number(s):
Pretoria Campus: 012 361 0416
East Rand Campus: 010 591 7314
Somerset West Campus: 021 850 0383
5. The Knowledge Academy
The Knowledge Academy is a highly recognized institute globally with extensive experience in providing quality-infused learning solutions, delivering over 30,000 courses, in 1000+ locations, across 190 countries.
The academy has trained over 1 million students and also won many international laurels.
Given below are the details of the digital marketing course structure.
Course Syllabus
- What is Digital Marketing?
- Impact of Digital Marketing on Business
- Online Campaign Planning
- Digital Marketing Techniques
- Campaign Strategy
- Integrated Marketing
- Multi-Chanel Marketing
- Customer Experience (CX) Marketing
- User Experience (UX)
- Sitemaps and Wireframes
- Usability Testing
- Introduction to Mobile Marketing
- Advantages of Mobile Marketing
- Key Challenges in Mobile Marketing
- Success Factors in Mobile Marketing
- Developing a Customer-led Mobile Strategy
- Assessing the Role of Mobile Sites Vs. Apps
- Mobile User Acquisition
- Building Loyalty and Customer Retention Through Mobile Channels
- Tracking, Analytics, and Conversion Rate Optimisation
- Why Content is (Still) Pivotal?
- Developing Content for Different Customer Segments
- Content and SEO: The Power of ‘In-Bound Marketing
- Developing a Content Plan
- Examples of Successful Content Strategies
- Introduction to Social Media
- Rise of Social
- How does Social Media Help Businesses?
- Key Players: Facebook, LinkedIn, YouTube, Twitter
- Successes and Pitfalls of Social Media
- Why Permission is Everything?
- How to Acquire Names and Email Addresses?
- Testing Email for Continuous Improvement
- E-Newsletters and Other Email Formats
- Broadcast and Delivery Considerations
- Successful Email Marketing: Case Studies
- Introduction to Search Engine Marketing
- Why is Search Engine Marketing So Crucial to Online Success?
- Integrating SEO and PPC for Optimum Results
- ROI through Integrated Marketing
- Best Practices for Achieving ROI
- Integrating Online and Offline Activity
- ‘Real-World’ Integrated Campaigns
Course Duration & Fees
The Knowledge Academy is #5 on our list of digital marketing courses in Soweto. The duration of the digital marketing course is 8 hours and the fee is USD 565.
Course Highlights
- Immediate Access for 90 days
- Certificates on completion
- Case studies
- Exercise Files
- Personal performance tool
- 24/7 Support
- Suits a busy Lifestyle & Independent Learners
- Train in the comfort of your home
- Interactive course
- Compatible on mobile, tablet, and desktop
- Scenario-based learning
- Bookmarking ability
- Note-taking facilities
Contact Details
Phone: +27 800 780004
Email: [email protected]
These were the top 5 digital marketing courses in Soweto for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.
FAQs – Frequently Asked Questions
Q. Which is the best place to study Digital Marketing?
The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing.
IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over.
Q. How much in demand is digital marketing?
Digital marketers and their related skill sets are among the top trending skills all around the world. Digital marketing skills rank among the top trending job skills such as data science and visualization and data management.
Q. What is the Fee for Digital Marketing Courses in Soweto?
The fees for digital marketing courses in Soweto on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. Is digital marketing a good career?
Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.
Q. What are the job opportunities in digital marketing for freshers?
There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:
-
Social Media Marketing Executive
-
Digital Marketing Executive
-
SEO Executive
-
SEM Executive
-
Content Marketing Executive
-
Web Development Executive
-
Email Marketing Executive
You must check out our blog on the top 7 digital marketing jobs for freshers for detailed information with some tips on how to get a digital marketing job as a fresher.
To Conclude
These were the top 5 digital marketing courses in Soweto. As we look for new skills to develop and sharpen our knowledge in today’s world, learning Digital Marketing can be extremely beneficial and can help you master several digital marketing techniques and tools in depth.
In our opinion, you should check out IIDE’s Online Digital Marketing Course and learn the in-demand skills required in the digital industry from the safety of your home. With guaranteed placements, the latest curriculum, and amazing trainers, IIDE’s course is worth taking!
We hope the blog has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.
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