If you’re looking for digital marketing courses in Pretoria in 2024, then you’re in the right place!
In this blog, we’ve listed the top 5 digital marketing courses in Pretoria including course details such as curriculum, duration, fees and placements to master your digital marketing skills.
What is digital marketing? Digital marketing has emerged as the fastest mode of marketing to reach out to a wider audience and companies are recruiting digital marketers very generously. Nowadays, e-commerce websites have a conversion rate of 2.90%.
Before we delve into this list of best digital marketing courses in Pretoria, let’s first look into the growing scope of the digital marketing industry across the world.
The usage of digital platforms by businesses to market their products has increased exponentially, especially since the start of the global pandemic as they realize the importance of the digital marketing industry.
Hence, companies have been turning from traditional marketing methods to digital marketing and curating impactful strategies. This has given advertisers a tremendous opportunity to promote their products and services to a wider and more specialized target group at a lower cost.
Have a look at the number of digital marketing jobs available in and around Pretoria.
Source: Indeed.com
The number is skyrocketing! A career in the digital field has immense opportunities available for you.
If you are someone who has recently graduated and wants to pursue a post graduation in digital marketing, check out this 11 month MBA-Level PG Program in Digital Marketing.
Also Read: Expert’s Guide on MBA in Digital Marketing
Types of Digital Marketing Courses in Pretoria
Offline Courses:
For those looking to truly master the art of digital marketing and gain expertise, offline programs are the way to go. Typically offered as Master’s or PG programs, these courses provide a comprehensive curriculum focusing on advanced marketing strategies, managerial skills, and hands-on training.
If you’re young and have the time and energy to invest in your career, consider enrolling in an intensive PG program in digital marketing. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a solid foundation for your career.
Recommended for: Recent graduates and newcomers to the field.
Online Courses:
Online digital marketing courses in Pretoria offer an in-depth exploration of digital marketing, all from the comfort of your own home. They cover a wide array of topics, providing learners with a better understanding of the field.
If you have time constraints due to your job, business, or college commitments, online digital marketing courses in Pretoria are a highly recommended option. Many of these courses span several months, offering flexibility and an immersive learning experience.
Additionally, some online courses offer hybrid options, combining online and offline components to further enrich the learning experience.
Recommended for: Working professionals, undergraduates, and business owners.
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the best digital marketing courses in Pretoria for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Pretoria with detailed placements.
List of Top 5 Digital Marketing Courses in Pretoria
Here’s an overview of the top 5 digital marketing courses in Pretoria, their duration, and the Google reviews.
| Institute | Course Duration | Google Reviews |
|---|---|---|
| IIDE – The Digital School | 6-11 months | 4.7 (1,147 reviews) |
| Rosebank College | 12 Months | 3.9 (675 reviews) |
| Univerity of Witwatersrand | 14 Weeks | 4.5 (2,102 reviews) |
| RCM Digital College | 3 Months | 4.8 (12 reviews) |
| Oakfields College | 12 Weeks | 4.4 931 reviews) |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses globally. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Rosebank College
Rosebank College is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution. Since 2005, the college has delivered quality tertiary education to students across South Africa.
Have a look at their digital marketing course structure.
Course Syllabus
- Digital Marketing introduction
- Digital and Academic Literacies
- Marketing
- Introduction to Quantitative Thinking and Techniques
- Marketing in the 21st Century
- Work Integrated Learning
- Introduction to Web Development
Course Highlights
- Conceptual tools and practical techniques
- Hands-on experience
- Expert faculty
| Course Benefits Matrix | Rosebank College |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
Contact the institute for more placement-related queries.
Course Duration & Fees
Rosebank College is #3 on our list of digital marketing courses in Pretoria. The duration of the digital marketing course is 12 months and the fee is USD 1610.
Course Reviews
The institute got a 3.9-star rating out of 5 with over 675 Google reviews.
Culture
Contact Details
Phone: 087 240 6457
Address: info@rosebankcollege.co.za
3. University of Witwatersrand
Wits University is internationally distinguished for its excellent research and high academic standards.
Wits University is one of the Top 100 universities in Africa. They offer a wide range of short courses to students looking to upskill themselves in various disciplines.
Have a look at the digital marketing short course structure.
Course Syllabus
- Overview of the digital marketing landscape
- Integrated marketing communication
- Digital marketing strategy
- Different types of websites and website technologies
- Managing the user experience, key conversion points, and calls to action
- Introduction to mobile marketing
- Planning and executing a mobile marketing campaign
- Defining social media
- Content creation, curation, and marketing
- Online community management
- Online reputation management
- On-site and off-site search engine optimization
- Introduction to email marketing
- Generating and purchasing email databases
- Discuss the various types of paid advertising: Google Adwords, affiliate marketing, social media, paid advertising, display advertising
- Discuss the various types of digital and social media reports: Google Analytics, Google Search Console, social media insight tools
Course Highlights
- Expert trainers
- Certifications
- A holistic view of the digital marketing landscape
- Enable participants to integrate digital marketing into the traditional marketing mix
- Create effective digital marketing reports
| Course Benefits Matrix | Wits University |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
Contact the institute for more placement-related queries.
Course Duration & Fees
The University of Witwatersrand is #5 on our list of digital marketing courses in Pretoria. The duration of the digital marketing course is 14 weeks and the fee is USD 784.
Course Reviews
The institute got a 4.5-star rating out of 5 with over 2,102 Google reviews.
Culture
Contact Details
Phone: +27 11 717 9503 / 9511 / 9519
Email: shortcourses.witsplus@wits.ac.za
4. RCM Digital College
The RCM Digital College was established based on a country-wide need for skilled digital marketers. As digital technology advances, the college has recognised the importance of cultivating the skills necessary in the digital field.
Have a look at their online digital marketing course.
Course Syllabus
- Digital Marketing
- Google Ads
- Search engine optimization
- Social media marketing
- Web design
- Web development
- Animation design
- Mobile app development
Course Highlights
- Certifications
- Expert faculty
- Real-world practice lessons
- Placement assistance
| Course Benefits Matrix | RCM Digital collage |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placement
They help their students with placement assistance. Contact the institute for more placement-related queries.
Course Duration & Fees
RCM Digital College is #6 on our list of digital marketing courses in Pretoria. The duration of the course is 3 months and the fee is USD 1167.
Course Reviews
The institute has a 4.8-star rating with 12 Google reviews.
Culture
Contact the institute for student activity information.
Contact Details
Phone: 011 867 6380
Email: info@schoolofexcellence.co.za
5. Oakfields College
Oakfields College started in 2006 and has since grown into a successful, multi-faceted organization. They accredit their success to the highly practical methods of teaching.
Their courses are taught by highly experienced professionals. The smaller class sizes enable them to pay individual attention to students to ensure their success.
Given below are the details of the short-term digital marketing course.
Course Syllabus
- Introduction to Digital Marketing
- Search Engine Marketing
- Display Marketing
- Email Marketing
- Social Media Marketing
- Mobile Marketing
- Strategy and Planning
Course Highlights
- Leverage strategies to gain a digital competitive advantage
- Learn to increase return on investment
- Latest digital technologies, techniques, and tools
- Face-to-face lectures
- Interactive PDFs
- Local case studies
- Small group discussions
| Course Benefits Matrix | Oakfields College |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
Contact the institute for more placement-related queries.
Course Duration and Fees
Oakfields College is #7 on our list of digital marketing courses in Pretoria. The duration of the digital marketing course is 12 weeks. The classes take place twice a week, three hours per class. To learn about the fee structure, please contact the institute using the contact information given below.
Course Reviews
The institute has a 4.4-star rating with 31 Google reviews.
Culture
Contact Details
Phone Number(s):
Pretoria Campus: 012 361 0416
East Rand Campus: 010 591 7314
Somerset West Campus: 021 850 0383
These were the top 7 digital marketing courses in Pretoria for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.
Additional points to consider
It’s crucial to choose the right digital marketing courses in Pretoria that align with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting digital marketing courses in Pretoria.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online digital marketing courses in Cavite City. Local institutes may provide the advantage of networking opportunities, while online digital marketing courses in Pretoria offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the digital marketing courses in Pretoria that best fit your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses in Pretoria.
Wishing you all the best for your future and happy learning!
FAQ – Frequently Asked Questions
Q1. Which is the best digital marketing course in Pretoria?
IIDE’s online digital marketing courses are the best digital marketing courses in Pretoria. What makes their course the best is that it includes high-quality video lectures followed by weekly live online sessions & 1-on-1 mentoring sessions by top professionals and industry experts.
IIDE offers 100% placement assistance.
Q2. What is the fee for Digital Marketing Courses in Pretoria?
The fees for digital marketing courses in Pretoria on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q.3 What is the eligibility for digital marketing courses in Pretoria?
The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q4. Is digital marketing a good career?
Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialise in this skill-driven industry.
Q5. What are the job opportunities in digital marketing for freshers?
There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:
- Social Media Marketing Executive
- Digital Marketing Executive
- SEO Executive
- SEM Executive
- Content Marketing Executive
- Web Development Executive
- Email Marketing Executive
Q6. Is the digital marketing course difficult?
The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills.
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