If you’re looking for digital marketing courses in Pretoria, then you’re in the right place!
In this blog, we’ve listed the top 7 digital marketing courses in Pretoria including course details such as curriculum, duration, fees and placements to master your digital marketing skills.
Before we delve into this list of best digital marketing courses in Pretoria, let’s first look into the growing scope of the digital marketing industry across the world.
The digital marketing industry is expected to rise to 539 billion by 2024. The usage of digital platforms by businesses to market their products has increased exponentially, especially since the start of the global pandemic as they realise the importance of the digital marketing industry.
Hence, companies have been turning from traditional marketing methods to digital marketing and curating impactful strategies. This has given advertisers a tremendous opportunity to promote their products and services to a wider and more specialized target group at a lower cost.
Have a look at the number of digital marketing jobs available in and around Pretoria.
Source: Indeed.com
The number is skyrocketing! A career in the digital field has immense opportunities available for you.
If you are someone who has recently graduated and wants to pursue a post graduation in digital marketing, check out this 11 month MBA-Level PG Program in Digital Marketing.
Also Read: Expert’s Guide on MBA in Digital Marketing
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in Pretoria are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Digital Marketing Academy – Globally recognized course
- Rosebank College – Conceptual tools and practical techniques
Now, let’s continue with the blog and understand the top 7 digital marketing courses in Pretoria with placements in detail.
List of Top 7 Digital Marketing Courses in Pretoria
Here’s an overview of the top 7 digital marketing courses in Pretoria, their duration, and the fees of the course.
| INSTITUTES | DURATION | FEES |
|---|---|---|
| IIDE – The Digital School | 4 – 6Months | USD 1,500 – 2,000 |
| Digital Marketing Academy | 5 Days | N/A |
| Rosebank College | 12 Months | USD 1610 |
| Digital School of Marketing | 3-4 Months | N/A |
| Univerity of Witwatersrand | 14 Weeks | USD 784 |
| RCM Digital College | 3 Months | USD 1167 |
| Oakfields College | 12 Weeks | N/A |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Digital Marketing Academy
Digital Marketing Academy was founded in 2011 by Dylan Kohlstädt. The institute has 20+ skilled trainers offering quality training in digital marketing.
Have a look at their digital marketing course structure.
Course Syllabus
- Digital Strategy (Morning) and Email Marketing (Afternoon)
- Social Media Marketing
- Web Design, SEO, WordPress, Google Analytics And Usability Testing
- Online Advertising, Google Adwords, Testing and Tracking, Report Reading, Briefing
Course Duration and Fees
Digital Marketing Academy is #2 on our list of digital marketing courses in Pretoria. It is offered for a duration of 5 days. To learn more about their fees, contact them using the contact information given below.
Course Highlights
- An Introduction to Digital Marketing, Marketing Strategy and Your Online Customers.
- Social Media Marketing and Strategy, and Overview of Social Media in RSA, The Top Social Media Channels in RSA, Content Marketing and Blogging.
- Email Marketing, Data Mining and MailChimpEffective Website and eCommerce Website Design, Google Analytics, Search Engine Optimisation (SEO), User Testing.
- Online Advertising, AdWords, Testing and Tracking.
- Practical work is required after each course to put what you’ve learned into practice.
- Plus a ton of resources, tools and templates.
Contact Details
Phone Number: +27 21 554 2498
Email: info@digitalmarketingacademy.co.za
3. Rosebank College
Rosebank College is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution. Since 2005, the college has delivered quality tertiary education to students across South Africa.
Have a look at their digital marketing course structure.
Course Syllabus
- Digital Marketing introduction
- Digital and Academic Literacies
- Marketing
- Introduction to Quantitative Thinking and Techniques
- Marketing in the 21st Century
- Work Integrated Learning
- Introduction to Web Development
Course Duration & Fees
Rosebank College is #3 on our list of digital marketing courses in Pretoria. The duration of the digital marketing course is 12 months and the fee is USD 1610.
Course Highlights
- Conceptual tools and practical techniques
- Hands-on experience
- Expert faculty
Contact Details
Phone: 087 240 6457
Address: info@rosebankcollege.co.za
4. Digital School of Marketing
The Digital School of Marketing (DSM) is South Africa’s well-known provider of digital marketing education. The educational institution is accredited by (MICT SETA) the Media, Information and Communication Technologies Sector Education, and Training Authority. In addition to this, they are also a member of the IAB South Africa.
The institute offers an extensive array of digital marketing courses, at the most competitive prices. All courses have easy and flexible payment options. All of the courses are comprehensively designed and suited to the demands of the digital marketing industry.
Course Syllabus
- WordPress
- Search Engine Optimisation
- Pay-Per-Click (PPC)
- Social Media Marketing Management
- Email Marketing
- Mobile Marketing
- Digital Marketing Strategy
- Digital Copywriting
- Content Marketing
- Marketing Management
Course Duration and Fees
Digital School of Marketing is #4 on our list of digital marketing courses in Pretoria. The course is offered for a duration between 3 and 4 months. To learn about their fees, kindly contact the institute using the contact information given below.
Course Highlights
- Slides With Digital Marketing Information Pertaining to Each Module and Subject
- Infographics Designed Specifically Learning Outcomes
- Videos Designed Specifically for the Learning Programme
- Downloadable Ebooks of Every Lesson
- Earn While You Learn Certificates – After Successful Completion of Each Module You Will Be Awarded a Certificate
- Formative Assessments, Multiple Choice Questions and Summative Assessments
Contact Details
Phone Number: 0861428710
Email ID: info@digitalschoolofmarketing.co.za
5. University of Witwatersrand
Wits University is internationally distinguished for its excellent research and high academic standards.
Wits University is one of the Top 100 universities in Africa. They offer a wide range of short courses to students looking to upskill themselves in various disciplines.
Have a look at the digital marketing short course structure.
Course Syllabus
- Overview of the digital marketing landscape
- Integrated marketing communication
- Digital marketing strategy
- Different types of websites and website technologies
- Managing the user experience, key conversion points and calls to action
- Introduction to mobile marketing
- Planning and executing a mobile marketing campaign
- Defining social media
- Content creation, curation and marketing
- Online community management
- Online reputation management
- On-site and off-site search engine optimisation
- Introduction to email marketing
- Generating and purchasing email databases
- Discuss the various types of paid advertising: Google Adwords, affiliate marketing, social media, paid advertising, display advertising
- Discuss the various types of digital and social media reports: Google Analytics, Google Search Console, social media insight tools
Course Duration & Fees
The University of Witwatersrand is #5 on our list of digital marketing courses in Pretoria. The duration of the digital marketing course is 14 weeks and the fee is USD 784.
Course Highlights
- Expert trainers
- Certifications
- A holistic view of the digital marketing landscape
- Enable participants to integrate digital marketing into the traditional marketing mix
- Create effective digital marketing reports
Contact Details
Phone: +27 11 717 9503 / 9511 / 9519
Email: shortcourses.witsplus@wits.ac.za
6. RCM Digital College
The RCM Digital College was established based on a country-wide need for skilled digital marketers. As digital technology advances, the college has recognised the importance of cultivating the skills necessary in the digital field.
Have a look at their online digital marketing course.
Course Syllabus
- Digital marketing
- Google Ads
- Search engine optimisation
- Social media marketing
- Web design
- Web development
- Animation design
- Mobile app development
Course Duration & Fees
RCM Digital College is #6 on our list of digital marketing courses in Pretoria. The duration of the course is 3 months and the fee is USD 1167.
Course Highlights
- Certifications
- Expert faculty
- Real-world practise lessons
- Placement assistance
Contact Details
Phone: 011 867 6380
Email: info@schoolofexcellence.co.za
7. Oakfields College
Oakfields College started in 2006 and has since grown into a successful, multi-faceted organization. They accredit their success to the highly practical methods of teaching.
Their courses are taught by highly experienced professionals. The smaller class sizes enable them to pay individual attention to students to ensure their success.
Given below are the details of the short term digital marketing course.
Course Syllabus
- Introduction to Digital Marketing
- Search Engine Marketing
- Display Marketing
- Email Marketing
- Social Media Marketing
- Mobile Marketing
- Strategy and Planning
Course Duration and Fees
Oakfields College is #7 on our list of digital marketing courses in Pretoria. The duration of the digital marketing course is 12 weeks. The classes take place twice a week, three hours per class. To learn about the fee structure, please contact the institute using the contact information given below.
Course Highlights
- Leverage strategies to gain a digital competitive advantage
- Lear to increasing return on investment
- Latest digital technologies, techniques and tools
- Face-to-face lectures
- Interactive PDFs
- Local case studies
- Small group discussions
Contact Details
Phone Number(s):
Pretoria Campus: 012 361 0416
East Rand Campus: 010 591 7314
Somerset West Campus: 021 850 0383
These were the top 7 digital marketing courses in Pretoria for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.
FAQs – Frequently Asked Questions
Q. Which is the best place to study Digital Marketing?
Ans: The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing.
IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over.
Q. What is the fee for Digital Marketing Courses in Pretoria?
Ans: The fees for digital marketing courses in Pretoria on an average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. Is digital marketing a good career?
Ans: Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialise in this skill-driven industry.
Q. What are the job opportunities in digital marketing for freshers?
Ans: There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:
- Social Media Marketing Executive
- Digital Marketing Executive
- SEO Executive
- SEM Executive
- Content Marketing Executive
- Web Development Executive
- Email Marketing Executive
You must check out our blog on the top 7 digital marketing jobs for freshers for detailed information with some tips on how to get a digital marketing job as a fresher.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills.
To Conclude
These were the top 7 digital marketing courses in Pretoria. As we look for new skills to develop and sharpen our knowledge in today’s world, learning Digital Marketing can be extremely beneficial and can help you master several digital marketing techniques and tools in depth.
In our opinion, you should check out IIDE’s Online Digital Marketing Course and learn the in-demand skills required in the digital industry from the safety of your home. With guaranteed placements, the latest curriculum and amazing trainers, IIDE’s course is worth taking!
We hope the blog has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.
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