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5 Best Digital Marketing Courses in Orkney City To Enhance Your Career

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Looking for digital marketing courses in Orkney City? In this blog, we have penned down the top 5 Digital Marketing Courses in Orkney City, along with the course details including syllabus, duration and fees, to help you ascend your digital marketing skills

Digital marketing has emerged as the fastest mode of marketing to reach out to a wider audience since the onset of the Covid-19 pandemic. Heavy focus on conducting business online, along with a handsome salary and freedom to creatively showcase your talents are a few key reasons to specialise in this skill-driven industry.

According to the leading experts in the digital marketing industry, over 56% of businesses are investing in digital marketers to carry out digital marketing operations to maximize sales. Using digital marketing strategies optimally has yielded higher results compared to traditional forms of advertising. 

Hence, it seems like the perfect time to kick-start a career in digital marketing. The snapshot highlights the escalating number of internet users globally. 

Digital Marketing Course in ORKNEY CITY - scope of digital marketing

Source: scope of digital marketing 

A career in the digital field has immense opportunities available for you.

If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11 month MBA in Digital Marketing – PG Program and earn a degree from the comfort of your home.

List of Top 5 Digital Marketing Courses in Orkney City

1. IIDE – The Digital School

digital marketing courses in ORKNEY CITY - IIDE logo

IIDE is one of the leading institutes for digital marketing today. Awarded as the “Best Digital Marketing Institute” by the World Education Congress Awards 2021, IIDE is raising the bar of imparting education globally. We have trained more than 2,35,000 learners from countries like the USA, UK, Canada, Australia, UAE, and more.

IIDE is changing the way students learn today. We call it the futuristic way of learning. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from outdated PPTs. We believe in a customized, concise, and real-world relevant curriculum. 

Online learning has given a new face to the education industry which has enabled enthusiasts to learn from experts located worldwide. With the mission to empower students from the best in the industry, here’s how IIDE is doing it.

IIDE also offers a comprehensive Online Digital Marketing Course with more than 13+ certifications with an advanced teaching methodology. 

Students learn from high-quality self-paced video courses curated and led by top industry professionals & experts. Trainers also schedule 1-on-1 mentoring sessions, and weekly live online sessions to solve doubts and queries in-depth, learn through fun activities and revise topics with students.

So if you wish to find out more about this course, continue reading, But first, watch this video to know about student life at IIDE.

Given below are the details of the course:

Course Syllabus

  • Digital Scenario in India
  • E-Commerce Marketing
  • Search Engine Optimization (SEO)
  • How to Monetize Your Blog
  • Search Engine Marketing (SEM) – Google Ads
  • Content Marketing
  • Advance Content Strategy
  • Design Essentials
  • Social Media Marketing
  • Influencer Marketing
  • Brand Reputation Management
  • Web Analytics
  • Creative Strategy
  • Media Planning
  • Soft Skills
  • Email Marketing
  • App Store Optimization (ASO)
  • Website Planning & Development
  • AD Psychology
  • Copywriting

Course Faculty

At IIDE, all digital marketing concepts are taught by industry professionals who practice those skills in the corporate world. Hence, students get a chance to learn from and meet with top industry experts, while also gaining insights into the corporate world. Below mentioned are a couple of the trainers: 

digital marketing courses in ORKNEY CITY - IIDE course faculty

Course Duration and Fees

The duration of the online digital marketing course is 3-4 months which comes down to approximately 12 hours per week. The fee for the course is USD 971 + Taxes with a 0% EMI option available. (Note: The duration of the course has been upgraded to 4-5 months).  

This fee might sound a little bit on the higher side but have a look at the course highlights:

Course Highlights

  • 40+ Hours of Video Learning
  • 70+ Hours of Live Learning
  • 20+ Industry Tools Mastery
  • 7 Modular Assignments
  • 13+ Certifications
  • 8 Brand Projects
  • 1-on-1 Mentoring
  • 1 Final Project
  • 100% placement assistance
  • 250 + Hiring Partners
  • 0% EMI Option
  • Super Sessions
  • Expert faculty
  • Career guidance
  • Learn from Experts
  • Live Q&A
  • Resume & Interview Training

Certifications Offered

On completion of each module, students are awarded a certificate of participation. Students receive up to 12 different certificates on completion of all modules. Students are required to submit 7 Assignments & 1 Final Project thereafter. 

On submission, a Certification in Advanced Digital Marketing will be awarded. We also train our students to appear for Google’s Certification. 

digital marketing courses in ORKNEY CITY - IIDE certifications

Here’s where our alumni work:

digital marketing courses in ORKNEY CITY - IIDE alumni

Here’s a sneak peek of what it is like studying at IIDE:

Also, do you want to know what it is like to learn from Mr Karan Shah, CEO and IIDE’s Founder himself? Sign up for a free masterclass led by him. Learn from the best and then make your decision.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

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2. Imperial College Business School 

digital marketing courses in ORKNEY CITY - Imperial college logo

Imperial College Business School is one of the finest schools in the world.

The Professional Certificate Digital Marketing Course offered by them will equip students with the most in-demand digital marketing skills. They also offer hands-on experience using the latest tools and techniques to accelerate your career in an increasingly digital world.

Given below are the details of their course structure.

Course Syllabus 

  • Introduction
  • Social Media Marketing II – Platforms
  • Customer Behaviour, Segmentation, and Journey Mapping
  • Customer Segmentation and Big Data
  • Online Product Positioning
  • Artificial Intelligence in Digital Marketing
  • Paid Search
  • Driving Sales With Digital Performance Metrics
  • Search Engine Optimisation (SEO)
  • A/B Testing
  • Content Marketing
  • Sentiment Analysis
  • Email Marketing
  • Brand Management in the Digital World
  • Winning the War of Attention and Online Advertising
  • Managing Customer Relationships
  • Online Customer Engagement I
  • Framework for Implementing Digital Marketing
  • Online Customer Engagement II
  • Capstone Project
  • Social Media Marketing I – Paid and Organic

Course Duration & Fees

Imperial College Business School is #2 on our list of top digital marketing courses in Orkney City. The duration of the Digital Marketing Professional course is 21 weeks, with 10-15 hours of study per week. The fee structure of the course is USD 5415.

Course Highlights

  • Gain an in-depth perspective on digital marketing tactics
  • Discover how emerging analytics, tools, and technologies
  • Understand customer-segmentation strategies and devise ways to improve customer experience
  • Stay up to date with the latest developments

Contact Details 

Phone: +44 148 369 4881

3. The Knowledge Academy

digital marketing courses in ORKNEY CITY - Knowledge academy logo

The knowledge is a highly recognised institute globally with extensive experience in providing quality-infused learning solutions, delivering over 30,000 courses, in 1000+ locations, across 190 countries. 

The academy has trained over 1 million students and also won many international laurels.

Given below are the details of the digital marketing course structure.

Course Syllabus

  • What is Digital Marketing?
  • Impact of Digital Marketing on Business
  • Online Campaign Planning
  • Digital Marketing Techniques
  • Campaign Strategy
  • Integrated Marketing
  • Multi-Chanel Marketing
  • Customer Experience (CX) Marketing
  • User Experience (UX)
  • Sitemaps and Wireframes
  • Usability Testing
  • Introduction to Mobile Marketing
  • Advantages of Mobile Marketing
  • Key Challenges in Mobile Marketing
  • Success Factors in Mobile Marketing
  • Developing a Customer-led Mobile Strategy
  • Assessing the Role of Mobile Sites Vs. Apps
  • Mobile User Acquisition
  • Building Loyalty and Customer Retention Through Mobile Channels
  • Tracking, Analytics, and Conversion Rate Optimisation
  • Why Content is (Still) Pivotal?
  • Developing Content for Different Customer Segments
  • Content and SEO: The Power of ‘In-Bound Marketing’
  • Developing a Content Plan
  • Examples of Successful Content Strategies
  • Introduction to Social Media
  • Rise of Social
  • How Social Media Helps Businesses?
  • Key Players: Facebook, LinkedIn, YouTube, Twitter
  • Successes and Pitfalls of Social Media
  • Why Permission is Everything?
  • How to Acquire Names and Email Addresses?
  • Testing Email for Continuous Improvement
  • E-Newsletters and Other Email Formats
  • Broadcast and Delivery Considerations
  • Successful Email Marketing: Case Studies
  • Introduction to Search Engine Marketing
  • Why is Search Engine Marketing So Crucial to Online Success?
  • Integrating SEO and PPC for Optimum Results
  • ROI through Integrated Marketing
  • Best Practices for Achieving ROI
  • Integrating Online and Offline Activity
  • ‘Real-World’ Integrated Campaigns

Course Duration & Fees

The Knowledge Academy is #3 on our list of digital marketing courses in Orkney City. The duration of the digital marketing course is 8 hours and the fee is USD 565.

Course Highlights

  • Immediate Access for 90 days
  • Certificates on completion
  • Case studies
  • Exercise files
  • Personal performance tool
  • 24/7 Support
  • Suits a busy Lifestyle & Independent Learners
  • Train in the comfort of your home
  • Interactive course
  • Compatible on mobile, tablet and desktop
  • Scenario-based learning
  • Bookmarking ability
  • Note-taking facilities

Contact Details

Phone: +27 800 780004

Email: info@theknowledgeacademy.com

4. General Assembly 

digital marketing courses in ORKNEY CITY - GA logo

General Assembly (GA), provides a comprehensive digital marketing course. They train through both online and offline modes. Their 40-hour digital marketing program aims to provide students with the fundamentals needed to succeed in the exciting and rapidly growing field of digital marketing. 

The course curriculum covers a wide range of important marketing topics, such as the tactics and digital channels used to create successful campaigns. Students gain skills quickly thanks to GA’s hands-on approach, and they will become comfortable using social medicine.

Course Syllabus

  • Foundation of Digital Marketing
  • Media Planning 
  • Website
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Martech
  • Email Marketing 
  • Google Analytics

Course Duration & Fees

General Assembly is #4 on our list of digital marketing courses in Orkney City. The duration of the digital marketing program is 40 hours and the fee for the same is USD 3,950.

Course Highlights

  • Expert Trainers
  • Certifications
  • Placement Assistance
  • Gain a Well-Rounded Digital Foundation

Contact Details

Email: onlineadmissions@generalassemb.ly.

Website: www.generalassemb.ly

5. Oxford College of Marketing

digital marketing courses in ORKNEY CITY - Oxford college logo

The Oxford College of Marketing is one of the finest colleges in the world. 

Their certificate in digital marketing course will help students to gain in-depth knowledge of the digital field from top industry experts. 

Given below are the digital marketing course details.

Course Syllabus

  • Essentials of Digital Marketing
  • Digital Marketing Planning
  • Marketing Fundamentals
  • Digital Analytics  
  • Online Customer Experience.

Course Duration & Fees

Oxford College of Marketing is #5 on our list of digital marketing courses in Orkney City. The digital marketing certificate course duration is 50 hours and the fee is £1425 + VAT. The cost of a single module is £285.00 + VAT.

Course Highlights

  • Certifications
  • Expert trainers
  • Access to interactive learning materials, recorded webinars, podcasts, and course notes

Contact Details

Phone: 44 (0)1865 515255

Email: enquiries@oxfordpeg.com 

These were the top 5 digital marketing courses in Orkney City for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.

FAQs – Frequently Asked Questions

Q. Which is the best place to study Digital Marketing?

The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing. 

IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over. 

Q. What is the Fee for Digital Marketing Courses in Orkney City?

The fees for digital marketing courses in Orkney City on an average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. What is the qualification for digital marketing courses in Orkney City?

No specific qualification is required to learn digital marketing. One can learn digital marketing anytime they want to upskill themselves. Although, a basic qualification of Class 12 passing for certification courses and a graduation degree for postgraduate courses is required. 

Q. Is digital marketing a good career?

Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialise in this skill-driven industry.

To Conclude

That’s about it. These were the 5 best digital marketing courses in Orkney City. You’re just one step away from kick-starting your career in digital marketing. 

In our opinion, you must opt for IIDE’s Online Digital Marketing Course because you get to learn from industry experts and leaders in under 3 months right from the comfort of your home. 

We hope the blog has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below. 

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

Mamta Shroff

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