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Looking for digital marketing courses in Orkney City? In this blog, we have penned down the top 5 Digital Marketing Courses in Orkney City, along with the course details including syllabus, duration and fees, to help you ascend your digital marketing skills.
The Bureau of Labor Statistics predicts a 10% increase in job demand for marketing professionals by 2026. Such an increase is higher than the national average for all occupations.
Digital marketing has emerged as the fastest mode of marketing to reach out to a wider audience since the onset of the Covid-19 pandemic. Heavy focus on conducting business online, along with a handsome salary and freedom to creatively showcase your talents are a few key reasons to specialise in this skill-driven industry.
Hence, it seems like the perfect time to kick-start a career in digital marketing. The snapshot highlights the escalating number of internet users globally.
(Source: Indeed.com)
A career in the digital field has immense opportunities available for you.
If you are someone who has recently graduated and wants to pursue a post graduation in digital marketing, check out this 11 month MBA-Level PG Program in Digital Marketing.
Also Read: Expert’s Guide on MBA in Digital Marketing
Types of Digital Marketing Courses in Orkney City
Offline Courses:
If you’re looking to master digital marketing in-depth and gain expertise, offline programs are the ideal choice. Typically offered as Master’s or PG programs, these courses provide a comprehensive curriculum that focuses on advanced strategies, managerial skills, and hands-on training.
For those who are young, energetic, and willing to invest in their careers, an intensive PG Program in digital marketing. is a great option. Post-graduate programs open up the potential for higher-paying roles and leadership positions within the industry, laying a solid foundation for your career.
Recommended for: Recent graduates and newcomers to the field.
Online Courses:
online digital marketing courses offer an advanced exploration of digital marketing from the comfort of your own home. They cover a broad spectrum of topics, providing learners with a better understanding of the field.
If you have time constraints due to your job, business, or college commitments, online courses are highly recommended. These courses often span several months, offering flexibility and an immersive learning experience.
Additionally, some online courses offer hybrid options that include both online and offline components to further enhance the learning experience.
Recommended for: Working professionals, undergraduate students, and business owners.
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Orkney City for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Orkney City with placements in detail.
Kartik Mittal
Digital Marketing Trainer
Updated on: Dec 31, 2024
Listen to this blog
List of Top 5 Digital Marketing Courses in Orkney City
Here’s an overview of the top 5 digital marketing courses in Orkney City, their duration, and reviews.
| Institute | Course Duration | Reviews |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | 4.8 (1099 reviews) |
| Imperial College Business School | 21 Weeks | 4.3 (30 reviews) |
| The Knowledge Academy | 8 Hours | 2.8 (231 reviews) |
| General Assembly | 40 Hours | 4.3 (111 reviews) |
| Oxford College of Marketing | 50 Hours | 4.8 (189 reviews) |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies & Projects | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course | Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course | Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course | Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course | Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course | Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course | Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Imperial College Business School
Imperial College Business School is one of the finest schools in the world.
The Professional Certificate Digital Marketing Course offered by them will equip students with the most in-demand digital marketing skills. They also offer hands-on experience using the latest tools and techniques to accelerate your career in an increasingly digital world.
Given below are the details of their course structure.
Course Syllabus
- Introduction
- Social Media Marketing II – Platforms
- Customer Behaviour, Segmentation, and Journey Mapping
- Artificial Intelligence in Digital Marketing
- Paid Search
- Driving Sales With Digital Performance Metrics
- Search Engine Optimisation (SEO)
- A/B Testing
- Online Customer Engagement I
- Framework for Implementing Digital Marketing
- Online Customer Engagement II
- Capstone Project
- Social Media Marketing I – Paid and Organic
Course Highlights
- Gain an in-depth perspective on digital marketing tactics
- Discover how emerging analytics, tools, and technologies
- Understand customer-segmentation strategies and devise ways to improve customer experience
- Stay up to date with the latest developments
| Course Benefits Matrix | Imperial College |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We couldn’t find any placement partners on their page, kindly check with the institute to know more.
Course Reviews
Imperial College has a Google rating of 4.3 and 30 reviews with students praising the comprehensive and up-to-date digital marketing course. However, it’s advisable to conduct your own research as it has only few reviews about the institute to make an informed decision.
Culture
We couldn’t find any Student culture on their page, kindly check with the institute to know more.
Contact Details
Phone: +44 148 369 4881
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3. The Knowledge Academy
The knowledge is a highly recognised institute globally with extensive experience in providing quality-infused learning solutions, delivering over 30,000 courses, in 1000+ locations, across 190 countries.
The academy has trained over 1 million students and also won many international laurels.
Given below are the details of the digital marketing course structure.
Course Syllabus
- What is Digital Marketing?
- Impact of Digital Marketing on Business
- Online Campaign Planning
- Digital Marketing Techniques
- Campaign Strategy
- Integrated Marketing
- Introduction to Mobile Marketing
- Advantages of Mobile Marketing
- Introduction to Search Engine Marketing
- ‘Real-World’ Integrated Campaigns
Course Highlights
- Immediate Access for 90 days
- Certificates on completion
- Case studies
- Exercise files
- Personal performance tool
- 24/7 Support
- Suits a busy Lifestyle & Independent Learners
- Train in the comfort of your home
- Interactive course
- Compatible on mobile, tablet and desktop
- Scenario-based learning
- Bookmarking ability
- Note-taking facilities
| Course Benefits Matrix | The Knowledge Academy |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We couldn’t find any placement partners on their page kindly contact the institute to learn more
Course Reviews
Knowledge Academy has a rating of 2.8 and 231 reviews on Google.
Culture
We couldn’t find any student culture Kindly visit the website to know more.
Contact Details
Phone: +27 800 780004
Email: [email protected]
4. General Assembly
General Assembly (GA), provides a comprehensive digital marketing course. They train through both online and offline modes. Their 40-hour digital marketing program aims to provide students with the fundamentals needed to succeed in the exciting and rapidly growing field of digital marketing.
The course curriculum covers a wide range of important marketing topics, such as the tactics and digital channels used to create successful campaigns. Students gain skills quickly thanks to GA’s hands-on approach, and they will become comfortable using social medicine.
Course Syllabus
- Foundation of Digital Marketing
- Media Planning
- Website
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Martech
- Email Marketing
- Google Analytics
Course Highlights
- Expert Trainers
- Certifications
- Placement Assistance
- Gain a Well-Rounded Digital Foundation
| Course Benefits Matrix | General Assembly |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
Numerous leading companies rely on GA’s Digital Marketing Programs to educate their teams. Here are just a few examples.
Course Reviews
General Assembly has a Google rating of 4.3 and 111 reviews with students praising the comprehensive and up-to-date digital marketing course. However, it’s advisable to conduct your own research about the institute to make an informed decision.
Culture
Here’s a glimpse of their sessions –
Contact Details
Email: [email protected].
Website: www.generalassemb.ly
5. Oxford College of Marketing
The Oxford College of Marketing is one of the finest colleges in the world.
Their certificate in digital marketing course will help students to gain in-depth knowledge of the digital field from top industry experts.
Given below are the digital marketing course details.
Course Syllabus
- Essentials of Digital Marketing
- Digital Marketing Planning
- Marketing Fundamentals
- Digital Analytics
- Online Customer Experience.
Course Highlights
- Certifications
- Expert trainers
- Access to interactive learning materials, recorded webinars, podcasts, and course notes
| Course Benefits Matrix | Oxford College of Marketing |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
The school’s consistent track record of successful placements reflects its dedication to nurturing career growth. However, some students have subtly hinted at the need for a more diverse curriculum.
Course Reviews
Oxford School of Marketing enjoys an impressive Google rating of 4.8 and 189 Reviews, evident from its positive reviews. Moreover, With a notable Google rating from Google My Business, this institution stands out for its practical education and strong placement support.
Culture
We couldn’t find any Student culture on their page, kindly check with the institute to know more.
Contact Details
Phone: 44 (0)1865 515255
Email: [email protected]
These were the top 5 digital marketing courses in Orkney City for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.
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Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it. As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQs – Frequently Asked Questions
Q. Which is the best digital marketing course in Orkney City?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. What is the Fee for Digital Marketing Courses in Orkney City?
The fees of digital marketing course in Orkney City on average range between USD 1500 to USD 2000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. What are the eligibility criteria for digital marketing courses in Orkney City?
Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is digital marketing a good career?
Ans: Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialise in this skill-driven industry.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills.
Q. What do digital marketers do every day?
Digital marketers are often responsible for creating day-to-day campaign content which involves writing, editing, as well as producing original content to convey a clear message to the target audience. They also create content for social media, emails, podcast episodes, as well as advertisements.
Q. Does digital marketing require coding?
Digital Marketers do not require coding knowledge or programming skills in digital marketing. A digital marketer with coding skills can be a great resource for a business, but it’s not a necessary skill that a digital marketer needs to have.
Q. Can I learn digital marketing by myself?
Yes, you can definitely learn digital marketing on your own, but the difference between theoretical and practical knowledge is quite large. Our advice; take a digital marketing course, then launch your career in it. In this way, you will not only gain experience but also get to apply what you have learned during the course.
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Digital Marketing Trainer
Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.
Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe.
Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.