Looking for digital marketing courses in Orkney City? In this blog, we have penned down the top 5 Digital Marketing Courses in Orkney City, along with the course details including syllabus, duration and fees, to help you ascend your digital marketing skills.
Digital marketing has emerged as the fastest mode of marketing to reach out to a wider audience since the onset of the Covid-19 pandemic. Heavy focus on conducting business online, along with a handsome salary and freedom to creatively showcase your talents are a few key reasons to specialise in this skill-driven industry.
According to the leading experts in the digital marketing industry, over 56% of businesses are investing in digital marketers to carry out digital marketing operations to maximize sales. Using digital marketing strategies optimally has yielded higher results compared to traditional forms of advertising.
Hence, it seems like the perfect time to kick-start a career in digital marketing. The snapshot highlights the escalating number of internet users globally.
(Source: Indeed.com)
A career in the digital field has immense opportunities available for you.
If you are someone who has recently graduated and wants to pursue a post graduation in digital marketing, check out this 11 month MBA-Level PG Program in Digital Marketing.
Also Read: Expert’s Guide on MBA in Digital Marketing
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in Orkney City are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Imperial College Business School – Gain an in-depth perspective on digital marketing tactics
- The Knowledge Academy – Certificates on completion
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Orkney City with placements in detail.
List of Top 5 Digital Marketing Courses in Orkney City
Here’s an overview of the top 5 digital marketing courses in Orkney City, their duration, and the fees of the course.
| INSTITUTES | DURATION | FEES |
|---|---|---|
| IIDE – The Digital School | 4 to 6 Months | USD 1,500 – 2000 |
| Imperial College Business School | 21 Weeks | USD 5415 |
| The Knowledge Academy | 8 Hours | USD 565 |
| General Assembly | 40 Hours | USD 3950 |
| Oxford College of Marketing | 50 Hours | Euro 1425+VAT |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Imperial College Business School
Imperial College Business School is one of the finest schools in the world.
The Professional Certificate Digital Marketing Course offered by them will equip students with the most in-demand digital marketing skills. They also offer hands-on experience using the latest tools and techniques to accelerate your career in an increasingly digital world.
Given below are the details of their course structure.
Course Syllabus
- Introduction
- Social Media Marketing II – Platforms
- Customer Behaviour, Segmentation, and Journey Mapping
- Customer Segmentation and Big Data
- Online Product Positioning
- Artificial Intelligence in Digital Marketing
- Paid Search
- Driving Sales With Digital Performance Metrics
- Search Engine Optimisation (SEO)
- A/B Testing
- Content Marketing
- Sentiment Analysis
- Email Marketing
- Brand Management in the Digital World
- Winning the War of Attention and Online Advertising
- Managing Customer Relationships
- Online Customer Engagement I
- Framework for Implementing Digital Marketing
- Online Customer Engagement II
- Capstone Project
- Social Media Marketing I – Paid and Organic
Course Duration & Fees
Imperial College Business School is #2 on our list of top digital marketing courses in Orkney City. The duration of the Digital Marketing Professional course is 21 weeks, with 10-15 hours of study per week. The fee structure of the course is USD 5415.
Course Highlights
- Gain an in-depth perspective on digital marketing tactics
- Discover how emerging analytics, tools, and technologies
- Understand customer-segmentation strategies and devise ways to improve customer experience
- Stay up to date with the latest developments
Contact Details
Phone: +44 148 369 4881
3. The Knowledge Academy
The knowledge is a highly recognised institute globally with extensive experience in providing quality-infused learning solutions, delivering over 30,000 courses, in 1000+ locations, across 190 countries.
The academy has trained over 1 million students and also won many international laurels.
Given below are the details of the digital marketing course structure.
Course Syllabus
- What is Digital Marketing?
- Impact of Digital Marketing on Business
- Online Campaign Planning
- Digital Marketing Techniques
- Campaign Strategy
- Integrated Marketing
- Multi-Chanel Marketing
- Customer Experience (CX) Marketing
- User Experience (UX)
- Sitemaps and Wireframes
- Usability Testing
- Introduction to Mobile Marketing
- Advantages of Mobile Marketing
- Key Challenges in Mobile Marketing
- Success Factors in Mobile Marketing
- Developing a Customer-led Mobile Strategy
- Assessing the Role of Mobile Sites Vs. Apps
- Mobile User Acquisition
- Building Loyalty and Customer Retention Through Mobile Channels
- Tracking, Analytics, and Conversion Rate Optimisation
- Why Content is (Still) Pivotal?
- Developing Content for Different Customer Segments
- Content and SEO: The Power of ‘In-Bound Marketing’
- Developing a Content Plan
- Examples of Successful Content Strategies
- Introduction to Social Media
- Rise of Social
- How Social Media Helps Businesses?
- Key Players: Facebook, LinkedIn, YouTube, Twitter
- Successes and Pitfalls of Social Media
- Why Permission is Everything?
- How to Acquire Names and Email Addresses?
- Testing Email for Continuous Improvement
- E-Newsletters and Other Email Formats
- Broadcast and Delivery Considerations
- Successful Email Marketing: Case Studies
- Introduction to Search Engine Marketing
- Why is Search Engine Marketing So Crucial to Online Success?
- Integrating SEO and PPC for Optimum Results
- ROI through Integrated Marketing
- Best Practices for Achieving ROI
- Integrating Online and Offline Activity
- ‘Real-World’ Integrated Campaigns
Course Duration & Fees
The Knowledge Academy is #3 on our list of digital marketing courses in Orkney City. The duration of the digital marketing course is 8 hours and the fee is USD 565.
Course Highlights
- Immediate Access for 90 days
- Certificates on completion
- Case studies
- Exercise files
- Personal performance tool
- 24/7 Support
- Suits a busy Lifestyle & Independent Learners
- Train in the comfort of your home
- Interactive course
- Compatible on mobile, tablet and desktop
- Scenario-based learning
- Bookmarking ability
- Note-taking facilities
Contact Details
Phone: +27 800 780004
Email: [email protected]
4. General Assembly
General Assembly (GA), provides a comprehensive digital marketing course. They train through both online and offline modes. Their 40-hour digital marketing program aims to provide students with the fundamentals needed to succeed in the exciting and rapidly growing field of digital marketing.
The course curriculum covers a wide range of important marketing topics, such as the tactics and digital channels used to create successful campaigns. Students gain skills quickly thanks to GA’s hands-on approach, and they will become comfortable using social medicine.
Course Syllabus
- Foundation of Digital Marketing
- Media Planning
- Website
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Martech
- Email Marketing
- Google Analytics
Course Duration & Fees
General Assembly is #4 on our list of digital marketing courses in Orkney City. The duration of the digital marketing program is 40 hours and the fee for the same is USD 3,950.
Course Highlights
- Expert Trainers
- Certifications
- Placement Assistance
- Gain a Well-Rounded Digital Foundation
Contact Details
Email: [email protected].
Website: www.generalassemb.ly
5. Oxford College of Marketing
The Oxford College of Marketing is one of the finest colleges in the world.
Their certificate in digital marketing course will help students to gain in-depth knowledge of the digital field from top industry experts.
Given below are the digital marketing course details.
Course Syllabus
- Essentials of Digital Marketing
- Digital Marketing Planning
- Marketing Fundamentals
- Digital Analytics
- Online Customer Experience.
Course Duration & Fees
Oxford College of Marketing is #5 on our list of digital marketing courses in Orkney City. The digital marketing certificate course duration is 50 hours and the fee is £1425 + VAT. The cost of a single module is £285.00 + VAT.
Course Highlights
- Certifications
- Expert trainers
- Access to interactive learning materials, recorded webinars, podcasts, and course notes
Contact Details
Phone: 44 (0)1865 515255
Email: [email protected]
These were the top 5 digital marketing courses in Orkney City for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.
FAQs – Frequently Asked Questions
Q. Which is the best place to study Digital Marketing?
Ans: The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing.
IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over.
Q. What is the fee for Digital Marketing Courses in Orkney City?
Ans: The fees for digital marketing courses in Orkney City on an average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. What is the qualification for digital marketing courses in Orkney City?
Ans: No specific qualification is required to learn digital marketing. One can learn digital marketing anytime they want to upskill themselves. Although, a basic qualification of Class 12 passing for certification courses and a graduation degree for postgraduate courses is required.
Q. Is digital marketing a good career?
Ans: Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialise in this skill-driven industry.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills.
To Conclude
That’s about it. These were the 5 best digital marketing courses in Orkney City. You’re just one step away from kick-starting your career in digital marketing.
In our opinion, you must opt for IIDE’s Online Digital Marketing Course because you get to learn from industry experts and leaders in under 3 months right from the comfort of your home.
We hope the blog has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.
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