Looking for digital marketing courses in Orkney City? In this blog, we have penned down the top 5 Digital Marketing Courses in Orkney City, along with the course details including syllabus, duration and fees, to help you ascend your digital marketing skills.
Digital marketing has emerged as the fastest mode of marketing to reach out to a wider audience since the onset of the Covid-19 pandemic. Heavy focus on conducting business online, along with a handsome salary and freedom to creatively showcase your talents are a few key reasons to specialise in this skill-driven industry.
According to the leading experts in the digital marketing industry, over 56% of businesses are investing in digital marketers to carry out digital marketing operations to maximize sales. Using digital marketing strategies optimally has yielded higher results compared to traditional forms of advertising.
Hence, it seems like the perfect time to kick-start a career in digital marketing. The snapshot highlights the escalating number of internet users globally.
(Source: Indeed.com)
A career in the digital field has immense opportunities available for you.
If you are someone who has recently graduated and wants to pursue a post graduation in digital marketing, check out this 11 month MBA-Level PG Program in Digital Marketing.
Also Read: Expert’s Guide on MBA in Digital Marketing
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in Orkney City are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Imperial College Business School – Gain an in-depth perspective on digital marketing tactics
- The Knowledge Academy – Certificates on completion
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Orkney City with placements in detail.
List of Top 5 Digital Marketing Courses in Orkney City
Here’s an overview of the top 5 digital marketing courses in Orkney City, their duration, and the fees of the course.
| INSTITUTES | DURATION | FEES |
|---|---|---|
| IIDE – The Digital School | 4 Months | USD 1,360 |
| Imperial College Business School | 21 Weeks | USD 5415 |
| The Knowledge Academy | 8 Hours | USD 565 |
| General Assembly | 40 Hours | USD 3950 |
| Oxford College of Marketing | 50 Hours | Euro 1425+VAT |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute. Since its inception in 2016, IIDE has set new standards for education around the globe. They have trained more than 2,35,000 learners globally in various aspects of digital marketing.
Taking a future-oriented approach to learning, IIDE ensures its students receive a customized, relevant curriculum that will help them upskill for their careers.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
IIDE offers a comprehensive Online Digital Marketing Course. A unique 3 teacher method is adopted by them to personalize the learning process. Here’s what it means.
3-Teacher Method via A 4-Step Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Here’s what students have to say about IIDE:
Course Syllabus
The course syllabus is divided into terms and modules that are taught in-depth to ensure a holistic understanding and training for each student.
| Term 1 | Introduction to Digital Marketing |
|---|---|
| Search Engine Optimization | |
| Key Performance Marketing Jargon | |
| Search Engine Marketing | |
| Campaign Planning | |
| Presentation Making | |
| Ecommerce | |
| Live Project: Search Marketing | |
| Term 2 | Content Strategy |
| Copywriting | |
| Canva | |
| Social Media Marketing Organic | |
| ORM | |
| Influencer Marketing | |
| Resume Making | |
| Interview Skills | |
| Live Project: Social Media Content Strategy | |
| Term 3 | Social Media Marketing Paid |
| Social Analytics | |
| Google Analytics | |
| Live Project: Social Media Advertising | |
| Final Project | |
Course Faculty
Each subject at IIDE is taught by a professional who has been working in the relevant industry practicing what they teach. Thus, students meet top industry experts and learn from them while also gaining insights into the corporate world.
Below mentioned are just a few of the trainers:
Our Students Work on Brands Like
Placement Partners
Certifications Offered
On completion of each module, IIDE will award you with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which you are required to submit 7 Assignments & 1 Final Project.
On submission, you will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification.
Sign up for a free masterclass by our Founder and CEO, Karan Shah, and learn the basics of digital marketing before you make a decision.
Intrigued to know more about this course? Here’s all you need to know about IIDE’s online digital marketing course. Watch this video highlighting the student life at IIDE before we delve into the course details.
Course Duration & Fees
The duration of the online digital marketing course is 3-4 months which comes down to approximately 12 hours per week. The fee for the course is USD 1,360 with a 0% EMI option available. (Note: The duration of the course has been upgraded to 4-5 months).
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Imperial College Business School
Imperial College Business School is one of the finest schools in the world.
The Professional Certificate Digital Marketing Course offered by them will equip students with the most in-demand digital marketing skills. They also offer hands-on experience using the latest tools and techniques to accelerate your career in an increasingly digital world.
Given below are the details of their course structure.
Course Syllabus
- Introduction
- Social Media Marketing II – Platforms
- Customer Behaviour, Segmentation, and Journey Mapping
- Customer Segmentation and Big Data
- Online Product Positioning
- Artificial Intelligence in Digital Marketing
- Paid Search
- Driving Sales With Digital Performance Metrics
- Search Engine Optimisation (SEO)
- A/B Testing
- Content Marketing
- Sentiment Analysis
- Email Marketing
- Brand Management in the Digital World
- Winning the War of Attention and Online Advertising
- Managing Customer Relationships
- Online Customer Engagement I
- Framework for Implementing Digital Marketing
- Online Customer Engagement II
- Capstone Project
- Social Media Marketing I – Paid and Organic
Course Duration & Fees
Imperial College Business School is #2 on our list of top digital marketing courses in Orkney City. The duration of the Digital Marketing Professional course is 21 weeks, with 10-15 hours of study per week. The fee structure of the course is USD 5415.
Course Highlights
- Gain an in-depth perspective on digital marketing tactics
- Discover how emerging analytics, tools, and technologies
- Understand customer-segmentation strategies and devise ways to improve customer experience
- Stay up to date with the latest developments
Contact Details
Phone: +44 148 369 4881
3. The Knowledge Academy
The knowledge is a highly recognised institute globally with extensive experience in providing quality-infused learning solutions, delivering over 30,000 courses, in 1000+ locations, across 190 countries.
The academy has trained over 1 million students and also won many international laurels.
Given below are the details of the digital marketing course structure.
Course Syllabus
- What is Digital Marketing?
- Impact of Digital Marketing on Business
- Online Campaign Planning
- Digital Marketing Techniques
- Campaign Strategy
- Integrated Marketing
- Multi-Chanel Marketing
- Customer Experience (CX) Marketing
- User Experience (UX)
- Sitemaps and Wireframes
- Usability Testing
- Introduction to Mobile Marketing
- Advantages of Mobile Marketing
- Key Challenges in Mobile Marketing
- Success Factors in Mobile Marketing
- Developing a Customer-led Mobile Strategy
- Assessing the Role of Mobile Sites Vs. Apps
- Mobile User Acquisition
- Building Loyalty and Customer Retention Through Mobile Channels
- Tracking, Analytics, and Conversion Rate Optimisation
- Why Content is (Still) Pivotal?
- Developing Content for Different Customer Segments
- Content and SEO: The Power of ‘In-Bound Marketing’
- Developing a Content Plan
- Examples of Successful Content Strategies
- Introduction to Social Media
- Rise of Social
- How Social Media Helps Businesses?
- Key Players: Facebook, LinkedIn, YouTube, Twitter
- Successes and Pitfalls of Social Media
- Why Permission is Everything?
- How to Acquire Names and Email Addresses?
- Testing Email for Continuous Improvement
- E-Newsletters and Other Email Formats
- Broadcast and Delivery Considerations
- Successful Email Marketing: Case Studies
- Introduction to Search Engine Marketing
- Why is Search Engine Marketing So Crucial to Online Success?
- Integrating SEO and PPC for Optimum Results
- ROI through Integrated Marketing
- Best Practices for Achieving ROI
- Integrating Online and Offline Activity
- ‘Real-World’ Integrated Campaigns
Course Duration & Fees
The Knowledge Academy is #3 on our list of digital marketing courses in Orkney City. The duration of the digital marketing course is 8 hours and the fee is USD 565.
Course Highlights
- Immediate Access for 90 days
- Certificates on completion
- Case studies
- Exercise files
- Personal performance tool
- 24/7 Support
- Suits a busy Lifestyle & Independent Learners
- Train in the comfort of your home
- Interactive course
- Compatible on mobile, tablet and desktop
- Scenario-based learning
- Bookmarking ability
- Note-taking facilities
Contact Details
Phone: +27 800 780004
Email: info@theknowledgeacademy.com
4. General Assembly
General Assembly (GA), provides a comprehensive digital marketing course. They train through both online and offline modes. Their 40-hour digital marketing program aims to provide students with the fundamentals needed to succeed in the exciting and rapidly growing field of digital marketing.
The course curriculum covers a wide range of important marketing topics, such as the tactics and digital channels used to create successful campaigns. Students gain skills quickly thanks to GA’s hands-on approach, and they will become comfortable using social medicine.
Course Syllabus
- Foundation of Digital Marketing
- Media Planning
- Website
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Martech
- Email Marketing
- Google Analytics
Course Duration & Fees
General Assembly is #4 on our list of digital marketing courses in Orkney City. The duration of the digital marketing program is 40 hours and the fee for the same is USD 3,950.
Course Highlights
- Expert Trainers
- Certifications
- Placement Assistance
- Gain a Well-Rounded Digital Foundation
Contact Details
Email: onlineadmissions@generalassemb.ly.
Website: www.generalassemb.ly
5. Oxford College of Marketing
The Oxford College of Marketing is one of the finest colleges in the world.
Their certificate in digital marketing course will help students to gain in-depth knowledge of the digital field from top industry experts.
Given below are the digital marketing course details.
Course Syllabus
- Essentials of Digital Marketing
- Digital Marketing Planning
- Marketing Fundamentals
- Digital Analytics
- Online Customer Experience.
Course Duration & Fees
Oxford College of Marketing is #5 on our list of digital marketing courses in Orkney City. The digital marketing certificate course duration is 50 hours and the fee is £1425 + VAT. The cost of a single module is £285.00 + VAT.
Course Highlights
- Certifications
- Expert trainers
- Access to interactive learning materials, recorded webinars, podcasts, and course notes
Contact Details
Phone: 44 (0)1865 515255
Email: enquiries@oxfordpeg.com
These were the top 5 digital marketing courses in Orkney City for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.
FAQs – Frequently Asked Questions
Q. Which is the best place to study Digital Marketing?
Ans: The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing.
IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over.
Q. What is the fee for Digital Marketing Courses in Orkney City?
Ans: The fees for digital marketing courses in Orkney City on an average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. What is the qualification for digital marketing courses in Orkney City?
Ans: No specific qualification is required to learn digital marketing. One can learn digital marketing anytime they want to upskill themselves. Although, a basic qualification of Class 12 passing for certification courses and a graduation degree for postgraduate courses is required.
Q. Is digital marketing a good career?
Ans: Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialise in this skill-driven industry.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills.
To Conclude
That’s about it. These were the 5 best digital marketing courses in Orkney City. You’re just one step away from kick-starting your career in digital marketing.
In our opinion, you must opt for IIDE’s Online Digital Marketing Course because you get to learn from industry experts and leaders in under 3 months right from the comfort of your home.
We hope the blog has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.
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