What is digital marketing and Why digital marketing courses after 12th?
Are you wondering about the above question? Well, of course! That’s why you clicked on this article. Let me summarise it for you in one simple sentence: It’s the future.
Consider this: In 2020, the COVID-19 pandemic hit us. The economy suffered world-over. Not just the economy, but a lot more is in shambles, including the basic health infrastructure and political systems of many countries.
The UN Chief even commented that the COVID-19 pandemic was the worst humanitarian crisis since World War II.
Considering how long the aftereffects of the Second World War lasted, doesn’t it stand to reason that the aftereffects of the COVID-19 pandemic were going to last even longer– or perhaps even make permanent changes in the way we think and work?
This is the sentiment millions of digital marketers around the world are banking on.
For more than a decade, the world has gradually been making the shift to having a completely separate world online: E-commerce, e-mail, social media, even online dating. Nothing had been spared. The pandemic merely removed our choice from the matter.
Instead of choosing to do things online, we were forced to do things online. And with more than two years into lockdown, many people have been able to find the silver lining in this world of work-from-home and call-in meetings.
It’s very clear that even as this pandemic is winding up, the demand for online services will stay higher than ever in the coming years. The people who service this segment will benefit more than ever before. And these people are, of course, digital marketers.
Digital marketing is the act of marketing online. This isn’t as simple as it sounds. It encompasses the following:
- Email Marketing
- Social Media Marketing
- Video Marketing
- Content Marketing
- Website Management
- Web Analytics
- Mobile Marketing
- Influencer Marketing
… and so much more. The best part about it is that it is always changing! Digital marketing has never been and probably will never be one of those industries that remains static forever. It will always change, that little menu of activities up top might look totally different in, say, five years. Read more about the types of digital marketing and what they cater to.
Okay, you’ve got me listening … But how do I become a digital marketer?
When you first start out, digital marketing can seem a daunting field to be in. But there are actually quite clear-cut paths to making it in this industry.
The best way to reach this goal is to pursue one of the many digital marketing courses after 12th available in the market. At this age, you have enough free time to learn a new skill alongside college, and your mind is malleable enough to learn without letting concepts that have already been drilled into your head get in the way.
Digital marketing courses after 12th are flexible, depending on your goals and the amount of free time you have. That’s one of the upsides of being a teen, you have access to so much more knowledge at your fingertips!
You can take digital marketing courses after 12th online, which is how most institutes are offering them at the moment (due to the pandemic), or in classroom mode (really, the idealistic way to learn provided the pandemic ends soon and you have the commute time plus the energy after your college day).
These courses can be availed for free, on subscription/on-demand, or in fully paid form. Of course, the quality of education you get in each of these differs. However, depending on your eagerness and capacity to learn, as well as the willingness to experiment, you can master the art of digital marketing in months from any of these.
Get Started: Free Digital Marketing Basics Masterclass
I think I understand now. But should I learn digital marketing?
My question to you would be this: What do you have to lose? Considering the state the world is in right now, there was never a better time to learn than today– except perhaps yesterday. Why wouldn’t you want to learn a new skill that makes it possible for you to earn remotely if you so wish, and feeds off the growing and thriving world wide web?
The internet isn’t going anywhere— at least, not for the next century. What comes next will not be a replacement for the internet but merely an evolution of it.
Something that is a hybrid between virtual reality and what we see on screens. But all of it–all of it— will require people manning it behind the scenes constantly. And that’s exactly what a digital marketer does.
The COVID-19 pandemic has made it ostensibly clear which jobs are truly going to be necessary for the next few decades moving forward, and which ones are on their way out. And digital marketing is right here, big, bold, and center-stage.
How much does a digital marketer earn in India?
According to Payscale.com, a digital marketer’s base salary would be an average of INR 3,11,486, which translates to roughly INR 23,000 a month. However, you have to remember that this is the base salary.
Your future increments, promotions, job switches, and experience, will only add to this figure. Also, this figure would be your earnings even if you’re fresh out of college, or even if you don’t possess an undergraduate degree at all. Considering the job market, this is pretty impressive.
As the years pass and you stick to the industry, upskill and add more experience to your resume, your pay is also expected to improve– as with any industry.
If you have between 5-9 years of experience, you can expect an average of INR 7,02,856 per annum i.e INR 58,571 per month, and at a senior position, the average pay is INR 10,84,483, per annum, which is INR 90,374 per month.
Read More: Digital Marketing Salaries in India: 2023
What does a digital marketer study?
There is, as they say, no free lunch. Digital marketers, while not needing to study in the traditional sense, still need to practice and hone their skills.
If you are new to the digital world, you probably need to learn some brand-new skills.
Read More: Digital Marketing Course Syllabus
List of Paid Digital Marketing Courses After 12th
1. Thakur College of Science & Commerce
Thakur College of Science & Commerce is a well-known educational institution in Mumbai, India that was founded in 1992. The college provides undergraduate and postgraduate courses in the fields of science, commerce, and management.
The institution has been able to maintain a high level of academic excellence and has received an ‘A’ grade accreditation from NAAC. Thakur College is also popularly known for its co-curricular and extracurricular activities, such as sports and cultural events, which contribute to the holistic development of students.
Recently, the college introduced a new degree program, B.Com in Digital Business, which is affiliated with Mumbai University. This program is designed for students who are interested in learning advanced business concepts and marketing subjects. Although similar to a traditional B.Com degree, this program is unique in terms of its syllabus and training, as it focuses on new-age business practices. Additionally, the degree program aims to improve students’ communication, presentation, and corporate skills and prepare them for a successful career in the field.
It is also in alignment with the NEP, ie, New Education Policy.
Here’s what students of Bachelors in Digital Business have to say about the degree:
Detailed Course Information Here – https://iide.co/bdb-thakur-college/
Duration: 4 years
Location: Kandivali, Mumbai
2. Chandigarh University
If you want to pursue your college degree alongside digital marketing courses after 12th, then this institute is the one for you. It offers an offline undergraduate degree, Bachelor’s in Business Administration (with Honours) in Digital Marketing.
Duration: 3 years
Location: Chandigarh, Punjab
Fees: INR 2,10,000
3. KES Shroff College (Autonomous)
KES Shroff College of Arts and Commerce was founded in the year 1989 and is affiliated with the University of Mumbai. Being one of the best colleges in the Mumbai suburbs, it is managed by the Kandivali Education Society. The college offers Diploma and Under Graduate Programmes in the field of Arts, Commerce, Management and Science. The college offers a BBA in Digital Business program. In addition to theoretical coursework, this program provides its students with a hands-on experience through internships and projects.
Overall, the BBA in Digital Business is a great choice for students who are interested in pursuing a career in the digital field and are keen on seeking practical experience while learning.
Detailed Course Information Here – https://iide.co/bdb-kes-shroff-college/
Duration: 4 years
Location: Kandivali, Mumbai
4. New Delhi YMCA
The New Delhi YMCA offers both a Certificate and a Diploma in digital marketing, and both are quite intensive as well as impart great learning for beginners. Its learning mode is fully offline.
Duration: 6 months – 1 year
Location: New Delhi
Fees: INR 64,900 – INR 1,28,000
5. KPB Hinduja College
KPB Hinduja College, based in Charni Road, Mumbai is one of the well-known colleges in Mumbai for its management & marketing degrees. Affiliated with Mumbai University, they offer undergraduate & postgraduate degrees in commerce and management.
Hinduja has recently launched a new educational program called BBA in Digital Business, which is aimed at equipping students with the latest knowledge and skills required to succeed in the digital era. This degree program not only enhances employment prospects for students but also nurtures their entrepreneurial abilities. Its focus is on teaching the most current trends and technologies that are prevalent in the digital world.
Detailed Course Information Here – https://iide.co/bdb-kpb-hinduja-college/
Duration: 4 years
Location: Charni Road, Mumbai
6. Pillai College of Arts, Commerce & Science
Affiliated with Mumbai University, Pillai College is among the top college for students from Navi Mumbai, Panvel & Thane. They offer undergraduate, postgraduate & doctoral degrees in arts, commerce & science disciplines. Pillai College offers a degree program – BBA in Digital Business that focuses on educating students about the most recent trends that are shaping the digital world. This program is designed to provide students with comprehensive knowledge and skills necessary to excel in the digital business world.
Detailed Course Information Here – https://iide.co/bdb-pillai-college/
Duration: 4 years
Location: New Panvel, Navi Mumbai
7. LIBA (Loyola Institute of Business Administration)
Being a renowned management institute already, LIBA has made a name for itself in the education sector. They offer a part-time offline Certificate in Digital Marketing.
Duration: 2 months
Location: Chennai, Tamil Nadu
Fees: INR 20,000
List of Free Digital Marketing Courses After 12th
If you’re not ready for the commitment and the investment of fully paid digital marketing courses after 12th bring, it’s fine. You can totally opt to sign up for a free course instead, maybe to try it out and see how it goes.
Who doesn’t know (and love) the tech giant Google? In fact, chances are that you’re looking at our website through a Google browser right now. But did you know that they also offer free digital marketing courses after the 12th with certification?
Of course, these courses are fully offline, but they’re free– and good to try out!
Duration: According to your speed. The course is divided into modules, and the faster you’re able to finish them, the faster you can be certified.
While YouTube (owned by Google) does not offer its own course, there are so many YouTubers who offer free digital marketing courses after 12th on their channels.
Some of them are The Business Lounge run by Kimberly Ann Jimenez, Josh Bachynski run by Josh Bachynski, Neil Patel run by Neil Patel, and The GaryVee Video Experience run by Gary Vaynerchuk.
We hope you enjoyed this list of digital marketing courses after 12th you can do, and that it has proven to be of some use to you.
Please do not hesitate in choosing a career such as digital marketing because all it has lined up for it in the future is growth, and that is the top thing to look for in a job prospect.
We hope this blog has helped you understand the importance of pursuing digital marketing courses after 12th along with some great course options for you to get started.
Also Check Out: Courses After 12th for High Salary
Let us know in the comments section below if you have any queries/views.