What Are The Best Digital Marketing Courses After 12th To Opt For? – Let’s Find Out!

What is digital marketing and Why digital marketing courses after 12th?

These courses serve as gateways to a plethora of opportunities, equipping students with the skills and knowledge necessary to thrive in various professional domains. For businesses, the value of professionals versed in digital marketing after completing 12th is immeasurable. As they seek to establish a formidable online presence, connect with wider audiences, and drive revenue, these adept individuals become invaluable assets.

From search engine optimization (SEO) to social media marketing, digital marketing courses post-12th empower both professionals and businesses to navigate the digital realm adeptly, ensuring relevance and success in the ever-evolving digital landscape.

Are you wondering about the above question? Well, of course! That’s why you clicked on this article. Let me summarise it for you in one simple sentence: It’s the future.

How?

Consider this: In 2020, the COVID-19 pandemic hit us. The economy suffered world-over. Not just the economy, but a lot more is in shambles, including the basic health infrastructure and political systems of many countries.

The UN Chief even commented that the COVID-19 pandemic was the worst humanitarian crisis since World War II.

Considering how long the aftereffects of the Second World War lasted, doesn’t it stand to reason that the aftereffects of the COVID-19 pandemic were going to last even longer– or perhaps even make permanent changes in the way we think and work?

This is the sentiment millions of digital marketers around the world are banking on.

For more than a decade, the world has gradually been making the shift to having a completely separate world online: E-commerce, e-mail, social media, even online dating. Nothing had been spared. The pandemic merely removed our choice from the matter. 

Instead of choosing to do things online, we were forced to do things online. And with more than two years into lockdown, many people have been able to find the silver lining in this world of work-from-home and call-in meetings.

It’s very clear that even as this pandemic is winding up, the demand for online services will stay higher than ever in the coming years. The people who service this segment will benefit more than ever before. And these people are, of course, digital marketers.

Digital marketing is the act of marketing online. This isn’t as simple as it sounds. It encompasses the following:

• Email Marketing 
• Social Media Marketing 
• Video Marketing 
• Content Marketing 
• Website Management
• Web Analytics
• Mobile Marketing
• Influencer Marketing

 … and so much more. The best part about it is that it is always changing! Digital marketing has never been and probably will never be one of those industries that remains static forever. It will always change, that little menu of activities up top might look totally different in, say, five years. Read more about the types of digital marketing and what they cater to. 

Okay, you’ve got me listening … But how do I become a digital marketer?

When you first start out, digital marketing can seem a daunting field to be in. But there are actually quite clear-cut paths to making it in this industry.

The best way to reach this goal is to pursue one of the many digital marketing courses after 12th available in the market. At this age, you have enough free time to learn a new skill alongside college, and your mind is malleable enough to learn without letting concepts that have already been drilled into your head get in the way.

Digital marketing courses after 12th are flexible, depending on your goals and the amount of free time you have. That’s one of the upsides of being a teen, you have access to so much more knowledge at your fingertips!

You can take digital marketing courses after 12th online, which is how most institutes are offering them at the moment (due to the pandemic), or in classroom mode (really, the idealistic way to learn provided the pandemic ends soon and you have the commute time plus the energy after your college day). 

These courses can be availed for free, on subscription/on-demand, or in fully paid form. Of course, the quality of education you get in each of these differs. However, depending on your eagerness and capacity to learn, as well as the willingness to experiment, you can master the art of digital marketing in months from any of these. 

Get Started: Free Digital Marketing Basics Masterclass

 

I think I understand now. But should I learn digital marketing? 

My question to you would be this: What do you have to lose? Considering the state the world is in right now, there was never a better time to learn than today– except perhaps yesterday. Why wouldn’t you want to learn a new skill that makes it possible for you to earn remotely if you so wish, and feeds off the growing and thriving world wide web?

The internet isn’t going anywhere— at least, not for the next century. What comes next will not be a replacement for the internet but merely an evolution of it.

Something that is a hybrid between virtual reality and what we see on screens. But all of it–all of it— will require people manning it behind the scenes constantly. And that’s exactly what a digital marketer does.

The COVID-19 pandemic has made it ostensibly clear which jobs are truly going to be necessary for the next few decades moving forward, and which ones are on their way out. And digital marketing is right here, big, bold, and center-stage. 

 

How much does a digital marketer earn in India? 

According to Payscale.com, a digital marketer’s base salary would be an average of INR 3,11,486, which translates to roughly INR 23,000 a month. However, you have to remember that this is the base salary. 

Your future increments, promotions, job switches, and experience, will only add to this figure. Also, this figure would be your earnings even if you’re fresh out of college, or even if you don’t possess an undergraduate degree at all. Considering the job market, this is pretty impressive. 

As the years pass and you stick to the industry, upskill and add more experience to your resume, your pay is also expected to improve– as with any industry. 

If you have between 5-9 years of experience, you can expect an average of INR 7,02,856 per annum i.e INR 58,571 per month, and at a senior position, the average pay is INR 10,84,483, per annum, which is INR 90,374 per month. 

Read More: Digital Marketing Salaries in India: 2024

 

What does a digital marketer study?

There is, as they say, no free lunch. Digital marketers, while not needing to study in the traditional sense, still need to practice and hone their skills. 

If you are new to the digital world, you probably need to learn some brand-new skills. 

Read More: Digital Marketing Course Syllabus

 

List of Paid Digital Marketing Courses After 12th

1. Thakur College of Science & Commerce

Thakur College of Science & Commerce is a well-known educational institution in Mumbai, India that was founded in 1992. The college provides undergraduate and postgraduate courses in the fields of science, commerce, and management.

The institution has been able to maintain a high level of academic excellence and has received an ‘A’ grade accreditation from NAAC. Thakur College is also popularly known for its co-curricular and extracurricular activities, such as sports and cultural events, which contribute to the holistic development of students.

Recently, the college introduced a new degree program, B.Com in Digital Business, which is affiliated with Mumbai University. This program is designed for students who are interested in learning advanced business concepts and marketing subjects. Although similar to a traditional B.Com degree, this program is unique in terms of its syllabus and training, as it focuses on new-age business practices. Additionally, the degree program aims to improve students’ communication, presentation, and corporate skills and prepare them for a successful career in the field.

It is also in alignment with the NEP, ie, New Education Policy.

Here’s what students of Bachelors in Digital Business have to say about the degree:

Detailed Course Information Here – https://iide.co/bdb-thakur-college/

Duration: 4 years
Location: Kandivali, Mumbai
Placements: Yes

 

8. Nagindas Khandwala College

Nagindas Khandwala College, founded in 1983, is a well-respected college in Mumbai. They offer various undergraduate and postgraduate programs in both Arts and Commerce subjects. They focus on providing quality education and preparing students for their future careers.

The college has a wide variety of courses to choose from, ensuring you can find the right fit for your interests. Getting admitted is based on your academic performance for most programs. They have recently introduced a new program called B.Com in Digital Business for students who have a keen interest in learning about the intricacies of digital marketing  

One of the college’s strengths is its strong placement record. Over 75% of their students find jobs after graduation, with many being recruited by well-known companies. The average starting salary offered to graduates is around 3 lakhs per year.

To support their students, the college offers scholarships and other assistance programs. They also have a well-equipped library, Wi-Fi access, and dedicated teams to help with placements and address any student concerns. Consistently ranked highly among colleges in India, Nagindas Khandwala College is a great choice for students seeking a top-notch education.

Detailed Course Information Here – https://iide.co/bdb-nagindas-khandwala-college

Contact Details

Phone Number: 2228072262
Address: Bhavishya Bharat Campus, Road, No.1, Govindji Shroff Marg, Malad West, Mumbai, Maharashtra 400064
Website: https://www.nkc.ac.in/

 

Conclusion

In conclusion, embarking on a career in digital marketing holds immense promise for future growth and opportunity, as evidenced by the diverse array of courses available post-12th. Whether opting for paid programs like those offered by esteemed institutions such as Thakur College, Chandigarh University, or KES Shroff College, or exploring free resources from industry giants like Google and YouTube, aspiring marketers have a wealth of avenues to pursue their passion and develop their skills.

These courses not only provide theoretical knowledge but also offer hands-on experience and practical insights, preparing students for success in the dynamic digital landscape. With the digital realm continuing to expand and evolve, choosing a career in digital marketing promises a fulfilling journey filled with innovation, creativity, and boundless opportunities for professional advancement.

Also Check Out: Courses After 12th for High Salary

Let us know in the comments section below if you have any queries/views.