What is digital marketing and Why digital marketing courses after 12th?
Are you wondering about the above question? Well, of course! That’s why you clicked on this article. Let me summarise it for you in one simple sentence: It’s the future.
Okay, so consider this: In 1952, after the Second World War, the European economy was in shambles. The Europeans worked hard to revive it, but the aftereffects can still be felt in some countries today.
And the people who survived WWII, especially the ones that were in their formative years during the Second World War, had habits of frugality and discipline instilled in them for life. Habits that were drilled into them during tough times.
Now, consider this: In 2020, the COVID-19 pandemic hits. The economy suffers world-over. Not just the economy, but a lot more is in shambles, including the basic health infrastructure and political systems of many countries.
The UN Chief even comments that the COVID-19 pandemic is the worst humanitarian crisis since World War II.
Considering how long the aftereffects of the Second World War lasted, doesn’t it stand to reason that the aftereffects of the COVID-19 pandemic will last even longer– or perhaps even make permanent changes in the way we think and work?
This is the sentiment millions of digital marketers around the world are banking on.
For more than a decade, the world has gradually been making the shift to having a completely separate world online: E-commerce, e-mail, social media, even online dating. Nothing had been spared. The pandemic merely removed our choice from the matter.
Now, instead of choosing to do things online, we are forced to do things online. And with more than a year into lockdown, many people have been able to find the silver lining in this world of work-from-home and call-in meetings.
It’s very clear that even after this pandemic winds up, the demand for online services will stay higher than ever. The people who service this segment will benefit more than ever before. And these people are, of course, digital marketers.
Digital marketing is the act of marketing online. This isn’t as simple as it sounds. It encompasses the following:
- Email Marketing
- Social Media Marketing
- Video Marketing
- Content Marketing
- Website Management
- Web Analytics
- Mobile Marketing
- Influencer Marketing
… and so much more. The best part about it is that it is always changing! Digital marketing has never been and probably will never be one of those industries that remains static forever. It will always change, that little menu of activities up top might look totally different in, say, five years. Read more about the types of digital marketing and what they cater to.
Okay, you’ve got me listening … But how do I become a digital marketer?
When you first start out, digital marketing can seem a daunting field to be in. But there are actually quite clear-cut paths to making it in this industry.
The best way to reach this goal is to pursue one of the many digital marketing courses after 12th available in the market. At this age, you have enough free time to learn a new skill alongside college, and your mind is malleable enough to learn without letting concepts that have already been drilled into your head get in the way.
Digital marketing courses after 12th are flexible, depending on your goals and the amount of free time you have. That’s one of the upsides of being a teen, you have access to so much more knowledge at your fingertips!
You can take digital marketing courses after 12th online, which is how most institutes are offering them at the moment (due to the pandemic), or in classroom mode (really, the idealistic way to learn provided the pandemic ends soon and you have the commute time plus the energy after your college day).
These courses can be availed for free, on subscription/on-demand, or in fully paid form. Of course, the quality of education you get in each of these differs. However, depending on your eagerness and capacity to learn, as well as the willingness to experiment, you can master the art of digital marketing in months from any of these.
Get Started: Free Digital Marketing Basics Masterclass
I think I understand now. But should I learn digital marketing?
My question to you would be this: What do you have to lose? Considering the state the world is in right now, there was never a better time to learn than today– except perhaps yesterday. Why wouldn’t you want to learn a new skill that makes it possible for you to earn remotely if you so wish, and feeds off the growing and thriving world wide web?
The internet isn’t going anywhere— at least, not for the next century. What comes next will not be a replacement for the internet but merely an evolution of it. Something that is a hybrid between virtual reality and what we see on screens. But all of it–all of it— will require people manning it behind the scenes constantly. And that’s exactly what a digital marketer does.
The COVID-19 pandemic has made it ostensibly clear which jobs are truly going to be necessary in the next few decades moving forward, and which ones are on their way out. And digital marketing is right here, big, bold, and centre-stage.
How much does a digital marketer earn in India?
According to Payscale.com (as of May 2021), a digital marketer’s base salary would be an average of INR 3,11,486, which translates to roughly INR 23,000 a month. However, you have to remember that this is the base salary.
Your future increments, promotions, job switches, and experience, will only add to this figure. Also, this figure would be your earnings even if you’re fresh out of college, or even if you don’t possess an undergraduate degree at all. Considering the job market, this is pretty impressive.
As the years pass and you stick to the industry, upskill and add more experience to your resume, your pay is also expected to improve– as with any industry.
If you have between 5-9 years of experience, you can expect an average of INR 7,02,856 per annum i.e INR 58,571 month, and at a senior position, the average pay is INR 10,84,483, per annum, which is INR 90,374 per month.
Read More: Digital Marketing Salaries in India: 2021
What does a digital marketer study?
There is, as they say, no free lunch. Digital marketers, while not needing to study in the traditional sense, still need to practice and hone their skills.
If you are new to the digital world, you probably need to learn some brand new skills.
Read More: Digital Marketing Course Syllabus
List of Paid Digital Marketing Courses After 12th
One of the most popular options when it comes to digital marketing courses after 12th, IIDE offers both online and offline modes of education. However, currently, due to the pandemic, all its courses are being offered online.
They are the most popular for a reason: Focusing on live projects and case studies, they have guest lectures from top CXO’s and industry leaders and are host to trainers that are at the absolute top of the digital marketing industry.
Furthermore, they also boast of an excellent placement season that ensures every single student gets hired. So if you want to kick-start your digital marketing career professionally right from college, IIDE is the place to be.
Duration: 3 Months
Placements: 100% Placement Assistance
Fees: INR 72,033 + Taxes
Check out their online digital marketing course for more details.
2. Chandigarh University
If you want to pursue your college degree alongside digital marketing courses after 12th, then this institute is the one for you. It offers an offline undergraduate degree, Bachelor’s in Business Administration (with Honours) in Digital Marketing.
Duration: 3 years
Location: Chandigarh, Punjab
Fees: INR 2,10,000
3. New Delhi YMCA
The New Delhi YMCA offers both a Certificate and a Diploma in digital marketing, and both are quite intensive as well as impart great learning for beginners. Its learning mode is fully offline.
Duration: 6 months – 1 year
Location: New Delhi
Fees: INR 64,900 – INR 1,28,000
4. LIBA (Loyola Institute of Business Administration)
Being a renowned management institute already, LIBA has made a name for itself in the education sector. They offer a part-time offline Certificate in Digital Marketing.
Duration: 2 months
Location: Chennai, Tamil Nadu
Fees: INR 20,000
List of Free Digital Marketing Courses After 12th
If you’re not ready for the commitment and the investment of fully paid digital marketing courses after 12th bring, it’s fine. You can totally opt to sign up for a free course instead, maybe to try it out and see how it goes.
Who doesn’t know (and love) the tech giant Google? In fact, chances are that you’re looking at our website through a Google browser right now. But did you know that they also offer free digital marketing courses after 12th– with certification?
Of course, these courses are fully offline, but they’re free– and good to try out!
Duration: According to your speed. The course is divided into modules, and the faster you’re able to finish them, the faster you can be certified.
While YouTube (owned by Google) does not offer its own course, there are so many YouTubers who offer free digital marketing courses after 12th on their channels.
Some of them are The Business Lounge run by Kimberly Ann Jimenez, Josh Bachynski run by Josh Bachynski, Neil Patel run by Neil Patel, and The GaryVee Video Experience run by Gary Vaynerchuk.
We hope you enjoyed this list of digital marketing courses after 12th you can do, and that it has proven to be of some use to you.
Please do not hesitate in choosing a career such as digital marketing because all it has lined up for it in the future is growth, and that is the top thing to look for in a job prospect.
We hope this blog has helped you understand the importance of pursuing digital marketing courses after 12th along with some great course options for you to get started.
Also Check Out: Courses After 12th for High Salary
Let us know in the comments section below if you have any queries/views.