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Want to learn more about Digital Marketing Careers in Rangkasbitung? Want to know which careers to focus your efforts on for optimal returns? In this blog post, we explore some great digital marketing careers to consider in 2023.
Before we delve into the digital marketing careers in Rangkasbitung, let us first understand what digital marketing is all about and why it matters these days.
(Source: Shine Learning)
Digital marketing according to the American Marketing Association (AMA) refers to any marketing methods conducted through electronic devices which utilize some form of a computer. This includes online marketing efforts conducted on the internet. In the process of conducting digital marketing, a business might leverage websites, email, search engines, blogs, social media, and web advertising along with text and multimedia messaging as a marketing channel.
Unlike traditional marketing strategies, digital marketing allows you to reach a wider audience, allowing you to focus on the customers most likely to purchase your product and or service. Interestingly, advanced advertising is smarter than traditional marketing. And because it’s measurable, you can consistently quantify your success and change your marketing strategy according to your needs.
Digital marketing also helps increase brand awareness of your organization and its Unique Selling Proposition (USP). Brand visibility is very important to manage this. Pay-per-click (PPC) and other types of paid promotions can really drive customers to your small and medium enterprise business. Other importance of digital marketing is building a customer base, increase in Return on Investment (ROI) and retaining loyal customers.
Alright! Now that you’ve understood what digital marketing is and why it is so important these days, let us now move ahead with our blog on digital marketing careers in Rangkasbitung.
Karan Shah
Founder and CEO at IIDE
Updated on: Apr 18, 2024
Why Choose a Digital Marketing Career in 2023?
Digital Marketing Job Role Is Constantly Evolving
One of the reasons to choose a digital marketing career is because the field is constantly evolving as different platforms are developed. A digital marketing manager is always on the lookout for trends and seeing how they impact discoverability. Unlike traditional marketing which does not require one to be computer literate, to become a digital marketing specialist, you need to upskill yourself with ample technology skills in order to thrive.
Gathering experience in digital marketing encompasses just about every facet of a brand’s presence online. As search engines update their algorithm, digital marketing managers determine how they impact website rankings. From there, the entire marketing team works together to create a strategy.
It Allows Entrepreneurial Roles
Digital marketers have versatile knowledge of many online tools such as Microsoft Office Suite (Word, Excel, PowerPoint etc), Google Workspace (Docs, Sheets, Slides, Forms etc), Canva, Trello, WordPress and other platforms. They also have ample digital skill sets; they can design and develop websites, create digital products such as ebooks, video courses, podcasts, audiobooks, online webinars, and how-to tutorials and sell them to the targeted market.
For students who aspire to take up entrepreneurship, the stage has been set and the door is widely open. Digital marketing has opened doors to various entrepreneurial opportunities that anyone can easily get started with. In fact, it is easy to start your digital marketing agency.
Freelancing
You can freelance as well. A freelancer is someone who uses his skills and competence to work with clients per-job or per-hour based, usually on a short-term. Digital marketing is one of those career paths that give you the flexibility to work from anywhere in the world, as long as you have an internet connection.
Platforms like LinkedIn, Upwork, Freelance.com, Fiverr, Facebook, Google and Twitter can be accessed from anywhere in the world which makes it easy for anyone anywhere to work remotely and get paid in various currencies. This allows you to live in Rangkasbitung and work for clients in other countries you probably have never been to. There are multiple benefits of a freelance digital job.
Prepare You for the Future
In the next 10 years, everything will almost be completely digitized. Hence, the importance of digital marketing will increase even more. Having digital marketing skills would prepare you for the future ahead as the career would make you work on multiple platforms and get you skilled on the go as the trends change.
In order to prepare for what is ahead, we must do so right away. The educational system has also taken this into account, and degrees like BBA in Digital Marketing have been developed to allow students to begin pursuing this skill at the beginning of their careers.
Good Income
No one desires to get paid lower than his worth, good income is an important factor to consider before starting a career. Despite strong demand, there aren’t as many skilled digital marketers as there are people who need experts in digital marketing. The salaries for digital marketing job roles are on the rise due to the strong demand and relatively little supply of qualified workers. According to salaryexplorer, a person working as a Digital Marketing Manager in Indonesia typically earns around 17,400,000 IDR per month. That is quite a good amount to earn per month and it is another good reason to consider a digital marketing career in 2023.
Best Digital Marketing Careers In Rangkasbitung:
If you want to transition to or build a career in digital marketing, there is currently high demand across industries. Furthermore, there are numerous career paths in this field, each with its own skill sets, aptitude, and numerical abilities.
There will always be different types of marketing jobs available, whether you lean toward business and management, technology, or the creative side. This section is a breakdown of some of the best digital marketing careers in Rangkasbitung that are expected to be in high demand in the coming years, with the added benefit of a great salary projection.
(Source: Industrial Training)
SEO Specialist
Average salary: 788,537,300 IDR
Experience Level: 1-3+ years
Skills: Knowledge of SEO tools like Screaming Frog, SEMrush, Search Console; understanding of Google Analytics; some working knowledge of HTML/CSS; analytical skills; writing skills.
Responsibilities:
- Assist the development and content teams with optimization projects aimed at increasing user engagement.
- Create and maintain a keyword research framework.
- Create and sustain link-building strategies.
- Site and blog traffic reporting.
Social Media Manager
Average salary: 846,311,320 IDR
Experience Level: 3-5+ years
Skills: Ability to use graphic design tools such as Adobe products; basic SEO knowledge; exceptional project management skills; adept in paid and organic social promotion; adept in contests, influencer marketing, reporting, and community management.
Responsibilities:
- Create comprehensive social strategies to increase traffic to digital content.
- Develop a thorough roadmap of social campaigns/tactics and carry them out.
- Work with Content, Product, and Sales to develop business-savvy social messaging.
- Lead the development of social media standards, policies, and rules of engagement.
- Keep up with awareness and use of new industry trends and technologies.
Digital Marketing Specialist
Average salary: 1,049,301,120 IDR
Experience Level: 2-3+ years
Skills: Knowledge of Google Ads, Google Analytics, Google Search Console and/or Bing Ads, Facebook Ad Manager, Google Tag Manager; Understanding of SEO best practices; concrete analytical skills; adept with marketing automation tools like Salesforce and Marketo
Responsibilities:
- Closely monitor spending to ensure that accounts are properly pacing based on predetermined budgets and flighting.
- Assist in the implementation of digital programs such as paid social media, email marketing, display advertising, and search marketing.
- Conduct competitive analysis, look for new opportunities, and use data to make strategic recommendations that help clients grow.
- Keep an eye on industry trends and implement best practices across all accounts.
Product Marketing Manager
Average salary: 1,767,572,720 IDR
Experience Level: 3-5+ years
Skills: Outstanding oral and written communication; excellent organizational skills and program management ability; ability to consistently work within timelines.
Responsibilities:
- Lead the establishment of communication tools and collateral to promote new features, functionality, and services to existing and prospective customers.
- Develop and keep up-to-date knowledge and mastery of buyer/customer profiles.
- Organize and host client meetings and forums to spread the word about new products and solicit feedback.
- Provide the strategic messaging required by the sales and marketing teams to create proposal templates, presentations, data sheets, website content, pitches, and other collateral.
Content Marketing Manager
Average salary: 1,032,125,060 IDR
Experience Level: 3-7+ years
Skills: Excellent writing and grammar skills; good understanding of best SEO practices; ability to analyze conversion and traffic data; ability to generate blog topics; coordination and supervision of an in-house/freelance writing team.
Responsibilities:
- Plan the production of videos, case studies, website copy, and other digital and print marketing collateral in collaboration with designers, product marketers, and sales.
- Use keyword research to generate blog topics geared toward achieving specific business objectives.
- Provide content to aid inbound marketing, demand generation, sales enablement, and other initiatives.
- Oversee a team of in-house and freelance writers. Create and manage a content calendar/schedule.
Front End Developer
Average salary: 1,385,015,020 IDR
Experience Level: 3-5+ years
Skills: Adept at using HTML5, CSS3, JavaScript; ability to write clean, performant code; experience with mobile/responsive design; familiar with frameworks like Bootstrap, Foundation, ReactJS, Vue and EmberJS; familiar with libraries like jQuery, Tailwind CSS.
Responsibilities:
- Collaboration with designers or user experience analysts is required to move wireframes from development to delivery.
- Identify specific user experience issues and provide solutions with code.
- Make informed recommendations about how to use appropriate libraries.
- Work with the product, content, and engineering teams to make QA testing easier.
Marketing Analyst
Average salary: 980,596,880 IDR
Experience Level: 2-4+ years
Skills: Excellent numerical ability and communication skills; keen eye for detail; familiarity with statistical and website analytics tools such as Google Analytics; familiarity with data visualization software such as Tableau, Zoho Analytics, and Microsoft Power BI.
Responsibilities:
- Create data tracking strategies and parameters for implementation.
- Design, implement, and interpret the results of in-market tests
- Collaborate across departments to identify marketing optimization opportunities and make insightful recommendations to improve performance.
- Organize and structure performance data from various sources (paid media, social platforms, web analytics solutions, etc.
Where can you learn Digital Marketing in Rangkasbitung?
By now you know just how important digital marketing really is and how amazing a career in digital marketing in Rangaksbitung can be. But how do you go about actually learning these in-demand skills needed for this field?
You don’t need to search for the answer anywhere else, as it is right in front of you: IIDE’s advanced digital marketing course has it all with self-paced videos as well as 1-on-1 mentoring sessions with a brilliant faculty that can teach you everything you need to know about digital marketing and more!
Here are the key highlights of the course:
- 100+ Hours of Live Classes
- 50+ Hours of Videos
- 1-on-1 Mentoring Sessions
- 20+ Industry Tools Mastery
- In-Class Live Presentations
- 7+ Live Projects & Practice Assignments
- 100% Placement Assistance
- Resume & Interview Training
(Source: IIDE.com)
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Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).