Steps to Help One Make a Career Switch to Digital Marketing

Updated on: Feb 16, 2024

Let me ask you a question. Are you tired of doing the same routine job every day? Or Do you perceive any opportunity for your career advancement in your current industry?

If you wish to stop doing the same monotonous job and switch to a career with immense opportunities, this blog is just for you. 

With so many career options available, one might make a mistake while choosing a field to advance their career. This doesn’t indicate the end of your career. No matter what your age or profession, you always have the option to transition to a field that aligns with your interests or an exponentially booming industry. 

If you find yourself inclined towards making a career switch to digital marketing, then this blog entails everything you need to learn while making your career switch to digital marketing.

What is digital marketing?

Digital marketing in layman’s terms refers to all sorts of promotional activities that are performed by digital marketers to promote a company’s products or services to their target audience. 

With almost everything going on the internet, the whole world has witnessed huge growth in the digital industry. By pursuing a digital marketing course from a reputed institute one can commence their career as a content writer, SEO analyst, website developer, social media marketer, and much more.

Still not convinced as to why you should make a career switch to digital marketing? I have an array of points that make you understand the importance of pursuing a career in the digital industry.

Why should one choose to make a career switch to digital marketing?

Here are some of the reasons why should one consider making a career switch to digital marketing:

  • Develop trending skills: In the digital marketing industry, one can learn and develop the skills that are currently prevailing in the industry such as SEO, website development, content writing, analytics, social media management and much more. Equipped with such skills one can stand out from the crowd and develop some exclusive marketing strategies for their target audience.
  • Booming industry: Owing to the increase in the number of Internet users and the time they spend online, companies have started creating their presence over the Internet as well as opted for digital channels to advertise their offerings to their target audience. Since it is so reasonable and easy to create an online presence as compared to a brick-and-mortar store, this industry has shown exponential growth over a while.
  • People from diverse fields are welcome in this industry: There are no pre-required skills or bachelor’s degrees required to enrol in this industry. Anyone who has a keen interest in this field can opt for a career switch to digital marketing. However, to be able to stand out from the crowd in the job market one should consider pursuing the best online digital marketing courses in India. Being equipped with the most demanding skills one can commence their career in this industry.
  • Increased Earning Potential: Salary is often a factor that makes people hesitant to consider making a career switch to digital marketing. Keep all your worries aside because this industry offers a decent salary package. With experience and skills, one will be able to increase their earning potential. One can also pursue a course in digital marketing as these skills will help them negotiate a higher salary. 
  • Get a Promotion: Learning the latest digital marketing skills can help you stand out from your colleagues and get a promotion even earlier than expected


Still dicey? Here is what our student has in store for you

Before sharing one of our student’s achievements, it is very important to understand the main intention of sharing the journey of our students. 

The primary aim of sharing such journeys is for you to understand that making a career switch to digital marketing can be a challenging job, especially after having a well-settled job. Being unable to make a career in such an ever-evolving industry must be a bothering factor.

However, these problems are not as big as it looks currently. The only thing that you need is courage and confidence to chase your dream career. Now let’s understand the transformative journey of our student Rebecca Dcruz – Event Manager for 12 years and how our digital marketing course helped her to successfully make a career switch to digital marketing.

A step-by-step guide to making a career switch to digital marketing

The following steps will forge the way to help you make a career switch to digital marketing and begin a successful career in this industry.

1. Analyse Your Potential

You must ask yourself a set of questions such as “How much do I know about the working of a digital marketing industry?”, “Do I have the required skill set to make a successful entry in this field?”, “Do I know about the basics of digital marketing?”

Based on such questions you will be able to analyze your standing in the job market. If you are someone who has a decent knowledge of digital marketing and has pursued a course in the past then, congratulations on completing the first step of making a career switch to digital marketing. 

However, if you are completely new to this field, then you should first consider learning more about this industry by pursuing a digital marketing course from a reputed institute. You can search for the best institutes through social media, YouTube or also through Google, where you can go through various materials and blogs to help you find the right course for you.

2. Do a Thorough Research

Before you randomly enrol for any course, it is very important to find out the best skills trending in the industry. Go through various articles and blogs to find out the skills that are in demand by top recruiters in the industry. 

After compiling a list of trending skills, find out the skill that best aligns with your interests. Research the best institutes that offer a PG in digital marketing or any specialisation of your interest. Compare the course curriculum, fee structure, duration, etc, of various institutes before you consider investing.

3. Explore

Any course will help you to master the basics of a variety of tools and technologies that are used daily by digital marketing professionals. Now that you have a basic understanding of every tool, it is important to dive deeper and explore the features of every tool in detail. Gaining deeper insights into such tools will help you to leverage its power effectively to deliver better results to your clients or your company.

4. Begin Freelancing

Freelancing will help you implement all your learnings into a corporate environment. This can help you get some experience in the digital industry. Gaining experience while freelancing for different companies can be added to your resume which can be presented to the recruiter in an interview when applying for a full-time position at a higher salary package. 

5. Began with Interview Preparation

After pursuing various digital marketing courses and gaining some experience through freelancing, it becomes important to search for the average packages that employees with your experience usually earn in this industry. It is very important to prepare with all the industry-related information because of the presence of immense competition. 

Such knowledge will help you to ace your interviews as well as negotiate for a better salary package for the respective role.


Q1. Can I shift to digital marketing?

Yes absolutely, irrespective of your previous profession, such as engineering, sales, etc., one can make a career switch to digital marketing. This allows people from different backgrounds to explore this industry and leverage various online tools to make deliver better results to the company.

Q2. Is digital marketing a good career move?

With marketing being used across every digital platform, digital marketing has become a very common medium for every business’s promotional activities. With an increase in demand for digital marketing professionals among recruiters accompanied by an increase in the number of students entering this field, making a career switch to digital marketing is the right move.

Q3. Why career switch to digital marketing?

Digital Marketing is required everywhere irrespective of the industry you work in. Also making a career switch to digital marketing can help you learn more about this growing and ever-evolving industry. Such diversification of skills can help you become more competitive in the job market.

Q4. Should I switch to digital marketing?

If you are interested in exploring digital marketing as a career option and have a keen interest in learning about the intricacies of digital marketing making a career switch to digital marketing is a wise option. Additionally adding digital marketing along with your current professional skills will always help you stand out from others who belong in the same industry.

Q5. How do you transition to digital marketing?

One can pursue various online digital marketing skills to learn a variety of skills. Freelancing is another way to work with digital marketing agencies and learn how to use various tools and techniques in a practical environment. After gaining experience through various courses and freelancing, one can completely make a career switch to digital marketing.


You must now have an understanding that making a career switch to digital marketing is a wise decision for individuals from all walks of life. 

As a digital marketing aspirant who wants to equip themselves with the skills they require to learn more about digital marketing then we recommend you check IIDE’s Professional Certification in Digital Marketing and Strategy.

This course focuses more on equipping with leadership and soft skills along with learning the foundational and advanced aspects of digital marketing. You will be able to increase your network in the digital industry already before even making an entry in this industry.

If you have any concerns that make you hesitant to enrol into our courses then we urge you to book an appointment with one of our senior academic counsellors. They will personally cater to all your concerns as well as help you avail a scholarship for one of our courses.    

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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