21 Best PPC Strategies to Get You A 3x ROI in 2025

If you’re looking for PPC strategies to boost your ROI, this blog is your rescue. Today, the world has gone online and so have most businesses. Ad spends are needed to bring about brand awareness and visibility and of course, conversions. It can really transform any business. Read about the importance of digital marketing and its need for any business to sustain itself in today’s global environment. 

PPC in digital marketing stands for pay-per-click. Advertisers pay a certain fee every time an ad is clicked by a user. Instead of organic visits, marketers may look at buying visits to their website to increase traffic. 

Thus instead of paying for estimated impressions, here you are paying for all the traffic that these ads generate, making them a good option for there is not much to lose and the business has control over their budget. 

Some popular PPC ad platforms include Google Ads, Facebook Ads, and Microsoft Ads. PPC ads can be used for various purposes. 

Quick Tip: Consider learning Google Ads for all your PPC needs. 

7 Types of PPC Ads

There are many types of PPC Ads. Even though you may have access to many types of PPC ads to choose from, it is advisable to use a permutation and combination of these types of ads to maximize ad results. 

• Search Ads

Search ads are extremely common ads that are displayed in search results. They are commonly placed on the top and bottom of a search engine. There is a disclaimer that mentions that the content is paid.

• Paid social media ads

Social ads are any form of ads on social media that are paid. There are many social media platforms you could use such as Facebook, Instagram, Twitter, Pinterest and LinkedIn.

• Remarketing Ads

Have you ever visited a website and then come across an ad from the same brand? Yes, this is what remarketing ads are all about. It is used to re-engage audiences that visited a platform but had zero conversions. 

If you are aware that people are interested in your business but simply need time to consider your products, invest in remarketing ads. Real estate PPC ads work well with this model. 

Bonus Read – Digital Transformation for the real estate sector.

• Display Ads

Display ads are a type of pay-per-click ad with which you can reach out to people who are interested clients. These ads appear on all of Google’s partner websites and are usually more visual than textual to grab a user’s attention. 

The goal is brand recall and getting your audience to notice your brand. These are a good choices for travel PPC ads and real estate PPC ads. 

• Google Shopping Ads

Google shopping ads are the ads that are displayed on top when you search for a particular product. It gives a preview of the prices, products and ratings to the user before they can click on the website.

It gives them a feel of window shopping as the user can compare the prices and what kind of products are available.

• Video Ads

Video ads are the ads that are displayed before any video platform, for e.g. Youtube. These ads can be placed before and during the video. It can be non-skippable, full-screen or even a small bar at the side. The intent is to ensure the visibility of your brand. 

• Sponsored Gmail Ads

Email marketing is a great way of reaching out to people but has its limitations such as running out of databases to send out emails to. Paid Gmail ads are a great way to target those people who are actively searching for the products and services your brand has to offer. 

These ads look like any other generic email but have the ‘ad’ tag and appear on top of the Gmail inbox. 

To understand the PPC strategies better, you must be able to clearly differentiate between these types of ads.