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Kartik Mittal
SEO Manager & Corporate Trainer
Updated on: Oct 22, 2024
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What is digital marketing?
Let us first understand digital marketing and what it looks like in Andheri. You might have seen various advertisements on social media platforms related to a product or service. Ever wondered what are they?Â
This is part of the new digital world, from building an online website to displaying advertisements on platforms such as Instagram, Facebook, etc.. This is nothing but digital marketing.Â
Some of the benefits of digital marketing are cost efficiency, higher returns, low investment, measurable results, better customer and brand engagement, etc.Â
By implementing digital technologies, any company can “digitalize” and turn into a digital business. The main objectives of digitization are higher income generation and the introduction of new opportunities for value addition.
Why should one study digital marketing?
Many organisations are currently undergoing the process of digitalization. Leading businesses have already implemented this technique with excellent outcomes in terms of sales, earnings, and client satisfaction.
Among the most popular digital technologies include artificial intelligence (AI), machine learning, virtual and augmented reality, robotic process automation (RPA), quantum computing, edge computing, blockchain, 5G, and the internet of things (IoT).
So if one learns all the techniques of digital marketing, he/she can become a digital marketing professional and excel in this field.
9 Best Colleges for Digital Marketing in AndheriÂ
1. IIDE – The Digital School
Established in 2016, IIDE is India’s #1 digital marketing institute dedicated to helping students make high-paying digital marketing careers in today’s competitive industry. Known for its future-oriented approach to learning, IIDE has trained more than 2,35,000 students from various countries such as the USA, UK, Canada, Australia, UAE, and more.
One of the courses IIDE offers is an Online Digital Marketing Course that comes with 2 certifications, Advanced Certification in Digital Marketing (ACDM) and Professional Certification in Digital Marketing & Strategy (PCDMS). While it is not a traditional degree program, it delves deeper into the digital marketing landscape, equipping students with a comprehensive skill set that often surpasses what’s typically covered in traditional degree programs.
Course Syllabus
The course includes a broad range of digital marketing topics, starting from the basics of SEO, SEM, and Social Media Marketing, and going all the way to real-world case studies from Harvard Business Review.
Along with that the syllabus also includes a Resume and LinkedIn building with added AI mock interviews to make you industry-ready.
Course TrainersÂ
IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:
Placements
IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI-based mock interviews, soft skills & agency skills training, etc. to make you corporate-ready.
Some of the brands where IIDE alumni have worked are:
Here’s what the students who are enrolled in the IIDE’s digital marketing courses have to say about their courses-
Detailed Course Information Here – https://iide.co/digital-marketing-courses/
Contact Details
Phone No – 096199 58615
Email ID – [email protected]
Website – iide.co
Instagram – https://www.instagram.com/iideonline/
Address – Girls Education Society, IIDE Campus, AGES, SV Road, near Andheri Station, Andheri West, Andheri, Mumbai, Maharashtra 400058
2. Nagindas Khandwala College
Nagindas Khandwala College, founded in 1983, is a well-respected college in Mumbai. They offer various undergraduate and postgraduate programs in both Arts and Commerce subjects. They focus on providing quality education and preparing students for their future careers.
The college has a wide variety of courses to choose from, ensuring you can find the right fit for your interests. Getting admitted is based on your academic performance for most programs. They have recently introduced a new program called Bachelor in Digital Business (B Com)Â for students who have a keen interest in learning about the intricacies of digital marketing
One of the college’s strengths is its strong placement record. Over 75% of their students find jobs after graduation, with many being recruited by well-known companies. The average starting salary offered to graduates is around 3 lakhs per year.
To support their students, the college offers scholarships and other assistance programs. They also have a well-equipped library, Wi-Fi access, and dedicated teams to help with placements and address any student concerns. Consistently ranked highly among colleges in India, Nagindas Khandwala College is a great choice for students seeking a top-notch education.
Detailed Course Information Here – Bachelor in Digital Business by Nagindas Khandwala College
Contact Details
Phone Number: 7718875529
Address: Bhavishya Bharat Campus, Road, No.1, Govindji Shroff Marg, Malad West, Mumbai, Maharashtra 400064
Website: https://www.nkc.ac.in/
3. KPB Hinduja College
KPB Hinduja College is one of the well-known colleges in Mumbai for its management & marketing degrees. Affiliated with Mumbai University, they offer undergraduate & postgraduate degrees in commerce.Â
KPB Hinduja College has been consistently ranked among the top colleges in Mumbai that focus on skill development rather than outdated knowledge. They have a lot of clubs and co-curricular activities that help students improve their communication & leadership skills.Â
Apart from that, Hinduja has recently introduced a new degree- BBA in Digital Business that is focused on teaching students the latest trends & technologies that are dominating the digital age. This degree not just focuses on improving job opportunities for students but also shapes them to become potential entrepreneurs in the country.Â
Detailed Course Information Here – BBA in Digital Business by KPB Hinduja College
Here’s what the students who are enrolled in the Bachelors in Digital Business Program have to say about the degree-
Contact Details
Phone No– 8451045873
Address– 315, New Charni Road, Charni Road East, Opera House, Girgaon, Mumbai, Maharashtra 400004
Website– https://hindujacollege.in/
4. Thakur College of Science & CommerceÂ
Thakur College of Science & Commerce is one of the most renowned colleges in Mumbai. It is affiliated with the University of Mumbai & offers undergraduate & postgraduate degrees in science & commerce stream.
Thakur is known for their preference for practical knowledge and theoretical. Recently, Thakur College introduced a new degree for commerce students – Bachelor in Digital Business (B Com) with a focus on Digital Marketing.
Here’s what the students who are enrolled in the Bachelors in Digital Business (B Com) Program have to say about the degree-
The mission is to create industry-ready students who know the trends & technologies of today instead of learning something relevant a decade ago. Since digital & online businesses have rapidly increased, this degree allows students to look at jobs as employees and entrepreneurs.Â
Detailed Course Information Here – Bachelor in Digital Business by Thakur College
Contact Details
Phone No.- 8451041272
Email Address- Thakur Village, Kandivali (E), Mumbai – 400 101
Website– https://www.tcsc.edu.in/
5. KES Shroff College (Autonomous)
KES Shroff College is a NAAC-accredited autonomous college, affiliated with Mumbai University. The college offers undergraduate and postgraduate degrees & courses in science, arts & commerce streams.Â
KES prioritizes real learning over theory. Hence, keeping in mind the digital revolution, they have recently launched a new degree for commerce students called Bachelor in Digital Business (B Com).Â
Instead of teaching subjects that were important ten years ago, the goal is to produce students who are familiar with current trends and technologies. Due to the fast growth of digital and online companies, this degree enables students to consider startups in addition to work.Â
Detailed Course Information Here – KES’s Bachelor in Digital Business
Contact Details
Phone No– 9136135106
Address– KES Shroff College, Bhulabhai Desai Rd, Kandivli (w), Mumbai 400067
Website– https://kesshroffcollege.com/
6. Pillai Business School
AICTE and AIMA have accredited the self-financing Pillai Business School (PBS). In the Maharashtra district of Raigad, PBS has campuses in Panvel and Rasayani.Â
The institute’s two educational programs, the PGDM (Post Graduate Diploma in Management) and the PGDM, each have an annual intake of about 300 students (Executive).
The campus has been successful in instilling in its students the value of the symbiotic relationship between strong business theory and practical applications during the past 20 years.
7. ITM Group Of Institutions
ITM Group of Institutions offers professional, further, and technical education in a range of subjects, including engineering, management, health sciences, hotel management, culinary arts, design, and more, at their colleges and institutions dispersed throughout India.
ITM Business School, their oldest and most well-known institution, is among India’s Top 20 b-schools and offers full-time PGDM programmes that have been approved by the AICTE.
ITM Universities in Raipur, Chattisgarh, and Vadodara, Gujarat provide a variety of undergraduate and graduate programmes in engineering, life sciences, law, design, hospitality, and management. Both of these institutions have UGC accreditation.
Mumbai is home to two renowned Institutes of Hospitality Management and Culinary Arts that are operated by the organisation.
8. Atlas University
India’s first urban, cutting-edge, the multifunctional university is ATLAS SkillTech University. The intersection of design, technology, strategy, and leadership occurs at ATLAS, a company established to pave the way for the future. They support defying rules and traditions.Â
They are continually creating, developing, and redefining the future of education in India right here in the centre of a perpetually booming, cosmopolitan, and entrepreneurial Mumbai.
With India’s National Education Policy 2020 as its cornerstone, ATLAS aims to provide a multidisciplinary education spanning three new-age streams: Design & Innovation, Management & Entrepreneurship, and Digital Technology.
It has embraced a futuristic design that was developed in collaboration with a global community of academics, business professionals, and world-class educators.
9. Valia School Of Management
The Valia School of Management (VSM) recognises this need and, with the help of professionals from a range of industries who have led businesses at the CXO level for more than 25 years globally, is committed to producing top-notch management talent for the new age economy.
Students and professors who are ready to learn and make an effort to achieve their professional and personal goals will always have access to this program’s core principle of “Continuous Learning.”
Career Opportunites For Digital Marketing Graduates In Andheri
Why Choose Digital Marketing As A Career?
Ever become conscious of how much time you spend on your phone? Or how many advertisements do you see each day? A typical millennial uses their phone for 5 to 7 hours every day.Â
So why shouldn’t a business have an online presence and utilise it when so many people are using social media and the Internet every day? A firm can expand in various ways with the aid of digital marketing.
Here are three reasons why learning digital marketing might be advantageous for an individual.
- Easy to begin
You don’t need to have certain degrees or qualifications to start a career in digital marketing, which is one of the key reasons it’s simple to get started. Through various learning platforms, you can start learning on your own.
Given the variety of sectors, it encompasses, digital marketing is simple to get started in. As a result, you’ll have a wide range of employment alternatives and can start by doing anything you like. As an illustration, if you enjoy writing, start with content creation, and if you enjoy the arts, consider designing.
- In-demand JobsÂ
The majority of businesses are beginning to understand the value of both traditional and digital marketing.
As a result, these businesses seek out digital marketers, and the field of digital marketing also pays handsomely.
- Numerous Job RolesÂ
If you do not find one of the available employment options in digital marketing to be suitable, you can easily switch to another one. There are numerous job roles from which to choose.
5 Best Career Options In Digital Marketing
(Source: Indeed.com)
1. Content Writer
The term “content writer” refers to a person who produces material for a business or brand. An article, a blog post, or a script for a television or movie can all be written by a content writer.Â
Whether a post is sales-focused, merely a story, or something else entirely, a content writer also writes the captions, which are written in the most understandable and captivating way possible. This is one of Andheri’s top jobs in digital marketing.
A content writer should be skilled in research methods since the information they give needs to be accurate. Material writers must also have a thorough understanding of SEO to create SEO-focused content that will make it easy for readers to access the information.
2. Social Media Manager
The social media manager is in charge of managing the publication, the type of content, and the scheduling.
The social media manager’s responsibilities also include coming up with effective marketing tactics for events and other significant occasions, organising all of the postings ahead of time, and designing the posting schedule.
A social media manager needs to be able to connect with their target audience on social media and understand the types of content they enjoy reading there. A social media marketer oversees all social media activities.
In order to generate outstanding content ideas for social media, a social media marketer has to be creative. They also need to have a basic understanding of data analysis in order to identify their target audience on social media.Â
3. SEO Specialist
This is one of the best digital marketing careers in Andheri. An SEO expert reviews the SEO material and aids in elevating the company’s website. The goal of an SEO specialist is to increase the number of people who visit a company’s website. They must consider a number of things, including titles, tools, and content.
An SEO expert should be familiar with the content to know what kind of information is appropriate and what is inappropriate. A technical, programming, data analysis, and analytics expert should also have these other skills.
4. Google Ads Specialist
An expert in Google Ads manages and works with Google Ads. They must be familiar with the operations of Google Ads, Analytics, and Microsoft Advertising. An authority on Google AdWords must comprehend SEM (search engine marketing) and SEO (search engine marketing).Â
You must be certified, be familiar with Google Ads’ user interface, and have a working knowledge of Google Ads for you to be considered an expert. This is one of the best digital marketing careers in Andheri.
5. Digital Marketing Strategist
Project inception, managing overall digital strategy and keeping lines of communication open with clients, the sales team, and the management team are all responsibilities of a digital strategist.
A digital strategist also examines the data, users, and clients of the business. They must be skilled communicators who are knowledgeable about both business and marketing. This is one of the best digital marketing careers in Andheri.
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SEO Manager & Corporate Trainer
Kartik is a certified digital marketer with a passion for imparting knowledge as a digital marketing trainer. Being a Ex-Performics he specializes in SEO (Search Engine Optimization), ASO (App Store Optimization), and Website Development.