There are lots of benefits of digital marketing in Abu Dhabi as it is a highly competitive place where new businesses emerge on a daily basis. Digital marketing is highly essential in developing proper marketing strategies in order to keep up with today’s fast-changing and competitive world.
So, if you are someone who wants to know what are the benefits of digital marketing in Abu Dhabi in 2022 then this blog can be a perfect headstart for you.
But before diving into the benefits of digital marketing in Abu Dhabi let us first understand a little bit about digital marketing.
So what exactly is digital marketing?
Digital marketing is the process of promoting products and services through various digital channels such as social media, SEO, email, and more. Any form of marketing that involves electronic devices is known as digital marketing. Digital marketing is also referred to as online marketing, online advertising, and Internet marketing. Any type of marketing can help you make your business thrive. However, digital marketing is becoming more and more important these days and this is because of how accessible digital channels are.
Digital marketing continues to grow in popularity as many businesses in Abu Dhabi are moving online. Over 9.98 million of the UAE’S population use the internet for an average of 8 hours and 36 minutes each day. That much screen time presents a significant opportunity for the advertisers of UAE to reach a digital market. The field of digital marketing is diverse and offers many different opportunities for someone who wants to make a career in this field.
Nowadays, every small, medium, or large business in Abu Dhabi is using digital marketing in order to reach its target audience. This opened up thousands of job opportunities in Abu Dhabi in the field of digital marketing professionals. Industries such as real estate, hospitality, retail stores, e-commerce sites, and advertising agencies all are having a high demand for digital marketing professionals. So if you are someone who wants to benefit from these amazing opportunities and make a career in digital marketing then you should start learning it as soon as possible.
So if you are someone who wants to learn digital marketing and upskill yourself in its various fields then you should check out IIDE’s short-term certificate courses. These courses are designed to help you become an expert in your desired digital marketing field from the comfort of your home. These courses consist of self-paced videos and live-online sessions which are led by top industry experts.
You can also check out this 45-minute Free Masterclass by Mr. Karan Shah, CEO & Founder of IIDE which will teach you the basics and secrets of digital marketing along with its various important concepts.
Let us now understand the benefits of digital marketing:
Benefits of Digital Marketing in Abu Dhabi in 2022
Over the last few years, digital marketing has become an important tool for communicating and engaging with current as well as potential customers. Businesses are already started to invest more and more in their digital marketing efforts. There are many benefits that are associated with digital marketing and some of these are as follows:
1. Global Reach
Traditional marketing is geographically limited and running an international ad campaign through it can be difficult, expensive, as well as time-consuming. whereas digital marketing takes place online, which means that what you can achieve with digital marketing is immense. Digital marketing has opened lots of development opportunities for businesses to explore. With the help of digital marketing, even a small local business has the opportunity to reach international customers with an online store, which is not possible in traditional markets.
One of the main benefits of digital marketing is its low operating costs. With digital marketing, you can advertise more cheaply as compared to traditional marketing channels such as newspaper, television, and radio advertisements. Many digital marketing methods are budget-friendly e.g. pay-per-click or PPC advertising allows you to choose your budget which means it is up to you to choose whether you want to spend AED 500 or AED 2000 for your PPC campaign. In PPC you set the amount that works for your company and it is just one example of how affordable digital marketing actually is.
3. Niche Targeting
Niche targeting means reaching only those people who meet your criteria and this can only be done through digital marketing. While advertising you can filter your audience based on their qualities with the help of digital marketing. For example, while running an ad campaign, you can filter the location as Abu Dhabi, then filter it as women in the 30-45 age group, and then filter it more as working women. Detailed calculations can go further and this is why it is the most important benefit of digital marketing.
4. Become More Competitive
Digital marketing allows you to become more competitive, but at the same time, the Internet provides the same opportunity to your competitors. However, there are many strategies you can use in your digital marketing efforts in order to differentiate yourself from your competitors.
5. Gather Data Or Feedback
With the help of digital marketing, you can quickly gather data or feedback from your customers or audience. For example, if you have two new ideas for a new product, but you are confused about which version you should launch then you can ask your followers on social media about it. Apart from this, you can also collect product feedback, conduct surveys or polls, or even host a focus group.
6. Easy To Track & Measure Results
With the help of digital marketing, it is easy to track and measure the results of your digital marketing efforts. Any marketing strategy is a waste of time if you can’t measure its effectiveness which means you are striving for blind people. With digital marketing, you can track the performance of your marketing efforts, measure its success and failure, as well as take corrective action when needed. There are various tools available such as Google Analytics and Google Search Console that can help you in tracking and measuring the results of your digital marketing efforts.
7. Easy To Solve Customer Problems
Whether it’s email marketing or social media, you can always offer your customers a solution to their problems. You can drive them to your product by even giving them access to live chat. With the help of digital marketing, you can also convert your website and social media page into a place where your customers can ask questions and give suggestions about your product. This will not only solve their problems but also help them in connecting with you on a positive level.
8. Remarketing Opportunities
With the help of digital marketing, you can send personalized messages to your lookalike audiences that will increase your chances of converting them into your customers. This process of reaching out to those who have shown interest in your product, service, or brand in the past is called remarketing.
Email marketing is considered the best form of remarketing as it allows you to communicate with customers formally, but with a personalized message. Email marketing has often seen higher open and response rates as compared to other platforms. Nowadays, lots of brands are also using Whatsapp for their remarketing campaigns.
9. Scope of A/B Testing
Source: Towards Data Science
One of the main benefits of digital marketing is that it allows you to test 2 different ideas for the same campaign. Let’s say you’ve been running a digital marketing campaign and you are confused between two campaign creatives. With A/B testing, you can run both creatives for 50-50 percent of your target audience in order to see which one performs better. By doing this, you can easily finalize your campaign creative according to the results.
10. Lots Of Different Options
There are various digital marketing options that you can explore and test for your business. social media marketing, SEO, PPC campaigns, content marketing, email marketing, and influencer marketing are just name of few. Having that many options allow you to test which channel is best for your business.
Benefits of Digital Marketing in Abu Dhabi for Small Businesses
Gone are the days when consumers relied on traditional marketing channels such as print ads, phone books, or major newspapers for getting a piece of company information. With the introduction of smartphones, tablets, and various other handheld devices, the Internet has become the primary source of getting information about desired products or services. That is why digital marketing can be more prominent for small businesses that want to get their products or services noticed. Here are some benefits small businesses can get with the help of digital marketing:
1. It Can Help You Get Found on the Internet
Nowadays, consumers are looking for information about their desired products and services on the internet instead of going through hundreds of pages of phone books. More than 80 percent of consumers today start their search for products and services online, mostly on Google. Your potential customers will choose your competitors if they can’t find you online.
2. It Can Save Your Money
Digital marketing can help you save a lot of your money. It is significantly cheaper as compared to traditional marketing and it can be tailored to fit almost any budget. Media and publishing costs are also practically non-existent when running digital marketing campaigns.
3. It Offers You A Broad Geographic Reach
With the help of digital marketing, you surely will reach someone who needs your product or service as there are more than 4.66 billion internet users worldwide. With the help of geo-targeting, you can reach your potential customers around the world even from your home office.
4. It Helps You Target The Right Audience
As a small business owner, you are probably well aware of the groups of people who are interested in your products or services. Digital marketing allows you to choose who sees your ads based on a wide range of demographics. This means you only pay to get in front of those people who are interested in your products or services and most likely to buy from you.
5. It Helps Measure Your Marketing Efforts
One of the main advantages of online marketing is that its efforts are measurable. You can use various analytics tools to measure impressions, clicks, conversions, sales, etc. Digital marketing also allows you to change the campaign mode or stop the campaign at any time if it has not yielded the expected results.
Careers in Digital Marketing
Nowadays digital marketing has become an important part of pretty much every industry as it can help you focus on your target audience, it has a global reach, and unlike traditional marketing, it can help you bring in high revenue with very little investment. It is a highly diverse field that offers lots of career opportunities. From social media manager to data analyst, it gives you an endless list of career opportunities to take advantage of.
The scope of digital marketing in the UAE is growing day by day and with it, the demand and importance of digital marketing professionals are also increasing. Let us have a look at digital marketing job opportunities available for digital marketing professionals in the UAE:
As you can see there are numerous job opportunities for digital marketing professionals in the UAE and this makes it one of the most lucrative career options which you can opt for. So if you want to make a career in the field of digital marketing, we suggest you choose the right digital marketing course and start learning it as soon as possible so that you can become an expert in this highly lucrative field.
One of the best places to learn digital marketing is IIDE’s Online Digital Marketing Course. It is a hybrid course designed to help you upskill yourself in various digital marketing fields. In this course, you’ll learn various advanced concepts of digital marketing from the comfort of your home and also get to apply what you’ve learned from this course practically.
FAQ – Frequently Asked Questions
Q. Is digital marketing a good career in Abu Dhabi?
Yes, digital marketing can be a great career to have in Abu Dhabi as it is the largest market for online marketing in THE UAE and there is a high demand for digital marketing specialists. So if you want to make a career in digital marketing in Abu Dhabi then this is the right time for you to start learning it.
Q. Who needs a digital marketing strategy?
A digital marketing strategy can be used by any business or firm that wants to increase its online presence and attract more customers. Nowadays, having a digital marketing strategy is highly essential for any business and this is because of the growing number of businesses in Abu Dhabi.
Q. Do small businesses need digital marketing?
With the help of digital marketing, small businesses can attract a large no of customers to their websites or online shops. It is one of the most cost-effective ways to transform your business. Therefore, it is wise for small businesses to take advantage of the potential of digital marketing and make a name for themselves in their business.
Q. What effect does digital marketing have on a small business?
Digital marketing also allows small business owners to communicate with customers online, making it easier for them to reach out to their potential customers and find out what needs to be done for making a sale.
Q. Can I learn digital marketing online/offline for free?
Yes, you can as there are lots of ways available for you to learn digital marketing online/offline for free. One of the best ways you can learn digital marketing for free is by attending IIDE’s free live masterclass. They are led by top industry leaders and by attending these masterclasses you can understand if digital marketing is the right career choice for you.
So, there you have it, folks. That is all we had to say about the benefits of digital marketing in Abu Dhabi. We hope you enjoyed reading our blog and learned something new from it.
Undoubtedly, the demand for digital marketing in Abu Dhabi is at its peak, and it is only going to be increasing further in the upcoming years. So if you are someone who wants to make a career in this highly lucrative field then you should start learning it as soon as possible. One of the best ways to learn digital marketing is by signing up for IIDE’s MBA Level Post Graduation Programme in Digital Marketing.
This course is designed to equip you with all the current as well as industry-relevant digital marketing knowledge and skills. It will also provide you with 2 months of internship in which you’ll get hands-on experience in various digital marketing fields.
If you have any questions regarding digital marketing or its various benefits then let us know in the comment section down below. Happy Reading!