A lot of students have picked up on the growing wave of digital marketing in Nepal, viewing it as an attractive career opportunity, Nonetheless, before making digital marketing your career choice, it is essential to understand whether digital marketing jobs are in demand in Nepal. Read the blog till the end to understand why digital marketing jobs are in demand in Nepal and where you can learn about digital marketing.
Why are digital marketing jobs in demand in Nepal?
The question of the hour- why are digital marketing jobs in demand in Nepal. Digital marketing has seen a lot of growth in Nepal, ever since the pandemic. To understand why are digital marketing jobs in demand in Nepal, let’s break down the concepts of digital marketing and how they are growing-
1. Growth of Social Media
As of January 2022, Nepal has more than 13 million social media users. Big global brands and local businesses from Nepal are eyeing this as an opportunity for branding and even lead generation. The year-on-year growth in social media users is projected at 5%.
Facebook, Instagram, and TikTok are the top used social media platforms that brands are looking for virtual recognition in Nepal. Secondly, since Nepal’s tourism sector is booming, brands are also looking to expand their global reach by focussing on social media marketing. This is one of the biggest reasons why are digital marketing jobs in demand in Nepal.
“I see so many local brands in Nepal using the power of social media to reach a global audience. With the help of social media experts, they are witnessing growth and eventually sales. This is why digital marketing agencies are looking to hire such social media experts that have the ability to create engaging content and help brands from Nepal reach newer audiences.”
2. Untapped SEO Opportunities
Along with Social Media Marketing, SEO is a great employment generator of digital marketing jobs in Nepal. Why so?
During the pandemic the global hospitality industry suffered dire losses but post the lockdown, the industry is trying to cover up costs and so is Nepal. Hotels and resorts in Nepal are looking for SEO experts who will help them build a website and collaborate with various online travel agencies such as Make My Trip, Agoda, Booking.com, etc to ensure that they rank higher than their competition.
So, SEO is going to create a lot of demand for digital marketing jobs in Nepal.
Don’t know what is SEO? Here’s a quick online SEO course that will teach you the A-Z in just 12 hours.
3. Need for Content Creators and Marketers
(Aayush Rimal- Popular Content Creator in Nepal)
Content creation and marketing is a department that needs constant inspiration and help. Whether it be a blog, a Youtube video, or a TikTok reel, a lot of effort and hands go behind creating the content.
Since the content marketing industry in Nepal has not been properly exploited, it is the correct time to learn content marketing and help create good content. And becoming a content creator is easier than ever. With platforms like WordPress, TikTok, Canva, etc, the process of creating content has decreased. Additionally, the number of independent and employed content creators in the fields of fashion, beauty, education, and sketch comedy has increased thus answering the question- are digital marketing jobs in demand in Nepal.
“No one thought that before Instagram, TikTok would become a household name in Nepal. If such a platform holds the attention of millions of people, then why not use this potential to create brand awareness? Both global and local businesses in Nepal should invest in hiring experts for creating content, particularly for TikTok, and see the amount of lead generation they receive.”
4. Growth in the Number of Digital Marketing Agencies
As the demand for digital marketing services is increasing in Nepal, so is the demand for digital marketing agencies. Digital marketing agencies are now looking for digital marketers in Nepal itself who can work on multiple brand projects.
Popular digital marketing agencies in Nepal are AdMana, Feat International, Ansoft Inc, etc which hire certified and skilled digital marketing professionals. So, a clear indicator of why are digital marketing jobs in demand in Nepal is the growth of digital marketing agencies.
5. Potential for Freelancing
The opportunities to freelance in digital marketing are immense in Nepal. Local brands who do not wish to invest regularly in content or social media hire freelancers who can help them for a singular project. Freelancers in Nepal can also look for global work opportunities once they are certified.
Here are a few platforms that you can use to find freelance digital marketing jobs-
Confused about where to start your freelancing journey? Here’s 2022’s ultimate guide on Freelancing.
6. Website Building
Nepal has more than 40,000 registered commercial websites and the number grows day by day. Considering digital marketing is yet in the growing phase in Nepal, there is a lot of demand for digital marketing jobs in Nepal.
Website building requires technical skills and knowledge of programming languages. So if you want to take advantage of the digital marketing jobs demand in Nepal, you must be skilled enough for the same. A lot of brands in Nepal want to develop a website that requires less maintenance, So they often choose WordPress as their platform.
Read our blog on how to code and design your portfolio site so that you have an example to show during interviews.
7. Demand in E-Commerce Businesses
Nepal doesn’t have big e-commerce giants like Amazon or Myntra. Their local e-commerce websites including Daraz, Sastodeal, Hamrobazaar, etc are still in the growing phase. Now, the demand for online shopping has visibly increased and there is a lot of potential for this. Hence, in these e-commerce businesses, there are digital marketing jobs in demand in Nepal. Here’s an example of the types of e-commerce jobs available in Nepal-
8. Growth in Audience
Employment and demand are directly related. The higher the demand for a certain product or service, the higher will be the employment demand in that particular sector. The same can be said for why are digital marketing jobs in demand in Nepal.
Here are some statistics that talk about the usage of the internet and other digital mediums in Nepal in 2022-
- Nepal has 11.51 million internet users.
- Kepios analysis shows that more than 822 thousand people in Nepal started using the internet between 2021 and 2022.
- Interestingly, Nepal has 13.70 million social media users, which is more than internet users.
- Facebook, Instagram, and Tik Tok are the most popular social media platforms. \
The above statistics consist of 2 major factors: Nepal has a consistent growth in its digital audience and there is still a large percentage of the potential audience.
Both indicate great employment opportunities for digital marketing professionals in Nepal where more than 20 million people still don’t know about the internet.
These are the 8 most evident reasons why are digital marketing jobs in demand in Nepal. Now that we know that there is great potential for digital marketing in Nepal, let’s look at the types of digital marketing jobs in demand there.
Meanwhile, if you want to learn about the basics of digital marketing in just 45-minutes, check out this FREE masterclass.
Types of digital marketing jobs in demand in Nepal
We have got the answer to the why, but now, let’s briefly look at the types of digital marketing jobs in demand in Nepal:
- Social Media Manager
- SEO Specialist
- Digital Marketing Manager
- Graphic Designer
- Website Developer
- Content Marketer
- Brand Manager
Read more about the top digital marketing jobs, expected salaries, and job descriptions in Nepal.
Where can you learn digital marketing in Nepal?
There are digital marketing jobs in demand in Nepal but all employers are seeking digital marketing experts who are certified and know the in and out of the industry. So, if you are passionate about digital marketing, invest your time and money in mastering digital marketing skills so that you can expect a higher salary when applying for digital marketing jobs in Nepal.
IIDE’s advanced digital marketing course will teach you the A-Z of digital marketing along with industry-relevant training in less than 4 months.
What’s unique about IIDE’s online digital marketing course is that they help you with education, skill training, and placement as well.
Here are the key highlights-
- 100+ hours of live class
- 50+ hours of video lectures
- Scholarships worth up to NPR 70,000
- 1-on-1 mentoring sessions
- 20+ industry tools mastery
- In-class live presentations
- 7+ live projects and assignments
- 100% placement assistance
- Resume and interview training
Here are some of the reviews-
1. Is digital marketing a good career in Nepal?
Digital marketing is a good career in Nepal provided you are a certified digital marketer. There are many SEO and SMM opportunities now in Nepal as the number of users on social media has increased immensely from 2021 to 2022.
2. Are digital marketing jobs in demand in Nepal?
Yes, post the pandemic, there has been an increase in digital marketing jobs in demand in Nepal. With commerce and marketing taking the online road, there has been an evident increase in digital marketing jobs in demand in Nepal.
3. What digital marketing jobs are in demand in Nepal- social media or search engine optimization?
Practically, social media users are increasing faster than just internet users and brands are finding it cheaper and easier to invest in social media marketing than search engine optimization.
4. Are there digital marketing agencies in Nepal that hire digital marketing professionals?
Arbitrary Digital Marketing, AdMana, Ansoft Inc, etc are a few of the top digital marketing agencies in Nepal that hire digital marketing professionals.
5. How much can a digital marketer earn in Nepal?
The average salary of a digital marketer in Nepal is approximately NPR 100,000 per month. Your skills and experience are two factors considered while deciding the salary.
A decade ago, nobody thought that digital marketing would grow in double digits globally. But those who took advantage of that doubt and considered learning and investing in digital branding are today’s experts and market leaders.
The same situation is existing today in Nepal. With the growth in internet and social media users, there are digital marketing jobs in demand in Nepal, and those who learn digital marketing now will benefit for years to come.
So, it is recommended that you enroll in an industry-relevant digital marketing course like IIDE and master the skill before looking for digital marketing jobs in Nepal.
That’s all for this blog and we hope that you enjoyed reading it. Read more such informative blogs and interesting case studies at IIDE.