India’s 1st

BBA in Digital Marketing Program

Affiliated with Mumbai University | UGC & AICTE Approved

Pillai College of Arts, Commerce and Science offers this unique BBA in Digital Business Degree Program, a 3-year undergraduate course for students who wish to learn core business fundamentals and online business concepts with modern AI insights

The Pre-Enrollment for the Academic Year 2025-26 has commenced.

Accredited by Leading Educational & Industry Bodies

UGC Recognized

Approved by AICTE

Affiliated with Mumbai University

Grade A+ Accredited by NAAC

Certification in alignment with Google

Making You Industry-Ready with Real Skills & Real Experiences

At Pillai College, we are passionate about empowering students with industry knowledge, hands-on experience, and a mindset for innovation.

Online Digital Marketing Course - Award-Winning Cannes campaigns

Shrenik Gandhi - CEO & Co- Founder at White Rivers Media (WRM)

Amyn Ghadiali - Country Head India at Gozoop Creative Digital

Mihir Palan - Sr. Director Planning APAC EssenceMediacom

Nikhil Punjabi - Digital Marketing Consultant at Godrej Group

Akshay Gurnani - Co-Founder & CEO at Schbang

Soham Bhagnari - Sr. Agency Development Manager at Amazon

Degree Awarded by Mumbai University

Excel in the digital marketing field with certifications recognized worldwide from Mumbai University and leading platforms like Google & Meta.

Meet Your Instructors

We handpick industry experts for pre-recorded lectures and live sessions, bringing years of experience and insider knowledge to the classroom.

Parth Bhalla

Content & Marketing Head

6 Years

Aman Kapoor

Assistant Professor - Faculty of Digital Marketing

5 Years

Sean Andrade

Senior Professor - Faculty of Digital Marketing

13 Years

Sunny Mishra

Professor - Faculty of Digital Marketing

7 Years

Paridhi Bhatiya

Head of Content at Ogilvy - Global advertising & marketing communications agency

11 Years

Kanishka Khandelwal

Associate Director of Digital Media at Starcom - Global media planning & buying agency

9 Years

Super Mentors

The Directors and Heads of top companies like McDonalds, HDFC Bank, Wearified, etc will conduct interesting sessions every Saturday for industrial knowledge.

Aanam Chashmawala

Founder, Wearified - India’s first influencer-led, clean beauty brand

13 Years

Rohan Prasher

Media Director, Coca Cola - Global beverage giant

18 Years

Soham Bhagnari

Sr. Business Development Manager at Amazon - Global eCommerce & cloud services giant

18 Years

Arvind RP

Chief Marketing Officer at McDonald’s - Global fast-food restaurant chain

21 Years

BBA in Digital Marketing Syllabus

The curriculum of our BBA in Digital Marketing Degree Program is specially designed for the young students of the 21st century to learn the important fundamentals of business with a focus on the latest online business concepts.

Given below are the subjects that you will learn each semester:

9 Modules

Digital Marketing Landscape
Principles of Management
Quantitative Techniques
Managerial Economics
Digital Business Analysis
Website Planning & Development
Communication Skills I
Understanding India
Indian Ethos in Management

There's so Much More to Know in Our Brochure

Tools You’ll Learn & Master

AI Powered copy ai logo

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AI Powered Influencity logo

AI Powered resume io logo

AI Powered scrip logo

AI Powered unbounce logo

AI Powered upfluence logo

AI Powered wix logo

AI Powered chatGPT logo

AI Powered INK logo

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Your Path to Admission

Follow these steps to apply for our industry-focused program and begin your journey toward an impactful career.

Step 1: Online Application

Check your eligibility and fill in the application form in detail given below.

Step 2: Select Course

Step 3: Admission

Admission is based on cut-offs and follows University of Mumbai statutes and directives.

Frequently Asked Questions

A BBA in Digital Marketing is an undergraduate program that aims to transform you into a professional with the skills to run an online business. With a comprehensive course curriculum that covers all the skills that brands require from their employees today, this program will ensure an accelerated career enhancement.

Yes, you can pursue a BBA in Digital Marketing after class 12th. Students applying for this program need to have a 12th pass certificate or a diploma certificate and need to appear for the Common Entrance Test (CET) to be eligible for the program.

Pillai College's BBA in Digital Marketing is an excellent BBA degree for anyone interested in a career in digital Marketing. Students who complete this course will be prepared for the industry demands and learn the core fundamentals of business, marketing, finance, and more. During this course, students develop a strong professional network which will help them advance in their careers.

No. BBA in Digital Marketing course can be done without Mathematics. There is no need to have mathematics as a subject in 12th to pursue the BBA in Digital Marketing program.

The newly launched BBA in Digital Marketing degree is a great choice for students who want to build a career in digital business as soon as they graduate. This course helps students create a strong base in digital business by teaching the ins and outs of online business techniques along with business management skills. The scope of this program in the future is bright due to the growth of digitalization in the industry. People with skills in online marketing and business are in high demand among companies. As per PayScale, the average salary for a fresher in the industry is around in India.

You need to pass the 12th-grade examinations from a relevant body or have a diploma certificate and you need to appear for the Common Entrance Test (CET), then you can proceed to apply through Mumbai University by following their guidelines.

After the completion of the course, you shall receive a BBA (Digital Marketing) degree and it will be conferred to you by Mumbai University.

What is a Bachelors in Digital Business degree?

A Bachelors in Digital Business Degree is an undergraduate programme that aims to transform you into a professional with the skills to run an online business. With a comprehensive course curriculum that covers all the skills that brands require from their employees today, this programme will ensure an accelerated career enhancement.

What is a BBA in Digital Marketing degree?

Can I do BBA in Digital Marketing after class 12th?

Is Pillai College's BBA in Digital Marketing a good degree?

What is the fee structure of a BBA in Digital Marketing?

The fee for Pillai College's BBA in Digital Marketing course is INR 1,25,000 per year.

Is maths compulsory for BBA in Digital Marketing?

No. BBA in Digital Marketing course can be done without Mathematics. There is no need to have mathematics as a subject in 12th to pursue the BBA in Digital Marketing program.

Is BBA in Digital Marketing good for the future?

I want admission to Pillai College's BBA in Digital Marketing. Do I have to clear any exams for that?

What is the duration of the BBA in Digital Marketing course?

Like any other undergraduate degree, the BBA in Digital Marketing is a 3-year program that is divided into 6 semesters.

After the completion of the course, what degree shall I receive and who shall confer it to me ?

After the completion of the course, you shall receive a BBA (Digital Marketing) degree and it will be conferred to you by Mumbai University.