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Parth Bhalla

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Aman Kapoor

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Sunny Kumar Mishra

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Sean Andrade

The Pre-Enrollment for the Academic Year 2025-26 has commenced.

<p>Check your eligibility and fill in the application form in detail given below.</p>

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Step 1: Online Application

<p>Log in to <a target="_blank" rel="noopener noreferrer" href="https://mum.digitaluniversity.ac">mum.digitaluniversity.ac</a>, select “BBA in Digital Marketing,” and follow the portal instructions.</p>

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Step 2: Select Course

<p>Admission is based on cut-offs and follows University of Mumbai statutes and directives.</p>

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Step 3: Admission

<p>Follow these steps to apply for our industry-focused program and begin your journey toward an impactful career.</p>

<h2>Your Path to <span>Admission</span></h2>

Apply Now

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UGC Recognized

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Approved by AICTE

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Affiliated with Mumbai University

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Grade A+ Accredited by NAAC

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Certification in alignment with Google

<h2>Accredited by Leading <span>Educational &amp; Industry</span> Bodies</h2>

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<p>Excel in the digital marketing field with certifications recognized worldwide from Mumbai University and leading platforms like Google &amp; Meta.</p>

<h2>Degree Awarded by Mumbai University</h2>

<p>Mandatory internships are part of the training to prepare you for the practical world.</p>

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<p>Mandatory Internships</p>

<p>A practical project in a simulated business environment will prepare you to enter the industry.</p>

Online Digital Marketing Course - Award-Winning Cannes campaigns

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<p>Live Projects &amp; Case Studies</p>

<p>In this BBA in Digital Business Program, you will learn from an expert faculty of professors who have years of experience in the industry.</p>

Shrenik Gandhi - CEO & Co- Founder at White Rivers Media (WRM)

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Amyn Ghadiali - Country Head India at Gozoop Creative Digital

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Mihir Palan - Sr. Director Planning APAC EssenceMediacom

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Nikhil Punjabi - Digital Marketing Consultant at Godrej Group

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Akshay Gurnani - Co-Founder & CEO at Schbang

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Soham Bhagnari - Sr. Agency Development Manager at Amazon

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<p>Faculty from Industry</p>

<p>AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during the online course that’ll set you apart from the crowd in the industry.</p>

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<p>Master AI Tools</p>

<p>Experience transformative industrial visits that provide students with real-world insights into leading industries and digital operations</p>

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<p>Industrial Visits</p>

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Get Brochure

<ul><li>Digital Marketing Landscape</li><li>Principles of Management</li><li>Quantitative Techniques</li><li>Managerial Economics</li><li>Digital Business Analysis</li><li>Website Planning &amp; Development</li><li>Communication Skills I</li><li>Understanding India</li><li>Indian Ethos in Management</li></ul>

Get Syllabus

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<p>There's so Much More to Know in Our Brochure</p>

Semester 1

<ul><li>Search Engine Optimization &amp; Blogging</li><li>Google Advertising</li><li>Global Economics</li><li>Business Law</li><li>Creative Writing for Digital Media</li><li>Digital Literacy</li><li>Communication Skills II</li><li>Environmental Studies</li><li>Strategic Management</li></ul>

Semester 2

<ul><li>Social Media Management</li><li>Content Strategy &amp; Campaign</li><li>Digital Advertising</li><li>Commercial Designing</li><li>Financial Accounting</li><li>Effective Communication Skills III</li><li>Field Project</li><li>Motion Graphics</li></ul>

Semester 3

<ul><li>Display &amp; Video Marketing</li><li>Influencer &amp; Email Marketing</li><li>Business Planning &amp; Entrepreneurship Management</li><li>Reputation Management &amp; Social Listening</li><li>Management Accounting</li><li>Effective Communication Skills IV</li><li>Community Engagement Project</li><li>Personal Finance</li></ul>

Semester 4

<ul><li>Web Analytics &amp; Data Science</li><li>Media Planning &amp; Management</li><li>CRM</li><li>Consumer Behaviour &amp; Analytics</li><li>Corporate Communication &amp; Public Relations</li><li>Design Thinking (UI / UX)</li><li>Field Project</li></ul>

Semester 5

<ul><li>Integrated Marketing Strategies</li><li>E Commerce Management &amp; Marketing</li><li>Future Marketing Trends</li><li>Agency Management</li><li>OB &amp; HRM – Modern Sustainable Leadership</li><li>On the Job Training/ Job</li></ul>

Semester 6

<p>The curriculum of our BBA in Digital Marketing Degree Program is specially designed for the young students of the 21st century to learn the important fundamentals of business with a focus on the latest online business concepts.</p><p>Given below are the subjects that you will learn each semester:</p>

<h2>BBA in Digital Marketing Syllabus</h2>

<p><span style="color:hsl(0,0%,0%);font-size:18px;">Affiliated with Mumbai University | UGC &amp; AICTE Approved</span></p><p>&nbsp;</p><p>Pillai College of Arts, Commerce and Science offers this unique BBA in Digital Business Degree Program, a 3-year undergraduate course for students who wish to learn core business fundamentals and online business concepts with modern AI insights</p>

Download Detailed List

<h2>Tools You’ll Learn &amp; Master</h2>

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Amazon seller central

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Facebook ads

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Google AdSense

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Google Ads

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Google Analytics

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Hootsuite

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Keywords Everywhere

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LinkedIn

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Mail chimps

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Rival-IQ

Semrush

Shopify

Typeform

Ubersuggest

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Wordpress

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Yoast

<h2>Frequently Asked Questions</h2>

<ul><li>Mandatory Internship</li><li>31+ Industry Relevant Skills</li><li>No CUET required</li><li>Live Projects &amp; Case Studies</li><li>Master AI Tools</li><li>Industrial Visits</li><li>Faculty from Industry</li><li>Degree offered by Mumbai University</li><li>Industry embedded Curriculum</li><li>Off-Campus Intervention</li></ul>

<p>Invest in skills that top employers seek-graduate job-ready with expertise in digital business.</p>

<h2>Your Investment Towards Success</h2>

<p>We handpick industry experts for pre-recorded lectures and live sessions, bringing years of experience and insider knowledge to the classroom.</p>

<h2>Meet Your Instructors</h2>

<p>The Directors and Heads of top companies like McDonalds, HDFC Bank, Wearified, etc will conduct interesting sessions every Saturday for industrial knowledge.</p>

<h2>Super Mentors</h2>

<p>At Pillai College, we are passionate about empowering students with industry knowledge, hands-on experience, and a mindset for innovation.</p>

<h2>Making You Industry-Ready with Real Skills &amp; Real Experiences</h2>

<h1>BBA in Digital Marketing Program</h1>