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Reshma Shaikh

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Kainaz Mistry 

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Sunny Kumar Mishra

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Sean Andrade

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Kanchi Modi 

The Pre-Enrollment for the Academic Year 2025-26 has commenced.

<ul>
<li>Check your eligibility and fill in the application form given below in detail.</li>
</ul>

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Step 1: Online Application

<ul>
<li>Log in to <a href="https://mu.samarth.edu.in/index.php/site/login" target="_blank" rel="noopener noreferrer">mu.samarth.edu.in</a>, select “Bachelor of Commerce in Digital Business” and follow the portal instructions.</li>
</ul>

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Step 2: Select Course

<ul>
<li>The admission of a candidate depends on the cut-offs and the admissions are granted as per the statutes and directions issued by the University of Mumbai from time to time.</li>
</ul>

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Step 3: Admission

<p>Follow these steps to apply for our industry-focused program and begin your journey toward an impactful career.</p>

<p>Your Path to Admission</p>

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UGC Recognized

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Curriculum as per NEP

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Affiliated with Mumbai University

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Grade A+ Accredited by NAAC

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Certification in alignment with Google

<h2>Accredited by Leading <span>Educational &amp; Industry</span> Bodies</h2>

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<p>Excel in the digital business field with certifications recognized worldwide from Mumbai University and leading platforms like Google.</p>

<h2>Degree Awarded by <span>Mumbai University</span></h2>

<p>Mandatory internships are a part of the training to prepare you for the practical world.</p>

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<h2>Mandatory Internships</h2>

<p>A practical project in a simulated business environment will prepare you to enter the industry.</p>

Online Digital Marketing Course - Award-Winning Cannes campaigns

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<p>Live Projects &amp; Case Studies</p>

<p>In this Bachelors In Digital Business Program, you will learn from an expert faculty of professors who have years of experience in the industry.</p>

Shrenik Gandhi - CEO & Co- Founder at White Rivers Media (WRM)

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Amyn Ghadiali - Country Head India at Gozoop Creative Digital

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Mihir Palan - Sr. Director Planning APAC EssenceMediacom

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Nikhil Punjabi - Digital Marketing Consultant at Godrej Group

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Soham Bhagnari - Sr. Agency Development Manager at Amazon

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Akshay Gurnani - Co-Founder & CEO at Schbang

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<h2>Faculty from Industry</h2>

<p>AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during the online course that’ll set you apart from the crowd in the industry.</p>

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<h2>Master AI Tools</h2>

<p>Experience transformative industrial visits that provide students with real-world insights into leading industries and digital operations</p>

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<h2>Industrial Visits</h2>

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Get Brochure

<ul>
<li>Foundations of Marketing &amp; Customer Strategies</li>
<li>Fundamentals of Digital Business &amp; Management</li>
<li>Introduction to Psychology</li>
<li>Managerial Economics</li>
<li>Content Strategy &amp; Storytelling</li>
<li>Market &amp; Brand Intelligence</li>
<li>Effective Communication Skills</li>
<li> Foundation Course</li>
<li>Indian Knowledge Society</li>
<li>Co-curricular Course</li>
</ul>

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Get Syllabus

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<p>There's so Much More to Know in Our Brochure</p>

Semester 1

<ul>
<li>Introduction to Wesbite &amp; Design Essentials</li>
<li>Organic Social Media Marketing</li>
<li>Business Environment</li>
<li>Global Economics</li>
<li>Quantitative Techniques</li>
<li>Accounting for Managers</li>
<li>Commercial Designing</li>
<li>Career Development &amp; Communication I</li>
<li>Environmental Studies</li>
<li>Co-curricular Course</li>
</ul>

Semester 2

<ul>
<li>Social Media Advertising - I</li>
<li>Fundamentals of Search Engine Optimization</li>
<li>Fundamentals of Taxation</li>
<li>Social Psychology</li>
<li>Financial Modelling</li>
<li>Language I (Hindi)</li>
<li>Field Project - Agency Report</li>
<li>Co-curricular Course</li>
</ul>

Semester 3

<ul>
<li>Social Media Advertising - II</li>
<li>Advanced Search Engine Optimization Strategies</li>
<li>Operations Management</li>
<li>Financial Economics</li>
<li>Website Portfolio Creation</li>
<li>Language II (Hindi)</li>
<li>Community Engagement Program</li>
<li>Co-curricular Course</li>
</ul>

Semester 4

<ul>
<li>Ecommerce Marketing</li>
<li>Lead Generation &amp; Analytics</li>
<li>Reputation Management &amp; Influencer Marketing</li>
<li>Organizational Behaviour &amp; Human Resource Management</li>
<li>Business Planning &amp; Entrepreneurship Management</li>
<li>Brand management, strategy &amp; positioning</li>
<li>Field Project - Client Brief &amp; Execution</li>
</ul>

Semester 5

<ul>
<li>Marketing Automation &amp; Conversion Optimization</li>
<li>Media Planning &amp; Buying</li>
<li>Campaign Planning</li>
<li>Interactive Dashboard Development</li>
<li>Career Development &amp; Communication II</li>
<li>On the Job Training</li>
</ul>

Semester 6

<p><br>The curriculum of our Bachelors in Digital Business Degree Program is specially designed for the young students of the 21st century to learn the important fundamentals of business with a focus on the latest online business concepts.</p>
<p>Given below are the subjects that you will learn each semester:</p>

<h2>Bachelors in <span>Digital Business</span> Syllabus</h2>

<p><span>Affiliated with Mumbai University | UGC Approved</span></p>
<p> </p>
<p>M.K.E.S’s Nagindas Khandwala College of Arts and Commerce offers the Bachelors in Digital Business, a dynamic 3-year undergraduate course affiliated with Mumbai University and approved by UGC. It is designed to equip students with core business fundamentals, advanced online business strategies, and AI-powered insights to thrive in the digital era.</p>

Download Detailed List

<h2>Tools You’ll <span>Learn and Master</span></h2>

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Amazon seller central

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Facebook ads

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Google AdSense

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Google Ads

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Google Analytics

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Hootsuite

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Keywords Everywhere

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LinkedIn

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Mail chimps

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Rival-IQ

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Semrush

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Shopify

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Typeform

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Ubersuggest

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Wordpress

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Yoast

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ahrefs

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awario

<h2>Frequently Asked <span>Questions</span></h2>

<ul>
<li>Mandatory Internships</li>
<li>31+ Industry Relevant Skills</li>
<li>No CUET/CET required</li>
<li>Master AI Tools</li>
<li>Industrial Visits</li>
<li>Faculty from Industry</li>
<li>Degree offered by Mumbai University</li>
<li>Industry embedded Curriculum</li>
<li>Off Campus Intervention</li>
</ul>

<p>Invest in skills that top employers seek-graduate job-ready with expertise in digital business.</p>

<h2>Your <span>Investment</span> Towards Success</h2>

<p>We handpick industry experts for pre-recorded lectures and live sessions, bringing years of experience and insider knowledge to the classroom.</p>

<h2>Meet Your <span>Instructors</span></h2>

<p>The Directors and Heads of top companies like McDonalds, HDFC Bank, Wearified, etc will conduct interesting sessions every Saturday for industrial knowledge.</p>

<h2>Industrial <span>Session Speakers</span></h2>

<p>We at M.K.E.S’s Nagindas Khandwala College bridge the gap between education and industry, empowering students with real-world exposure, hands-on learning, and leadership skills for the digital era.</p>

<h2>Making You Industry-Ready with <span>Real Skills &amp; Real Experiences</span></h2>

<p>An overview of the career support and accomplishments of alumni from our Digital Business.</p>

<h2>Reviews of <span>Students</span></h2>

<h1>Bachelors In <span>Digital Business</span> Program</h1>