Bachelors in Digital Business Program
Affiliated with Mumbai University | UGC Approved
KES Shroff College of Arts and Commerce offers this unique Bachelor’s in Digital Business Degree Program, a 3-year undergraduate course for students who wish to learn core business fundamentals and online business concepts with modern AI insights.
Pre-Enrollment for Academic Year 25-26 is on
UGC Recognized
Curriculum as per NEP
Affiliated with Mumbai University
Grade A+ Accredited by NAAC
Certification in alignment with Google
Key Highlights
- Mandatory Internships
- 31+ Industry Relevant Skills
- No CET required
- Live Projects & Case Studies
- Master AI Tools
- Industrial Visits
- Faculty from Industry
- Degree offered by Mumbai University
- Industry embedded Curriculum
- Off Campus Intervention
Want to know more
Learn more about this Bachelors in Digital Business Degree Program.
Bachelors in Digital Business Syllabus
The curriculum of our Bachelors in Digital Business Degree Program is specially designed for the young students of the 21st century to learn the important fundamentals of business with a focus on the latest online business concepts.
Given below are the subjects that you will learn each semester:
Semester 1
- Digital Marketing Landscape
- Quantitative Techniques in Mathematics & Statistics (Lower Level)
- Digital Business Analysis
- Digital Literacy
- Professional Communication
- Foundation Course
- Indian Management Thoughts & Practices
- Principles of Management
- Managerial Economics
- CC
Semester 2
- Search Engine Optimization & Blogging
- Google Advertising
- Strategic Management
- Global Economics
- Business Intelligence
- Creative Writing for Digital Media
- Website Planning & Development
- Group Communication
- EVS
- CC
Semester 3
- Social Media Management
- Content Strategy & Campaign
- Digital Advertising
- Commercial Designing
- Financial Accounting
- Communication Skills (Hindi)
- Field Project
- CC
Semester 4
- Display & Video Marketing
- Influencer & Email Marketing
- Digital Consumer Behaviour
- Reputation Management & Social Listening
- Management Accounting
- Communication Skills (English)
- CEP
- CC
Semester 5
- Web Analytics & Data Science
- Media Planning & Management
- CRM
- Corporate Communication & Etiquettes
- Consumer Behaviour & Analytics
- Field Project
- Design Thinking (UI / UX)
Semester 6
- Integrated Marketing Strategies
- E-Commerce Management & Marketing
- Future Marketing Trends
- Agency Management
- OB & HRM – Modern Sustainable Leadership
- Internship
Accelerate your growth with a New-Age Practical Program
Digital Marketing Tools You’ll Master
In this program, you will be interacting & working with multiple digital marketing tools daily. Here are some of the tools that you will master during KES Shroff College Bachelors in Digital Business.
Next-gen AI-powered Tools
AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during the online course that’ll set you apart from the crowd in the industry.
Teachers
Kainaz Mistry
Senior Digital Marketing Trainer, IIDE
4 Years of Experience
Sunny Kumar
Digital Marketing Trainer, IIDE
6 Years of Experience
Reshma Shaikh
Senior Digital Marketing Trainer, IIDE
15 Years of Experience
Sean Andrade
Digital Marketing Trainer, IIDE
12 Years of Experience
Kanchi Modi
Digital Marketing Trainer, IIDE
1 Year of Experience
Learn the A-Z of a Digital Business
Mentors
In this Bachelor’s in Digital Business Program, you will learn from an expert faculty of professors who have years of experience in the industry.
Haani Mirza
Creative Lead Asia Pacific
10+ Years of Experience
Soham Bhagnari
Sr. Agency Development Manager
9+ Years of Experience
Nikhil Punjabi
Ex- Digital Marketing Manager
10+ Years of Experience
Mihir Palan
Sr. Director Planning APAC
8+ Years of Experience
Akshay Gurnani
Co-Founder
10+ Years of Experience
Anish Raul
Ex- Creative Lead
7+ Years of Experience
Amyn Ghadiali
President Business & Integration
8+ Years of Experience
Shrenik Gandhi
Co-Founder
10+ Years of Experience
Industrial Session Speakers
The Directors and Heads of top companies like McDonalds, HDFC Bank, Thomas Cook, etc will conduct interesting sessions every Saturday for industrial knowledge.
Rohan Prasher
Director, Media Operation
Kapilesh Prakash
National Sales Head
Deepa Krishnan
Head of Marketing
Soham Bhagnari
Sr. Manager
Learn Winning Strategies From the Top Business and Marketing Minds Today
Admission Process and Eligibility
A candidate must have passed the H.S.C (Std. XII) Examination of the Maharashtra State Board of Higher Secondary Education or an examination recognized as equivalent thereto and secured not less than 55% marks in aggregate for the open category and 50% in case of reserved category.
Common Entrance Test is not mandatory to be eligible for this program
Students from other universities or Board of Secondary or intermediate education or any other statutory examining body should refer to the university ordinance
Step 1: Application submission
Check your eligibility and fill in the application form in detail given below.
Step 2: Select the course
Login to your account on mum.digitaluniversity.ac and select the “B.Com in Digital Business” as your program. Follow the instructions given on the portal.
Step 3: Admission
The admission of a candidate depends on the cut-offs and the admissions are granted as per the statutes and directions issued by the University of Mumbai from time to time.
Upon acceptance, you will be required to pay the admission fee and submit the following documents:
- Statement of Marks 2 attested copies
- School Leaving Certificate 1 attested copy
- Caste Certificate, if you have one – 1 attested copy
The Bachelors in Digital Business Program fee is INR 1,50,000 per year.
Testimonials
“I’ve always been a person who works smart and I love learning new things. The Bachelor’s degree in Digital Business allowed me to pursue my passion and also helped me expand my business. The trainers here are excellent and make learning interesting. The curriculum is up to date according to the market needs. This degree helps to bring the most out of a student and give one the important skills of digital business in today’s modern world.”
"This is the perfect course for you if you’re seeking one that will give you both practical experience and an understanding of digital marketing. This degree is more than simply a diploma, it’s an entry to an interesting future."
“Bachelors in Digital Business has been an incredible journey till date. The faculty is super supportive and ready to help whenever needed. I’m gaining valuable skills and confidence, thanks to the course and I am still looking forward to it. Great course and highly recommended for aspiring Digital Marketers.”
"Being part of today’s digital generation, pursuing a Bachelor’s degree in digital business courses has always been my aspiration. With instructors who act as mentors and internships providing practical experience aligned with course content, I’m gaining invaluable insights and skills essential for success in this field."
Personal Career Guidance
Our industry mentors help you carve out the best career path based on your skillset.
Compulsory Internship
Mandatory internships are part of the training to prepare you for the practical world.
Interview Training
The placement team trains you via under-pressure mock interviews along with the resume-building process.
Capstone Project
A practical project in a simulated business environment will prepare you to enter the industry.
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Frequently Asked Questions
A Bachelors in Digital Business Degree is an undergraduate program that aims to transform you into a professional with the skills to run an online business. With a comprehensive course curriculum that covers all the skills that brands require from their employees today, this program will ensure an accelerated career enhancement.
Yes, you can pursue a Bachelor’s in Digital Business after class 12th. Students applying for this program must have a 12th pass certificate or a diploma certificate to be eligible.
KES Shroff College’s Bachelors in Digital Business is an excellent Bachelors degree for anyone interested in a career in digital business. Students who complete this course will be prepared for the industry demands and learn the core fundamentals of business, marketing, finance, and more. During this course, students develop a strong professional network which will help them advance in their careers.
The fee for KES Shroff College's Bachelors in Digital Business course is ₹1,50,000 per year.
No. Bachelors in Digital Business course can be done without Mathematics. There is no need to have mathematics as a subject in 12th to pursue the Bachelors in Digital Business program.
The newly-launched Bachelors in Digital Business degree is a great choice for students who want to build a career in digital business as soon as they graduate. This course helps students create a strong base in digital business by teaching the ins and out of online business techniques along with business management skills. The scope of this program in the future is bright due to the growth of digitalization in the industry. People with skills in online marketing and business are high in demand among companies. As per PayScale, the average salary for a fresher in the industry is around ₹3,00,000- ₹4,00,000 in India.
No. Like any other undergrad degree you need not clear any entrance exams to get admission. You just need to pass the 12th-grade examinations from a relevant body or have a diploma certificate, then you can proceed to apply through Mumbai University by following their guidelines.
Like any other undergraduate degree, the Bachelors in Digital Business is a 3-year program that is divided into 6 semesters.
After the completion of the course, you shall receive a Bachelor's Of Commerce (Digital Business) degree and it will be conferred to you by Mumbai University.
Take Your First Step Towards Digital Marketing Success
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