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Reshma Shaikh

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Kainaz Mistry 

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Sunny Kumar Mishra

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Sean Andrade

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Kanchi Modi 

The Pre-Enrollment for the Academic Year 2025-26 has commenced.

<ul>
<li>Check your eligibility and fill in the application form in detail given below.</li>
</ul>

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Step 1: Online Application

<ul>
<li>Log in to <a href="https://mu.samarth.edu.in/index.php/site/login " target="_blank" rel="noopener noreferrer">mu.samarth.edu.in</a>, select “Bachelor of Commerce in Digital Business” and follow the portal instructions.</li>
</ul>

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Step 2: Select Course

<ul>
<li>The admission of a candidate depends on the cut-offs and the admissions are granted as per the statutes and directions issued by the University of Mumbai from time to time.</li>
</ul>

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Step 3: Admission

<p>Follow these steps to apply for our industry-focused program and begin your journey toward an impactful career.</p>

<h2>Your Path to <span>Admission</span></h2>

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UGC Recognized

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Curriculum as per NEP

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Affiliated with Mumbai University

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Grade A+ Accredited by NAAC

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Certification in alignment with Google

<h2>Accredited by Leading <span>Educational &amp; Industry</span> Bodies</h2>

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<p>Excel in the digital business field with certifications recognized worldwide from Mumbai University and leading platforms like Google.</p>

<h2>Degree Awarded by <span>Mumbai University</span></h2>

<p>Mandatory internships are part of the training to prepare you for the practical world.</p>

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<p>Mandatory Internships</p>

<p>A practical project in a simulated business environment will prepare you to enter the industry.</p>

Online Digital Marketing Course - Award-Winning Cannes campaigns

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<p>Live Projects &amp; Case Studies</p>

<p>In this Bachelors in Digital Business Program, you will learn from an expert faculty of professors who have years of experience in the industry.</p>

Shrenik Gandhi - CEO & Co- Founder at White Rivers Media (WRM)

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Amyn Ghadiali - Country Head India at Gozoop Creative Digital

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Mihir Palan - Sr. Director Planning APAC EssenceMediacom

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Nikhil Punjabi - Digital Marketing Consultant at Godrej Group

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Akshay Gurnani - Co-Founder & CEO at Schbang

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Soham Bhagnari - Sr. Agency Development Manager at Amazon

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<p>Faculty from Industry</p>

<p>AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught in this Degree Program that’ll set you apart from the crowd in the industry.</p>

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<p>Master AI Tools</p>

<p>Experience transformative industrial visits that provide students with real-world insights into leading industries and digital operations</p>

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<p>Industrial Visits</p>

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Get Brochure

<ul>
<li>Digital Marketing Landscape</li>
<li>Principles of Management</li>
<li>Quantitative Techniques in Mathematics &amp; Statistics - Lower Level</li>
<li>Managerial Economics</li>
<li>Digital Business Analysis</li>
<li>Digital Literacy</li>
<li>Professional Communication</li>
<li>Foundation Course</li>
<li>Indian Knowledge System (IKS) </li>
<li>Co-curricular Courses (CC)</li>
</ul>

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Get Syllabus

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<p>There's so Much More to Know in Our Brochure</p>

Semester 1

<ul>
<li>Search Engine Optimisation &amp; Blogging</li>
<li>Google Advertising</li>
<li>Strategic Management</li>
<li>Business Intelligence</li>
<li>Global Economics</li>
<li>Creative Writing for Digital Media</li>
<li>Website Planning &amp; Development</li>
<li>Group Communication</li>
<li>Environment Studies</li>
<li>Co-curricular Courses (CC)</li>
</ul>

Semester 2

<ul>
<li>Social Media Management</li>
<li>Content Strategy &amp; Campaign</li>
<li>Digital Advertising</li>
<li>Application of Artificial Intelligence</li>
<li>IPR and Cyber Law</li>
<li>Financial Accounting</li>
<li>Hindi language</li>
<li>Marathi language</li>
<li>Gujrati language</li>
<li>Field Projects</li>
<li>Co-curricular Course</li>
</ul>

Semester 3

<ul>
<li>Display &amp; Video Marketing</li>
<li>Influencer &amp; Email Marketing</li>
<li>Brand Management</li>
<li>Swayam</li>
<li>Management Accounting</li>
<li>Hindi language</li>
<li>Marathi language</li>
<li>Gujrati language</li>
<li>Community Engagement Project</li>
<li>Co-curricular Course</li>
</ul>

Semester 4

<ul>
<li>Web Analytics</li>
<li>Media Planning &amp; Management</li>
<li>Customer Relationship Management</li>
<li>Corporate Communication &amp; Public Relations</li>
<li>Consumer Behaviour &amp; Analytics</li>
<li>Design Thinking (UI / UX)</li>
<li>Field Projects</li>
</ul>

Semester 5

<ul>
<li>Integrated Marketing Strategies</li>
<li>E-Commerce Management &amp; Marketing</li>
<li>Lead Nurturing</li>
<li>Human Resource Management</li>
<li>Agency Management</li>
<li>Web-engage and drip marketing</li>
<li>Programmatic buying</li>
<li>On the job training</li>
</ul>

Semester 6

<p>The curriculum of our Bachelors in Digital Business Degree Program is specially designed for the young students of the 21st century to learn the important fundamentals of business with a focus on the latest online business concepts.</p>
<p>Given below are the subjects that you will learn each semester:</p>

<h2>Bachelors in Digital Business Syllabus</h2>

<p><span>Affiliated with Mumbai University | UGC Approved</span></p>
<p> </p>
<p>KES Shroff College of Arts and Commerce offers the Bachelors in Digital Business, a dynamic 3-year undergraduate course affiliated with Mumbai University and approved by UGC. It is designed to equip students with core business fundamentals, advanced online business strategies, and AI-powered insights to thrive in the digital era.</p>

Download Detailed List

<h2>Tools You’ll <span>Learn and Master</span></h2>

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Amazon seller central

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Facebook ads

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Google AdSense

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Google Ads

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Google Analytics

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Hootsuite

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Keywords Everywhere

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LinkedIn

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Mail chimps

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Rival-IQ

Semrush

Shopify

Typeform

Ubersuggest

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Wordpress

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Yoast

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ahrefs

<h2>Frequently Asked <span>Questions</span></h2>

<ul>
<li>Mandatory Internships</li>
<li>31+ Industry Relevant Skills</li>
<li>No CUET/CET required</li>
<li>Master AI Tools</li>
<li>Industrial Visits</li>
<li>Faculty from Industry</li>
<li>Degree offered by Mumbai University</li>
<li>Industry embedded Curriculum</li>
<li>Off-Campus Intervention</li>
</ul>

<p>Invest in skills that top employers seek-graduate job-ready with expertise in digital business.</p>

<h2>Your <span>Investment</span> Towards Success</h2>

<p>We handpick industry experts for pre-recorded lectures and live sessions, bringing years of experience and insider knowledge to the classroom.</p>

<h2>Meet Your <span>Instructors</span></h2>

<p>The Directors and Heads of top companies like McDonalds, HDFC Bank, Wearified, etc will conduct interesting sessions every Saturday for industrial knowledge.</p>

<h2>Industrial <span>Session</span> Speakers</h2>

<p>We at KES Shroff College bridge the gap between education and industry, empowering students with real-world exposure, hands-on learning, and leadership skills for the digital era.</p>

<h2>Making You Industry-Ready with <span>Real Skills &amp; Real Experiences</span></h2>

<p>An overview of the career support and accomplishments of alumni from our programs.</p>

<h2>Review of <span>Students</span></h2>

<h1>Bachelors in <span>Digital Business</span> Program</h1>