The Challenge

Asian Paints Limited is India’s largest multinational paint company. It engages in manufacturing, selling and distributing paints, coatings, products related to home decor, bath fittings and providing related services. Asian Paints has always been more than simply a paint brand in India, and has become linked with elegant interior décor. This brand image is owed, in part, to marketing and campaigns that go beyond mere paint advertisements.

Asian Paints aspired to better understand their consumers’ unique decision making journey & ways to impact consumer behavior through various digital platforms.

The Solution

Asian Paints collaborated with IIDE to train their brand managers to understand the consumer’s unique decision making behavior. IIDE content experts equipped the participants with knowledge of different social media platforms which could be used to impact the consumer journey.

The brand managers were provided with hands-on practise of various tools and remarketing techniques for improved customer retention.

The Result

90% Brand Managers suggested that the learning shared at the training was very relevant and they were able to apply it to their daily tasks

The trainees believed that the various content formats can be used in each stage of AIDA model & correlated to the consumers decision making journey

The trainees were overwhelmed with the training and rated it 4.6/5


Highly Recommended!

“All slides we saw were made for our team & the trainer made the effort to point out the importance of each concept from the marketeer & consumers perspective. For any brand that is traditionally a marketing giant & is new to digital media, this program is highly recommended.”

Ramya Balasubramanian
Head of Digital and CX, Asian Paints

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