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IIDE Super Session Topic

Digital Transformation in FMCG

  • IIDE hosted a Super-Session with Suyash Dongare – Digital Head, Redfuse India on ‘Digital transformation in FMCG’
  • Suyash started with breaking down statistics of digital media. In his statistics, he shared that spending of
    Indian brands in media will be around 1 lakh crore by 2022 which is an 11.59% increase since 2020. 21% of overall
    media spend in India happened in FY2020 is from FMCG, out of which 19% is from Digital Media
  • Further he explained how FMCG is taking advantage of 6 trends to increase its digital presence:
    1. Video(OTT, Short-form content platforms, etc.)
    2. Gaming
    3. Artificial Intelligence(Speech and voice recognition)
    4. Data-driven marketing
    5. Connected commerce (Online food, grocery, etc)
    6. Influencers
  • The absence of original content on tv during lockdown and increase in internet penetration catapulted OTT
    viewership. Speech and voice recognition tech market size will grow 2.8x by 2022. The gaming industry, an INR118
    bn industry parallel to Bollywood. Globally, the Influencer marketing industry will touch 10 Bn USD in 2020, while
    in India the size of the pie is 59 Mn USD
  • These statistics give signs to the Digital Marketers to be early adopters of new tech, and communicate
    creatively. Also, brands need to experiment frequently so they fail fast to innovate faster

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Other SuperSession Speakers

Every Saturday IIDE hosts live super sessions with CMO’s of top companies and heavyweights of the advertising industry.