IIDE Super Session Topic
How to take your Brand to an Iconic Level
- The digital landscape is ever changing with new platforms and features being introduced frequently. While it’s important to leverage digital marketing to build an iconic brand, it must be done with a complete understanding of the brand’s values.
- Sujay introduced us to the concept of Brand Braining. Marketers must maintain a brand discipline while creating a brand world, and in order to do this, brand communication needs to be relatable and consistent.
- Sujay spoke of the Brand Purpose Model by Simon Sinek and emphasized the need for clarity of WHY, a discipline of HOW, and consistency of WHAT.
- He also highlights the common mistakes that brands make that hinder their growth in the long term
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Other SuperSession Speakers
Every Saturday IIDE hosts live super sessions with CMO’s of top companies and heavyweights of the advertising industry.