Sujay Rachh

17 Years

Worked with:

Executive Director - Leo Burnett

In his 16 years of work experience in the brand management and communications, Sujay has worked on a diverse range of brands. He is a specialist of branding strategy in growing the digital first world.

Thinking Brand in a Dynamic Digital Landscape!

Thinking Brand in a Dynamic Digital Landscape!
IIDE - Indian Institute of Digital Education hosted a Supersession with Sujay Rachh - Executive Director leoburnett
The digital landscape is everchanging with new platforms and features being introduced frequently. While it's important to leverage digital marketing to build an iconic brand, it must be done with a complete understanding of the brand's values
Sujay introduced us to the concept of Brand Braining. Marketers must maintain a brand discipline while creating a brand world, and in order to do this, brand communication needs to be relatable and consistent
Sujay spoke of the Brand Purpose Model by Simon Sinek and emphasized the need for clarity of WHY, a discipline of HOW, and consistency of WHAT. Basis these points he discussed with us case studies on brands like Apple, Ta-daa! barcnd by (YCook India Private Limited) and BRANDCAPITAL, India
The session was of great insight into how an iconic brand is built with communication echoing the brand's purpose