Soham Bhagnari
Sr. Manager – Agency Engagement at Hotstar
15 years of work experience.
Worked for:
Worked for:
IIDE Super Session Topic
A New Perspective to Digital Media Planning.
- Super Session with Soham Bhagnari, Sr. Manager – Agency Engagement at HotStar on A New Perspective to Digital Media Planning
- In order to stay ahead in today’s competitive business world, Soham believes that one needs to have three strong pillars-
- Intelligence – Logical reasoning and business intelligence
- Intuition – Believing your gut feeling and using your experience together
- Integrity – Staying true to your word
- He stated that a marketing brief is not to be treated just as a starting point but always has to be the heart of the campaign
- He explained some of the tools that can be used for analysis. Data analytics has become the epicentre and the root of connecting all different mediums and binding the information
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