Super Session With Soham Bhagnari
Sr. Manager – Agency Engagement at Hotstar
A New Perspective to Digital Media Planning.
- Super Session with Soham Bhagnari, Sr. Manager – Agency Engagement at HotStar on A New Perspective to Digital Media Planning
- In order to stay ahead in today’s competitive business world, Soham believes that one needs to have three strong pillars-
1) Intelligence – Logical reasoning and business intelligence.
2) Intuition – Believing your gut feeling and using your experience together
3) Integrity – Staying true to your word
- He stated that a marketing brief is not to be treated just as a starting point but always has to be the heart of the campaign
- He explained some of the tools that can be used for analysis. Data analytics has become the epicentre and the root of connecting all different mediums and binding the information