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Super Session With Soham Bhagnari

Sr. Manager – Agency Engagement at Hotstar

A New Perspective to Digital Media Planning.

  • Super Session with Soham Bhagnari, Sr. Manager – Agency Engagement at HotStar on A New Perspective to Digital Media Planning
  • In order to stay ahead in today’s competitive business world, Soham believes that one needs to have three strong pillars-
    1) Intelligence – Logical reasoning and business intelligence.
    2) Intuition – Believing your gut feeling and using your experience together
    3) Integrity – Staying true to your word
  • He stated that a marketing brief is not to be treated just as a starting point but always has to be the heart of the campaign
  • He explained some of the tools that can be used for analysis. Data analytics has become the epicentre and the root of connecting all different mediums and binding the information
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