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MTV is one of the most iconic names in television all around the world. Owned by Viacom Media, it has established a name for itself not just as a television channel but also as a brand. Though originally having started out as a music video channel, it is certainly not limited to that anymore. Reality shows, talk shows, music analyses, performances, even concerts and arena tours … In the world of entertainment, you name it and MTV has probably done it.
But how did it grow to be so big? And more importantly, how can it grow further?
One of IIDE’s students, Bhoomi Kanakia, set about trying to answer these questions. She devised a brand-new digital marketing strategy for the channel. Read on to find out how a television channel can propel themselves to higher levels of success! Lets check out their MTV Digital Marketing Strategy.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Nov 26, 2024
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.