MTV Digital Marketing Strategy

MTV is one of the most iconic names in television all around the world. Owned by Viacom Media, it has established a name for itself not just as a television channel but also as a brand. Though originally having started out as a music video channel, it is certainly not limited to that anymore. Reality shows, talk shows, music analyses, performances, even concerts and arena tours … In the world of entertainment, you name it and MTV has probably done it.

But how did it grow to be so big? And more importantly, how can it grow further?

One of IIDE’s students, Bhoomi Kanakia, set about trying to answer these questions. She devised a brand-new digital marketing strategy for the channel. Read on to find out how a television channel can propel themselves to higher levels of success! Lets check out their MTV Digital Marketing Strategy.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 26, 2024

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]