Toru Jhaveri
Strategy Head – DDB Mudra West
13 years of work experience.
Worked for:
Worked for:
IIDE Super Session Topic
Indian Women, Identity and Internet.
- In this super session with Ms.Toru Jhaveri, Strategy Head- DDB Mudra, the students learned about women’s behavior
on the digital landscape - Toru spoke about how memes & emojis have become the “”Language of the Internet”” and how women are using it to
make their voices be heard - She highlighted how digital content is helping women figure out their identity online as opposed to their
socially restrictive offline environments - But as the internet brings new growth ecosystems for women, Toru also pointed out the digital gender divide in
India - The students gained a valuable perspective into consumer behavior- the correlation between how one expresses
themselves and their internet usage
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