IIDE Super Session Topic

Indian Women, Identity and Internet.

  • In this super session with Ms.Toru Jhaveri, Strategy Head- DDB Mudra, the students learned about women’s behavior
    on the digital landscape
  • Toru spoke about how memes & emojis have become the “”Language of the Internet”” and how women are using it to
    make their voices be heard
  • She highlighted how digital content is helping women figure out their identity online as opposed to their
    socially restrictive offline environments
  • But as the internet brings new growth ecosystems for women, Toru also pointed out the digital gender divide in
  • The students gained a valuable perspective into consumer behavior- the correlation between how one expresses
    themselves and their internet usage

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Other Super Mentors

Every Saturday IIDE hosts live super sessions with CMO’s of top companies and heavyweights of the advertising industry.