Toru Jhaveri

14 Years

Worked with:

Strategy Head - DDB Mudra West

Trained in the arts and science of social psychology, Toru is an expert on using cultural insights to create stellar marketing campaigns for iconic FMCG brands. With 11 years of work experience, she is a master in strategic branding.

Indian Women, Identity and Internet.

In this super session with Ms.Toru Jhaveri, Strategy Head- DDB Mudra, the students learned about women's behavior on the digital landscape
Toru spoke about how memes & emojis have become the "Language of the Internet" and how women are using it to make their voices be heard
She highlighted how digital content is helping women figure out their identity online as opposed to their socially restrictive offline environments
But as the internet brings new growth ecosystems for women, Toru also pointed out the digital gender divide in India
The students gained a valuable perspective into consumer behavior- the correlation between how one expresses themselves and their internet usage