
Rohan Dhirwani
10 Years
Worked with:

Tipple Works Marketing Consultants, Ex - Head of Marketing - Sula Vineyards
Alcobeverage Marketing in India
- At IIDE - Indian Institute of Digital Education, we had the pleasure of hosting Rohan Dhirwani former Marketing Head of Sula Vineyards for Alco-Beverage Marketing in India🍷
- Marketing alcohol be it online or offline has always been tough in India due to its limitations and restrictions, it certainly became more challenging post covid, but Sula Vineyards - India's Finest Wines, was quick to adapt to the situation.
- Rohan took us through the process of how the alco-beverage industry advertises itself, and
Here are some of the key takeaways from the session -
- Influencer-led campaigns play an integral part to tap into the newer audience
- Showcase your products digitally in an appealing and creative way can lead to brand recall
- Organise events and festivals to let people experience the hospitality and the vibe of your brand
- Engage with the audience to improve your brand awareness
- He concluded by telling us how important it is to leverage user-generated content and build a community for your brand.
- To sum up, the session gave us all a whole different perspective as to how to market something when you’re not allowed to do it directly.
