mukund oolety

Mukund Oolety

20 Years

Worked with:

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Explore Super Session

Chief Creative Office at VMLY&R

With possibly the most unique and diverse marketing & advertising work experience from all over South Asia, Mukund Oolety is a leading figure in creative strategy andcreating campagins that blow his client's audiences away.

Definition of Great Work and Measuring Creativity.

  • With super speakers like Mukund Olety - Chief Creative Officer at VMLY&R, being generous in making out the time for inspiring young talent, IIDE - Indian Institute of Digital Education super-sessions are becoming the place where creativity is taking leaps.
  • In Mukund’s session, students were privileged to hear stories about some groundbreaking campaigns that were born out of the simplest ideas anyone can have: ideas that don’t take time to spread like wildfire when implemented correctly.
  • As the session progressed, Mukund shared some really valuable insights debunking the myth that ideas can only be implemented with big budgets & how a really great campaign connects audiences across the globe. He cites some amazing & successful campaigns by The HEINEKEN Company, The Wendy's Company, Mercado Livre Brasil, Dell Technologies, Burger King, Gloria Groove, & many more.
  • He stressed the idea that creativity is universal and that it is nothing if not subjective in nature and added that having more than 1 idea in your pitch deck is always a bonus.
  • He encouraged students to be intuitive and to trust their gut. The session came to an end with a round of questions & answers that definitely left the young digital marketers full of insights & in-depth knowledge. 
mukund oolety