IIDE Super Session Topic

Performance Marketing and Programmatic Buying Q&A

  • IIDEs Founder, Karan Shah and Business Development Head, Akash Gogri hosted an insightful Q&A session with Anubhav Sonthalia , CEO – Merkle, where he explained the interdependencies of Awareness and Performance Marketing
  • Awareness Marketing and Performance Marketing play an important role in a digital marketing strategy
  • Brands do awareness marketing to avoid spending any unnecessary amount and get as in conversions as possible in an organic way
  • Performance Marketing is also extensively used by companies who have larger budgets, and would like to achieve conversions via ads
  • Both types of marketing are interrelated to one an other so using a mix of performance and awareness is vital to get the max out a campaign

Start your online digital marketing training with industry experts.

Other SuperSession Speakers

Every Saturday IIDE hosts live super sessions with CMO’s of top companies and heavyweights of the advertising industry. 

Rahul Vasu

Head Loyalty, Analytics & CRM

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Avinash Janjire

VP Marketing

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Jaideep Doshi

Global Brand Manager

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Neelesh Jain

Executive Creative Director

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