Anubhav Sonthalia

18 Years

Worked with:

CEO - Merkle | Sokrati, CEO - Dentsu CXM, India

With a background in soft engineering, Anubhav is one of the leading performance amrketing and busisness anlyst in the field. He has expansive work experience of 17 years and is currently the Co-founder and CEO of Merkle Sokrati - a top tier business anayltics and performance marketing firm.

Performance Marketing and Programmatic Buying Q&A

IIDEs Founder, Karan Shah and Business Development Head, Akash Gogri hosted an insightful Q&A session with Anubhav Sonthalia , CEO - Merkle, where he explained the interdependencies of Awareness and Performance Marketing
Awareness Marketing and Performance Marketing play an important role in a digital marketing strategy
Brands do awareness marketing to avoid spending any unnecessary amount and get as in conversions as possible in an organic way
Performance Marketing is also extensively used by companies who have larger budgets, and would like to achieve conversions via ads
Both types of marketing are interrelated to one an other so using a mix of performance and awareness is vital to get the max out a campaign