IIDE Super Session Topic
Performance Marketing and Programmatic Buying Q&A
- IIDEs Founder, Karan Shah and Business Development Head, Akash Gogri hosted an insightful Q&A session with Anubhav Sonthalia , CEO – Merkle, where he explained the interdependencies of Awareness and Performance Marketing
- Awareness Marketing and Performance Marketing play an important role in a digital marketing strategy
- Brands do awareness marketing to avoid spending any unnecessary amount and get as in conversions as possible in an organic way
- Performance Marketing is also extensively used by companies who have larger budgets, and would like to achieve conversions via ads
- Both types of marketing are interrelated to one an other so using a mix of performance and awareness is vital to get the max out a campaign
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Other SuperSession Speakers
Every Saturday IIDE hosts live super sessions with CMO’s of top companies and heavyweights of the advertising industry.