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Mar 12, 2024

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Placement Support

Upskill with IIDE’s Outcome-oriented Certifications

Recently Updated

Advanced Certification in Digital Marketing
(ACDM)

4 months
Preferred by: Freshers, Small Business Owners, Influencers

Preferred

Professional Certification in Digital Marketing & Strategy (PCDMS)

6 Months
Preferred by: Working Professionals, Agency Owners, Freelancers

ACDM or PCDMS? Which certification suits your needs?

Key Highlights of Digital Marketing Course in Dubai

  •    AI-based Mock Interviews
  •    Assured Placement Support
  •    20+ Digital Marketing and AI Tools
  •    Syllabus curated by Industry Pros
  •    1:1 Mentoring Sessions
  •    Dedicated Hiring Portal
  •    Leadership & Agency Skills PCDMS
  •    Case Studies from Harvard Business Review PCDMS
  •    Simulations from Harvard Business Review PCDMS
  •    Project Management & Conflict Resolution PCDMS

Want a Sneak Peek?

Get familiar with our online digital marketing course syllabus.

Syllabus of Digital Marketing Course in Dubai

Become an expert in crafting holistic marketing strategies for B2C and B2B markets, effectively measure objectives, monitor Return on Investment (ROI), and formulate a strategic roadmap for business growth.


Course 1

Foundation

  1 Live Project

  • Brand Truth: Marketing Fundamentals
  • Customer Journey: AIDA Funnel
  • Presentation Skills
  • Introduction to Agencies & Departments


Course 3
Social Marketing

  2 Practice Assignments      1 Live Project

  • Social Media Organic
  • Brand Reputation Management
  • Social Media Paid
  • Influencer Marketing
  • Resume & LinkedIn Profile Building

PCDMS
Course 5
Planning & Strategy

  1 Live Project      Harvard Business Review Case Studies

  • Media Planning
  • Conversion Rate Optimization
  • Customer Relationship Management
  • Blogging, AdSense & Affiliate Marketing
  • Freelancing Economics & Overview
  • Portfolio & Personal Brand Building
  •   Harvard Business Review Case Studies


Course 2
Search Marketing

  2 Practice Assignments      1 Live Project

  • Website Basics
  • Search Engine Optimisation
  • Google Ads
  • E-Commerce
  • Corporate Soft Skills
  • Reporting & Excel Training


Course 4
Growth & Analytics

  1 Capstone Project

  • Lead Generation & Nurturing
  • Google Analytics 4
  • Capstone Project
  • Interview Preparation
  • Mock Interviews

PCDMS
Course 6
Business Skills

  1 Practice Assignment      Harvard Business Review Simulation

  • Art of Pitching
  • Client Servicing
  • Campaign Planning
  • Project Management
  • Multimedia Case Studies from Harvard Business Review
  • Leadership & Conflict Resolution Skills
  • Masterclass: Economics of Digital Marketing
  •   Harvard Business Review Simulation


Course 1

Foundation

  1 Live Project

  • Brand Truth: Marketing Fundamentals
  • Customer Journey: AIDA Funnel
  • Presentation Skills
  • Introduction to Agencies & Departments


Course 2
Search Marketing

  2 Practice Assignments
  1 Live Project

  • Website Basics
  • Search Engine Optimisation
  • Google Ads
  • E-Commerce
  • Corporate Soft Skills
  • Reporting & Excel Training


Course 3
Social Marketing

  2 Practice Assignments
  1 Live Project

  • Social Media Organic
  • Brand Reputation Management
  • Social Media Paid
  • Influencer Marketing
  • Resume & LinkedIn Profile Building


Course 4
Growth & Analytics

  1 Capstone Project

  • Lead Generation & Nurturing
  • Google Analytics 4
  • Capstone Project
  • Interview Preparation
  • Mock Interviews

PCDMS
Course 5
Planning & Strategy

  1 Live Project
  Harvard Business Review Case Studies

  • Media Planning
  • Conversion Rate Optimization
  • Customer Relationship Management
  • Blogging, AdSense & Affiliate Marketing
  • Freelancing Economics & Overview
  • Portfolio & Personal Brand Building

PCDMS
Course 6
Business Skills

  1 Practice Assignment
  Harvard Business Review Simulation

  • Art of Pitching
  • Client Servicing
  • Campaign Planning
  • Project Management
  • Multimedia Case Studies from Harvard Business Review
  • Leadership & Conflict Resolution Skills
  • Masterclass: Economics of Digital Marketing

Digital Marketing Tools You’ll Master

Being a digital marketer means interacting & working with multiple digital marketing tools daily. Here are some of the tools that you will master during IIDE's online digital marketing course.

digital marketing course in India tool google ads logo
digital marketing training tool google adsense logo
digital marketing ubersuggest tool logo
digital marketing course in India tool meta logo
digital marketing training tool mailchimp logo
digital marketing rankwatch tool logo
digital marketing course in India tool amazon central logo
digital marketing training tool keywords everywhere logo
digital marketing rival iq tool logo
digital marketing course in India tool semrush
digital marketing training tool wordpress logo
digital marketing courses tool typeform logo
digital marketing course in India tool yoast
digital marketing training tool hootsuite logo
digital marketing courses tool shopify logo
digital marketing course in India tool moz
digital marketing google analytics tool logo
digital marketing courses tool awario logo

Next-gen AI-powered Tools

AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during the online course that’ll set you apart from the crowd in the industry.

ParagraphAI Tool
Synthesia
ContentBotAi Tool
Scrip
Copy.ai
Jasper
Designs.Ai
Dall-E
Phrasee
ChatGPT
Reply
Descript

Learn from Industry Experts

We handpick subject-matter experts for pre-recorded video lectures and live sessions. They carry years of experience, knowledge & secrets of the trade to the classroom.

Online Digital Marketing Course Mentor - Haani Mirza

Haani Mirza

Creative Lead Asia Pacific

Google - Online Digital Marketing Course Mentors

Years of Experience - Online Digital Marketing Course Mentors 10+ Years of Experience

Soham Bhagnari - Online Digital Marketing Course Mentors

Soham Bhagnari

Sr. Agency Development Manager

IIDE - Online Digital Marketing Course Mentors

Years of Experience - Online Digital Marketing Course Mentors 9+ Years of Experience

Nikhil Punjabi - Online Digital Marketing Course Mentors

Nikhil Punjabi

Ex- Digital Marketing Manager

Godrej - Online Digital Marketing Course Mentors

Years of Experience - Online Digital Marketing Course Mentors 10+ Years of Experience

Mihir Palan - Online Digital Marketing Course Mentors

Mihir Palan

Sr. Director Planning APAC

Kinnect - Online Digital Marketing Course Mentors

Years of Experience - Online Digital Marketing Course Mentors 8+ Years of Experience

Akshay Gurnani - Online Digital Marketing Course Mentors

Akshay Gurnani

Co-Founder

Schbang - Online Digital Marketing Course Mentors

Years of Experience - Online Digital Marketing Course Mentors 10+ Years of Experience

Anish Raul - Online Digital Marketing Course Mentors

Anish Raul

Ex- Creative Lead

HP - Online Digital Marketing Course Mentors

Years of Experience - Online Digital Marketing Course Mentors 7+ years of Experience

Amyn Ghadiali  - Online Digital Marketing Course Mentors

Amyn Ghadiali

President Business & Integration:

Disney - Online Digital Marketing Course Mentors

Years of Experience - Online Digital Marketing Course Mentors 8+ Years of Experience

Shrenik Gandhi - Online Digital Marketing Course Mentors

Shrenik Gandhi

Co-Founder

WRM - Online Digital Marketing Course Mentors

Years of Experience - Online Digital Marketing Course Mentors 10+ Years of Experience

Haani Mirza - Online Digital Marketing Course Mentors

Haani Mirza

Creative Lead Asia Pacific
Google - Online Digital Marketing Course Mentors
Years of Experience - Online Digital Marketing Course Mentors 10+ Years of Experience

Soham Bhangari - Online Digital Marketing Course Mentors

Soham Bhagnari

Sr. Agency Development Manager
Amazon - Online Digital Marketing Course Mentors
Years of Experience - Online Digital Marketing Course Mentors 9+ Years of Experience

Nikhil Punjabi - Online Digital Marketing Course Mentors

Nikhil Punjabi

Ex-Digital Marketing Manager
Godrej - Online Digital Marketing Course Mentors
Years of Experience - Online Digital Marketing Course Mentors 10+ Years of experience

Mihir Palan - Online Digital Marketing Course Mentors

Mihir Palan

Sr. Director Planning APAC
Essesnce Mediacom - Online Digital Marketing Course Mentors
Years of Experience - Online Digital Marketing Course Mentors 8+ Years of Experience

Akshay Gurnani - Online Digital Marketing Course Mentors

Akshay Gurnani

Co-Founder
Schabang - Online Digital Marketing Course Mentors
Years of Experience - Online Digital Marketing Course Mentors 10+ Years of Experience

Anish Raul - Online Digital Marketing Course Mentors

Anish Raul

Ex- Creative Lead
Cipla - Online Digital Marketing Course Mentors
Years of Experience - Online Digital Marketing Course Mentors 7+ Years of Experience

Amyn Ghadiali  - Online Digital Marketing Course Mentors

Amyn Ghadiali

President Business & Integration
Disney - Online Digital Marketing Course Mentors
Years of Experience - Online Digital Marketing Course Mentors 8+ Years of Experience

Shrenik Gandhi - Online Digital Marketing Course Mentors

Shrenik Gandhi

Co-Founder
WRM - Online Digital Marketing Course Mentors
Years of Experience - Online Digital Marketing Course Mentors 10+ Years of Experience

Who Is This Course For?

Marketing Professionals

This course is designed for working professionals from any field who want to expand their opportunities, stay ahead of the competition, and navigate the digital landscape effectively.

Entrepreneurs/Small Business Owners

This course equips small business owners & entrepreneurs with the knowledge and skills to reach a wider audience, increase brand visibility, and generate leads using various digital marketing strategies.

Career Switchers

This course is the perfect starting point for career switchers who are eager to dive into the dynamic world of digital marketing. The course is designed to empower a seamless transition into digital marketing, making you industry ready.

College Students

This course enables college students to kickstart their careers by introducing them to basics as well as the advanced digital marketing subjects required to succeed in this high-demand industry.

students

Marketing Professionals

This course is designed for working professionals from any field who want to expand their opportunities, stay ahead of the competition, and navigate the digital landscape effectively.

Entrepreneurs/Small Business Owners

This course equips small business owners & entrepreneurs with the knowledge and skills to reach a wider audience, increase brand visibility, and generate leads using various digital marketing strategies.

Business-Owners

Career Switchers

This course is the perfect starting point for career switchers who are eager to dive into the dynamic world of digital marketing. The course is designed to empower a seamless transition into digital marketing, making you industry ready.

College Students

This course enables college students to kickstart their careers by introducing them to basics as well as the advanced digital marketing subjects required to succeed in this high-demand industry.

Career Opportunities after an Online Digital Marketing Course

With a growth rate of 13% a year, the digital marketing industry is one of the fastest growing industries globally. This growth is accompanied by a massive demand for digital marketing experts who can help brands reach the online audience, generate leads & eventually sales.

Hence, digital marketing is a tempting career choice for college students, young graduates & working professionals.

IIDE bridges the gap between young learners and hirers by offering 100% placement assistance, mock interviews & 250+ hiring partners.

Here are some of the entry-level & mid to senior-level digital marketing roles that you can apply for once you complete IIDE’s online courses:

Entry-Level Digital Marketing Jobs

Students who complete ACDM & opt for placements, can apply for internships & entry-level digital marketing jobs such as:

  • Social Media Associate
    Salary: INR 2.7 LPA
  • SEO Associate
    Salary: INR 3 LPA
  • Content Writers
    Salary: INR 3 LPA
  • Client Servicing Associate
    Salary: INR 3 LPA
  • Paid Media Associate
    Salary: INR 3.1 LPA
  • Digital Marketing Intern
    Salary: INR 2 LPA

Mid-Level Digital Marketing Jobs

Students who complete PCDMS & opt for placements, can apply for mid-level digital marketing jobs such as:

  • Social Media Team Lead
    Salary: INR 4 LPA
  • Senior SEO Associate
    Salary: INR 3.5 LPA
  • PPC (Pay Per Click) Executive
    Salary: INR 3.7 LPA
  • Campaign Manager
    Salary: INR 3.6 LPA
  • Media Planning Associate
    Salary: INR 3.5 LPA
  • Performance Marketing Associate
    Salary: INR 4 LPA

Our Alumni Work At

Online-Digital-Marketing-Course-Dubai-Tools-youll-master-Taste of Spain
Online-Digital-Marketing-Course-Dubai-Tools-youll-master-Masterize
Online-Digital-Marketing-Course-Dubai-Tools-youll-master-PetraGroup
Online-Digital-Marketing-Course-Dubai-Tools-youll-master-Simusolar
Online-Digital-Marketing-Course-Dubai-Tools-youll-master-Khamas
Online-Digital-Marketing-Course-Dubai-Tools-youll-master-Jumeirah
Online-Digital-Marketing-Course-Dubai-Tools-youll-master-Hidubai
Online-Digital-Marketing-Course-Dubai-Tools-youll-master-Nomadic Display
Online-Digital-Marketing-Course-Dubai-Tools-youll-master-Uranus
Online-Digital-Marketing-Course-Dubai-Tools-youll-master-Polestar
Online-Digital-Marketing-Course-Dubai-Tools-youll-master-NAT
Online-Digital-Marketing-Course-Dubai-Tools-youll-master-EMAAR

Learning Methodology

1

Start with Video Lectures:

Video Lectures - Online Digital Marketing Course Learning Methodology

Watch 50+ hours of high quality video content featuring industry experts.

2

Attend Live Online Sessions:

Live Sessions - Online Digital Marketing Course Learning Methodology

Participate in discussions and engaging activities to reinforce practical digital marketing.

3

Book a Mentor:

Book a Mentor - Online Digital Marketing Course Learning Methodology

One on one mentoring sessions facility with experts to get personalized doubt resolution.

4

Presentations & Live Projects:

In Class Presentations - Online Digital Marketing Course Learning Methodology

Test your knowledge with a range of industry-relevant assignments & live projects.

Supersessions with Decision-makers of Global Brands

Get insights from Directors, VPs and Heads of top companies and heavyweights of the advertising industry.

Achint Aurora - IIDE Super Mentors

Deepa Krishnan

Director – Marketing, Category, Loyalty, Digital

Micrsoft - IIDE Super Mentors

Akira Mitsumasu - IIDE Super Mentors

Akira Mitsumasu

VP – Global Marketing

Japan-Airlines

Jahid Ahmed - IIDE Super Mentors

Abhishek Bhasin

Director, Brand Marketing & App Growth

MakeMyTrip - IIDE Super Mentors

Arvind RP - IIDE Super Mentors

Kapilesh Prakash

VP Ad Sales, Digital Ventures

Viacom18 - IIDE Super Mentors

Student Life & Testimonials

Hear It from IIDE Learners

Shiraz Sharif





Dubai, UAE

“Having the opportunity to study online from home has turned out to be more productive than I ever imagined. IIDE has video lessons that are very well explained. In class, you discuss your doubts with the trainer. I would recommend it to anyone interested in learning digital marketing in Dubai!”

Akanksha Singh





Abu Dhabi, UAE

“I came across IIDE when I was looking for a course that would meet the standards of international institutions. The trainers were super experienced and helpful during the mentoring sessions. They trained me for interviews and helped me develop my confidence in the new field of digitization.”

Shiraz Sharif

Batch Jan’22





Dubai, UAE

“Having the opportunity to study online from home has turned out to be more productive than I ever imagined. IIDE has video lessons that are very well explained. In class, you discuss your doubts with the trainer. I would recommend it to anyone interested in learning digital marketing in Dubai!”

Akanksha Singh

Batch March’22





Abu Dhabi, UAE

“I came across IIDE when I was looking for a course that would meet the standards of international institutions. The trainers were super experienced and helpful during the mentoring sessions. They trained me for interviews and helped me develop my confidence in the new field of digitization.”

Fees and Financing

Recently Updated

Advanced Certification in Digital Marketing
(ACDM)

Book an appointment to know more about the fees and scholarships

Apply Now

Preferred

Professional Certification in Digital Marketing & Strategy (PCDMS)

Book an appointment to know more about the fees and scholarships

Apply Now

“I would recommend it to anyone interested in learning digital marketing in Dubai!”

Shiraz Sharif, Dubai

“The trainers were super experienced, they trained me for interviews & helped me develop my confidence in the field of digitization.”

Akanksha Singh, Abu Dhabi

sukhmani kaur online digital marketing course student

“IIDE is undoubtedly one of the finest digital marketing training institutes.”

Waila Hamze, Italy



Advanced Certification in Digital Marketing(ACDM)
Professional Certification in Digital Marketing(PCDM)

Batch Details

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Frequently Asked Questions

Online Certifications

Q. What are the two certifications offered by IIDE?

IIDE offers two certification tracks under our online digital marketing course : Advanced Certification in Digital Marketing & Professional Certification in Digital Marketing & Strategy. To understand the difference between the two, click here.

Q. What is the difference between Advanced Certification and Professional Certification?

The main difference between the Advance Certification in Digital Marketing and the Professional Certification in Digital Marketing lies in the learning experience and knowledge it provides to the learners.

The Advance Certification in Digital Marketing is a 4-month program primarily preferred by college students, freshers, small business owners, and influencers. It does not specifically cover agency and leadership skills but does provide a holistic understanding of digital marketing.

On the other hand, the Professional Certification in Digital Marketing is a 6-month program primarily preferred by working professionals, agency owners, and freelancers. This course includes a focus on agency and leadership skills and provides simulations from the Harvard Business Review along with focus on digital marketing.

For a more detailed comparison of both certifications, click here.

Q. Can I opt for the professional certification after I am done with the advanced certification?

Yes, you can. After completing your 4-month advanced certification, IIDE gives you the chance to upgrade your certification to the professional one. You get access to two advanced courses, more Live Projects, Case Studies & Simulations from Harvard Business Review, and more.

Q. What is the eligibility criteria for both certification programs?

ACDM – The eligibility criteria is a 12th Grade Pass (10+2) with a minimum of 50% marks in aggregate or equivalent. However, any individual who is 16 years and above can also apply for the program.
PCDMS – The eligibility criteria is a Graduation in any field with a minimum of 50% marks in aggregate or equivalent. However, any individual who is 22 years and above can also apply for the program.

Career Outcomes

Q. I am a digital marketer with 1-2 years of work experience. How will this course help me?

Being a working professional in the digital marketing industry, you know how rapidly trends change. Hence, there is always a knowledge gap between what you know & what’s happening in the industry. This course will help you stay updated & understand how modern digital marketing works. Also, this is a great opportunity for you to demand a better salary package & promotion during your annual appraisal review.

If you already know the basics of digital marketing, we recommend you to choose the Professional Certification in Digital Marketing & Strategy.

Q. I am a college student & want to make a career in digital marketing. How will this course help me?

If you want to make a career in digital marketing, this course helps you to master digital marketing concepts and skills that are in demand. Additionally, with IIDE’s placement training & placement assistance, you will get placed smoothly.

Q. Is digital marketing a good career?

With growth in the digital marketing industry globally, the number of digital marketing jobs have subsequently increased. But, there is a huge gap between the number of digital marketing jobs and skilled digital marketers. Doing a skilled digital marketing course will not set you apart from the competition but also help you bag a high paying job.

Course Features

Q. Does IIDE offer placement services?

Yes, IIDE offers placement services. The placement team helps you to connect with openings in major global brands and digital agencies. This online digital marketing course also grooms you as a working professional through mock interviews & career support.

Q. Is there any criteria for placement assistance?

Yes, a digital marketing certificate from institutes like IIDE is worth it because it will help you add value to your CV. It also serves as a testament to your knowledge received during the course.

  • 80% attendance in Live class & 80% completion of the Video Course
  • Appear for all MCQ exams
  • Submit ALL assignments including Final Project before the given deadline

To know more, get in touch with our counselors.

Q. I don’t want immediate placements after the online course ends. Will IIDE assist me with placements if I need help after a few months?

Absolutely. Our placements team will provide you placement assista nce with up to 3 Interview Opportunities as & when required after the course completion.

To know more, get in touch with our counselors.

Q.What additional benefits do I get from IIDE’s online digital marketing course?

In addition to dedicated course managers who provide support throughout your training, you will also gain access to IIDE’s WhatsApp and Telegram community. This community keeps you updated on job opportunities and freelancing gigs. Via this group you also get notified about the super-sessions conducted by industry experts at IIDE.

Furthermore, apart from having a course manager, you will also have a 24/7 AI Assistant on IIDE’s learning platform to help you with any doubts anytime, anywhere.

Q. What is the fee structure for IIDE’s Online Digital Marketing Course?

The fee for the Advanced Certification in Digital Marketing is AED 7000 & the fee for the Professional Certification is AED 9100. The fee can be paid in installments. We also offer student loans to Indian Nationals at 0% EMI options. Foreign Nationals can also apply with an Indian co-applicant.

Q. What if I can’t travel for the Offline Presentations to Mumbai?

If you can’t travel to Mumbai for Offline Presentations, you can opt to present it online.

Q. Can I get a batch transfer?

Yes, Students can apply for a batch transfer within 90 days from the date of the orientation of said batch by writing an email to the course management team on sdm@iide.co. Students will also have to pay the difference in the course fee, if any. To know more, read the terms and conditions here

Q. Do you have a weekend batch?

Yes! We have three batches, Batch 1 is on Monday, Wednesday and Friday; Batch 2 is on Tuesday, Thursday & Saturday; and Batch 3 is on Saturday & Sunday for working professionals.

To know more, get in touch with our counselors.

Q. What is the course format?

The course is online & follows a four-step format.

Step 1: You start by learning core concepts from high-quality video lectures by industry experts.

Step 2: Next, you are required to attend the live online sessions for class activities and doubt solving. Emphasis is placed on practical application & strategising.

Step 3: If you need additional mentoring, you can schedule 1-on-1 Mentoring Sessions with the trainers via our ‘Book a Mentor’ button in the learning management system.

Step 4: Lastly, your learnings will be tested via Assignments, Live Projects and a Final Capstone Project submitted through In-class Presentation at the IIDE Campus in Mumbai or Delhi. Please note that offline presentations are not mandatory, you can opt out of it.
Step 5: Lastly, you will be required to submit your Live Projects and Final Project offline through In-class Presentation at the IIDE Campus in Mumbai. Please note that offline presentations are not mandatory.

Q. Will I get lifetime access to the video recorded lectures and live sessions?
As a part of the curriculum, you only get 180 days of access to the entire course.However, reference materials provided during the course can be downloaded & accessed for lifetime.
Q. If I don’t have any doubts, can I skip the LIVE Sessions?
No, you cannot skip the live sessions. We recommend you attend the live sessions because you get to learn while other students’ questions are being answered and take advantage of the networking opportunities. Moreover, the trainer will share many live examples and tips and tricks in the live class that will be helpful for you.
Q. Where is IIDE’s Campus located?

IIDE has two campuses – one in Mumbai & one in Delhi

Mumbai Campus Address: 1st Floor, Andheri Girls’ Education Society, S. V. Road, Opp. Bank of Baroda, Near GK Gokhale Bridge, Andheri West, Mumbai – 400058

Delhi Campus Address: Metro Exit no. 4, E-30, 2nd & 3rd Floor, above Regal Shoes, behind McDonalds, South Extension II, New Delhi, Delhi – 110049

Others

Q. What is a digital marketing certification?

A digital marketing certification is a certificate that you earn after completing a digital marketing course. The certificate is evidence for your future employers of your expertise in digital marketing skills.

Q. Is a digital marketing certificate worth it?

Yes, a digital marketing certificate from institutes like IIDE is worth it because it will help you add value to your CV. It also serves as a testament to your knowledge received during the course.

Q. Can I learn digital marketing online?
Yes, digital marketing can be studied in any format including online. However, a hybrid course will help you apply your learnings practically. IIDE’s Online Digital Marketing Training follows a hybrid format which consists of comprehensive online lectures, live sessions, one-on-one mentoring, and even includes in-class presentations to be presented offline.