Wondering what Google Lens is and how it allows you to turn your camera into a search box? Let’s break it down for you. This blog has the answers to everything you need to know about Google Lens.  Did you see something unique or interesting today? And then searched for it on Google and got your desired result? Or were you left without a concrete answer hoping that you could search in a much more convenient way?  Well, the ever so awesome tech wizards at Google have come up with a solution to make your life simpler. The solution is Google Lens. With Google lens “Search”, how we access information is about to get a whole lot easier. During Google’s annual developer conference (I/O), CEO Sundar Pichai announced Lens as a product that will change the dynamics of search. What is Google Lens? Let’s say you head down towards a local restaurant and want to know its ratings and menu. Would you as a user prefer to type the name of the restaurant? Wouldn’t you rather aim your camera at the restaurant and let the app do the hard work.  That’s where Google lens comes in. It lets you do exactly what we mentioned above. And the lens won’t just recognize which restaurant it is, it’ll also showcase Google’s restaurant ratings and other relevant info (“hours” and “menu”) right there on the screen. What lens aims to do is bring together Google’s Computer vision and AI to provide users with smart answers. So that you as a user are able to get quick on the spot information that is both relevant and smart. Google Lens perfectly encapsulates Google’s shift towards being an ”AI-first” company. The lens enables you to access the internet in a new way: Through your camera. AI that uses computer vision has existed in the technology space for quite some time now. What sets “Google lens” apart? It is its ability to go beyond what companies have attempted before. Does Google Lens reinvent search? We live in a generation wherein an image can be translated into a thousand words. As more and more users prefer to communicate on visual mediums, Companies should be active on such platforms. Google hence over here pushes lens as a product that talks to such users who prefer to “snap over text”. For such users, traditional mediums of search tend to lose traction. Hence it is practical for Google to invent and implement, apps that cater to these users. The lens is able to do just that with the least amount of input from your side. Perfect for the current user generation. With positive reception, a visual search engine could be a game-changer for e-commerce platforms. Imagine not having to type the product name on Google, Instead just take a snap of it and be able to get all the details you want. For e-commerce companies like Amazon and Flipkart, upcoming technologies like the lens have changed how we shop online. How can I use Google Lens on my phone?  For iPhones:  Google Lens in the Google app is only available in English. On your iPhone, open the Google app. In the search bar, tap Lens. If you haven’t used Lens before, tap Turn on the camera to use Lens. On your screen, tap the item. To select the text, tap a word, then tap it again and drag the blue dots. At the bottom, tap a result or Search. For Android:  On your Android phone, open Lens. With your Google Assistant: Say “Ok Google.” At the bottom right, tap Lens.  On some Android phones, like Pixel: Open your device’s Google Camera app > More >Lens.  If you don’t see the Lens icon, Lens can’t find info about objects around you on your phone. Point your camera at an item. On your screen, tap the item. To select the text, tap a word, then tap it again and drag the blue dots. Tap Speak.  Ask a question or say a command, like: What is this? How tall is this? Add this to Google Keep. What can I use Google Lens for? You can use the lens for queries as you would Google’s basic search browser. However, the utility of the lens is towards providing you with on the spot information. Using computer vision and augmented reality to give smart answers that pertain to your current scenario You would be using the lens for a variety of uses that range from “getting reviews of a book” or “booking a table a restaurant by clicking an image of it”. Here are a few cool things lens can do: Tell you the type of flower by getting a view of it through your phone’s camera. Get the router password and log you into the network with a snap from the lens. Offer you essential information about restaurants or grocery stores like the “hours” or “ratings”. Lens being AI centred falls perfectly in place with the overall objective of Google which is to transition into an “AI-first company” and make computing less device-centric. The lens is a prime example of being less device-centric at least on mobile.

At the Indian Institute of Digital Education, we take pride in being the #1 digital marketing course provider. Since our inception in 2016, we have been at the forefront of digital education not only in India but also in countries like Nepal and Dubai. Over 2,35,000 students have reaped the benefits, all thanks to IIDE’s forward-thinking approach and carefully designed award-winning courses, contributing to significant digital marketing course achievements.We boast an impressive 98% placement record. Our graduates get placed at top-performing companies like Nykaa, Purple.com, and Asian Paints, working on some of the biggest brands in the industry. These digital marketing learning outcomes are a testament to the knowledge and skills that our students learn throughout their tenure at IIDE.

India’s Biggest Digital Influence: Prime Minister Narendra Modi has revolutionised political communication through social media. With millions of followers across X, Facebook, and Instagram, his digital outreach connects directly with citizens. Initiatives like Digital India have propelled the country towards digital transformation. His strategic online engagement has set new benchmarks, making him one of the most followed global leaders. Modi’s digital influence continues to shape public discourse and governance in India.