Extensive SWOT Analysis of Zalando – An European E-commerce Company

Previously we saw the SWOT Analysis of the Italian fashion brand Giordano, this time we will look at the SWOT analysis of Zalando

Zalando is a European e-commerce company. Which sells its clothes and other fashion and accessories products online to over 140 countries and other than this, they also operate in the retail market.

Zalando is one of the successful market leaders in the European clothing and fashion industry and as well in the retail industry.

Zalando is a very big company because of its marketing tips and tricks and as the world is shifting online the marketing techniques are changing which is digital marketing. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we begin with the SWOT analysis of Zalando, here’s a deep dive into the company’s history, founding, products, financial status, competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]