Previously we saw the SWOT Analysis of the Italian fashion brand Giordano, this time we will look at the SWOT analysis of Zalando
Zalando is a European e-commerce company. Which sells its clothes and other fashion and accessories products online to over 140 countries and other than this, they also operate in the retail market.
Zalando is one of the successful market leaders in the European clothing and fashion industry and as well in the retail industry.
Zalando is a very big company because of its marketing tips and tricks and as the world is shifting online the marketing techniques are changing which is digital marketing. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Before we begin with the SWOT analysis of Zalando, here’s a deep dive into the company’s history, founding, products, financial status, competitors.