Elaborative SWOT Analysis of Wikipedia – A Free Online Encyclopedia

Previously we had written about SWOT Analysis of APAR Industries. Here, we will take a closer look at the SWOT Analysis of Wikipedia.

In the present year 2021, Wikipedia is the world’s 3rd most visited site. Wikipedia is ranked 13th among the world’s most popular websites by the Economist publication. The company offers its information for free and does not display advertisements.

Wikipedia is the largest information encyclopedia in the world, with over 6.3 million articles in the English language. Wikipedia marketing for Digital Marketers is a good platform as well as a valuable business, with Wikipedia being the most favoured source of knowledge in the current environment. To know more about ongoing marketing scenarios –  join Free MasterClass on Digital Marketing 101 by Karan Shah who is the CEO and Founder of IIDE. 

Let us jump onto the deep description of Wikipedia and learn more about how it managed to survive with all the challenges, opportunities through its strength with the help of SWOT analysis. Before we get started, let’s have a look at Wikipedia itself, its history, services it provides, present position, and competitors. 

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 27, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.