Step by Step SWOT Analysis of WeChat – the Chinese All-in-One App

Previously we saw the SWOT Analysis of Youtube, today let’s explore the SWOT analysis of WeChat.

WeChat is China’s most popular messaging program. Tencent, a Chinese tech giant, owns it. It is described all in one app for China as it has multiple features.

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In this blog, we will look at the SWOT analysis of WeChat but let’s know more about the company first.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]