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Complete SWOT Analysis of Time Technoplast – A Leading Manufacturer of Polymer Products

by | Case Studies | 0 comments

When you visited us last time, we are sure you must have checked out our previous blog about the SWOT Analysis of Tata Steel, one of the most trusted brands in India. Today, we will be taking a brief look at the SWOT Analysis of Time Technoplast – One of India’s well-recognized steel manufacturers.

The main objective is to show you the evolution of Time Technoplast, a company that envisioned making India a self-reliant producer of polymer to now being one of the country’s biggest representatives in the field of engineering.

One of the main aspects of Time Technoplast’s huge success was how the company was technologically forward and innovative since its establishment. The future is all about innovation and digital marketing is one such aspect that is taking the business world by storm, each business must know how to market itself on the internet, as it is the next normal. To learn more about digital marketing and add a new feather to your skill hat, we suggest you attend a Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Time Technoplast’s efforts in marketing have helped them a lot. Marketing helps in achieving the desires and preferences of the target audience. Today every other company is using digital marketing, hence it has become a very important and essential skill to learn.

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About Time Technoplast,

SWOT Analysis of Time Technoplast

Time Technoplast was established in 1992 as a leading manufacturer of polymer products. The company operates more than 34 production facilities across the globe and the innovative plastic products are recognized globally.

This multinational conglomerate has its operations in Bahrain, Egypt, Indonesia, India, Malaysia, U.A.E, Taiwan, Thailand, Vietnam, Saudi Arabia & USA. To meet the growing demand of Indian customers, the company has set up 28 manufacturing units & 8 regional and marketing offices in India.

Quick Stats on Time Technoplast
Founder Mr Anil Jain
Year Founded 1989
Origin Mumbai, Maharashtra, India
No. of Employees 850+
Company Type Public
Market Cap Rs 1,864 Crore (2022)
Annual Revenue Rs 1,727.67 Crore (2021)
Net Income/ Profit Rs 52.20 Crore (2021)

 

Products By Time Technoplast 

Time Technoplast had been in business for over four decades and primarily deals in:

  • Industrial Packaging (Drums, Bulk containers, Pails)
  • Lifestyle Products (Mats, Instant lawn, Moulded furniture)
  • Automotive Components (Fuel tanks, Air ducts, Deaeration tanks)
  • Healthcare Products (Syringe, Blood sample collector, OT safe chamber mask)
  • Infrastructure / Construction related products (Max Pipes, Dump Bins, Fast Trac Prefab Shelter)
  • Material Handling (Euro combo, Pallet, Magnum, Integra)
  • Composite Cylinders


Competitors of Time Technoplast

Time Technoplast compete on a global level with several other manufacturers, of which its top competitors include: 

  • Supreme Ind
  • Nilkamal
  • Mould-Tek Pack
  • Acrysil India
  • Pil Italica


As now we have a better understanding of Time Technoplast, let’s look into the SWOT Analysis of Time Technoplast.


SWOT Analysis of Time Technoplast

A SWOT analysis identifies a company’s strengths, weaknesses, opportunities, and threats. A proven and true management paradigm that allows Time Technoplast to compare its business and performance with competitors and the industry as a whole.

SWOT Analysis of Time Technoplast - SWOT Infographics of Time Technoplast

So let us go ahead and first have a glance at the strengths of Time Technoplast from the SWOT analysis of Time Technoplast.

Strengths of Time Technoplast

Your organisation’s strength is something that makes it stand out from the rest. It can be a competitive advantage that sets it apart from its competitors. Some of the strengths of Time Technoplast are as follows –

  • Strong Free Cash Flow: There is a strong free cash flow that puts resources into the hands of the company to expand into new projects. 
  • Good ROI: It is relatively successful in new projects and provides a high return on capital expenditures through the creation of new revenue streams.
  • Strong Brand Portfolio: Over the years Time Technoplast has invested in building a strong brand portfolio. This brand portfolio can be very useful if an organisation wants to expand into new product categories. 
  • Outstanding Performance in New Markets: Time Technoplast has accumulated experience to enter new markets and achieve success. The expansion has helped organisations create new revenue streams and diversify business cycle risks in the markets in which they operate. 
  • Highly Skilled Labour: Highly skilled workforce through successful education and training programs. By investing enormous resources in the training and development of Time Technoplast employees, they not only create highly qualified employees but also motivate them to achieve more. 
  • Mergers and Acquisitions: A track record of successfully integrating additional companies through mergers and acquisitions. Over the past few years, he has successfully integrated several technology companies to optimise operations and establish a stable supply chain.


Weaknesses of Time Technoplast

Strategy is all about choices and weaknesses are areas where companies can improve through SWOT analysis and leverage their competitive advantage and strategic positioning.

  • More Investment is Needed in New Technologies: Given the scale of the expansion and the multiple geographic regions in which the company will expand, Time Technoplast’s overall integrating processes require more money to be invested in technology. Current investments in technology are not aligned with the company’s vision. 
  • Financial Planning is Not Being Performed Properly and Efficiently: The liquid asset ratio and liquidity ratio indicate that a company can use its cash more efficiently than it currently is. 
  • High Labour Outflow: Higher dropout rates compared to other organisations in the industry, Time Technoplast, and have to spend significantly more on employee training and development than its competitors. 
  • Not Very Successful in Integrating Companies with Different Work Cultures: As mentioned earlier, Time Technoplast is successful at integrating small companies. It has its share of failures to merge firms that have different work cultures.
  • High Competition: The daily stock is high compared to its competitors, so the company has to raise more capital to invest in the channel. This could affect the long-term growth of Time Technoplast.
  • Product Marketing: Although the product is successful in terms of sales, its positioning and unique selling proposition are not clearly defined, making it vulnerable to attack from competitors in this sector.


Opportunities for Time Technoplast

Opportunities are potential areas for companies to focus on to improve results, increase sales, and ultimately profit.

  • New Environmental Policy: New opportunities will create a level playing field for everyone in the industry. This is a great opportunity for Time Technoplast, Inc. to realise the benefits of new technologies and gain market share in new product categories.
  • New Taxation Policy: New tax policies can have a significant impact on the way Time Technoplast does business and open up new opportunities for them to increase its profitability.
  • Open New Markets Through Government Agreements: New technology standards and government free trade agreements provided to Time Technoplast open up opportunities for Time Technoplast to enter newly developed markets. 
  • New Customers Through Online Channels: The company has invested huge amounts of money in its online platform over the past few years. This investment opened up a new sales channel for Time Technoplast. Over the next few years, companies will be able to seize this opportunity by better understanding their customers and meeting their needs through big data analytics.
  • Economic Recovery: Economic recovery and rising consumer spending after years of recession and slow industrial growth are opportunities for Time Technoplast to attract new customers and increase market share.


Threats to Time Technoplast

Threats are environmental factors that can harm a company’s development. Here are some of Time Technoplast’s threats:

  • Legal Actions: The company may face legal action in other markets given the continuing fluctuations in different laws and product standards in those markets.
  • Fierce Competition: Strong profitability has increased the number of players in the industry over the past two years, putting downward pressure on overall revenue as well as profitability.
  • Liability Laws: Vary from country to country Time Technoplast may face a variety of liability claims as a result of these market policy changes. 
  • Quantitative Increases in Commodities: This could jeopardise Time Technoplast’s profitability. A shortage of skilled labour in certain global markets threatens Time Technoplast’s continued earnings growth in the market.
  • Operates Globally: Because the company operates in many countries, it is exposed to currency fluctuations, especially given the unstable political environment in many markets around the world. This may face some challenges in the market and may result in some losses as well.


This ends our elaborative SWOT analysis of Time Technoplast. Let us conclude our learning below.

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To Conclude

Time Technoplast is a well-known construction company with significant global positions. During the SWOT analysis of Time Technoplast, we found that the company is highly dependent and enjoys strong brand awareness and trust from its customers. It has a solid logistic base and covers all markets it serves, but suffers from more active research and development from an increasing number of manufacturers and competitors in the same space.

But being such a huge brand across multiple countries, Time Technoplast should continue to innovate and develop more products and launch them in the market with the best possible marketing strategies.

Especially digital marketing which is vital in today’s growing and expanding world, to get better results and to remain competitive in the market. If you don’t have any idea of what digital marketing is or want to learn more about it and upgrade yourself, here is IIDE’s 3 Month Advanced Online Digital Marketing Course to know more.

We hope this blog on the SWOT analysis of Time Technoplast has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.

If you enjoy in-depth company research just like the SWOT analysis of Time Technoplast, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Time Technoplast in the comments section below.

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

Aditya Shastri

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