Name: Elaborative SWOT Analysis Of Tide - 2025 Case Study | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Tide</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-275506 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882166981-e9ade597f3cc484e21c2bcbd012388ab.webp" alt="SWOT Analysis of Tide - tide laundry detergent" width="451" height="254"></p><p><span style="font-weight: 400;">Tide is an American detergent brand launched by Procter &amp; Gamble In 1946. Tide laundry detergent was originally a synthetic meant for heavy-duty, machine cleaning – an advance over the milder cleaning capabilities of Fewa and Dreft detergent brands.</span></p><p><span style="font-weight: 400;">Tide was first released in 1946 as the world’s first heavy-duty detergent in test markets in the United States, and nationwide distribution was completed in 1949. The company swiftly established </span><a href="https://www.statista.com/statistics/188716/top-liquid-laundry-detergent-brands-in-the-united-states/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">dominance in the US detergent industry</span></a><span style="font-weight: 400;">, dwarfing Ivory Snow’s sales and hastening the downfall of two of its key competitors, Rinso and Gold Dust Washing Powder, both Lever Brothers brands at the time.&nbsp;</span></p><p><span style="font-weight: 400;">Today, Tide is known for its load of laundry facility in which Tide uses the most sustainable ways to wash and clean clothes for millions of people in times of need. Slowly the brand entered other countries like India, Europe, the United Kingdom etc. In India also, Tide is one of the </span><a href="http://www.walkthroughindia.com/grocery/top-12-best-laundry-detergent-brands-in-india/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">best laundry detergent</span></a><span style="font-weight: 400;"> brands followed by competitors including Airel and Surf Excel.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on Tide</strong></caption><tbody><tr><th scope="row">Founder</th><td data-label="Founder">Procter &amp; Gamble</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">1946</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">America</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">N/A</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Brand by P&amp;G</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">N/A</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">N/A</td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/Profit">N/A</td></tr></tbody></table><h3><b style="color: #333333; font-size: 22px;"><img decoding="async" class="wp-image-275509 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882167722-f42a02da4a95acc71d376cf0e9fbca6b.webp" alt="SWOT Analysis of Tide - Tide Range of Products" width="420" height="291" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/02/Tide_HP_Product_by_type_Dec09.pngw3.webp 420w, https://iide.co/wp-content/uploads/2022/02/Tide_HP_Product_by_type_Dec09-300x208.png 300w, https://iide.co/wp-content/uploads/2022/02/Tide_HP_Product_by_type_Dec09-150x104.png 150w" sizes="(max-width: 420px) 100vw, 420px"></b></h3><h3><b><br>Products of Tide</b></h3><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tide Pods</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Liquid Detergent</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Powder Detergent</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Laundry Boosters</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Stain Removers</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Odour Removals</span></li></ul><h3><b><br>Competitors of Tide</b></h3><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Rin</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Surf Excel</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Persil</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Unilever’s Purex</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Airel</span></li></ul><p><span style="font-weight: 400;"><br>As now we have a better understanding of Tide, let’s look into the SWOT Analysis of Tide.</span></p><h2><b><br>SWOT Analysis of Tide</b></h2><p><span style="font-weight: 400;">Carrying out a detailed SWOT Analysis of Tide helps in finding its strengths, weaknesses, opportunities and threats. Understanding internal strengths and weaknesses and external opportunities and threats. SWOT-analysis helps in forming correct objectives and plans for the future.&nbsp;</span></p><p><img decoding="async" class="wp-image-275505 aligncenter size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736882168383-063ad6ad86eaff9b90a0aeaf49830fa3.webp" alt="SWOT Analysis of Tide - SWOT Infographics of Tide" width="750" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/02/SWOT-Analysis-of-Tide-SWOT-Infographics-of-Tide.pngw3.webp 750w, https://iide.co/wp-content/uploads/2022/02/SWOT-Analysis-of-Tide-SWOT-Infographics-of-Tide-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw"></p><p><span style="font-weight: 400;">So let us go ahead and first have a glance at the strengths of Tide from the SWOT analysis of Tide.</span></p><h3><b>Strengths of Tide</b></h3><p><span style="font-weight: 400;">Strengths represent everything that an organization is good at and why it sets them apart from the competition. They are the internal and positive attributes of any company. Tide’s strengths are:&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Global Reach:</b><span style="font-weight: 400;"> Tide is extensively available in all the markets. Whether it be a small village or a metropolitan city, Tide is available everywhere. The reason behind is Tide’s excellent marketing efforts, Tide has strongly positioned itself as the best </span><span style="font-weight: 400;">brand of laundry detergent</span><span style="font-weight: 400;"> since its inception in 1946.</span></li><li style="font-weight: 400;" aria-level="1"><b>Brand Recognition: </b><span style="font-weight: 400;">Brand recognition and awareness are outstanding. Tide has become one of the most important household names and it doesn’t even need recognition. Tide has an absolutely good brand quality and trust as it has been around for decades and also the constant positive reviews and references from customers as well as other manufacturers.</span></li><li style="font-weight: 400;" aria-level="1"><b>Leading Market Position:</b><span style="font-weight: 400;"> As compared to other detergent companies, Tide has a leading market position. In terms of India Tide has the largest market share, giving Tide the chance of having a monopoly in the designated market segment.</span></li><li style="font-weight: 400;" aria-level="1"><b>Support of P&amp;G:</b><span style="font-weight: 400;"> Having a stable and strong parent company P&amp;G has given a boost to their brand and helped in development.</span></li><li style="font-weight: 400;" aria-level="1"><b>Machine Wash Ease and Referrals:</b><span style="font-weight: 400;"> Machine wash ease means that Tide is known for the ease of use of its products especially with washing machines and almost most of the manufacturers suggest or provide an Tide product with their machine to use for which shows the brand value and quality of its product.</span></li><li style="font-weight: 400;" aria-level="1"><b>Initiatives other than Product: </b><span style="font-weight: 400;">Tide is always committed to CSR initiatives. Other than product marketing and sales, the brand focuses on educating its customers on how to save the environment with sustainable cloth washing techniques.</span></li><li style="font-weight: 400;" aria-level="1"><b>Promotion Strategy:</b><span style="font-weight: 400;"> The company has always invested well in the promotion of its products and many times sponsored several NASCAR stock cars.</span></li></ul><h3><b><br>Weaknesses of Tide</b></h3><p><span style="font-weight: 400;">Weaknesses pull an organization back from performing at its best. They are the negative internal factors that weaken business strengths. A few drawbacks or weaknesses of Tide are:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Price Sensitive Markets:</b><span style="font-weight: 400;"> Places like India and China are highly price-sensitive markets and Tide needs to consider its pricing strategy to not lose any market share as they are already a premium brand.</span></li><li style="font-weight: 400;" aria-level="1"><b>Digital Presence:</b><span style="font-weight: 400;"> Tide has its websites, blogs, and other digital adversaries. It still lacks in digitally placing its brand to potential customers. Their digital presence is not up to the point, there is still room for improvement in the online side of the business. They are active in running social media ads and campaigns, advertising but the reach is quite not there yet given the fact that it’s a P&amp;G brand and is a premium product in its market industry.</span></li></ul><p><b>Bonus Tip:</b><span style="font-weight: 400;"> You must keep your head ahead in learning the latest marketing technique which is digital marketing. People from every segment are enrolling in </span><a href="https://iide.co/online-digital-marketing-certification/"><span style="font-weight: 400;">several short term courses in digital marketing</span></a><span style="font-weight: 400;">. The reason behind grasping the knowledge of marketing, especially digital marketing is the increasing need for marketing and marketers in the digital sphere.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Multiple Preference of Brands:</b><span style="font-weight: 400;"> Customers prefer multiple brands for multiple purposes and jump from brand to brand. Some people prefer cheap brands for daily clothes and premium brands for occasional or expensive clothes. This is where Tide has a backfoot as it is more premium and people only require premium detergent on occasions rather than the regular clothing.</span></li></ul><h3><b><br>Opportunities for Tide</b></h3><p><span style="font-weight: 400;">Opportunities are the factors that provide an organization with a chance to edge over others. They are the external factors that can contribute to the success of any company. Certain opportunities that Tide has:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Technology Advancement:</b><span style="font-weight: 400;"> With the help of advanced technology, they can create something new as this is what consumers are searching for.</span></li><li style="font-weight: 400;" aria-level="1"><b>Marketing in Rural Areas:</b><span style="font-weight: 400;"> People in rural areas are changing to use detergent at a very fast rate, and marketing could be a golden chance for Tide to flourish.</span></li><li style="font-weight: 400;" aria-level="1"><b>Identifying Niche Markets:</b><span style="font-weight: 400;"> The USP is often used to price any commodity, and Tide is white at a cheaper price. This would be fascinating to see how they might identify and develop a niche market in which they could build a monopoly.</span></li><li style="font-weight: 400;" aria-level="1"><b>Market Penetration:</b><span style="font-weight: 400;"> There is a scope of growth of the Indian detergent market by 7-8% which Tide can find an opportunity to move ahead of its competitors and acquire.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Untapped Market: </b><span style="font-weight: 400;">Tide can acquire market share in the emerging markets and the rural areas of developing or developed countries.</span></li><li style="font-weight: 400;" aria-level="1"><b>Stealing Market Share:</b><span style="font-weight: 400;"> Having a strong parent company to support them and a powerful brand image, “stealing” the market shares of their competitors is still a viable option using the latest technology to present alternatives to the competing products.</span></li></ul><h3><b><br>Threats to Tide</b></h3><p><span style="font-weight: 400;">Threats are the factors that can affect an organization in a harmful way. These are the external factors over which no company has control. A couple of Tide’s threats are:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Environment Policies: </b><span style="font-weight: 400;">Government policies prohibiting the use of surfactants and chemicals pose a significant risk.</span></li><li style="font-weight: 400;" aria-level="1"><b>Duplicate Products:</b><span style="font-weight: 400;"> Phoney products, Malpractitioner can easily introduce fake items with identical names and packaging for a product like detergent.</span></li><li style="font-weight: 400;" aria-level="1"><b>Price Competition: </b><span style="font-weight: 400;">Pricing wars with competitors, Because the industry’s competitors are all large corporations, price battles can be devastating for one or the other.</span></li><li style="font-weight: 400;" aria-level="1"><b>Environment Safety:</b><span style="font-weight: 400;"> Is detergent safe, detergent is a material that contains a lot of additives during the manufacturing process. In this circumstance, Tide will ensure that they follow all applicable regulations to ensure that they are both safe and environmentally sustainable.</span></li><li style="font-weight: 400;" aria-level="1"><b>Competitors: </b><span style="font-weight: 400;">As businesses grow, competitors too and there are a lot of competitors in the market. The main competitions of Tide are Surf Excel, Ariel, Nirma, Ghari, Wheel, Rin, etc. Surf excel, Ariel and Ghadi are tough competitors in the lower-middle and the rural class people.</span></li></ul><p><span style="font-weight: 400;"><br>This ends our elaborated SWOT analysis of Tide. Let us conclude our learning below.</span></p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>To Conclude</b></h2><p><span style="font-weight: 400;">On studying the SWOT analysis of Tide, we got to know that Tide is one of the best laundry detergent brands with good product quality and a large market share. It can expand its product line and enter previously untapped markets to expand its market share. But even with such advantages, Tide suffers some flaws in the market.</span></p><p><span style="font-weight: 400;">The price-sensitive market, as well as the company’s lack of digital presence and counterfeit products, have a damaging effect on its growth. Applying the most up-to-date digital marketing strategies can help the company in enhancing its market positions. We are living in a digital era and it is important for every business platform to have a digital presence as most people are using digital media. If you don’t have any idea of what digital marketing is or want to learn more about it and upgrade yourself, here is </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 3 Month Advanced Online Digital Marketing Course</span></a><span style="font-weight: 400;"> to know more.</span></p><p><span style="font-weight: 400;">We hope this blog on the SWOT analysis of Tide has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.</span></p><p><span style="font-weight: 400;">If you enjoy in-depth company research just like the SWOT analysis of Tide, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Tide in the comments section below.</span></p></div></div>

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Searching for SWOT Analysis of Tide? Have a look at its Strengths, Weaknesses, Opportunities, Threats and much more.

Elaborative SWOT Analysis Of Tide - 2025 Case Study | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In the last article, we did a 360-degree SWOT Analysis of </span><a href="https://iide.co/case-studies/swot-analysis-of-gatorade/"><span style="font-weight: 400;">Gatorade</span></a><span style="font-weight: 400;">. Today, we will be looking at the </span><b>SWOT analysis of Tide</b><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">Tide is one of </span><a href="https://www.zippia.com/advice/largest-laundry-detergent-brands/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the highest-selling detergent brands in the world</span></a><span style="font-weight: 400;"> with an estimated 14.3% of the global market. They have been in the business since 1946 and have witnessed a century of technological advancement and will continue to do so. Their future will also be equally exciting because they have designed a product that people need in their life and will continue to do so in the future.</span></p><p><span style="font-weight: 400;">In present times, Tide became a very successful brand only because of its marketing strategy and marketing efforts. In a world full of digital advancement, everything is online and if you are interested in learning about the latest trends in marketing, go over to our </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?swcfpc=1"><span style="font-weight: 400;">Free MasterClass On Digital Marketing 101</span></a><span style="font-weight: 400;"> by Karan Shah, the CEO and Founder of IIDE.&nbsp;</span></p><p><span style="font-weight: 400;">In this case study, we will learn about the SWOT Analysis of Tide. But first, let us know about the company and the product better.</span></p></div></div>

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Elaborative SWOT Analysis of Tide – An American Brand Of Laundry Detergent

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