An Elaborated SWOT Analysis of Suzuki – One of the World’s Largest Mass Car Manufacturers

Last time we elaborated on the SWOT Analysis of arguably the world’s most famous sports car designer, Ferrari. This time, we will tackle the SWOT Analysis of Suzuki in-depth.

Suzuki is one of the world’s top 10 automakers. They’ve been operating since 1909, so they’ve seen more than a century of technical achievements and they think the future looks just as exciting. Why? Because they’ve always created items that people desire in their lives, and they’ll never stop doing so.

Another aspect that made Suzuki the giant it is now, is its marketing efforts. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Do you want to learn how Suzuki became so successful in the automotive industry? In this blog, we will learn about the SWOT Analysis of Suzuki and decode the answer. Before we begin, let us learn more about Suzuki the company, its founding, products, financial status and competitors.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 28, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.