Complete SWOT Analysis of Sleepyhead – New Zealand’s Most Trustworthy Name In Beds

Last time we discussed the SWOT analysis of one of the reputed telecommunication companies, Telstra. This time we will be going to know more about the SWOT analysis of Sleepyhead.

Leading brands in beds and mattresses in New Zealand – Sleepyhead is 100 percent New Zealand closely-held and operated. Originally based by Sydney Turner, bed creating experience, expertise and data have been passed down through four generations of Turners who’re equally as committed to creating beds in New Zealand, designed for each kind of New Zealander.

The thing which made this company achieve heights of success is its marketing efforts. For the last few years, the marketing strategy of every company is changing day by day. To know more about the changing scenario of marketing, join our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.

Do you want to know how Sleepyhead became successful? In this blog, we will get to learn about the SWOT analysis of Sleepyhead. Before proceeding further let us just know more about Sleepyhead as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 27, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]