Last we looked into the SWOT analysis of one of the world’s largest electronics companies- Sony, this time we will dive into the SWOT Analysis of Sky in full depth.
Sky group is a British media conglomerate. It is Europe’s largest TV broadcaster, they started from the UK and are now providing their services across countries. The company provides services of satellite broadcasting, pay television and broadband.
One of the drawbacks of the company is its weak marketing strategies, although the sales of the company are high, it needs to work on its marketing to deal with the competition. Marketing is changing with time, in today’s technologically advanced world digital marketing is the most efficient way to market. If you want to learn more about marketing, check out our Free Digital Marketing Masterclass by Karan Shah the CEO and the founder of IIDE.
In this case study, we will learn the detailed SWOT Analysis of Sky which will tell us the factors that helped the company evolve to become a market leader, but before that let us quickly get a brief about the company.