An Extensive SWOT Analysis of Sky – UK’s Largest TV Broadcaster

Last we looked into the SWOT analysis of one of the world’s largest electronics companies- Sony, this time we will dive into the SWOT Analysis of Sky in full depth.

Sky group is a British media conglomerate. It is Europe’s largest TV broadcaster, they started from the UK and are now providing their services across countries. The company provides services of satellite broadcasting, pay television and broadband.

One of the drawbacks of the company is its weak marketing strategies, although the sales of the company are high, it needs to work on its marketing to deal with the competition. Marketing is changing with time, in today’s technologically advanced world digital marketing is the most efficient way to market. If you want to learn more about marketing, check out our Free Digital Marketing Masterclass by Karan Shah the CEO and the founder of IIDE.

In this case study, we will learn the detailed SWOT Analysis of Sky which will tell us the factors that helped the company evolve to become a market leader, but before that let us quickly get a brief about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 8, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]