Insightful SWOT Analysis of Shopify- An E-commerce Platform for People

In our previous interesting blog, we had discussed the SWOT analysis of one of the worlds largest publicly traded companies, SAP. In this blog, we will focus on the SWOT analysis of Shopify in detail. 

Shopify Inc. is an MNC e-commerce company that offers people a platform to set up their businesses online and throughout the globe. It includes services such as payments, marketing, and shipping of the products.

Over 7000+ employees work in this organization. This company has two main sources of revenues one being subscription solutions and the other being merchant solutions. And since it has a good merchant base, the company has flourished with a sharp rise in its revenue from the merchant solutions. 

As we know that the new era is digital and Shopify has very smartly made use of digital marketing to get hold of the international market with ease and if you are interested in knowing the latest skills– check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we start learning about the SWOT analysis of Shopify, let us first know about Shopify as a company, its services, competitors’ financial standings, and more.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 28, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.